It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
The Birth Of A Grand Strategist By Waqar RiazWaqar Riaz
This journey is to learn about and understand models and ideas that are great enough to trigger our thinking, and may help us to imagine what is possible with what we have.
This effort has been exerted in an attempt to understand the grand concepts of planning and how it can help to strengthen the future for brands, people and communication companies.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
The Birth Of A Grand Strategist By Waqar RiazWaqar Riaz
This journey is to learn about and understand models and ideas that are great enough to trigger our thinking, and may help us to imagine what is possible with what we have.
This effort has been exerted in an attempt to understand the grand concepts of planning and how it can help to strengthen the future for brands, people and communication companies.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.
Included are three successive steps to make a viral Facebook application.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
Generation Z, born in the mid 1990’s to early 2000’s, represent a larger cohort than Millennials (or Baby Boomers), and is more diverse and technologically savvy. 97% of those in Gen Z believe they will own a home in their lifetime, and 4 out of 5 indicate that homeownership symbolizes the American Dream. In studying Gen Z, participants will not only gain insight into future homebuyers, but also learn how their cultural dynamics influence the industry today. In this 1-hour session, Kristin Messerli of Cultural Outreach will provide an in-depth overview of Gen Z including what they value and how to reach them. This session is imperative for any mortgage professional to remain competitive today and in the years to come.
This is the presentation I put together for my capstone project. I hope you will enjoy it. Please contact me with questions or if you need assistance in public relations for your nonprofit.
Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your busin...Yannis P. Triantafyllou
My presentation for a free one-hour workshop held during the 3rd Social Media World Conference (26 July 2014, Athens, Greece).
This presentation is part of the complete 3-hour workshop under same title, with target audience entrepreneurs and SMB owners who want to run their basic social media marketing by themselves.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.
Included are three successive steps to make a viral Facebook application.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
Generation Z, born in the mid 1990’s to early 2000’s, represent a larger cohort than Millennials (or Baby Boomers), and is more diverse and technologically savvy. 97% of those in Gen Z believe they will own a home in their lifetime, and 4 out of 5 indicate that homeownership symbolizes the American Dream. In studying Gen Z, participants will not only gain insight into future homebuyers, but also learn how their cultural dynamics influence the industry today. In this 1-hour session, Kristin Messerli of Cultural Outreach will provide an in-depth overview of Gen Z including what they value and how to reach them. This session is imperative for any mortgage professional to remain competitive today and in the years to come.
This is the presentation I put together for my capstone project. I hope you will enjoy it. Please contact me with questions or if you need assistance in public relations for your nonprofit.
Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your busin...Yannis P. Triantafyllou
My presentation for a free one-hour workshop held during the 3rd Social Media World Conference (26 July 2014, Athens, Greece).
This presentation is part of the complete 3-hour workshop under same title, with target audience entrepreneurs and SMB owners who want to run their basic social media marketing by themselves.
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Bigger Isn't Always Better: Working With Digital InfluencersMikala Folb
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The Age of Slacktivism Motivating the MassesRed Shoes PR
The world of giving for individual donors is changing. It is now more important than ever to reach the masses and make it easy for them to give and share your cause. In this presentation, Red Shoes PR breaks down this new trend and how you can tap into the power of the slacktivist.
What is Health 2.0? How are patients using the web to find answers to their health questions?
Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.
The career path of Public Relations is changing with the rise of social media. This presentation walks through the evolution of PR 1.0 to PR 2.0 and how to manage social media channels properly.
Lisa Cruz, owner of Red Shoes PR, shares her thoughts on social media and how it is working for small businesses. The presentation includes case studies, social media tips and what the future will bring.
How to Execute Effective Media RelationsRed Shoes PR
Media relations is not sending out press releases and keeping your fingers crossed that it gets picked up. Nor is it calling a reporter when you need something. Media relations are continuous, proactive communications that builds relationships with reporters and bloggers.
The time to prepare for a crisis isn't when you get the call. The time is now to start putting a process in place to handle crisis communications to help save your organization's reputation.
Create a personal brand vision statementRed Shoes PR
Create a personal brand vision statement to help align your communications. Developing the statement helps define who you are and your positioning in social media and offline.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Don't forget the strategy!
1.
2. What we will talk about today
Social Media Frenzy
PR 2.0
Communica>ons strategy
Integra>on of
communica>ons
Crisis Communica>ons
The good, the bad
and the ugly
4. Everyone has something to say
More than 50 million
users on Linkedin
TwiHer has about
106 million users
55 million tweets per day!
More than 500 million
Facebook users
35 million Facebook
users update their status
every day for a total of 60
million status updates a day
5. Public Rela>ons 1.0
News releases
Media alerts
Statements
Editorial Coverage
In‐person networking
5
7. What do PR and Social Media
Have in Common?
Clear and concise
A two‐way conversa>on
Thought leadership
Compelling content
Authen>c
Engaging by pulling
your audience in
7
9. Let your audience “experience” your brand
through communica9ons
“A recent Cornell study… found that ‘experiences’
are more rewarding than ‘things’ because of the
way people tend to evaluate their happiness by
comparing themselves with others.
For example, it is easier to feel crummy about
some possession of yours if you learn that
someone else has a superior version of it.
Experiences are inherently less comparaBve,”
says one researcher, which means
they tend to bring happiness
regardless of other’s.”
By Lani Rosales on April 13, 2010
11. Without a strategy …
If you don’t have a
roadmap, you don’t know
where you are going
If you don’t know where
you are going, you’ll never
reach your goals
If you don’t reach your
goals, or show progress, you
might be looking for a new
job! 11
13. Essen>al elements cont.
Who is your audience?
And don’t forget your influencers or
secondary audiences
What is your >meline?
Do your communica>ons sound like your brand
“personality?”
13
15. Communica>ons Strategy:
Case Study
Performing Arts Center wants
to raise $5 million in next year
On‐going events include
quarterly shows
Research shows that the greatest
donor poten>al is ages 55‐65
Case study is developed
(with this age group in mind)
How do you reach this
demographic? 15
16. “Savvy brands
Where are these
join communi2es
where the exist,
donors talking?
rather than
solely trying to
coax customers
Where are they gemng
to the corporate their informa>on
website through from?
disrup2ve
tac2cs.”
‐‐Jeremiah Owyang
Is there a secondary
audience? Influencers?
16
17. Case Study cont.
Pitch a story to the local newspaper for coverage
when it is >mely (they are not in Florida)
Facebook page includes reaching younger locals
who are interested in
upcoming exhibits
Upcoming art exhibit
creates buzz with halo
effect (to donors)
Adult children talk about
exhibit to parents
(poten>al donors)
17
18. Integra>on of communica>ons
Repeat story/message in a variety of ways so
donor can’t help but see it…and experience it.
Think about their
behaviors
Where do they read
their news?
Are they snowbirds?
Who do they listen to?
18
19. S>ck with communica>ons
It does not start and stop
Frequency is key
Keep measuring to monitor effec>veness
Google analy>cs
Engage
Tweak as necessary
It’s a conversa>on!
19
20. It’s not a ques>on of if,
it’s a ques>on of when
Think holis>cally
Respond in near real >me
Transparency in
communica>ons is crucial
Immediacy is a must
You need expert
communicators who are:
Honest, transparent,
forthcoming, reliable
20
21. Crisis Communica>ons cont.
Remember your brand’s personality
Consistency in messaging
Where and how are you going to respond?
Social media channels
Blog
News Release
Video
All of the above? 21
26. Intriguing content
Behind the
scenes with
DreamGirls
Compelling
interview
with Director
26
27. Your target audience expects
Cheat Sheet engagement and experience
Today’s key
take‐aways:
Have a carefully thought out
communica>ons strategy with
measurable goals
Communicate like your brand –
give it a personable voice
Be prepared for crisis in
mul>ple plaQorms
27