10.20.15
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This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease. In this panel, our sales experts will discuss: -How to unite your sales and marketing departments so that your social efforts are supported company-wide; -How to train and internally motivate your team for better morale and better external results; -Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives; -Social selling strategies that focus on authentic and well-researched relationship-building.
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10.6.15
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
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10.8.15
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
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The ROI of Influencer Marketing
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
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Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
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What the social media landscape looks like today and how ROI changes with it.
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In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
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The difference between aggregate and individual analysis, and pros and cons for both;
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Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
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10.6.15
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
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-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
10.8.15
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
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In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
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How to track and understand metrics to measure a program’s effectiveness
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There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
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It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
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According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
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If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
Social Listening: Harness Marketing Insights from Consumer Conversations
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
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Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
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-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
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Kinds of strategies to apply at different parts of the process for best results
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Exclusive webinar from Social Media Today
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December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
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Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
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The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Your Brand: The Next Media Company
Your Brand: The Next Media Company will be released in October 2013. You can pre-order now on Amazon - http://bit.ly/TheNextMediaCompany.
Social media for social good
Want to better promote your personal or professional social media image or brand? If so, this presentation for Legacy International's Global Viewpoint Forum on "Social Media for Social Good: Cause Marketing and Your Brand” is for you. In this exciting session, I discuss a special kind of, marketing, “cause marketing” and provide tips on how to effectively use social media for good!
HSMAI Social Media Tech Panel
Panelists Janet Wenzel, Social Media Manager, Consumer Division at Dell; Shawn O’Keefe, Interactive Programming, South by Southwest (SXSW); Brett Andrews, Vice President of Business Development, Pluck; Katie Cook, Marketing Communications Manager, Austin Convention & Visitors Bureau; and Stephen Nold, Advon Technologies, present how the Hospitality industry could and should harness the power of social media solutions.
Learn how Dell has designed an experiential marketing campaign designed to go to their customers and participate on their terms. See how SXSW continues to enhance community interactions. Hear real examples of shows and suppliers who are combining new media and traditional media efforts to extend and connect with growing digital communities.
We’ll cover: • Strategic Social Media Fundamentals
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If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
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With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
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The balance between shouting your message across channels and tailoring your content for specific channels;
Tools to help you manage omni-channel marketing campaigns;
How to use customer journey mapping to better understand where and how your customers are active;
And how omni-channel can work not just in sales but also in listening, customer care, and analytics.
How Does Social Listening Change the Way You Do Business (and Create ROI)
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Exclusive webinar from Social Media Today
9.29.15 webinar
In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift.
But where should you begin with all of this?
In this webinar, we’ll discuss:
-Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts;
-Ways to create narratives for your campaigns that move seamlessly from online to offline and back again;
-How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it;
-How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.
Making the Case for Employee Advocacy at Your Firm
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
10.15.15
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
9.1.15
The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers. If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you.
Learn from our panel of experts in the field:
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-How to leverage social conversation in an organic, creative, and brand-authentic way.
-How to integrate audience-driven social content across other areas of marketing.
-Inspiration for your own social content that can energize your following for greater buzz.
The ROI of Influencer Marketing
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
Social media influencer marketing a framework for success - michelle goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
Influencer Marketing: Why it Works Despite the Pandemic
Find out what Influencer Marketing is, how it works and why Influencer Marketing still works despite the pandemic.
ROI of Influencer Marketing
Influencer marketing is all the rage. But how do you insure you're choosing the best approach for your brand, and how can you determine ROI? Kathleen Hessert shares case studies from her landmark millennial campaign for Pope Francis and the ESPN 30 for 30 film "I Hate Christian Laettner". #SMTLive
Brand Culture in the Conversation Age
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Your Brand: The Next Media Company
Your Brand: The Next Media Company will be released in October 2013. You can pre-order now on Amazon - http://bit.ly/TheNextMediaCompany.
Social media for social good
Want to better promote your personal or professional social media image or brand? If so, this presentation for Legacy International's Global Viewpoint Forum on "Social Media for Social Good: Cause Marketing and Your Brand” is for you. In this exciting session, I discuss a special kind of, marketing, “cause marketing” and provide tips on how to effectively use social media for good!
HSMAI Social Media Tech Panel
Panelists Janet Wenzel, Social Media Manager, Consumer Division at Dell; Shawn O’Keefe, Interactive Programming, South by Southwest (SXSW); Brett Andrews, Vice President of Business Development, Pluck; Katie Cook, Marketing Communications Manager, Austin Convention & Visitors Bureau; and Stephen Nold, Advon Technologies, present how the Hospitality industry could and should harness the power of social media solutions.
Learn how Dell has designed an experiential marketing campaign designed to go to their customers and participate on their terms. See how SXSW continues to enhance community interactions. Hear real examples of shows and suppliers who are combining new media and traditional media efforts to extend and connect with growing digital communities.
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• The Great Marketing Shift
• How to Harness the Power • Myths and Hype on Social Media
• The Impact on the Hospitality Industry
• Tangible Success Examples
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If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
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As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Dell, InfusionSoft, SAP, and United Way, among others, are putting employee advocacy to work with the help of EveryoneSocial, the leading platform for employee advocacy and first to solely focus on the employee and employee advocacy. Founded in 2013, EveryoneSocial makes it easy for your employee and brand advocates to share original and curated content on social media, helping you to align, simplify, and measure your company’s social publishing efforts.
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Social media service.
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In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
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If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place.
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At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore?
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Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain on Twitter expect a brand to respond within an hour. For brands, how well you respond to customers in social media will separate the great customer service organizations from the pack. Now is the time to start building the infrastructure – people, technology, and workflows – that allows you to meet the demands of your customers.
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use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdf
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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7 Tips on Social Media Marketing strategy
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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- 1. How to Increase Your Company’s Investment in Social Selling #SMTLive
- 2. #SMTLive Our Speakers Anneke Seley CEO and Founder Reality Works Group @annekeseley Ben Cathers Senior Strategic Solutions Consultant Hootsuite @bencathers Paul Lewis Global Social Media Marketing Manager & Social Selling Lead Pitney Bowes @paul_a_lewis
- 3. #SMTLive Thank You to Our Sponsor @hootsuite
- 4. #SMTLive A global technology company offering innovative products and solutions that enable commerce in the areas of Customer Information Management, Location Intelligence, Customer Engagement, Shipping and Mailing and Global Ecommerce. 90% of the Fortune 500 and more than 1.5 million small and medium-sized businesses in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes.
- 5. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
- 6. #SMTLive QUESTION • What is the ideal investment for a social selling dream team and how do you get it approved?
- 7. #SMTLive QUESTION • How do you unite sales and marketing to support social selling?
- 8. #SMTLive QUESTION • What are the most important considerations in program design and implementation?
- 9. #SMTLive QUESTION • What are some social selling strategies and tactics that yield the best results?
- 10. #SMTLive Final Words of Wisdom Anneke Seley CEO and Founder Reality Works Group @annekeseley Ben Cathers Senior Strategic Solutions Consultant Hootsuite @bencathers Paul Lewis Global Social Media Marketing Manager & Social Selling Lead Pitney Bowes. @paul_a_lewis
- 11. #SMTLive Thanks Again to Our Sponsor @hootsuite
- 12. #SMTLive Upcoming Webinar October 27th Enterprise Social: Segmenting Your Data for the Best Customer Experience Featured Panelists: Jessica Williams, Visa Vanessa DiMauro, Leader Networks Kat Mandelstein, PwC