The document provides tips for building an industry voice through social media. It suggests asking who isn't being reached and if the company story is being communicated. It also advises focusing on content over social media alone and converting potential buyers into word-of-mouth advertisers. Riding current events and connecting brands to your own are also recommended.
Content Marketing That Wins: Making Brands, Readers AND Google HappySteve Radick
From Social Media Week Chicago 2013: Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
Event Hacks: Is your event missing a social media strategy?Peatix
Get the 21 tools and tips every event organizer needs to plan successful events at http://ptix.co/1WoXi4D. It's free!
Looking to market your event online or on social media but don't know where to start? We share 5 ways you can leverage social media platforms to promote your event and engage potential attendees.
Questions? Let us know below. Follow us for more #peatips and #eventhacks.
Brands & Bloggers: The Building Blocks of a Successful PartnershipCurtez Riggs ✌
Traditional models of disseminating content no longer work in today’s always-on, digital landscape. Social media platforms like Snapchat, Instagram and Facebook have enabled a swift rise in the everyday user’s ability to cultivate a following, blossoming into what is now known as the influencer landscape.
We’ll discuss what this landscape means for you– what are brands looking for in an influencer, how do you find the right brands to work with, and what you need to know about the Federal Trade Commission’s latest guidelines.
Slides: https://milblogging.com/crosby-marketing-brands-bloggers-building-block-successful-parternship/
MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.
Content Marketing That Wins: Making Brands, Readers AND Google HappySteve Radick
From Social Media Week Chicago 2013: Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
Event Hacks: Is your event missing a social media strategy?Peatix
Get the 21 tools and tips every event organizer needs to plan successful events at http://ptix.co/1WoXi4D. It's free!
Looking to market your event online or on social media but don't know where to start? We share 5 ways you can leverage social media platforms to promote your event and engage potential attendees.
Questions? Let us know below. Follow us for more #peatips and #eventhacks.
Brands & Bloggers: The Building Blocks of a Successful PartnershipCurtez Riggs ✌
Traditional models of disseminating content no longer work in today’s always-on, digital landscape. Social media platforms like Snapchat, Instagram and Facebook have enabled a swift rise in the everyday user’s ability to cultivate a following, blossoming into what is now known as the influencer landscape.
We’ll discuss what this landscape means for you– what are brands looking for in an influencer, how do you find the right brands to work with, and what you need to know about the Federal Trade Commission’s latest guidelines.
Slides: https://milblogging.com/crosby-marketing-brands-bloggers-building-block-successful-parternship/
MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.
Planning as a discipline is nearly 50 years old. The internet didn't even exist when it was created. How does it apply to new media types. At Yomego this is something we deal with in the strategy department every day. Here we outline our approach.
Webinar: Your Store on Social
More Leads Through Social Media Integration
Description:
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
Optimizing your Content Marketing for 2015 and BeyondAnders Hjorth
My presentation for the SearchMetrics Paris Visibility event on 13 November 2014. Optimizing your Content Marketing for 2015 and Beyond.
How about we focus on "Beyond" as we're a little late on a Content Calendar for 2015? And how about just focusing on essentials: ideas, distribution, results.
This document is an extract. The real presentation is more fun :-)
Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels, resulting in “word of Handshake” referrals for clients’ companies.
Four B2B Social Media Success Stories: How B2B Companies Can (and should) Use...Chad Wiebesick
Some B2B companies are effectively using social media as a way to connect with customers. Other B2B companies are taking a wait-and-see approach until something demands their social media attention – usually a competitor eating their lunch. Are you a social media laggard or leader? If you’re still on the sidelines about the value social media has in your B2B marketing communications program, attend this seminar for actionable insights you can start using today to boost your social media ROI. Plus, we’ll reveal one blunder that is sure to kill your social media success.
Successful techniques for building your industry voice with social mediaDavid Spark
This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.
Planning as a discipline is nearly 50 years old. The internet didn't even exist when it was created. How does it apply to new media types. At Yomego this is something we deal with in the strategy department every day. Here we outline our approach.
Webinar: Your Store on Social
More Leads Through Social Media Integration
Description:
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
Optimizing your Content Marketing for 2015 and BeyondAnders Hjorth
My presentation for the SearchMetrics Paris Visibility event on 13 November 2014. Optimizing your Content Marketing for 2015 and Beyond.
How about we focus on "Beyond" as we're a little late on a Content Calendar for 2015? And how about just focusing on essentials: ideas, distribution, results.
This document is an extract. The real presentation is more fun :-)
Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels, resulting in “word of Handshake” referrals for clients’ companies.
Four B2B Social Media Success Stories: How B2B Companies Can (and should) Use...Chad Wiebesick
Some B2B companies are effectively using social media as a way to connect with customers. Other B2B companies are taking a wait-and-see approach until something demands their social media attention – usually a competitor eating their lunch. Are you a social media laggard or leader? If you’re still on the sidelines about the value social media has in your B2B marketing communications program, attend this seminar for actionable insights you can start using today to boost your social media ROI. Plus, we’ll reveal one blunder that is sure to kill your social media success.
Successful techniques for building your industry voice with social mediaDavid Spark
This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.
How to boost your brand with ambassador marketingSpeakersbase.com
Learn everything about using Ambassador Marketing to spread the word and promote your brand and business.
In this webinar, you will get:
- An understanding of ambassador marketing and how it can help you promote your brand
- The logic behind ambassador marketing and why it works
- Real-life examples of companies who are already benefitting from ambassador marketing
Watch the full recording here: https://youtu.be/TrDnkWpKWy0
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Audience Development in the Digital AgeGuy Gonzalez
In the 10+ years since THE CLUETRAIN MANIFESTO first hit the Internet, marketers have grappled with how to leverage digital media to reach customers more effectively, and the majority have failed. Frequently, miserably, and sometimes even unapologetically. Traditional book publishers, most of whom have historically worked via intermediaries and been happy to do so, were relatively late to realizing the benefits of engaging directly with their real customers – readers – and have been playing catch up out of necessity as traditional sales channels are on the decline and new intermediaries like Amazon and Apple now know more about their readers than they ever have.
Presented by Guy LeCharles Gonzalez at Social Media Breakfast Tech Valley #8, Troy, NY on 11/12/10
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
This is a webinar presentation I recently wrote and delivered on how companies can leverage the full benefits of web 2.0 technology and social software
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Building Your Industry Voice with Social Media
1. Building your industry voice with social media By David Spark, Founder, Spark Media Solutions http://sparkmediasolutions.com Blog: http://sparkminute.com [email_address] http://twitter.com/dspark
2. David Spark Founder Spark Media Solutions David Lucatch CEO Intertainment Media
14. “ What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR