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Session	
  8:	
  
       MOBILE	
  COMMERCE	
  INNOVATIONS:	
  
            NEW	
  IDEAS	
  &	
  RETURNS	
  
                    Paolo Baltao
                Globe/G-Xchange, Inc.
                         	
  


        2012 RBAP-MABS National Roundtable Conference
                      June 7-8, 2012
                    Hyatt Hotel & Manila
	
  
 
         MOBILE	
  COMMERCE	
  INNOVATIONS:	
  
              NEW	
  IDEAS	
  &	
  RETURNS	
  



	
  


PAOLO	
  J.	
  BALTAO	
  
NEW	
  M-­‐COMMERCE	
  OPPORTUNITIES	
  

1.  SALARY	
  DISBURSEMENTS	
  	
  
      	
  VIA	
  GCASH	
  POWERPAY+	
  
2.  SOCIAL	
  NETWORK	
  INTEGRATION	
  
      	
  VIA	
  GCASH	
  SMARTPHONE	
  APPS	
  
3.  VIRTUAL	
  ACCOUNTS	
  
      	
  VIA	
  GCASH-­‐AMEX	
  PARTNERSHIP	
  
GCASH	
  POWERPAY+	
  	
  

•  ATM	
  card	
  linked	
  to	
  a	
  GCASH	
  
   mobile	
  wallet	
  
•  Withdraw	
  salary	
  from	
  any	
  ATM	
  or	
  
   GCASH	
  outlet	
  naRonwide	
  
•  Insurance	
  Bundle	
  -­‐	
  life	
  and	
  
   accidental	
  death	
  coverage,	
  burial	
  
   assistance,	
  	
  ATM	
  theV,	
  and	
  
   residenRal	
  fire	
  cover	
  
•  POS	
  Feature	
  –	
  Pay	
  for	
  purchases	
  
   with	
  just	
  a	
  swipe	
  of	
  the	
  card	
  
GCASH	
  POWERPAY+	
  	
  
GCASH	
  POWERPAY+	
  	
  
GCASH	
  SMARTPHONE	
  APPS	
  

•  User-­‐friendly	
  experience	
  vs.	
  SMS	
  and	
  
   USSD	
  
•  “Moneybook”	
  lists	
  down	
  all	
  
   transacRons	
  done	
  for	
  the	
  month	
  
•  Space	
  for	
  adverRsements,	
  promos,	
  
   and	
  awareness	
  campaigns	
  
SOCIAL	
  NETWORK	
  INTEGRATION	
  
GCASH-­‐AMEX	
  PARTNERSHIP	
  

•  Easily	
  pay	
  for	
  downloads	
  at	
  
   iTunes,	
  Google	
  Play	
  Store,	
  and	
  
   Blackberry	
  AppWorld	
  
•  Shop	
  at	
  US	
  and	
  UK	
  retail	
  websites	
  
   and	
  goods	
  purchased	
  will	
  be	
  
   shipped	
  to	
  the	
  Philippines	
  
ENABLERS	
  FOR	
  A	
  SUCCESSFUL	
  M-­‐COMMERCE	
  
VALUE	
  CHAIN	
  
ü RIGHT	
  PARTNERS	
  
ü ROBUST	
  TECHNOLOGY	
  
ü FLEXIBLE	
  BUSINESS	
  MODEL	
  -­‐	
  
   OPEN	
  PLATFORM	
  
ü CONDUCIVE	
  REGULATORY	
  
   ENVIRONMENT	
  
ü CLEAR	
  VISION	
  
    •  In	
  Globe,	
  “We	
  Make	
  
       Great	
  Things	
  Possible”	
  
 
                            THANK	
  YOU	
  




	
  


PAOLO	
  J.	
  BALTAO	
  

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MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNS

  • 1. Session  8:   MOBILE  COMMERCE  INNOVATIONS:   NEW  IDEAS  &  RETURNS   Paolo Baltao Globe/G-Xchange, Inc.   2012 RBAP-MABS National Roundtable Conference June 7-8, 2012 Hyatt Hotel & Manila  
  • 2.   MOBILE  COMMERCE  INNOVATIONS:   NEW  IDEAS  &  RETURNS     PAOLO  J.  BALTAO  
  • 3. NEW  M-­‐COMMERCE  OPPORTUNITIES   1.  SALARY  DISBURSEMENTS      VIA  GCASH  POWERPAY+   2.  SOCIAL  NETWORK  INTEGRATION    VIA  GCASH  SMARTPHONE  APPS   3.  VIRTUAL  ACCOUNTS    VIA  GCASH-­‐AMEX  PARTNERSHIP  
  • 4. GCASH  POWERPAY+     •  ATM  card  linked  to  a  GCASH   mobile  wallet   •  Withdraw  salary  from  any  ATM  or   GCASH  outlet  naRonwide   •  Insurance  Bundle  -­‐  life  and   accidental  death  coverage,  burial   assistance,    ATM  theV,  and   residenRal  fire  cover   •  POS  Feature  –  Pay  for  purchases   with  just  a  swipe  of  the  card  
  • 7. GCASH  SMARTPHONE  APPS   •  User-­‐friendly  experience  vs.  SMS  and   USSD   •  “Moneybook”  lists  down  all   transacRons  done  for  the  month   •  Space  for  adverRsements,  promos,   and  awareness  campaigns  
  • 9. GCASH-­‐AMEX  PARTNERSHIP   •  Easily  pay  for  downloads  at   iTunes,  Google  Play  Store,  and   Blackberry  AppWorld   •  Shop  at  US  and  UK  retail  websites   and  goods  purchased  will  be   shipped  to  the  Philippines  
  • 10. ENABLERS  FOR  A  SUCCESSFUL  M-­‐COMMERCE   VALUE  CHAIN   ü RIGHT  PARTNERS   ü ROBUST  TECHNOLOGY   ü FLEXIBLE  BUSINESS  MODEL  -­‐   OPEN  PLATFORM   ü CONDUCIVE  REGULATORY   ENVIRONMENT   ü CLEAR  VISION   •  In  Globe,  “We  Make   Great  Things  Possible”  
  • 11.   THANK  YOU     PAOLO  J.  BALTAO