The document discusses how digital marketing can help educational institutions reach prospective students. It states that most students now use the internet and digital media, so schools need to increase their online and mobile presence. It then describes three important parts of digital marketing for schools: search engine optimization (SEO) to increase website visibility, social media optimization (SMO) to build awareness, and search engine marketing (SEM) through paid ads.

1. Best Digital Markating Company in Kota
Digital Marketing

2. Best Digital Marketing Company in Kota

3. Best Digital Markating Company in Kota
What is Digital Marketing
Digital Marketing is the use of digital
channels for the promotion of a business or
brand. Digital channels not only ensure that the
business is promoted to the right target
audience but also strengthen the business and
the brand.

4. Overview
Best Digital Markating Company in Kota
The increased use of internet and digital media is a major
influence in the field of education today. The education sector is a
completely revolutionized sector since the majority of the
population of students are the users of the internet.
This has a direct implication on the fact that educational
institutions and universities need to make increase use of the
internet and mobile devices to reach out to more students and
digital marketing is the best method that can be adopted by the
educational institutions to reach out to prospective students.

5. Overview
The increased use of internet and digital media is a major
influence in the field of education today. The education sector
is a completely revolutionized sector since the majority of the
population of students are the users of the internet.
This has a direct implication on the fact that educational
institutions and universities need to make increase use of the
internet and mobile devices to reach out to more students and
digital marketing is the best method that can be adopted by
the educational institutions to reach out to prospective
students.

6. One of the most important thing that educational
institutions need to keep in mind is the fact that most
internet users do not go beyond the first two pages
of the search engines to look for the required
information.
This means, institutions need to make use of the right
keywords and key phrases so that their website is
always be in the first two pages of the search engine
result pages
Overview

7. Why is Digital Marketing the Best Means to
Impress Students
• Prospective students are already searching online for educational and training
courses.
• Students spend more time on the internet rather in front of other media
including television.
• Display advertisements on the internet are highly effective and outperform
traditional advertising.
• Students, Parents and Guardians have started to judge a school / college /
coaching based on its website and its online presence.
• The internet is today the most favored channel for applying and making
admission queries.
• Expatriates and outstation students rely heavily on the web for admissions in
coaching or college.
• Parents and students now consider web as the most convenient means for
carrying out admission processes.

8. Advantages of Digital Marketing for Educational
institutions
•Cost Effective
•Instantaneous Feedback
•Measurable
•Easily Accessible Tools
•High Conversion Rates

9. 3 Important Parts of Digital Marketing
1. SEO (Search Engine Optimization)
2. SMO (Social Media Optimization)
3. SEM (Search Engine Marketing)

10. Search Engine Optimization- SEO
Search Engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
"natural" ("organic" or "algorithmic") search results.
Broadly speaking Search Engine Optimization improves the organic
traffic to the website by increasing the Search Engine Result Page (SERP)
ranking and also it helps the better crawler indexing for all the pages of
your website.
So to beat the competition, advanced search analytical tactics and SEO
strategies are used as this surely help in generate genuine traffic to
targeted website.

11. Search Engine Optimization-(SEO) Process
SEO process begins with the on-page optimization which ensures
search engines read what you want to show to the people and proceed
with the off-page optimization that includes link building, article & PR
submission, and social media optimization.

12. SEO Process has the Following Steps
1. Website Analysis
2. Keyword Research & Identify the competition
3. SEO Strategy
4. On-Page Optimization
5. Off-Page Optimization
6. Measuring & Reporting the Results

13. Website Analysis
The SEO process for website starts with its health check wherein current status on
search engines like Google, Yahoo, Bing & others and also on Alexa.com is seen.
The analysis that can be performed under this process are:
• Cached Pages (Google, Yahoo & Bing)
• Backlinks (Google, Yahoo)
• Alexa Rank
• Keyword Ranking
• Website Traffic (if analytics is available)
• Analyzing Competition

14. Once the initial analysis of website is done then second stage is to
select the right keywords for website.
The selection of the keywords is a very important part of the Search
Engine optimization, and includes investing using several resources
in search to find the most relevant & popular search terms where high
rankings can be realistically achieved to bring quality, targeted traffic
to website.
Keyword Research & Analysis

15. Competitors’Analysis
While executing the competitor’s analysis a depth
analysis is conducted to understand the SEO strategies of
each of the competitors.
This includes Keyword Selection, Meta-Tags, Page
Content, Link Popularity, Navigation Bar, Search Engine
Ranking and other parameters. Create a detailed report.

16. SEO Strategy
It Includes -
•Website Architecture
•Linking Strategy
•Microsites
•Corporate Blogging

17. On-Page Optimization
Under this process, website is made fully SEO compliant ,by performing the following:
1. Domain age
2. Canonical domain forwarding
3. URL structure
4. HTTP header check
5. Breadcrumb
6. Source code optimization
7. Website check with spider Simulator
8. Implementation of Tag Cloud
9. Site architecture
10.W3C Validation
11. Page load time
12. Meta tags
13. H1 and other header tags

18. 14. Content optimization
15. Images and their names
16. Anchor tags
17. Hidden text
18. Keyword density
19. Interlinking of webpages
20. Outbound links
21. robots.txt
22. Sitemap
23. RSS Feeds
24 404 error pagesitemap.xml
25 Image optimization
26 Website Navigation
27 Inner page optimization
28 Footer optimization
On-Page Optimization

19. Off-Page Optimization
This Process Involves the Following Link Building Tasks like:
• Search Engine Submission
• Business Directory Submission
• Local Listings
• Articles Submission
• Press Releases Submission
• Blogging
• Getting References from Related Forums
• Link Building
• Guest Blogging
• Info-Graphic Create and Share
• Outbound Links to Relevant Websites & Blogs

20. Social Media Optimization- SMO
Social media optimization is the process of building awareness about you,
your products or services through the various social media channels.
The ultimate goal of any social optimization campaign is to drive traffic to
a website, increase the visibility of a product, gain more social media
followers or find more customers.
The most popular social media networks today are: Facebook, Twitter,
Google+, YouTube, Instagram and Linkedin

26. Why is Social Media Optimization is
Important?
• It’s the fastest way to spread the word about a new product, service or news item.
• It’s a trend
• It’s the new marketing
• It’s the new influencer

27. Search Engine Marketing - SEM
Search Engine Marketing, or SEM, is one of the most effective ways to grow your
business in an increasingly competitive marketplace.
Search Engine Marketing is the practice of marketing a business using paid
advertisements that appear on Search Engine Results Pages (or SERPs).
Search Engine Marketing’s greatest strength is that it offers advertisers the opportunity
to put their ads in front of motivated customers who are ready to buy at the precise
moment they’re ready to make a purchase

29. In the Digital Industry the
Key to Survival is the Ability
to Adapt.

30. You Are Only
One Decision
Away From
Your Desired
Goal

31. Thankyou