LinkedIn is a business-oriented social media website that allows users to connect with colleagues, clients, and find other business associates. It has over 120 million professionals from over 150 industries, including executives from every Fortune 500 company. The site is growing rapidly with 2 new members joining every second. LinkedIn can be used for networking, recruiting, managing your online reputation, marketing, and growing your business. The key is to build your professional profile, connect with others, and actively participate in order to reap the most benefits from the platform.

1. LinkedIn
ForBusinessDevelopment
Ashley Candy, MS and Michael D’Ambrosia, MS
Human Resources
February 19, 2015

2. What is LinkedIn?
• Business oriented social media website
• Allows users to:
• Find other business associates, clients, and
colleagues
• “Connect”
• Join Groups
• Advertise Open Positions
2

3. Latin America
3%
Other
0%
North America
61%
Europe
24%
Asia
8%
Africa
1%
Middle East
1%
Oceania
2%
Who Uses LinkedIn?
• 120 million+ professionals
• Over 150 industries
• Executives from every
Fortune 500 firm
• 6.5 million+ students
• 9 million+ recent college
grads
• 37,000 college and university
alumni groups
• People are joining LinkedIn
at a rate faster than 2 new
members per second!

4. Overview
• Definitions and the Basics
• How to build the perfect profile
• Overview and Benefits
• Growing Your Network
• Organizational Use
• Recruitment
• Managing Your Online Reputation
• Features to build a business

5. • Connections
• Second-Degree Connections
• Third-Degree Connections
• Profile Page
• Recommendations
• Introductions
5
Definitions

7. Overview and Benefits
• Marketing
• Establish Credibility
• Sourcing
• Fundraising and Partnerships
• Search Engine Optimization
7

8. Growing Your Network
Building your network from the beginning:
1. Start out by connecting with people you know
2. Search feature
3. Let LinkedIn scan your email address book and
select who you want to connect with

9. Growing Your Network: Best
Practices
•Seek out current employees, clients, friends, and
professional connections
• Introduce contacts to one another
• Suggest an expert in the industry
• Answer questions in relevant groups or forums
or in the answer feature

10. Industry Groups

11. Growing Your Network: Best
Practices
• Do Research
• Notify your contacts on interesting events happening in
your company
• Recommend employees, partners, or vendors
• React on the successes of your contacts
• Start and have conversations with those in your industry,
including prospects and leads!

12. Organizational Use
• Increase Visibility
• Conduct Research on Other Organizations
• Tell Your Company Story
12

13. Recruitment
• Use LinkedIn for Recruitment
• Attract New Talent
• Connect with Top Prospects
13

14. LinkedIn for Online Reputation
Management
• Update often
• Tell the truth
• Use LinkedIn as an informal “media center” for your
business
• A more social, but professional, look at your company
• Celebrate your employees and successes
 Many people use LinkedIn to gauge the health of a
company and what it’s like to work there
Be Professional and DO NOT GOSSIP!

15. Features to Build a Business
• Build a creative headline to brand yourself
• Use your summary as your personal elevation pitch
• Add keywords for search capabilities
• Upload a picture to build trust
• Join groups…and participate
• Continue to grow your network of connections
• Ask and answer questions - Be an expert
• List what you are working on
• Promote your profile everywhere

16. The secret of LinkedIn.....
..... The more you give, the more you get!