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How to be Successful in the
DevOps Business
Grow Your Business
IAN BUCHANAN | DEVELOPER PARTISAN | ATLASSIAN | @DEVPARTISAN
Ian Buchanan

Developer Relations working on 

Atlassian’s DevOps ecosystem
In almost every IT organization,
there’s an inherent conflict
between Development and 

IT Operations
THE DEVOPS HANDBOOK
Stefan Schweihofer; CC0 Public Domain; pixabay (https://pixabay.com/photo-485222/)
Fragile systems
All promise outruns
performance.
RALPH WALDO EMERSON
skeeze; CC0 Public Domain; pixabay (https://pixabay.com/photo-1069771/)
Benson Kua; CC SA 2.0; flickr (https://flic.kr/p/5tNn5e)
Birth of
DevOps
CC0 Public Domain; Max Pixel (http://maxpixel.freegreatpicture.com/photo-2033247)
DevOps:
Child of
Agile
http://go.atlassian.com/devops-plays
CC0 Public Domain; Max Pixel (http://maxpixel.freegreatpicture.com/photo-690404)
Shaping
DevOps
Iterative
development
Water-scrum-fall
Big-bang 

releases
Annual 

planning
Aleksandar Pasaric; CC0 Public Domain; Good Free Photos 

(https://www.goodfreephotos.com/other-photos/skyscrapers-through-the-clouds-and-mist.jpg.php)
Digital tranformation
DevOps
changes the
market
Reliability Performance Security Scale
Non-functional characteristics
Delegation
Less command &
control, 

more delegated
authority
Users
More users 

need more access
Workflows
Faster pace of
change for
workflows
Variation
More team-to-team
variation with 

DIY customization &
automation
Authority
Humans
High variation
Innovation
Creativity
Robots
Low variation
Repetition
Calculation
Manual vs automation
@RealGeneKim
The Three Ways
Systems 

thinking
Amplify 

feedback
Continuous
experimentation
learning
Images Money; CC BY 2.0; flickr (https://flic.kr/p/a2YDti)
Continuous 

Integration
Continuous 

Delivery
Systems thinking
Share the

capability
Anyone can push a button so
the decision to deploy can be
delegated to the right
person: developer, tester,
operations, or even business.
Push-button deployment services
Encourage 

release
Frequent deployment
separates features from code
changes. But it also
encourages teams to expose
features sooner.
Encode 

knowledge
Record the steps required to
deploy with automation so
people don’t forget how,
especially as the process
changes quickly.
Hubot 

for HipChat
Hubot is an open-source bot
framework that helps people
personalize and automate
form their chat tools.
Push-button deployment products
Split for JIRA -
Controlled Rollout
Split lets teams roll out or
revert new features to
targeted groups of
customers without 

touching code.
Deploy to Azure 

from Bitbucket
One click to deploy to Azure
App Service from Bitbucket
Cloud for any pull request or
branch.
Separate deployment
from release
Keep features hidden 

until the business is ready to
release them.
Push-button deployment opportunities
Deploy to 

all the places
Wire up connections to the
deployment tools people
want to use.
Make release a
business decision
Put the button where the
business has the right data to
make a release decision.
Amplify feedback
Communicate 

with context
Stay in the current flow,

without missing the salient
details people will need later

to diagnose and fix 

systemic problems.
Create an issue services
Track 

unplanned work
Put unplanned work 

“on the books” 

so teams better understand 

how their decisions affect 

the whole system.
Close 

the loop
Open an easy channel 

for ops to provide formal
feedback to dev.
SourceClear for JIRA
One-click issue creation to
track and fix security
vulnerabilities found via
automatic vulnerability
detection in Java, Python,
Ruby, Node, and JavaScript
projects.
Create an issue products
CloudMGR
CloudMGR’s Insights detect
Security, Availability Usage,
and Cost issues in AWS, and
creates JIRA issues from
those insights, ready to be
assigned and actioned.
Sauce Labs for JIRA
Sauce Labs provides a cloud-
based test automation grid
for Web and Mobile Apps.
Create issues in JIRA from
the Sauce Labs test details
page, including screenshots,
videos, and logs.
Smarter routing
Get the issue into the right
project, with the right issue
type, for the right person.
Create an issue opportunities
Close the loop
Feed forward information
about the original incident to
verify resolution.
New sources
Many monitoring tools have
the signals that should create
issues.
Continuous experimentation & learning
Find empirical
insights
Look for trends in the
intervals between related
events to find the critical
constraint in the deployment
pipeline.
Instrumenting flow services
Improve with
experiments
Break the trade-off between
deployment velocity and
quality so that improvements
yield both.
Correlate 

events
Build connections from JIRA
issues, to code commits, to
builds, to deployments, and
into production events.
Deployment pipeline
Test ProductionStagingBuildCommit
3d
5m
0d
5m
0d
120m
4d 7d
480m
14d
610m
Get started
NOW!
Thank you!
IAN BUCHANAN | DEVELOPER PARTISAN | ATLASSIAN | @DEVPARTISAN

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