Social media optimization (SMO) is the use of a number of social media channels and communities to generate publicity to increase the awareness of a product, brand or event.
SMO – Search Media Optimization
What is social media?
Understanding the existing Social Media paradigms
How social media marketing is different than other forms of Internet marketing?
Marketing on social networking websites
Facebook Marketing
Facebook profiles
Facebook fan page creation
Examples of good and bad fan pages
How to increase fans on a fan page?
How to do marketing on a fan page?
How to engage fans on your fan page?
Facebook Posting / Sharing
Use of Hash Tags on Facebook
Black hat Facebook marketing
Best Facebook apps for marketing your fan page
Understanding Facebook groups
How to do marketing on Facebook groups?
Facebook marketing mix with other marketing platforms
Case studies on Facebook marketing
LinkedIn Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs. individual profiles
Company Page Profile Creation
Services / Products Addition
Marketing on LinkedIn groups
Black Hat in LinkedIn
Understanding LinkedIn groups
How to do marketing on LinkedIn groups?
Case studies on LinkedIn marketing
SEO PPC TRAINING CENTER
NEW DELHI
Address: DA-3, 1st Floor, Vikas Marg, Shakarpur, New Delhi - 110092
W: www.seoppctraining.in | E: info@seoppctraining.in | T: +91-9990999943 / +91-9810166616
Twitter Marketing
Understanding Twitter
How to do marketing on twitter
Black hat techniques of twitter marketing
Use of Hash Tags on Twitter
Case studies on twitter marketing
Google+ Marketing
Introduction to Google+
Strategy Development for Google+
Guidelines for Google+
Performance measurement pointers
Custom Google Pages / Local
Google Hangouts / Communities /
What is blogging?
Benefits of blogging
Types of blogging
Benefits of each types of blogging
Different platforms for blogging
Creating your own blog- LIVE
Best practices while creating a blog
How to make your blog interactive for visitors
How to do marketing of your blog
Top 5 things that should be present in your blog
What not to do while blogging?
Showcasing few best examples of top blogs
Social media optimization (SMO) is the use of a number of social media channels and communities to generate publicity to increase the awareness of a product, brand or event.
Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order.
Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people.
This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months
5-day Udacity Digital Marketing Nanodegree program Facebook Campaign.
This slide includes its objective, KPI, Target Factors, Recommendation, ROI, Results, Analytics, Output
SMO – Search Media Optimization
What is social media?
Understanding the existing Social Media paradigms
How social media marketing is different than other forms of Internet marketing?
Marketing on social networking websites
Facebook Marketing
Facebook profiles
Facebook fan page creation
Examples of good and bad fan pages
How to increase fans on a fan page?
How to do marketing on a fan page?
How to engage fans on your fan page?
Facebook Posting / Sharing
Use of Hash Tags on Facebook
Black hat Facebook marketing
Best Facebook apps for marketing your fan page
Understanding Facebook groups
How to do marketing on Facebook groups?
Facebook marketing mix with other marketing platforms
Case studies on Facebook marketing
LinkedIn Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs. individual profiles
Company Page Profile Creation
Services / Products Addition
Marketing on LinkedIn groups
Black Hat in LinkedIn
Understanding LinkedIn groups
How to do marketing on LinkedIn groups?
Case studies on LinkedIn marketing
SEO PPC TRAINING CENTER
NEW DELHI
Address: DA-3, 1st Floor, Vikas Marg, Shakarpur, New Delhi - 110092
W: www.seoppctraining.in | E: info@seoppctraining.in | T: +91-9990999943 / +91-9810166616
Twitter Marketing
Understanding Twitter
How to do marketing on twitter
Black hat techniques of twitter marketing
Use of Hash Tags on Twitter
Case studies on twitter marketing
Google+ Marketing
Introduction to Google+
Strategy Development for Google+
Guidelines for Google+
Performance measurement pointers
Custom Google Pages / Local
Google Hangouts / Communities /
What is blogging?
Benefits of blogging
Types of blogging
Benefits of each types of blogging
Different platforms for blogging
Creating your own blog- LIVE
Best practices while creating a blog
How to make your blog interactive for visitors
How to do marketing of your blog
Top 5 things that should be present in your blog
What not to do while blogging?
Showcasing few best examples of top blogs
Social media optimization (SMO) is the use of a number of social media channels and communities to generate publicity to increase the awareness of a product, brand or event.
Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order.
Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people.
This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months
5-day Udacity Digital Marketing Nanodegree program Facebook Campaign.
This slide includes its objective, KPI, Target Factors, Recommendation, ROI, Results, Analytics, Output
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Social media marketing level 3 -Adams AcademyAdams Academy
To wind up noticeably a specialist in marketing and finding out about online networking advertising which will help you to your professional success. Web-based social networking Marketing is a highly strong marketing place as everybody utilises it and it’s heavily been all over the place & is one of the most advanced, cheap and less time-consuming technique.
Course details: https://bit.ly/2HrttS0
Located only a few minutes from Clemson University, you’ll quickly discover what superior student living is meant to look like. This off-campus student housing near CU captures the feel of home, while also providing quick access to campus, community, and classy entertainment options within the city of Clemson.
This is a industry verified digital marketing course syllabus. For more details visit our site at:
https://www.schoolofdigitalmarketing.co.in/courses/digital-marketing-training-institutes-pune/
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market.
This project was part of Udacity Digital Marketing nanodegree program.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Social media marketing level 3 -Adams AcademyAdams Academy
To wind up noticeably a specialist in marketing and finding out about online networking advertising which will help you to your professional success. Web-based social networking Marketing is a highly strong marketing place as everybody utilises it and it’s heavily been all over the place & is one of the most advanced, cheap and less time-consuming technique.
Course details: https://bit.ly/2HrttS0
Located only a few minutes from Clemson University, you’ll quickly discover what superior student living is meant to look like. This off-campus student housing near CU captures the feel of home, while also providing quick access to campus, community, and classy entertainment options within the city of Clemson.
This is a industry verified digital marketing course syllabus. For more details visit our site at:
https://www.schoolofdigitalmarketing.co.in/courses/digital-marketing-training-institutes-pune/
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market.
This project was part of Udacity Digital Marketing nanodegree program.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
How To Create Compelling Videos For Facebook + Animoto TutorialMari Smith
Hot-off-the-press facts and stats about VIDEO on Facebook. Tune in to the Facebook LIVE video tutorial that goes with these slides https://www.facebook.com/marismith/videos/10153561458230009/
The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market.
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Facebook Changes: A Complete Guide - by Mari SmithMari Smith
http://bit.ly/mariwebinar -- access the FREE webinar on-demand with Mari Smith as your personal guide to walk you through all the vast changes on Facebook!! :)
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
There are already so many training institutes. Many are the best, #1, pioneer, India’s first and whatnot. Sadly we are none of these. So if you are looking for the institute with any of those adjectives, you are on the wrong website. But if you want to get trained from an institute which provides practical, skill-oriented training, then welcome to Akaybee Academy. At Akaybee Academy, you get learning beyond any syllabus. Though we have designed our curriculum, you can expect learning which has not mentioned on curicullum. We believe that learning is limitless and very hard to divide it into modules. Moreover, the intention of starting Akaybee Academy is not business but spreading value.
what is social media optimization | Social Media Optimization | SMOdevbhargav1
In today's digital age, social media has become an integral part of our lives. From connecting with friends and family to staying updated on current events and trends, social media platforms like Facebook, Instagram, Twitter, and LinkedIn have revolutionized the way we communicate and interact with the world.
Learning Catalyst provides classroom and online training to working professionals and Corporate groups in the field of Digital Marketing, Artificial Intelligence, Machine Learning, iOTand other related areas. Over the years, we have built a system and a set of processes which results in good placements for our participants.
One of the most essential fundamental requirements for any entrepreneur is digital marketing. The only thing you should need to do at that stage is digital marketing if you are establishing an internet business and you have products or are selling items. The premier digital training center in Lahore, Burraq IT Solution, offers the top digital marketing programs in Lahore, Pakistan. It offers a target-oriented, highly professional platform where you may learn about the principles of this industry and acquire practical experience carrying out activities related to digital marketing. According to the tools that customers are employing, marketing tactics have changed over time.
iWeb Digital Marketing Diploma
Overview
Most customers today use the web as their primary source of research prior to purchasing. Learning
to effetively market your business online is a critical part of maintaining and growing your market
share no matter what business you are in. With a wide range of options to help promote your
business and many potential pitfalls along the way - it is important to understand the fundamental
principles and techniques involved in promoting and marketing your business in the digital age. This
course provides a thorough grounding in Digital Marketing and the practical real world skills to put
these skills into practice.
Content
• Overview online Marketing
• Planning for web marketing
• Best practice business case studies
• Search Engine Optimisation
• Pay Per Click (PPC) advertising
Bidding, budgets, creative adverts
• Google Analytics
• Banner Advertising
• The language of social media
• Blogging, RSS, YouTube, Vlogs
• Facebook and Twitter
• The art of E-Mail marketing
E-mail newsletters, adding subscribers, free e-mail tools
• Encouraging viral growth
• Integrating your social media efforts to deliver on your business strategy
• Your website and social media
• Existing customers and social media
• Common mistakes in web marketing
• Free ways to market your website
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Digital marketing for career and business growth pptxPawan Tripathi
Digital marketing is one of the TOP 5 Professions as it has a huge scope and demand in future for entrepreneurs and job seekers. Everything around the world is digitalized and online. If we talk at the country level INDIA has more than 600 million internet users. Even our respectable Prime Minister is promoting DIGITAL INDIA CAMPAIGN gregariously with the vision of transforming India into a digitally empowered nation.
Social media marketing Training in Lahore-BITS.pptxirfanakram32
Social media marketing is a digital marketing strategy that involves using social media platforms to promote a product, service, or brand. The goal of social media marketing is to create content that will attract and engage your target audience and ultimately get them to take a desired action, such as making a purchase or signing up for a newsletter. If you want to learn social media marketing training. Burraq Engineering solutions is an Engineering institute that provides the best Social media marketing Training in Lahore. Social media marketing has become an essential part of any modern marketing strategy. There are several benefits to using social media platforms for marketing, including increased brand awareness, better customer engagement, and increased website traffic.
Agent cy - Digital Marketing Agency and Training FirmJasmine Sandler
An overview of Digital Marketing services from Agent-cy in 2017. Agent-cy Online Marketing provides 3 pillars of service from Digital Marketing Strategy to Digital Marketing Managed Services to Digital Marketing Training.
Social media and Business Tools Presentation Digital Journey
Digital Journey presentation in Greymouth (May 2019) on social media and online tools that a business can use. Part of the TechWeek programme.
Presented by Stuart from Digital Journey.
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
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harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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2. What is SMO ?
• Social media optimization (SMO) is the use of a number of social
media channels and communities to generate publicity to increase the
awareness of a product, brand or event.
• Types of social media involved include RSS feeds, social news and
bookmarking sites, as well as social networking sites, such as
Facebook, Twitter, Google Plus , blogging and video and sites like Youtube ,
Vimeo , etc. Image sites like Instagram , Pinterest .
• In general, social media optimization refers to optimizing a website and its
content in terms of sharing across social media and networking sites
• Social media marketing is the process of gaining website traffic or
attention through social media sites
www.freelancersacademy.com - Digital Marketing Training Institute
3. SMO Course Syllabus
DIVE-INTO MAIN SMOTOOLS MEASURING SOCIAL MEDIA
OPTIMIZATION & ONLINE
REPUTATION MANAGEMENT
SOCIAL MEDIA OPTIMIZATION :
HISTORY, BENEFITS AND
POTENTIAL
Twitter :-Twitter Set-up and usageTips
InfluencersWho are they? How to find them ?
How to use them to benefit your brand
LinkedIn:-Tips and Guides , Review of profiles ,
Linked Marketing
Pinterest:-Visual social media and
bookmarking Set-up and management
Facebook:- Creating groups and pages , How to
create Ads on Facebook
Tips and Guides – Post, Paid Promotion, Ads
,Contests
Google+ :-How to Set-up and use, Company
profile
YouTube :- Setting up a channel , Managing
content
• Corporate blogging
• How to measure the
effectiveness of activity on social
media
• ProfilingOnline reputation
management activities
• Measuring ROI ( Return On
Investment )
• Introduction to Social Media
• What is Social Media? How Social
Media was developed
• Creating content & managing
content programs
• Why is word-of-mouth and PR
more powerful than ‘advertising’.
• How social media is different
from other form of internet
marketing.
• What is viral marketing and it’s
important Understanding the
edge rank.
www.freelancersacademy.com - Digital Marketing Training Institute
4. What are benefits of SMO ?
1.Build brand awareness
2.Build customer relationships
3.Bring more qualified traffic to your website
4.Perform hyper targeting
5.Sell more services and products
6.Builds credibility and trust online
7.Its cost effective compared to other mediums
www.freelancersacademy.com - Digital Marketing Training Institute
5. SMO Course Objective?
After completion of the SMO course you would be able to do the following things :-
1.Deep understanding of Social Media
2.How to successfully implement the strategies for your business.
3.Depending on the nature of business which strategy to implement
4.SMO hacks and shortcuts .
5.Analysing report and improving the web presence
6.How to pitch to clients and covert them
7.Reports to be sent to the clients.
www.freelancersacademy.com - Digital Marketing Training Institute
6. Why choose FA for Social MediaOptimizationTraining?
• We are one of the best Institutes providing Social Media training in Navi
Mumbai (Vashi). We ensure we get the best Industry professionals to train our
students for our Social Media Course.
• We also ensure that students get exposure to live projects and dashboards that
we work for so that they get a better understanding of Social media. Our
course syllabus is constantly updated making it relevant.
www.freelancersacademy.com - Digital Marketing Training Institute
7. Freelancers Academy helping students Learn and Earn
www.freelancersacademy.com - Digital Marketing Training Institute
8. Freelancers Academy helping students Learn and Earn
• Freelancers Academy is not your usual SMO training institute. We at Freelancers
Academy help students get exposure to live projects.
• We also ensure our students can get freelancing opportunities in module that
they are most comfortable in.
• Today Freelancing is a multi billion dollar industry. It is estimated that by 2020
nearly 40 percent of the population would be freelancing.
www.freelancersacademy.com - Digital Marketing Training Institute
Editor's Notes
www.freelancersacademy.com - Digital Marketing Training Institute
www.freelancersacademy.com - Digital Marketing Training Institute
