A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
Going Native The Digital Immigrant PhenomenonJessica Lowry
Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
Going Native The Digital Immigrant PhenomenonJessica Lowry
Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
Social media has undoubtedly been one of the hot topics for business brands over the last five years - and with technological development showing no signs of slowing down, it continues to be a rapidly evolving area, with new platforms, technologies and engagement opportunities emerging on a monthly basis. Andrew Nicholson, crowned B2B Marketer of the Year in 2011, will talk through some of the latest developments and offer advice on optimising your social channels.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Succeeding in a disrupted world by Will McInneswill mcinnes
Talk at The Sunday Times Festival of Education, for Facebook.
Covers themes including crowdsourcing, participative decision making, realtime, openness and leadership in a networked world.
Microsoft, Social Networks and Small BusinessSteve Clayton
presentation I gave on June 19th at NLab Social Networks Conference in Leicester looking at what small business could learn from Microsoft's experiences with social networking
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Social media has undoubtedly been one of the hot topics for business brands over the last five years - and with technological development showing no signs of slowing down, it continues to be a rapidly evolving area, with new platforms, technologies and engagement opportunities emerging on a monthly basis. Andrew Nicholson, crowned B2B Marketer of the Year in 2011, will talk through some of the latest developments and offer advice on optimising your social channels.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Succeeding in a disrupted world by Will McInneswill mcinnes
Talk at The Sunday Times Festival of Education, for Facebook.
Covers themes including crowdsourcing, participative decision making, realtime, openness and leadership in a networked world.
Microsoft, Social Networks and Small BusinessSteve Clayton
presentation I gave on June 19th at NLab Social Networks Conference in Leicester looking at what small business could learn from Microsoft's experiences with social networking
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
Created by Annie Heckenberger and Alex Hillman for the "Virtual Marketing/Real Dollars" session at the InterActivity 2009 Children's Museum conference.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
6. Published in 1998
95 theses about the way the
world was changing
The first three:
1. Markets are
conversations.
2. Markets consist of
human beings, not
demographic sectors.
3. Conversations among
human beings sound
human. They are
conducted in a human
voice.
8. If markets are
conversations, then
marketing should just be
about listening and
talking…
…once, goods were
scarce…and marketing
was easy
…the industrial revolution
changed markets…goods
were plentiful and
information was scarce
…the internet revolution
changed markets
again…goods and
information were
plentiful…
Today attention is scarce
14. “Fully 89% of the CIOs said they had adopted at least one of six prominent
Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and content
tagging - and a remarkable 35% said they were already using all six of the
tools.”
Forrester Oct, 2007 “Web 2.0 comes to the enterprise”
15. Some people think things will always …others think that change will
be the way they are today… happen overnight
The truth lies in the
middle
Rome wasn’t built in a day… …but a lot of it burned in one night
52. …a brand new way
of understanding
and conversing with
markets,
not just another
messaging channel.
53. Are
You
Listening?
Good start.
But
it’s
not
enough.
The preceding was generously shared by Lee White on slideshare.net:
http://www.slideshare.net/leewhite/social-media-is/
55. The functions of any organization:
Close Sales
Make noise about what you sell
Determine how to distribute what you sell
Gain an advantage through manufacturing, technology, or research
56.
57.
58. Most common question about social media:
“How can we make this new stuff work for us?”
Wrong Question
Right Question
“How do we become an organization that thrives on new marketing?”
60. Do you really believe attention is what
matters?
Do you believe that conversation is the
best way to get attention?
Do you believe these changes are
impacting our customers?
Are you ready to have a conversation
with your customers? At scale? For
everyone to see?
Are you ready to be genuine?
Do you have anything to say?
Are you ready to listen…even if you
don’t like what is said all the time?
Are you ready to act like a member of a
jazz band instead of a marching band?
Do you have meatballs or something
that goes with chocolate sauce and
whipped cream?
61.
62. Special Thanks to:
• Flickr users for photos
• Gapingvoid for cartoons
• Lee White for the slides on Social Media
(via slideshare.net)
