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Online Content Marketing Presentation from Joe Pulizzi for Web Content 2008 Chicago
The document discusses the importance of content marketing for businesses. It argues that online content is essential for growing businesses today. It provides perspectives from thought leaders who stress that content marketing is the most important form of marketing now. The document then outlines a B.E.S.T formula for creating effective content that is behavioral, essential, strategic, and targeted. It provides various content marketing strategies and channels that businesses can use, and stresses the importance of having a clear strategy before implementing tactics.
