SCA radio brands in Sydney saw record numbers of unique browsers and visitors in March 2014 compared to the previous year. The SCA Network in NSW saw a 214% increase in unique browsers, reaching over 1 million. The Today Network saw a 66% rise in unique visitors to over 600,000. Triple M Network traffic increased 116% to nearly 385,000 unique visitors. These increases were driven by shows, social media, sports coverage, celebrity news, and mobile browsing.

1. SYDNEY

2. SCA DIGITAL – MARCH RATINGS INDEX
Slide 3 SCA Network NSW Monthly Unique Browsers
Slide 4 Today Network NSW Monthly Unique Visitors
Slide 5 Triple M Network NSW Monthly Unique Visitors
Slide 6 Sydney Radio Brands & Networks Ranked by Avg. Daily UB - NSW
Slide 7 Sydney Radio Brands & Networks Ranked by Radio CUME Conversion - NSW
Slide 8 People Talking About On Facebook – Radio Companies – Sydney
Slide 9 Mobile Share of Daily Radio Browsing – Today Network – NSW
Slide 10 Mobile Share of Daily Radio Browsing – Triple M Network – NSW
SYDNEY

3. Source: Nielsen Market Intelligence (NSW) – March 2013 – March 2014 – SCA Network – National
SCA Network traffic in NSW increased
214% year on year in Monthly Unique
Browsers to 1,062,260 – Highest
Month Ever !
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK MONTHLY
UNIQUE BROWSERS - NSW

4. Source: Google Analytics (NSW) – March 2013 – March 2014 - Today Network National (All SCA Stations)
Today Network traffic in NSW
increased 66% year on year in Monthly
Unique Visitors to 601,328 – Highest
Month Ever !
Driven by Shows, Social, Celebrity and Mobile
Browsers.
TODAY NETWORK MONTHLY
UNIQUE VISITORS - NSW

5. Triple M Network traffic in NSW increased by
116% year on year in Monthly Unique Visitors
to 384,891 – Highest Month Ever !
Driven by AFL, NRL, Social, Rock News and Mobile Browsers.
Source: Google Analytics (NSW) – March 2013 – March 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
TRIPLE NETWORK MONTHLY
UNIQUE VISITORS - NSW