This presentation is made under E-commerce and Digital Marketing subject, it deals with designing of a website and its analytics

1. ICAREER-
BOOSTERS.com
Creating a website
Ecommerce & Digital
Marketing

2. ICAREER-
BOOSTERS.com
“Creating a website”
Ecommerce & Digital Marketing
2
Group-8
Harshit Raghuwanshi
Mayuri Mahajan
Rajan Sharma
Bikash Jaiswal
Somya Luthra
Aprajita Anil
Vipul Gupta

3. Overview

4. Overview
 Project deals with:
• Creation of website
• Selecting Domain Name and its Purchase
• Defining our Products & Services
• Competitive analysis of existing players
 Business Domain: Education/ online test services
 Provides Learning platform for the MBA aspirants
(CAT, XAT, GMAT,NMAT, CMAT)
4

5. Indian e-Learning
Industry
5
 E-learning platforms plays a pivotal role in the online
education ecosystem
 Serves as enabler by connecting prospective students and
content providers
 India has a mix of dedicated online only and Offline players
with an online presence
 B2C, C2C & B2B are popular business models in India
 Current Market size: $247mn (2016)
 Current users: 1.6mn (2016)
 Expected growth (2021):
• Market size-$1.96B
• Users-9.6mn

6. Education
Industry overview:
6
 Online certifications is the largest category today at USD 93
million
 Primary & secondary supplemental education will be the
largest category by 2021 at USD 773 million, growing at a
CAGR of 60%
 Test preparation will be the fastest growing category in 2021,
growing at a CAGR of 64%

7. India’s online
students:
7
 Perceive convenience, flexibility with commencement
dates and variety of study material are key motivational
factors to adopt online channel
 Cite peers and internet search as the top two sources of
brand awareness
 Indicate quality of course content as the top reason for
selecting a specific brand
 Prefer laptops over mobile phones for accessing the
course content

8. Growth Drivers
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 Growing job seeking population drives the demand
for industry relevant training
 Government initiatives
 Internet penetration witnessing exponential growth
 Growing smartphone penetration across India
 Significant increase in disposable personal income
 Large fraction of Indian population is young, thus
enlarging the target population for online education

9. Category wise
market size
Projections
(in mn $)
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(Source: KPMG India research analysis)

10. Our Business
 The sector we are targeting is Education and
information for the students who want to pursue
an MBA.
 Number of students who want to do an MBA is
increasing each passing year.
10

11. Objective
To provide online learning platform for
MBA aspirants.
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12. Our Website
www.icareer-boosters.com
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13. Mobile/Tablet
Interface
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14. About Our
Product

15. About Our Product
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 iCareer-boosters.com -great solution for people who
are looking for digital resources for their MBA
preparation.
 Solves the problem of people of going to coaching
centers for taking various courses.
 Provides all the required online material, videos and
test series for practice purpose.
 Helps to save a lot of time.

16. Revenue Model

17. Revenue Model
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 Subscription fee from students for 6 months/1 year.
 Provide empty space for Google AdSense
 Advertisements of MBA Institutes

18. Competitors

19. Competitors
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 Triumphant Institute of Management Education Pvt.
Ltd. (T.I.M.E.)
 CL Educate Ltd. (Career Launcher)
 Think and Learn Private Ltd. (Byju’s)
 IMS
 MBAGuru

20. Strategy & Plan

21. Strategy & Plan
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 Aim to market the site using search engine placement, links,
pay-per-click advertising, and word of mouth
 Link building strategy: This will garner hundreds of links to
our site from popular sites like pagalguy.com, mbaskool.com.
 Will help in Direct traffic as well as increase our site’s
popularity in the search engines
 Word of Mouth/ Viral Marketing: By making our content
good, easy to understand and fun so that students will enjoy
learning and share information about site with their friends,
family, class, classmates

22. Measuring our
success

23. Measuring our
success
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We would measure our success with the help of:
 Google analytics:
• This will help in tracking and reporting of website traffic.
• Help in analyzing various things like time spent by
customer, geographic location from where we are getting
more clicks, keywords, competitors keywords etc.
 Through Organic Search:
Our sites ‘s appearance on the first page of search engines
and if we are in first top three results that is an indication of
our site’s better performance as compared to our
competitors.

24. 24
Google Analytics

25. 25
Google Analytics cont.

26. 26
Google Analytics Cont.

27. 27
Audit report

28. 28
Audit report cont.

29. 29
Sitemap

30. Promotions

31. Promotions
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 We will Reach out to different graduation colleges,
schools, and coaching institutes.
 Use other sites such as “Quora”, we will spot a relevant
conversation & provide a good answer and pointing
towards our content & website. This will help us in
building our status as an expert.
 We would be using direct Emails for information
sharing and creating awareness about our website.

32. Promotions
32
 Facebook page:
• We will have a Facebook page on which we will start
promoting and sharing educational information and
offers.
• Name of the Facebook page will be iCareer Boosters
• This will have back-links which will redirect the
customers to our website
• When we promote, we will try to divert the traffic to
website from there

33. Our Facebook
page
https://www.facebook.com/Icareerbo
osters-454013574996556/
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👍

34. Road Ahead

35. Road Ahead
35
 Include Articles , latest news about various entrance
examinations which will be of interest to MBA aspirants
 Training on more number of courses in the future.
 ‘Chat’ feature will be enabled, so that if students want to
interact with our expert faculty in case of any query.
 Start our own Blog which is written by our expert faculty
members.

36. Road Ahead
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 Have our presence on every website which gives information on
MBA preparation. i.e. work on content marketing
 Provide Personal Guidance for the preparation of group
discussion and personal interview.
 Optimize our website for long tail keywords and keywords
which are used by students while looking for information on the
internet.
 Provide Feedback/suggestion option on our site where students
can put their opinion.

37. Road Ahead
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 Use Google analytics for analyzing traffic, time spent by
customer, geographic location from where clicks are more, etc.
 Advertise through Google AdWords.
 Provide many internal and external links wherever appropriate
which will help us improve our rank in search.

38. Thanks!
Any questions?
38
😉