Sandbox Academy - Linkein career
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This document provides tips on how to effectively use LinkedIn to kickstart your career. It recommends having a profile photo, attention-grabbing headline, and compelling summary. Key areas to fill out include work experience, education, examples of work, volunteering, and skills. Completing all profile sections makes users 40x more likely to receive opportunities. The document likens building a strong LinkedIn profile to preparing an appetizing multi-course meal.
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Sandbox Academy - Linkein career
- 1. Roger Lopez Roger.lopez@billmo.com CMO - BillMo How to use to kick-start your career You’re Closer Than You Think
- 2. 2 The World’s Largest Professional Network 433,000,000+ members https://press.linkedin.com/about-linkedin 12M+ Canada 128M+ USA 25M+ Brazil 7M+ Australia 138M+ EMEA 35M+ India 4M+ South Africa 5M+ Turkey 8M+ Italy 11M+ France 8M+ Spain 6M+ NL 20M+ UK 2M+ U.A.E 2M+ Sweden 8M+ Mexico 20M+ China 5M+ Russia 8M+ DACH
- 3. 3 Why use LinkedIn? Market yourself 1 Research Careers, Employers & Jobs 2 Find and Connect with People 3 Give yourself the best chance of success
- 4. 4 Part 1 Making yourself look great on LinkedIn
- 5. The Starter
- 6. First impressions The importance of: • Your Photo • Your Headline • Your Summary Google yourself…
- 7. 1. Your Photo – make the right first impression
- 8. 8 Check out www.photofeeler.com 1. Your Photo – make the right first impression • Keep it simple • Headshot • Simple background • Match your target sector • Smile! more views with a profile photo than without 14x
- 9. 9 “Student” 2. Your Headline – make sure you stand out Boring!
- 10. 10 2. Your Headline – make sure you stand out Write an attention-grabbing headline • Say what it is you do now • Reference what you want to do next • Keep it concise • Get your Keywords in there
- 11. 11 2. Your Headline – make sure you stand out “Student studying Graphic Design; Graduate 2016; Interested in careers in Multimedia & User Experience Design”
- 12. 12 3. Your Summary – your pitch – highlights, interests and aspirations Draft a compelling summary This is your “Elevator Pitch” – lasts up to 1 minute max Focus on top career accomplishments and aspirations Include your keywords – not buzzwords
- 14. More profile views than those without experience 12x 14 4. Your Work Experience – showcase your achievements • Even if temporary or summer job, these add value to your profile • By adding employers, the logos are added to your profile, giving it a more official look • Use bullets and “power words” to highlight your main achievements, responsibilities, learning • Keep it concise
- 15. 15 5. Your Education – showcase your qualifications • Include both School / College and University (select from the dropdown list of universities) • Include full details about your qualifications – level, subject, dates, grades • By including your university you are also staying connected to the alumni network
- 16. 16 6. Add examples of your work via links, photos, presentations, videos Give a dynamic, visually appealing representation of your professional story
- 17. The Dessert 17
- 18. 18 7. Volunteering – a great way to showcase experience and values More profile views than those without 6x • Adding volunteering experience can be really valuable. • Many hiring managers view volunteer experience as equivalent to formal work experience. • And it helps as more companies look for “Cultural Fit” and how people’s values match their own.
- 19. 19 8. Your Skills – showcase your capabilities and get endorsed for them • Include general skills – e.g. Microsoft Excel • Include specialist skills e.g. JavaScript, Copy Writing • Skills are keywords – helping you appear higher up in Recruiter searches • Endorsements help you look better – and come up higher in search results
- 20. 20 Go for 100% profile completion - Add and maintain on a regular basis 100% complete profiles are 40x more likely to receive opportunities.
- 21. 21 You can also do all this on the LinkedIn app…
- 22. 22 You can also do all this on the LinkedIn app…
- 24. In summary: 1. Register for LinkedIn…it’s free! 2. Prep your Starter – a good Photo, tasty Headline, an appetising Summary / pitch 3. Dish up a hearty Main Course – sumptuous Work Experience, enticing Education, topped with delicious rich media 4. Serve a mouth-watering dessert – rich Volunteering, sweet Skills 5. And remember: service with a smile!