This document outlines essential holiday marketing strategies for retailers, focusing on three key metrics: traffic, conversion, and transaction size. It provides specific advice for both social media and email marketing, including thematic posting, customer engagement tactics, and content marketing ideas. Additionally, it emphasizes the importance of timely promotions and online shopping trends, particularly mobile usage.

1. Holiday Marketing Hacks

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Roger Lopez
VP Marketing
@inemode
www.sideqik.com
Linkedin.com/in/imroger
Sideqik

3. Really there are three things a retailer
has to do,” said Kevin Kearns, chief
revenue officer, for store analytics firm
ShopperTrak
“They need to get shoppers in their store — traffic. Get
them to make a purchase — conversion. And they need
to get them to buy more — transaction size.

4. “But this “retail equation” also
represents three important
ecommerce key performance
indicators”

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Key KPI’s
1. Site Traffic
2. Conversion Rate
• Making your site more engaging may reduce conversion rate.
• A relatively higher conversion rate doesn’t always mean more
sales.
3. Average Order Value
• Offering free shipping with a minimum purchase;
• Merchandising related products;
• Showing and promoting product recommendations;
• Bundling products.

6. Do’s and Don’t
of Social

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Do : Choose a Holiday Theme

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Don’t: Misuse the Holidays to
Sell More

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Do: Adjust Your Posting
Calendar

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Don’t: Ignore Your Current
Customers
•Feature customer stories on Twitter, Facebook, and Instagram.
•Share customer-only previews and promotions across all channels.
•Send invites for customer-only events via Facebook.

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Do: Run a Contest or Giveaway

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Don’t: Go Overboard with
Company Celebration Photos

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Do: Feature Follower Holiday
Posts

14. 5 Social Media Hacks

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Sell it on Facebook, Pinterest or
Twitter
http://www.shoppost.com/

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Make an Instagram post "shoppable"

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Content Marketing Hacks
•Create product demonstration videos for each of the
products you’ll be offering during your sale.
•Develop holiday gift guides or blog posts that feature
your Cyber Monday and Black Friday specials and help
your customers.
•Put together a lookbook featuring your products.
•Make a series of how-to videos or articles that include
or involve the products you will be featuring

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Content Marketing Ideas
“14 Common Misconceptions about Christmas Shopping for a
Teenager”
“10 Quick Christmas Shopping Tips That Could Save You
Thousands”
“Why We Love These 10 Christmas Gift Ideas for Mom (and
You Should, Too)”
“7 Christmas Gifts Your Dad will Like Better Than a Tie”
“How Your Christmas Gifts Could Save the World”
“13 Horrible Christmas Gifts, and 7 You’ll Love”

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Run Holiday Contest

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Run Holiday Contest
Week 1: Nov. 30 – Dec. 6
Cyber Monday & Cyber Week
Cyber Monday is December 1, but it’s not
too late to send a last-minute offer.
Fundraiser Reminders
Week 2: December 7 – 13
Focus on Product and Service
Highlights
asier for your subscribers.
Send a Holiday Calendar

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Holiday Marketing Checklist
Week 3: December 14 – 20
• Share Shipping Deadlines
• Engage Procrastinators
Week 4: December 20th – New Year’s Day & Beyond
• Give the Gift of Gift Cards
• Turn Returns into Exchanges
Here are a few fun ideas to inspire you:
“Many happy exchanges.”
“The Great Gift Exchange-aganza.”
“Turn that ugly sweater from Aunt Bertha into something
fabulous.”
“Did he buy you a size 16 when you’re a 6? Not so much.”

22. Email Hacks

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1. Get targeted
Exclusive offer to new subscribers: Create a special offer for
new subscribers who joined your list since last holiday
season.
Special discount based on click-through activity: Use your
click-through reports to see who is clicking on a particular
link in a recent email.
Event invitation for VIPs: Reward your most loyal customers
this holiday season by giving them early access to an
upcoming sale or event.

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2. Focus on mobile
53 percent of consumers
who shopped online last
holiday season did so on
a smartphone or tablet.

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3. Add a coupon
A 2014 Experian report
found that emails that
include coupons see a lift
in unique opens, unique
clicks, and revenue
generated per email.

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4. Invest in your subject line

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6. Incorporate social media

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7. Don’t Reinvent the Wheel

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8. Make Your Value Statement Clear

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9. Show Off Your Products

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10. Simple Isn’t a Bad Thing

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11. Automate your messages
For example:
Create a series for big shopping days: Set up a series of
emails reminding people to shop small on shopping days like
Black Friday, Small Business Saturday, or Cyber Monday.
Send deadline reminders: Remind people of important dates
and deadlines throughout the holiday season.
Send daily or weekly offers: Keep customers coming back to
their inbox by promoting a series of daily or weekly offers
throughout the holiday season.

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Roger Lopez
VP Marketing
@inemode
www.sideqik.com
Linkedin.com/in/imroger
Sideqik