Measuring Social Media Engagement for Industrial Manufacturers and Distributors


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In this presentation, you will learn:
*How industrial and manufacturing companies can use social media
*How to fine-tune social media campaigns based on analytics
*How to set up goals with dollar amounts to prove potential ROI from social media networks

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Measuring Social Media Engagement for Industrial Manufacturers and Distributors

  1. 1. Measuring Social Media Engagement for Industrial Manufacturers and Distributors<br />February 24, 2011<br />
  2. 2. Identifying the Need<br />Reviewing Your Company’s Social Media Policy<br />Using Analytics to Guide Your Next Steps<br />Do You Have a Well Thought Out Web Strategy?<br />Are You Using Website Analytics to Guide Social Media & Web Strategies? <br />
  3. 3. “The B2B buying process is fundamentally changing. <br />93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions…” <br />
  4. 4. “In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%.”<br />Courtney Wiley, iMedia Connection<br />
  5. 5. YouTube Videos in Search Results<br />
  6. 6. YouTube Machining Video Results<br />Suggestions<br />Selling Equipment<br />Facility Tours<br />Machining Capabilities<br />Product Capabilities<br />Training Videos<br />Tooling Setup Videos<br />Application Videos<br />
  7. 7. YouTube Channel<br />
  8. 8. Website Traffic Behavior:<br />Understanding Your Audience Is Key!<br />Website Traffic<br />Site Search Traffic<br />
  9. 9. YouTube Videos in Search Results<br />
  10. 10. YouTube Channel Customization<br />
  11. 11. YouTube Channel Statistics<br />How To Use This Info:<br /><ul><li>Understand How People Are Finding Your Videos
  12. 12. Revisit Video/Channel Descriptions
  13. 13. Ideas for New Videos
  14. 14. Demographic of Audience to Revisit Descriptions</li></li></ul><li>YouTube Channel Statistics<br />
  15. 15. Difference in YouTube & Google Analytics Stats<br /><ul><li>Traffic To Your Site from a Channel/Video
  16. 16. If No Visits, Do You Have A Link to Your Domain in Your Description?</li></li></ul><li>Facebook for Manufacturers<br />
  17. 17. Facebook for Company Culture<br />
  18. 18. Facebook Insights<br />
  19. 19. LinkedIn<br />
  20. 20. LinkedIn Page Created November 2009<br />
  21. 21. Twitter<br />Suggestions for Industrial Tweeting:<br /><ul><li>Attendance at Trade Shows/Conferences
  22. 22. Announce TradeshowBooth Happenings Real Time
  23. 23. New Processes
  24. 24. New Equipment or Capabilities
  25. 25. Price Changes
  26. 26. New Team Members
  27. 27. Community Involvement
  28. 28. Association Activities</li></li></ul><li>Corporate Blogging<br />
  29. 29. Measurement<br />
  30. 30. “Likes” and “comments” are a new form of traffic that must not be taken lightly<br />Social media is bringing forth a new type of sales cycle<br />Implementing a social media campaign is not a tactic, but a culture change<br />Things To Consider<br />
  31. 31. Thank you!<br />Jillian Fortin (@notahickie)<br />TopSpot Internet Marketing<br />If you have any questions please contact:<br /><br />TopSpot Internet Marketing<br />5120 Woodway Dr. Suite 10025<br />Houston, Texas 77056<br />866.952.7200<br />