SlideShare a Scribd company logo
Social Media Strategy for Ecommerce ,[object Object]
BONJOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SALON ECOM MONTREAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO &  Social Media
WHY SEARCH IS THE #1 ROI DRIVER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : IAB 2010 & Comscore 2009.
FORECAST : US INTERACTIVE SPEND FROM 2009 – 2014  ,[object Object],Source : Forrester ’ s Interactive Advertising Models, 4/09 and 10/08 (US only) .
SEO SEEN AS MOST EFFECTIVE IN GENERATING CONVERSIONS ,[object Object],Most effective digital marketing tools for generating conversations Source:  ©  C opyright FORBES 2009
SEO & PPC ARE THE MOST EFFECTIVE TACTICS WHEN IT COMES TO RESULT ACHIEVEMENT ,[object Object],Results vs. expectations for digital marketing compaigns  Source:  ©  C opyright FORBES 2009
“ Intentional ”  Targeting
SEARCH BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO  “101” ,[object Object],[object Object],[object Object],[object Object],INDEXATION + RELEVANCY + POPULARITY
SEARCH ENGINE OPTIMIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Why ,[object Object],[object Object],How  Deliverables
keyword research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OnSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
OnSITE SEO ,[object Object],Page Titles – 65 Characters
OnSITE SEO ,[object Object],Meta Descriptions – 150 Characters
OnSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OFFSITE SEO ,[object Object],[object Object],Source : SEOmoz Search Ranking Factors 2009
OFFSITE SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Why ,[object Object],How  Deliverables
Social Media for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Content Strategy
SOCIAL CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIALIZE PRODUCT PAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRODUCT ITSELF
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRODUCT DESCRIPTION
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRODUCT REVIEWS
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES Product Images & Video
SOCIALIZED CONTENT ON PRODUCT PAGES ,[object Object],SHARABLE ELEMENTS OF PRODUCT PAGES PRICE Incredible Deals Group Buying
Socializing Product Pages
FACEBOOK CONNECT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK OPEN GRAPH ,[object Object],Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs: Social Platforms
POWER OF BLOGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOG – SOCIAL PLATFORM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOG – SOCIAL PLATFORM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs: Now What?
SOCIAL NEW PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NEWS PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NEWS PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
acebook
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK PAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK PAGES ,[object Object],Welcome Splash Tab
FACEBOOK PAGES ,[object Object],Facebook Shopping
FACEBOOK PAGES ,[object Object],Facebook Shopping
FACEBOOK PAGES ,[object Object],Facebook Shopping
FACEBOOK ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA CONTESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS CASE: BOUCLAIR  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Strategy for Ecommerce

Editor's Notes

  1. Signals from REAL HUMANS E asy to maintain The NEW Blog
  2. H ark back to SEO content on Product Pages Trust their friends before a random site UGC about YOUR products is being shared
  3. 250 words min people link to where they find the most info G et the Tweeted & Liked to rank better
  4. - Reviews good for ranking – e.g. Amazon
  5. S elling through volume People will share for a deal M ore of an expectation = new style of buying