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Breaking Social Out of Its Silo
#SMTLive
#SMTLive
Thank You to Our Sponsor
@Tracx
#SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
GoToWebinar
control panel
#SMTLive
Our Speakers
John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Services Companies. He is a
creative visionary and digital marketing leader with a passion for developing and implementing compelling, industry-
leading integrated campaigns that promote brand recognition, build market share and drive revenue growth.
@JohnProano
Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as
with the product team to ensure that the unified social enterprise platform reflects the needs and interests of
clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales
and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and
technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative,
discovering and nurturing leads. @tracx
Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B
communities that connect large organizations with people they want to influence. As traditional media went digital, and the
internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to
corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey
Jon Hall is the Manager for Mobile Enablement at Sprint. He has developed products, processes, and solutions designed to
enhance the B2B sales processes while discovering areas of collaborations between various departments throughout the
Enterprise. Some of the solutions include, BOSS (an internally developed sales enablement tool), FAST (a customer facing
marketing tool), Biv TV (a weekly video program to share information with the sales channel), and Social Media Pro ( a social
media training tool designed to help salespeople understand and utilize the benefits of social platforms). He is also a regular
participant and advisor for the Sprint Accelerator assisting in various Kansas City Startups. @jonhall316
Today’s Presenter
Danielle Gerson, Solutions Engineer, Tracx
Integration
Social data should be integrated, as opposed to living in silos.
Combining social data from the various departments within a company helps each
to better serve customers by gaining more insight into habits, sentiment and
overall social behavior.
Marketing Sales Customer
Support
Product
Integration of Data
Individual departments should be
monitoring social on the same
platform:
• Promotes free communication
• Single entity houses all data
• Helps to avoid missed
correlations
The Single Platform
For a company to be socially agile, a single platform offering the following
elements will help companies better manage social:
• Scalability
• Real-time analytics and engagement
• Seamless integration to 1st and 3rd party data
• Expansive and comprehensive insights
• Sentiment / Influencers / Trend Analysis / Geo data / Audience Profiling
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Breaking Social Out of its Silo
#moveforward 9
Sales & Marketing Alignment:
To make social more relevant
Sales & Marketing need to first
align on an overall Social Media
Strategy
This strategy must include both
groups, but is not limited to
them alone . As long as a strategy
is in place incorporating
additional departments is crucial
to overall success.
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted,
confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
Breaking Social Out of its Silo
#moveforward 10
Social is another form of
engagement, not a standalone
strategy for Sales or Marketing
Sales & Marketing Engagements
• Cold Call
• Follow Up Phone Calls
• Emails
• Drop In Visits
• Appointments
And now…
• Social
One Important thing to Remember
#SMTLive
A Model for Breaking Social Out of Its Silo
 People
Bring together the key stakeholders – Social leads, Marketing,
Sales, Compliance
 Process
Define the agenda & communicate a clear set of goals and
objectives
Set up an on-going cadence of cross business and cross
function meetings to encourage collaboration
Answer any questions or concerns
Share best practices and success stories
 Technologies
Leverage internal collaboration platforms to encourage
connectivity between the key stakeholders
Develop a community for on-going engagement and sharing of
ideas.
 Outcomes
Encourages more Social programs that are integrated into
overarching business goals
Improves content creation, cross pollination and distribution
Brand messages can reach and engage a wider audience
Benefits Employee Engagement & Employee Advocacy
#SMTLive
Our Speakers
John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Services Companies. He is a
creative visionary and digital marketing leader with a passion for developing and implementing compelling, industry-
leading integrated campaigns that promote brand recognition, build market share and drive revenue growth.
@JohnProano
Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as
with the product team to ensure that the unified social enterprise platform reflects the needs and interests of
clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales
and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and
technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative,
discovering and nurturing leads. @tracx
Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B
communities that connect large organizations with people they want to influence. As traditional media went digital, and the
internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to
corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey
Jon Hall is the Manager for Mobile Enablement at Sprint. He has developed products, processes, and solutions designed to
enhance the B2B sales processes while discovering areas of collaborations between various departments throughout the
Enterprise. Some of the solutions include, BOSS (an internally developed sales enablement tool), FAST (a customer facing
marketing tool), Biv TV (a weekly video program to share information with the sales channel), and Social Media Pro ( a social
media training tool designed to help salespeople understand and utilize the benefits of social platforms). He is also a regular
participant and advisor for the Sprint Accelerator assisting in various Kansas City Startups. @jonhall316
#SMTLive
Thank You to Our Sponsor
@Tracx
#SMTLive
Upcoming Webinar
October 13th
Crafting a Mobile Marketing Campaign for
Millennials
Featuring:
Scott Omelianuk, This Old House
Samantha Klein, IBM
Lucia Litman, HotelTonight

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10.8.15

  • 1. Breaking Social Out of Its Silo #SMTLive
  • 2. #SMTLive Thank You to Our Sponsor @Tracx
  • 3. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  • 4. #SMTLive Our Speakers John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Services Companies. He is a creative visionary and digital marketing leader with a passion for developing and implementing compelling, industry- leading integrated campaigns that promote brand recognition, build market share and drive revenue growth. @JohnProano Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as with the product team to ensure that the unified social enterprise platform reflects the needs and interests of clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative, discovering and nurturing leads. @tracx Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Jon Hall is the Manager for Mobile Enablement at Sprint. He has developed products, processes, and solutions designed to enhance the B2B sales processes while discovering areas of collaborations between various departments throughout the Enterprise. Some of the solutions include, BOSS (an internally developed sales enablement tool), FAST (a customer facing marketing tool), Biv TV (a weekly video program to share information with the sales channel), and Social Media Pro ( a social media training tool designed to help salespeople understand and utilize the benefits of social platforms). He is also a regular participant and advisor for the Sprint Accelerator assisting in various Kansas City Startups. @jonhall316
  • 5. Today’s Presenter Danielle Gerson, Solutions Engineer, Tracx
  • 6. Integration Social data should be integrated, as opposed to living in silos. Combining social data from the various departments within a company helps each to better serve customers by gaining more insight into habits, sentiment and overall social behavior. Marketing Sales Customer Support Product
  • 7. Integration of Data Individual departments should be monitoring social on the same platform: • Promotes free communication • Single entity houses all data • Helps to avoid missed correlations
  • 8. The Single Platform For a company to be socially agile, a single platform offering the following elements will help companies better manage social: • Scalability • Real-time analytics and engagement • Seamless integration to 1st and 3rd party data • Expansive and comprehensive insights • Sentiment / Influencers / Trend Analysis / Geo data / Audience Profiling
  • 9. ©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. Breaking Social Out of its Silo #moveforward 9 Sales & Marketing Alignment: To make social more relevant Sales & Marketing need to first align on an overall Social Media Strategy This strategy must include both groups, but is not limited to them alone . As long as a strategy is in place incorporating additional departments is crucial to overall success.
  • 10. ©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. Breaking Social Out of its Silo #moveforward 10 Social is another form of engagement, not a standalone strategy for Sales or Marketing Sales & Marketing Engagements • Cold Call • Follow Up Phone Calls • Emails • Drop In Visits • Appointments And now… • Social One Important thing to Remember
  • 11. #SMTLive A Model for Breaking Social Out of Its Silo  People Bring together the key stakeholders – Social leads, Marketing, Sales, Compliance  Process Define the agenda & communicate a clear set of goals and objectives Set up an on-going cadence of cross business and cross function meetings to encourage collaboration Answer any questions or concerns Share best practices and success stories  Technologies Leverage internal collaboration platforms to encourage connectivity between the key stakeholders Develop a community for on-going engagement and sharing of ideas.  Outcomes Encourages more Social programs that are integrated into overarching business goals Improves content creation, cross pollination and distribution Brand messages can reach and engage a wider audience Benefits Employee Engagement & Employee Advocacy
  • 12. #SMTLive Our Speakers John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Services Companies. He is a creative visionary and digital marketing leader with a passion for developing and implementing compelling, industry- leading integrated campaigns that promote brand recognition, build market share and drive revenue growth. @JohnProano Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as with the product team to ensure that the unified social enterprise platform reflects the needs and interests of clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative, discovering and nurturing leads. @tracx Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Jon Hall is the Manager for Mobile Enablement at Sprint. He has developed products, processes, and solutions designed to enhance the B2B sales processes while discovering areas of collaborations between various departments throughout the Enterprise. Some of the solutions include, BOSS (an internally developed sales enablement tool), FAST (a customer facing marketing tool), Biv TV (a weekly video program to share information with the sales channel), and Social Media Pro ( a social media training tool designed to help salespeople understand and utilize the benefits of social platforms). He is also a regular participant and advisor for the Sprint Accelerator assisting in various Kansas City Startups. @jonhall316
  • 13. #SMTLive Thank You to Our Sponsor @Tracx
  • 14. #SMTLive Upcoming Webinar October 13th Crafting a Mobile Marketing Campaign for Millennials Featuring: Scott Omelianuk, This Old House Samantha Klein, IBM Lucia Litman, HotelTonight