People love the freedom and control that comes with hosting an add-on in the cloud, but financially speaking, that freedom doesn't come for free. You'll end up paying for your servers whether they serve requests or not, and of course, someone is needed to monitor and upgrade these servers. In this talk, we will cover best practices on how to get a simple and inexpensive cloud add-on going for Hipchat, Bitbucket, Confluence and JIRA without all the overhead of running your own servers. We'll cover serverless technologies like AWS Lambda, static frontends, and how you can use JIRA and Confluence to host your add-on data. Products covered: JIRA Software, JIRA Core, Confluence, HipChat