Using Data For Influencer Marketing, Loic Moisand - Social Fresh EAST 2014

The document discusses earned (social) media and how to develop an effective earned media strategy. It begins by defining the different types of media: owned, paid, and earned. It then discusses how to develop an earned media strategy by focusing on objectives, content, audience, and metrics. Key points include rethinking how to measure success beyond just top-of-the-funnel metrics, treating social media strategy as "why, what, who" rather than the reverse, and using multiple types of metrics to get a full picture of performance. The presentation emphasizes that earned media is about any place people can talk about a brand and that an effective strategy requires measuring exposure, social sharing, marketing leads, and revenue.

5 Ways Influencers Help You Sell (Social Selling)

This document outlines 5 ways that influencers can help with selling. It discusses listening to key influencer conversations, curating and sharing relevant influencer content, joining conversations, becoming an influencer yourself by developing your own point of view, and measuring engagement rather than just activity. The overall message is that social selling is about removing friction in the buying process and making it easy for prospects to purchase through building relationships and sharing valuable content.

10 Tips for Modern Marketers to Thrive

By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.

What is Traackr?

Chris Moody - 5 Ways to Create More Profitable Content [REMIX]

The document outlines Chris Moody's 15 minute presentation at Social Fresh East in San Diego on creating profitable content. It discusses defining profitable content as content that converts and creates revenue by working with sales. It then provides examples of high, medium, and low effort content and their respective returns in terms of social traffic, leads, and customer conversions. Finally, it lists five ways to create more profitable content: 1) brainstorm questions with staff, 2) interview colleagues, 3) host a company blogathon, 4) focus on consistent base hits rather than homeruns, and 5) turn email into content.

This document discusses new research on what drives conversions in social media news feeds. It finds that over half of engagement now comes from mobile devices, and that social marketing has evolved from focusing on desktop and fan pages (Social Marketing 1.0) to focusing on mobile, news feeds, landing pages, paid social ads, and driving customers and conversions (Social Marketing 2.0). Example campaigns from Xfinity, Bowflex, Universal Pictures, and Bloomberg Radio that used optimized social posts and landing pages achieved conversion rates from 5.73% to 52.8% and lower costs per action.

Are vampires draining your marketing efforts?

Anatomy of the Modern Sales Pro

The document describes the anatomy of a modern sales professional. It states that a modern sales pro is a thought leader who is knowledgeable in their industry and shares their views to engage in meaningful debates. They are empathetic listeners who identify key topics and trends by listening to social conversations. They focus on relationships and measure the return on those relationships through engagement metrics. They strive to be a trusted source of knowledge by finding opportunities to engage with influencers and share valuable content. They are passionate about solving real problems for customers in order to help their products and services sell themselves. They operate at the intersection of marketing and sales and understand the importance of relationships to business growth. They are also tech enthusiasts who use social media and technology to listen, engage

The Rise of Influencer Marketing in B2B Technology

SEM Updates - Digital Marketing Blog

Influencer Marketing in 2021: Working with Social Media Influencers

Influencer Marketing - From Experimentation to Transformation - Traackr

This document discusses the current and future state of influencer marketing based on a research study of 102 brand marketers and strategists from large companies. Key findings include: - 71% view influencer marketing as strategic, but only 29% have mature, integrated programs. Most are still experimenting. - Influencer marketing goals have expanded beyond awareness to include objectives like sales conversion and customer satisfaction. - The main challenges are lack of resources, skills, and technology to support scaling programs. - As influencer marketing matures, companies need to better align influencers to the customer journey and manage global programs. - Technology like Traackr can help identify influencers, manage relationships, track performance, and

At the Speed of Feed: AI & The Future of Influencer Marketing

The document discusses how artificial intelligence will transform influencer marketing by enabling marketers to identify and activate different types of influencers at scale. It outlines how AI can evaluate people's potential, preference, and performance as influencers. This will allow automatic identification and personalized activations of influencers like micro-influencers, advocates, referrers and loyalists. The future of influencer marketing is presented as powered by AI-driven identification, recommendation, and management of influencer programs and content across digital assets. Case studies are provided showing successful influencer campaign results for various brands.

How to build a Influencer Marketing Plan

Carole Lamarque

The document discusses influencer marketing and provides examples of how it can be implemented. It defines influencers as individuals who express contextually relevant messages that are meaningful enough to elicit action from others. It then outlines an influencer marketing model which includes selecting influencers, segmenting them into categories, assessing their impact, and creating "influencer passports." The document also provides examples of content that can be shared with influencers and discusses integrating influencer marketing into an overall marketing plan.

Helping Make Revenue Rockstars

Derek Laney

The document discusses how social media has changed marketing by making it more engaging, transparent, targeted, and real-time. It outlines 5 tactics that social "rockstars" use to take advantage of social media, including setting business goals, listening to customers, engaging at scale through integrated channels, and measuring all efforts. The key is using insights from social listening to engage customers and turn connections into long-term relationships.

10 influencer marketing facts

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Augment Content Marketing with Influencer Strategy

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers. Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.

Influencer Marketing Tips and Best Practices for the Retail Industry

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Media Relations: 4 Reasons Its Not Working For You

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The document discusses how developing strong customer relationships through empathy is pivotal for brand success. It recommends establishing an emotional connection with customers by understanding their wants and needs in order to build brand loyalty. It provides tips for cultivating empathy such as sharing customer insights from various sources, conducting customer research, seeing things from the customer's perspective, and creating a culture of understanding throughout the company.

The Evolution of PR in the Digital Age

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Reasons for a social media audit - 90:10 Group

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Social media strategies for 2014

Prayukth K V

Marketers are increasingly embracing social media and integrating it into their overall marketing strategies. A survey of over 500 executives found their top concern is maintaining high audience engagement on social media. Most marketers use Facebook, Twitter, and YouTube and are looking to expand to other networks like Instagram and Vine. While content shares and follower counts are the most common metrics, marketers want to better tie social media efforts to ROI and sales metrics. Larger companies are more likely to use technology and systems to help manage complex social media strategies across multiple networks and digital campaigns.

What's hot

What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...

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SEM Updates - Digital Marketing Blog

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Influencer Marketing - From Experimentation to Transformation - Traackr

At the Speed of Feed: AI & The Future of Influencer Marketing

How to build a Influencer Marketing Plan

Carole Lamarque

Helping Make Revenue Rockstars

Derek Laney

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Laurence Svekis

I Crossing Connected Brands Primer

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Brandwatch

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Augment Content Marketing with Influencer Strategy

Influencer Marketing Tips and Best Practices for the Retail Industry

CleverGirlsColl

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Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...

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The Evolution of PR in the Digital Age

Shannon McGuirk

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What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...

Are vampires draining your marketing efforts?

Anatomy of the Modern Sales Pro

The Rise of Influencer Marketing in B2B Technology

Influencer Marketing in 2021: Working with Social Media Influencers

Influencer Marketing - From Experimentation to Transformation - Traackr

At the Speed of Feed: AI & The Future of Influencer Marketing

How to build a Influencer Marketing Plan

Helping Make Revenue Rockstars

10 influencer marketing facts

"Confluence: The Intersection Of Content & Influencer Marketing" Traackr's Pi...

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I Crossing Connected Brands Primer

The Digital Champion: How to Prove Social ROI

Lab influencer marketing antwerpen

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5 Global Trends workshop

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The document summarizes 5 key digital media trends: 1. Media focus is shifting from traditional to digital and earned/owned content. 2. There is increased focus on developing skills in content, mobile, and analytics to meet demands. 3. Mobile marketing is growing and focusing on brand awareness. 4. Many brands still have limited understanding of online conversations and social media engagement. 5. Search and social media provide the most measurable ROI, and full media integration is needed for clear ROI.

Can your social media agency tell you...

Gianluigi Cuccureddu

This document introduces the 90:10 Group, a global network of social media specialists who help businesses adapt to and succeed in social media. They have backgrounds in marketing, PR, research, branding, consulting, and web development. The group uses co-creation methods to deliver insights, innovation, and actions to organizations. They work to make products, services, and communications better fit intended consumers. They believe in open businesses that engage consumers through social media to collaboratively co-create output. With experience across industries, the 90:10 Group can answer key questions about social media strategy, research, ROI measurement, and more.

Getting Real About Social

Engagement Labs

Engagement: the key to social media success in 2010

Sally Falkow

The document discusses how customer engagement affects business success and provides strategies for effective engagement. It finds that companies with high customer engagement have better financial results. While many companies are present on social media, few are actively engaging customers. The document provides examples of companies like Starbucks, SAP and Dell that improved engagement and financial performance through strategic social media use and customer-centered approaches. It emphasizes that engagement must be meaningful, two-way interaction rather than just broadcasting messages.

Social strategies for 2014

Nuno Fraga Coelho

Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.

Activate The Market

Joakim Vars Nilsen

The document discusses how brands need to activate the market by focusing on creating value for people in their everyday lives through social media. It argues that the traditional model of pushing mass marketing messages a few times a year is ineffective, and that brands now need to continuously engage people through social objects that people want to share with their networks. It advocates focusing on empowering people and building trust through 365 solutions that enhance social experiences.

Activate The Market

MediaFront

Social Media Strategies for 2014

Allan V. Braverman

Marketers' main concern is maintaining high levels of audience engagement on social media rather than fears over brand damage. The survey found that 42.2% of respondents said social media increases engagement. Most successful brands adopt a multinetwork approach, using an average of 4 social networks to engage audiences. Maintaining engagement across multiple networks is seen as key to driving success on social media in 2014.

influencer_marketing_benchmark_report_2021.pdf

satubumi

This document provides key findings from an influencer marketing benchmark report in 2021. Some of the main highlights include: - The influencer marketing industry is expected to grow to $13.8 billion in 2021. - Over 240 new influencer marketing agencies and platforms were established in the last year. - Micro-influencers have better engagement rates than larger influencers, with micro-influencers on TikTok receiving an average engagement rate of 17.96%. - Most influencers selected on Instagram and YouTube are micro-influencers, while larger influencers are more popular on TikTok.

Influencer Marketing Predictions: Where to Place Your Bets in 2017

Black Marketing

1) The document discusses predictions for influencer marketing in 2017, including the rise of micro-influencers, the focus on measuring engagement and sales lift over metrics like reach, and the blurring of online and offline experiences. 2) It notes that as influencer marketing becomes more integrated into organizations, it will be important for platforms to integrate with other systems like CRM and marketing automation platforms. 3) Small and medium businesses are expected to increase their use of influencer marketing as platforms make it more affordable and data-driven approaches help ensure ROI.

Communicating Through Social Media: Essential for RD's

ElisabethRD

Get More From Your Social Media

Caroline Li

Influence 2.0. The future of Influencer Marketing

Ninja Van Vietnam

The document discusses the future of influencer marketing and how it needs to evolve from "influencer marketing" to "influencer relations". It notes that while influencer marketing has potential, it is often overused in a tactical, campaign-driven way without focus on long-term relationships. To reach its true potential, influencer marketing needs to focus on ongoing, strategic programs through an influencer relationship management platform. It also needs to redefine its metrics to focus on new ways of unlocking value through continuous care of influencer relationships. The document advocates for an "Influence 2.0" approach that is more human-centered and focuses on empathy, customer experience, and mutual value creation between brands and influencers.

State of influence 2.0 by Brian Solis and Traackr

Brian Solis

A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience? Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways. Influence has never been more important. Every year, global communications marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand marketing may fall upon skeptical, distrusting or altogether inattentive audiences. By partnering with the right influencers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.

Influencer Marketing in Financial Technology Industry

Droom Media

Financial technology, often shortened to Fintech, is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. It is an emerging industry that uses technology to improve activities in finance. The use of smartphones for mobile banking, investing services and cryptocurrency are examples of technologies aiming to make financial services more accessible to the general public. Find Out More in PPT. CONTACT US: www.DroomMedia.com dm@droommedia.com

10 ways social media monitoring builds brands and drives sales

Marketwired

Social media monitoring provides brands with insights into conversations, sentiment, and influencers across social networks and platforms. This allows brands to engage customers in real-time, identify issues and opportunities, measure performance, and manage crises. Specifically, social media monitoring enables brands to track discussions, understand sentiment, identify influencers, generate leads, provide customer service, measure return on investment, and gain competitive insights. The challenges include analyzing billions of conversations across many languages and networks with a high noise ratio, while the opportunities include real-time engagement, feedback, relationship building, and crisis management.

Social media challenges in destination marketing

Frederic Gonzalo

The document discusses the results of a survey of over 100 destination marketing organizations regarding their social media challenges and practices. Some key findings include: 1) Most destinations have small social media budgets under $25,000 while allocating less than 10% of total marketing budgets to social media. 2) Popular budget allocations include paid promotion (39%), content development (29%), and human resources for engagement (28%). 3) The biggest challenge reported is finding time to manage multiple social media platforms, with staying up to date on trends and technologies as the second largest challenge.

Greer Interactive

Scott Greer

This document summarizes the services of Greer Interactive, a digital marketing agency. It discusses their methodology of prioritizing customer empathy and creating valuable content to drive action. Case studies show improved click-through rates, lower costs per click/conversion, and increased leads/visits for clients across industries like healthcare, education and government. Testimonials praise Greer Interactive's ability to thoroughly assess needs and deliver compelling campaigns that meet goals.

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