This document discusses how social media has changed marketing and advertising. It notes that people are more willing to share information online and participate in product design. Marketers are focusing on cultivating relationships through social media rather than just push advertising. The document discusses how brands can engage customers through social media to generate leads, conduct research, and create viral marketing campaigns. It argues that the future of marketing will be immersive experiences that seamlessly integrate different forms of media and content sharing.

1. Going Native The Digital Immigrant Phenomenon

2. What has been your reaction to social media?

3. Does it Seem Like Everyone’s Turning Into Public Exhibitionists?

4. Does Social Media Seem Like Child’s Play to You?

5. Why are people sharing personal information online?

8. Marketing to Generation X “Think for yourself and question authority” – Timothy Leary “Unthinking respect for authority is the greatest enemy of truth.” - Albert Einstein

9. Would you be more or less likely to try a business you knew nothing about?

10. Social media is something that is created or happens. Social media happens any time people gather online, using a common tool, to share information in a permanent form. Social media is about people and relationships.

11. Indian Premier League 2010 Live Coverage Through YouTube

12. What are collaborative tools?

13. Don’t worry, no one expects you to use everything available.

14. Just use the same tools as your friends, colleagues and clients.

15. Is This Technology ‘New’?

16. Web 2.0 tools empower people to collaborate and share information.

18. Focus on Cultivating Relationships

19. Strategic Product Placements

20. Delta Goodrem is NOT A True Brand Ambassador Kirk: "While you can keep your credibility doing endorsements (Chanel, L'Oreal) ... So Good? Sunsilk? Seriously??? Delta you are so much better than that! In my opinion it's starting to make Delta seem a little tacky and she's far from it.“ Karly: "The big difference between now and looking at 'old Delta' - she had a passion and strong spark for her creativity and music, now it seems like the glitz and glam ... the celeb world is the reason for (her) being in the public eye." Source: www.forums.deltagoodrem.com

21. Delta Goodrem is NOT A True Brand Ambassador

22. 5,205,594 fans 17 photo albums 5,285 fan photos 5 videos 101 fan videos

24. Size of their networks

25. Percent of referred people who purchase

27. Frequency and value of the support24

28. Focus on relationships, NOT technologies. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal

29. Universal Sign-in

30. Facebook Connect Extends See what friends read/comment on

31. Social Moves Into Enterprise Apps Salesforce Chatter LinkedIn in Lotus Notes

32. Social on TV and Television Sets Conversation around news events Home alone watching TV? Not anymore! You’re no longer passively watching television- you’re commenting with friends, asking questions, effecting the programming. Foxtel integrates Facebook & Twitter

34. Customize Your Own Experience

35. Prosumption, is a term referring to customers participation in the creation of products in an active and ongoing way.

36. LEGO Empowers Customers to Build Their Own Models

37. NIKE Let’s You Design Your Own Sneaker

38. Products that don’t enable and invite customer participation will be discarded Old-fashioned remnants of a less customer-friendly era.

39. Wondering How to Get Started? Tap into New Resources Develop a strategy that harnesses the wisdom of the crowd. Enable businesses to problem solve product solutions by linking customers and creative talent. Innovation comes from multiple sources: customers, peers and partners and individuals within an own organization is “the crowd”.

40. The new Web challenges conventional assumptions that information must move from credentialed producers to passive consumers. “creative class” is found everywhere, from engineering to theater, biotech to education, architecture to small business. Their choices have already had a huge economic impact. In the future, they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

41. Why Do People Participate? There are systems of value other than, or in addition to, money, that are very important to people: connecting with other people, creating an online identity, expressing oneself- and not least, garnering other people’s attention.

42. An example monetizing metrics. Realestate.com.au solicits reviews and ratings from it’s online community and feeds this data into myrpdata.com Myprdata.com then sells this data to investors who are looking for metrics to compare potential properties and suburbs.

43. The crowd is full of specialists.

44. Conduct Research Surveys to a Broader Audience Right Now

45. Facebook Direct Offer Engagement Ads Rather than just “engaging” the user, this ad serves as lead generation.

46. Dell Outlet & Twitter

47. A Holistic Online Strategy: Zappos

48. The Power of Viral Marketing 10,000+ cyclists flocked to the Adelaide coastal suburb of Glenelg, thanks to Twitter.

49. The Dawn of a New Opportunity The ‘us’ and ‘them’ mentality of traditional media is an old convention. The future of marketing and advertising is an immersive consumer experience that seamlessly blends all forms of media to tell a story. Through participation and communication brands are able to become apart of consumer’s daily life. All content should be portable – able to exist on any type of device, and shared.

50. The Dark Knight Viral Marketing Campaign May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline.A trans-media experiment with over 10 million participants in over 75 countries that played across hundreds of web pages, interactive games, mobile phones, print, email, real world events, video and unique collectibles.

51. Thank you for your participation. How to connect with us: @jeslowry @roblawson Please join our groups on LinkedIn and Facebook: AMI: The Business of Social Media