91% of employers, recruiters and candidates use one or more social media sites … And you?? HCA Employability Workshop - July 2013

1. Social Media
HCA Employability Workshop
GergelyPaladi-Kovacs
2ndJuly 2013
91% of employers, recruiters and candidates use one or more social media sites … And you??
Social media explained

2. Welcome
•Introduction and Expectations
•UK Employment Outlook
•Changing Recruitment Market
•Why use social media?
•LinkedIn tips
•Twitter tips
•Online job search & applications
•Summary and Q&A

3. UK Employment Outlook Q2 2013
•Net employment outlook on the rise 6% UK overall
•South East (12%) and London(7%)
•Optimistic sectors: Finance &BS (13%), Transport & Comms(12%), Community & Social (7%) and Manufacturing (4%)
Encouraging signs for job seekers
Source: Manpower Employment Outlook Survey, UK, 2013

4. Changing recruitment market
•Candidate sourcing adapts to an increasingly digital world
Sourcing Methods
Ranking 2012 (2010)
Job posting on company website
1 (1)
Job posting on job boards/sites
2 (6)
Referrals from company employees
3 (3)
Recruiters or staffing agencies
4 (4)
Networking on social/professionalsites
5 (7)
•Networkingremains the most powerful job search technique
59%networking vs. 31% agencies, newspapers
Source: Navigating the Recruitment Market, Right Management, Q3 2012

5. Changing recruitment market
•Social media market is segmenting
Top 3 networking sites for sourcing candidates
2012 (2010)
LinkedIn
91% (61%)
Facebook
20% (52%)
Twitter
19%(35%)
•Selection practices are set to change
… expect to conduct more interviews by video or webcam (51%)
LinkedIn is the social media site used most often in the UK

6. Setting the scene: Social media revolution 2013
http://www.youtube.com/watch?v=TQg2DJx0seo

7. Why use social media?
•Builds your online presence … your digital footprint
•Access to more people, the right people, and more quickly
•Bridge time and location barriers
•Springboard to building offline relationships
VISIBILITY … NETWORKING … JOB SEARCH

8. The largest online professional network, 225 million people
•Online and accessible, you control what is said about you
•Help you to build networks and reconnect
•Share your knowledge and experience, gain from others’
•Stay up-to-date with what people are doing and who they are meeting
•Get back in touch with colleagues and friends, and stay in touch
CONNECTING … RESEARCHING … BEING VISIBLE

9. Before job searching
•Add your profile
•Professional photo
•Headline–describe you, function, industry and level, your expertise
•Summary–use profile from CV or 30 second commercial, you can also add video/image/document or presentation to enhance
•Recent roles –including key words, responsibilities, accountabilities, achievement
•Skills–start with some, get them endorsed (just ask)
•Activity–share articles from LI today or industry sites to engage
Profile Strength –follow all instructions to get your profile to 100%
Check out “recommended for you” on right of profile
•Build an extensive network
•Ask for and write recommendation& endorsements

10. Job searching
•Organisations and recruiters post jobs
•Some may be exclusive to LinkedIn
•LinkedIn also searches external websites
•Join groups, your next manager may be there
•Check out members
•Participate in discussions
•Search job section on groups
•Explore networking groups, meet them f2f
•Follow companies
•Company description, updates, company news
•See who joins/leaves, vacancies
•You can find current and previous employees
•Use your network

11. Awebsite that allows people to register their account and tweet updates of max 140 characters (hence the phrase micro-blogging)
•Tweet–these are brief text updates of 140 characters to tell the world what you are doing/thinking/reading
•Following–the people or businesses you choose to follow
•Followers–who follow you back
•Re-tweet –re send something of interest you read
•Reply –to one of your followers in response to something you read
•Direct Message (DM) -message received in your inbox
•Hashtagsor #-trending words you can search for e.g. #transferable skills, #lookingforajob

12. Before job searching
•Add your profile
•User name –you have 15characters, think about incorporating your name to your function to your industry
•Bio–brand yourself professionally, you have 160 characters
•Photo–headshot
•Link to your LinkedIn page and identify both your twitter URL and LinkedIn URL on CV and all correspondence
•Before you start following anyone, start postingtweets –article, industry info, professional news, etc.
•Build your networkusing Twitter Search and Twitters find people tool

13. Job searching
•Follow agencies/jobsiteswith twitter accounts –e.g. Total Jobs, Monster, Jobsite
•Follow companieswho you are interested in working for –you will receive regular updates on company news
•Follow employeesfrom companies
•Follow industry experts and thought leaders
Create lists so you keep everything organised (news, company info, job search, etc.)
By following all of the above (and more) –they may follow you back
Engage with people outside of your existing network

14. Online job search
•Be proactive
•Remember he range of resources online
•Check sites regularly and learn how to use the relevant search criteria
•Don’t define your search too early, too soon
•Electronic job applications also need a brief covering letter
•Compose a CV in plain text form in a word processing pakage
•Make your electronic CV concise
•Set up more than one CV
•Renew your uploaded CV every month or so
•Plan an electronic campaign using a range of social media tools
•Have at least one ‘base’ where people can find your online profile

15. Health warning
•Make it simple and consistent … avoid confusion
•Keep your private and professional online presence separate
•Check your privacy settings
•Don’t share anything that’s opinionated, discriminating, has religious or political content
•Google your name … remove any unwanted content
•Don’t get addicted … there’s an offline world
Protect and nurture your personal brand

16. In summary: Using social media in job search
http://www.youtube.com/watch?v=62y1pmjk8CE

17. Further reading