1.
SEO Site Audit & Social Media Marketing Presentation
w w w . f i i t j e e . c o

2.
Basic FIITJEE/Competitor Stats
Alexa Global Rank: 80312
Alexa India Rank: 7101
Google Page Rank: 5
Bounce Rate: 24.70%
Daily Page Views Per Visitor: 4.30
Daily Time on Site: 4.25
Search Keywords:
Fiitjee @ 42.15%
Fiitjee Sample Papers @ 3.83%
fitjee @ 2.93%
Iit jee 2014 @ 2.44%
Fiitjee hyderabad @ 2.25%
294,400 visits over last 30 days
Indexed Pages:
Google – 2430 |
Yahoo - 8300 |
Bing – 36 |
www.Vidya Mandir.com
Alexa Global Rank: 152797
Alexa India Rank: 14267
Google Page Rank: 2
Bounce Rate: 22.10%
Daily Page Views Per Visitor: 3.50
Daily Time on Site: 4.27
Search Keywords:
Vidyamandir @ 23.96%
Vmc @ 16.78%
Vidyamandir classes @ 9.7%
Vidya mandir @ 7.01%
Coaching classes for iit @ 3.75%
167,500 visits over last 30 days
Indexed Pages:
Google – 338 |
Yahoo – 5360 |
Bing - 6
www.aakash.ac.in
Alexa Global Rank: 164847
Alexa India Rank: 12149
Google Page Rank: 3
Bounce Rate: 39.90%
Daily Page Views Per Visitor: 3
Daily Time on Site: 4.17
Search Keywords:
Aakash @ 4.82%
Jee main 2014 @ 2.97%
B tech @ 1.92%
Neet rank predictor @ 1.80%
Jee advanced rank predictor @ 1.65%
159,600 visits over last 30 days
Indexed Pages:
Google – 8270 |
Yahoo – 1920 |
Bing - 36

3.
FIITJEE Indexed Pages
Each of these listings needs to paired with the relevant keywords
to ensure better Visibility. But they need to be mapped with the
right keywords and indexed with Bing & Google Webmaster
Tools.
Click on the images for the respective indexed pages:
Google | Yahoo | Bing

4.
Steps to Improve SEO Stats
• Title/Description/Keywords
• Google/Yahoo/Bing Webmaster Tools
• Analytics to know visitor activity
• Content Review & Optimization
• W3 Validation Review
• Boost Off Page with Blogs & Articles
• Website Submissions
• URL Renaming
• Online Press Releases (Paid + Free)
• Alt/Image/Link Tags for advance SEO
SEO Optimization will include content, tag, meta
data, directory & URL submissions etc.
Back improves page rank & 50000+ back links
indexed for FIITJEE | Each has to be reviewed &
formatted for better SE visibility
Blogs & article submissions will boost social
mentions
Paid & Press Releases to improve targeted
audiences
Source: http://www.seoanalyser.net/view/fiitjee.com#.Usu_ItIW3XU

5.
FIITJEE SEO Site Score
Click on the image above or here for a detailed overview

6.
SEO Site Audit
This is the current site index for FIITJEE pages.
Total of 12536 issues reported to correct SEO
Corrective them would require FTP access to FIITJEE domain
Access also required to moderate FIIT social media profiles e.g. FB, Twitter, etc.

7.
Site Audit: Meta Issues
Analysis of the first break up of total issues
Mostly cites SEO guidelines for compliance
Correcting them is a process of page by page analysis, editing & republishing

8.
Site Audit: Link Image Issues
Links & major amount of images needs to be SEO for ranking betterment
Corrections would immediately impact search engine listings for popular keywords

9.
Site Audit: Image Content Issues

10.
Site Audit: Semantic Issues
Schema Semantics Example:

11.
Site Audit: Vs Competition

12.
Social Metrics: Vs Competition

13.
Site Audit: Vs Competition 2

14.
Social Metrics: Vs Competition 2

15.
Site Audit: Page Load Speed
Correcting the image issues majorly would help improve page load speed
Other coding measure corrections also required to improve data flow

16.
PAID. EARNED. SOCIAL. OWNED.
A cycle of how the paid to earn social media recognition & own up with approved compliance.
This applies to branded PPC ads, dedicated SEO efforts & guided social media engagement.
Paid model Ideally suited with revamped website or coding corrections of the current form.

17.
FIITJEE Back Links
Click on the images or here | enter http://www.fiitjee.com to view the back link pages

18.
Objectives of Internal Website Survey
Gain data about the merits & demerits of the site
Collate ideas & best practice suggestions
Introduce ideas on improving customer interaction on the website that will motivate
users, making them more engaged
Understand the urgency pattern of the existing website based on the available features &
user experiences to determine the timeline for the redeveloped website
Measure the importance of design, color schemes & branding perspectives
Click on the image or here to review the survey questionnaire
https://survey.zoho.com/editor.do?surveyid=28125000000002001

19.
Why Work on Existing FIITJEE Pages
FIITJEE web pages are indexed by most search engines like Google, Yahoo & Bing
Lack of SEO have NOT attributed indexing for keywords sought by FIITJEE prospects
Organic & inorganic listings to trigger visibility for new visitors & improve page views

20.
FIITJEE Keyword Relevancy Density

21.
FIITJEE Current SEO Elements

22.
FIITJEE Keyword Rank: Google.co.in
Keywords Date
25.01
jee main 82
jee main 2014 0
jee main nic in 0
jee main nic 0
jee main 2014 application form 0
jee main 2013 0
jee main application 0
jee main online form 0
jee main application form 2014 0
jee main 2013 online application 76
jee main form 0
jee main application form 98
jee advanced 0
jee advanced 2014 0
jee advanced 2013 0
jee advanced 2013 question paper 0
jee advanced application form 16
jee advanced rank list 0
jee advanced st cut off in iit bombay 0
jee advanced syllabus 13
jee advanced syllabus 2014 0
jee advanced 2014 syllabus 0
jee advanced 2013 cut off 0
jee advanced 2014 latest news 0
jee advanced 2013 solutions 0
jee 2015 17
jee 2015 syllabus 25
jee 2016 4
iitjee 0
iit jee main 0
iit jee 2014 0
iit jee mains 2014 72
iit jee test series 1
iit jee form 28
iit jee cut off of college 0
iit jee 2007 physics paper solution 0
iit jee exam form 2014 50
iit jee online 0
iit jee main exam 2014 44
iit jee coaching in chandigarh 45
Source: www.semalt.com

23.
FIITJEE Online Competitors
Source: www.semalt.com

24.
Development of New FIITJEE Website
Identify website dynamics for
database driven features
Responsive design optimized for both
mobile & PC compatibility
Resources required for Off Page SEO,
Content Writing & Website
development
Integrate social sharing channels
across all FIITJEE website pages
Website Testing Post 1-Phase
development
Initiate development of FIITJEE website
in Hindi to target tier 1 & tier 2 cities
across India

25.
FIITJEE Social Media Strategy
Approach Facebook to rename the current FB page URL @fiitjeeindia2013
Use single platform windows like Nimble & Hootsuite for social media accounts moderation
Online quizzing trend on Twitter to Improve follower count & boost engagement levels
Create poll based ads on LinkedIn targeting parenting professionals from Tier 1 Indian
cities informing FIITJEE programs & proactively assist in planning their children’s education
Initiate Facebook Chat sessions with weekly expert sessions on JEE Main & Advanced
Create hashtag marketing across social media for #fortunate40 (live),
#jeemain2015, #jee2016, #fiitjee & so on!
Deploy engaging native advertising
using FB promoted Stories, Videos &
Twitter Promoted Tweets

26.
PPC Campaign Sample

27.
PPC Campaign: Volume & CPC
Keywords:
Jee main, jee advanced, jee 2015, jee coaching, iit jee coaching, iit jee coaching institutes,
iit jee counselling, iit jee scholarships, jee main syllabus, jee main preparation, jee main
sample papers, all India test series

28.
PPC Campaign: Volume & CPC
Analytics & Webmaster set up for Google, Yahoo & Bing help analyze the traffic, visitor
demographic, user flow, bounce rate & paid location preferences that would allow us
to negotiate paid campaigns

29.
Publish Press Releases
Create online press release materials for
FIITJEE program propagation targeted for
India Release
Leverage Rank Potential Index suggesting
the best FIITJEE programs based on
students rank
Distribute the next dates for EVT Test,
Fortunate 40 emphasizing FIITJEE’s
commitment to offer scholarship & reward
programs to economically underprivileged
deserving candidates
Published press release, blogs & articles
offers the opportunity to create & FIITJEE
back links & improve Page Rank parameters

30.
Yahoo Answers: Legitimate Back Links
Source: http://in.answers.yahoo.com/my-activity

31.
Yahoo Answers: Answered by FIITJEE
Why Do This:
The process of receiving alerts for new
questions is automated
Any moderator/counselor could offer these
answers
Answers help in building legitimate
Outbound Links across Yahoo Network
Process will boost search engine ranking
Ensures that FIITJEE is a big market player
reaching leads from multiple channels
Source: http://in.answers.yahoo.com/question/index;_ylt=AphiD55raN8_ES2_VHY.bPiQHQx.;_ylv=3?qid=20140112233641AAbzNQS

32.
Pallab Kakoty // #hshdsh
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