The document discusses various strategies for mobilizing savings, including tiered interest rates, lotteries and raffles, prizes and awards, savings boxes, SMS banking, and incentives for bank branches and staff. It provides examples of these strategies being used by rural banks in the Philippines, such as offering higher interest rates for higher account balances, raffling coupons for additional deposits, and giving prizes to savers who maintain minimum balances. The document also discusses contractual savings products that restrict withdrawals until the end of saving periods in order to earn higher interest rates.

1. SAVINGS MOBILIZATION STRATEGIES: EXPERIENCES FROM THE FIELD Training on Expansion Strategies September 13, 2011 RBAP Bldg, Intramuros

2. SAVINGS MOBILIZATION STRATEGIES ATM & Cash Cards Tiered Interest Rates Lotteries & Raffles Prizes & Awards Savings Boxes SMS Banking Incentives for Branches & Staff Contractual Savings

3. ATMs & Cash Cards Card Bank Matapat Product - ATM card attractive because of accessibility - Lowered opening bal to P100 Katipunan Cash Card Issued by BDO RB FaceCard - Issued by GXI

4. TIERED INTEREST RATE STUCTURE Tiered Interest rate structure Minimum balance to earn interest Many rural banks BPI small value savings product P200 to open an ATM account P500 to earn interest BanKO savings product Higher interest for higher ADBs BRI SIMPEDES Savings Product

5. LOTTERIES & RAFFLES Should reinforce savings discipline and focus on increasing deposit balances Rural Banks in Philippines “ Double Your Balance” Up to P5,000 Coupons given for each deposit over P500 and for each P1,000 in ADB over P3,000 Coupons for every P1,000 additional ADB each month Raffle coupon for every P15,000

6. PRIZES & REWARDS Focus on keeping savings longer and maintaining higher balances Rural bank in the Philippines School Savings Program Higher rates for younger savers Prizes given at the end of year for those with balances over P1,000 and P5,000 Chance for scholarship

7. SAVINGS BOXES Simple locked box offered to small clients Can reduce costs Builds on piggy bank concept Encourages people to save regularly

8. SMS BANKING SMS Reminders are effective IPA studies for contractual savings SMS Pickup requests - Card Bank SMS Information Systems – MyClick Technologies SMS Banking Systems – InfoServe RB FaceCard – automatic SMS alerts for withdrawals

9. STAFF INCENTIVES Banco Caja Social Every six months - award for best national branch 55% of the points are related to savings mobilization “ best teller” Rural bank Award given to staff with the most amount of savings collected (# and amount) 75% based on ADB of new accounts opened 25% based on # of new accounts opened best officer gets P1,000 bonus

10. CONTRACTUAL SAVINGS Contractual Savings Save for School, Save for Christmas, Save for a Goal, Partner Savings Plan Save a fixed amount every week/month Withdrawal is restricted to end of periods Interest is between savings rate and time deposit rate Penalties for early withdrawal or closure

11. Steps for Offering Savings Infrastructure Assessment Market Analysis Product Design Projections & Targets Product Testing & Launch Marketing Performance Monitoring & Cost Analysis

12. Questions?