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Getting Started on LinkedIn
The document outlines the importance of LinkedIn for professional branding, detailing how to create an effective profile, including tips on headlines, photos, summaries, experience, skills, endorsements, and recommendations. It emphasizes the value of tailoring connection requests and the need for professional etiquette on the platform. It also provides additional resources for enhancing LinkedIn profiles and making connections.
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Getting Started on LinkedIn
- 1. Getting Started onLinkedIn Dr. Don Roy September 20, 2016
- 2. What We’ll Cover 1.Why LinkedIn is important to your professional brand 2. Building out the most important marketing asset: Your profile 3. General LinkedIn etiquette
- 3. LinkedIn: More than “Facebookfor Business” • More than 450 million users (>100M in US) • 1 out every 20 profiles belongs to someone in a recruiting role in their organization • 40% of users log in to LinkedIn daily • Removes geographical barriers to networking
- 4. Anatomy of aLinkedIn Profile • Headline • Photo • Summary • Experience • Honors and Awards • Skills • Endorsements • Recommendations
- 5. Headline • 120 charactersmaximum • Writing an effective headline: Avoid “fluff” words (“guru” or “expert”) Don’t be boring (Avoid “Student” or simple job title) Don’t sound desperate (even if you are!) • 10 headline examples that break the mold
- 6. Photo • Minimum size= 200 x 200 pixels • Maximum size = 500 x 500 pixels • Dress in attire appropriate for your industry • Use a professional-looking headshot • Use a photo of you… and only you
- 7. The Least InterestingMan (or Woman) in the World • Users are 11 times more likely to view a profile that includes a photo. Source: Craig Smith (2015), “By the Numbers: 100+ Amazing LinkedIn Statistics,” January 16, http://expandedramblings.com/index.php/by-the-numbers-a- few-important-linkedin-stats/.
- 8. Summary • 2,000 characters maximum •Your autobiography- Communicate the value you have to offer • 3 Questions to Ask: What do I want to communicate (to what audience, what should they learn about me, how should they feel) What content will tell story of my values, accomplishments? What multimedia content could enhance visual quality (video, photos, documents)
- 9. Experience • Tell yourstory using the PARS method: P – What is a problem you addressed? A – What actions did you take to solve problem? R – What were the results? S – What skills did you develop or strengthen to solve problem? • Include relevant work and volunteer experience in your list
- 10. Skills • You canlist up to 50, but start with a “top 10 list” • List should match your capabilities (greatest strength listed first) • Employers review Skills list to screen prospective candidates for match • Can be validated by others via endorsement
- 11. Endorsements • Acknowledgement ofyour skills by others • “Give” to increase chances that you will “get” • Not obligated to keep endorsements received on profile • Viewed skeptically by many because of low effort level required to endorse
- 12. Recommendations • “Permanent” referencesprovided by others • Quality more important than quantity • Only ask connections who know you well to write recommendation on your behalf • Give to get
- 13. LinkedIn Etiquette 1. Donot use LinkedIn’s template for making connection requests- tailor request to the person 2. Do not connect with people you do not know 3. Do not use LinkedIn’s template for requesting a recommendation 4. Sharing, liking, and commenting on others’ content are ways to build influence
- 14. The Next Steps •How to Customize Your LinkedIn Public Profile URL • 12 Resources to Improve Your LinkedIn Profile • How to Write a LinkedIn Summary • 7 Tips for Writing a Great LinkedIn Invitation • Requesting an Introduction
- 15. Questions? • Email (Don.Roy@mtsu.edu) •Phone (615-904-8564) • Office (BAS N459) • LinkedIn (https://www.linkedin.com/in/donroy) • Slide Share (Search “Don Roy”)