Abstract Today's job market is many things. It's demanding. It's competitive. But it shouldn't be scary. Employers get more responses to their job ads than ever, but the scattershot approach most job seekers take makes it easy to stand out from the crowd. Come learn what employers are looking for, but would never mention in their ads. Topics will include resumes, cover letters, and personal branding, from a developer who has hired developers and just completed a successful job search himself. Bio Dave Ross has been developing software professionally for 11 years, and currently works as a lead developer strengthening teams to build amazing web sites and applications. He's active in the local tech scene, running a PHP user group and speaking at other groups in the area. In addition, he finds time to develop plugins for Wordpress, a popular open source content management system, and volunteers at a local cat shelter.