Digital Marketing Report and SEO Details

1. Sasmira’s Business School
Performance Report (July 2023)

2. Key Insights
• Placement creatives posting has helped in generating good traction on the platforms
• Drop in reels posting has impacted the growth rate
• Reels are showing progressive numbers and engagement
• Suggest to increase the post frequency for content population to help in SEO and Google efforts
• Parallelly starting with paid promotions is advisable to give boost for website traffic
• Drop in paid campaigns on Google and Meta has impacted the performance marketing outcome
• Real images of campus, student life, infrastructure are showing good response and engagement
on platforms, suggest using them more in our campaigns

3. Platform Performance
Facebook, Instagram, LinkedIn & YouTube

4. Metrics – July 2023
Facebook
2063
Page reach
92
Page visits
1
Page likes
Instagram
764
Page reach
455
Profile visits
16
New followers
LinkedIn
7780
Impressions
634
Page visits
11.5
Engagement rate
YouTube
115
Views
0.8
Watch time (hours)
2
New subscribers
24 %
100 %
20 %
98 %
129 %
231 %
172 %
57 %
60 %
40 %
100 %
38.7 %
100 %

5. Demographics – July 2023
Facebook
NA
Age
NA
Page visits
15:00 – 21:00
Audience Activity
Time
Instagram
18-24
Age
Mumbai,
Bhayandar,
Dombivili, Kalyan,
Thane
Top Cities
15:00 – 21:00
Audience Activity
Time
LinkedIn
Education
Administration
Programs, Financial
& Marketing
Services
Industry
Mumbai
Top Cities
BD, HR, Sales,
Finance,
Marketing
Job Function
YouTube
18-24, 25-34
Age
India
Geography
Shorts Feed,
YTB Search
Traffic Source

6. Daily Traffic (Reach) – July 2023
0
100
200
300
400
500
600
700
800
Social Media Platforms – Daily Reach
Facebook Instagram LinkedIn

7. Daily Traffic (Engagement) – July 2023
0
20
40
60
80
100
120
140
160
Social Media Platforms – Daily Engagement
Facebook Instagram LinkedIn

8. Post Performance
Facebook, Instagram, LinkedIn & YouTube

9. Posts Break Up
Count Images
8
Total Posts
3
Total Posts
5
Total Posts
Videos/ Reels/ Shorts

10. Top Performing Organic Posts – Meta Platforms
PlacementPost
PlacementPost AdmissionReel

11. Top Performing Organic Posts – LinkedIn
PlacementPost
PlacementPost PlacementPost

12. Top Performing Organic Posts – YouTube
AdmissionReel AdmissionReel

13. SEO & Google
On-page, Off-page, Google setup

14. SEO & Google – July 2023
On-page
74
Score
148
Issues resolved
0
Issues pending
Off-page
670
Links created
24
Keywords tracking
55 %
71 %
Google Activity
• Google My Business profile – Setup completed
• Google Analytics – Setup completed
• Payment integration (Meta & Google) – Pending
(Meta)
• Search Console – Setup completed

15. SEO & Google – July 2023
9.47K
Impressions
171
Clicks
12th
Avg. Rank
Up from 66th
Traffic Ranking
1.8 %
Avg. CTR
On-page
79
Score
148
Issues resolved
2253
Internal Links
Off-page
670
Links created
24
Keywords tracking