e-Biz Seminar at UTCC

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The document discusses various topics related to social media and digital marketing, including the growth of social media, connection through platforms like Facebook and Twitter, brand awareness through location marketing and augmented reality, and device-based marketing and social gaming. It also mentions that questions are more important than answers and summarizes a book about digital marketing strategies.

Education Business Technology

Connection
"The Conversation is a tool of all kind of relationship"

iMarketing10.0 หนังสือที่รวมกลยุทธ์ทำงกำรตลำดไว้มำกที่สุด

This document provides tips for using social media to publish your own branded content stories as an online publisher. It recommends thinking like an editor by being strict about what you publish and moving from storytelling to story editing. It also advises hijacking news stories to tell your own brand narratives and learning your audience. Branded content is highlighted as being more powerful and effective than traditional advertising at driving purchase preferences. The overall message is that in today's digital world, companies should become online publishers by focusing on creating and distributing great content across social media platforms.

Sales2.0

Kady Chiu

Social media uses technology to streamline information sharing and facilitate new ways of communication, collaboration, and conversation between people through social interaction and community building. It allows for marketing and sales to merge, though salespeople sometimes view marketing as the enemy and don't utilize much of the content marketing generates. Social media can be used to connect with internal and external communities to build deeper relationships, reinforce brand pillars, gain understanding, and decrease costs.

Hacking Social Media: The Case of Tweeting Bra

Dimitris Savvakos

This document discusses how to "hack" social media strategies by applying principles of hacking. It provides four tips: 1) Take the Headline Test to ensure an idea is worth sharing; 2) Solve a Problem by finding existing problems to address; 3) Do it for Real by executing campaigns that are genuine, not fake; 4) Find a Cultural Tension to connect with popular culture. The overall message is that non-traditional marketing through genuine social media campaigns that solve problems or engage culture can create viral, "earned media" successes.

Ohio Library Council 2013 Keynote: Face-2-Facebook

Greg Verdino

How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.

WPNG: Using Social Media in Your Company

Kelly Rigotti

This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.

Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15

Digiday

The document discusses strategies for creating content and advertising targeted at millennials. It recommends using data science to predict viral content, creating shareable multi-platform content, distributing content to optimal social audiences, and engaging communities through visuals, challenges, contests and events while following best practices like being straightforward, recognizing intelligence, being playful, using images, rewarding instantly, and prioritizing quality over corporate messages. The goal is to inspire and deliver news that the connected generation wants to share.

The iGeneration: It's All About Me

8dbz

This document discusses three trends in social media for charities in 2014: collaborative storytelling, monetizing social media, and smarter measurement of social media efforts. For collaborative storytelling, it recommends involving beneficiaries and empowering audiences to share their own stories. For monetization, it suggests directly asking for donations and using integrated donation platforms. For measurement, it notes that 53% of nonprofits don't measure social media and provides tips like setting objectives and only measuring relevant metrics. The overall document provides strategies and best practices for charities to utilize social media collaboration, fundraising, and analytics.

Building Communities Before You Need Them

Steve Radick

This document provides guidance on building brand communities before they are needed. It emphasizes that communities are built through genuine engagement and shared values rather than marketing tactics. The key steps outlined are to identify goals and audiences, define your brand's personality, appoint a community manager, educate stakeholders, add value through conversation on issues, join other communities, take interactions offline, advance industry conversations, go above and beyond, measure outcomes not just outputs, adapt based on feedback, and maintain humility. The overall message is that successful communities are earned through patience and membership in the community, not bought through promotional tactics.

Kathy_Jiang_PresentationZynga

YiranJiang3

Zynga is an American social game developer founded in 2007 by Mark Pincus. It is best known for popular games like Zynga Poker and Mafia Wars on Facebook. Zynga was an early pioneer in the social/mobile gaming space and was able to attract millions of players. However, over-reliance on Facebook and failure to transition to mobile led to business struggles in the late 2010s. Zynga has since rebounded through mobile gaming and acquisitions, with revenue growing 53% from 2017-2019.

Social Fresh EAST 2013: Ted Rubin

Social Fresh Conference

This document outlines strategies for using social media and content marketing to drive sales and brand awareness. It discusses the importance of participating in social media authentically, building relationships with advocates and detractors, measuring meaningful metrics, and having fun. Several case studies are provided that demonstrate how social media programs increased sales by 20-67% and drove impressions in the tens of millions for brands like Tyson, Glidden, and Duane Reade. The key is developing engaging content through influencers and communities to facilitate conversations that build the brand.

Creative sales through online media (email version)

DIXGITAL

Turkish PfP Social Media and STRATCOM

Info Ops HQ

This document provides an introduction and overview of using social media for strategic communications. It discusses that social media can provide added information from mission areas, help track social trends for understanding target audiences, and help connect audiences to resources. However, developing a social media strategy is important before engaging on platforms. The presentation also covers considerations for strategy, resources, and culture when using social media and emphasizes building an online presence takes time. It argues transparency, believability and credibility are key and provides examples from organizations using social media effectively.

Why social-media-130127050928-phpapp01

Rohit Yadav

This document outlines 10 reasons to utilize social media for business purposes. It notes that 18% of online time is spent on social media, making it important to connect with potential and current customers through social platforms. It also highlights that social media is increasingly influencing search engine results and public opinions about businesses. The document advocates using social media for highly targeted, cost-effective marketing as an alternative to traditional media advertising.

Predictions for 2016

Social Media Today

It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges? Join our panelists as we discuss: - Predictions for trends and changes to come in social marketing in 2016 - How to use these predictions to shape your social strategy - And which innovations from 2015 will continue to grow in the coming year.

Creative Inbound Marketing - Adways Labs Thailand Co., Ltd.

e-Biz Seminar at UTCC

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e-Biz Seminar at UTCC