Safety In The Giver

Safety In The Giver
Measures are always being taken to ensure the safety of the people which makes the society in
which Jonas lives very safe. These measures are what makes the community a safe place to live in.
In the Giver written by Lois Lowry the society that is being shown is taking safety to another level.
The leaders of this society are doing everything they can to protect the citizens. When a jet flew over
the town the leaders did not hesitate to bring everyone to shelter. "All of the citizens were ordered to
go to the nearest building and stay there" (Lowry 2). This is just a jet and if we saw one in the
society we live in, nothing would be done to protect the citizens because it is not a big deal. So we
can already state this place is ten times safer
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Southwest Airlines Financial Analysis Essay
Southwest Airline's Financial Analysis
While Southwest Airlines have been consistently profitable for 44 years, it appears that they have
not been the most profitable airline (Southwest Airlines Co., 2017). Moreover, the rankings provided
by Business Insider as of April 2016, stated out of the top seven airlines Southwest came in second
place behind Delta (Holmes, 2016). Nevertheless, they are currently ranked the number one airline
for domestic flights within the United States. Additionally, the ratios listed below will show
profitability and liquidity of Southwest Airlines. The data was pulled from Southwest Airlines'
financial statements, ending fiscal year 2016. The statements were calculated in the millions. Their
foundation was built on ethical behaviors and teaching the Golden Rule (Southwest Airlines Co., ...
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In other words, Southwest Airlines does not keep large of amounts of receivables on their books.
The airline industry is based on cash sales and prepaid expenses (Southwest Airlines Co., 2016).
Debt to Equity Ratio
In the fiscal 2016, for each $1.00 of stockholder's equity, Southwest Airline's had $1.76 of liabilities.
This figure compared with the debt to assets ratios shows the airlines advantage of financial
leverage. The executive board developed a strategic plan in 2009, this was a five–year plan that
ended in 2014. Moreover, the plan was extremely successful for them and their financial statements
prove it (Southwest Airlines Co., 2016).
Return on Equity Ratio
Southwest Airlines earned 47.59 percent on the owners' investment. Thus, for every dollar
contributed to Southwest Airlines by investors, the airline earned 47 cents in fiscal 2016 (Southwest
Airlines Co., 2016). Shareholders are extremely happy with this rate of return. It is phenomenal;
therefore, I feel it would be a good company to invest in personally.
Net Profit

Bart Janssen Summary
In this article Bart Jansen presents a highly objective viewpoint about how the Federal Aviation
Administration (FAA) has begun regulating drone operations across the nation. Commercial and
personal drone use has been on the rise over the past decade, with the military being among the first
to begin using remotely piloted aircrafts (RPA). I believe that the FAA is completely going in the
right direction with the regulations that are being set in place. As an active duty aviator, I can
account multiple instances where drone sightings abnormally close to or on military bases have led
to elevated advisories for flight operations. I can only assume that busy commercial airports have to
take even greater precautions after sightings of low,

Sample Resume : Southwest Business Strategy At The Time Of...
1. How did the specific HR programs (recruit, select, train, performance management, etc.) fit with,
and support the Southwest corporate strategy at the time of the case?
On analysing the southwest case, it is evident that the corporate strategy of there is to deliver
excellent customer service.
Recruitment – Selective approach: Southwest airlines look for candidates that are extremely
creative, who demonstrate teamwork and positive attitude. Many a times, customers get involved in
the recruitment process and they give feedback as to who would be a fitting candidate to the
company. Also, the company emphasizes on peer recruitment to conduct background checks and
offer free–space pass to the employees who recommend candidates to fill in ... Show more content
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The new hires are exposed to the values and principles of the company with major emphasis on
customer service, because of the nature of the airline industry.
Performance management – High quality and excellent: Owing to the rigorous training and selective
candidate hiring, it is a given that the airlines have remarkable productivity from its employees. As a
result of this, Southwest airlines has won the "Triple Crown" award. This aviation industry accolade
is an indication of excellence in three services – on time performance, fewest lost bags and least
number of customer complaints. Performance evaluation is based on individual contribution of
achieving these three major goals.
2. How can Southwest attract, retain, and engage their team with their current compensation levels?
As per the case study, Southwest Airlines is faced with a hoard of problems with regard to employee
retention and satisfaction. The main issues being a lesser salary offered on market comparison and a
low starting salary on recruitment. The following measures can be taken by Southwest Airlines in
order to attract, retain and engage their team in spite of maintaining the current compensation levels:
Encourage feedback: Conduct periodic meetings with the staff giving them a chance to provide
feedback about their work and processes followed. Taking their suggestions into consideration will
help improve satisfaction and thus retain employees to a greater extent.

Essay Case Analysis: Southwest Airlines
At the onset of the airline industry in the United States, major network airlines were the sole
providers of air travel. This multifaceted industry was a difficult industry to break into as a
consequence of "sophisticated customer segmentation, hub–and spoke models and costly
information systems for reservations, fare wars and intense competition" (Thompson 2008).
Shrinkage in airline ticket prices augmented the demand for airline travel. Many markets were
simply deserted or over–looked by major network airlines; this is a region a fresh "second tier of
service providers" could enter into. This endeavor proved to provide a consumer savings of billions
per year. Thus in June of 1971, after a tumultuous battle with other Texas–based ... Show more
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The company outperformed every other US Airline in the amount of domestic passengers flown.
Southwest airline relished in a first quarter revenue and passenger load factor that exceeded any
preceding record. Load factor can be determined through a simple equation using the revenue
passenger miles, or "the number of passengers carried multiplied by the distance flown", divided by
the available seat miles, or the number of seats available for sale multiplied by the distance flown".
Southwest continued only in the domestic United States markets as of 2008 (Inkpen 2008).
In the opinion of Dr. Grace S. Thomson, "a heterogeneous mix of long and short–haul in very thing
segments, passenger, density, and per capita income at end points gives [Southwest Airlines]
competitive advantage. The way to establish a company in such a market as the airline industry
would be to strategically expand in to airports with less competition. Southwest Airline capitalized
on this fact to become a national airline (Keller 2008). Southwest Airlines satisfies what were once
negligible markets. Southwest serves "64 cities in 411 non–stop city pairs" (Thompson 2008).
Saturating these markets has allowed Southwest Airlines to expand without putting a strain on its
pocket book (Keller

American Airlines Benefits
American Airlines has a great system for rewarding frequent fliers with air miles, and there are so
many helpful ways to use them. With all of the various options, we saw it fit to bring you the very
best ways to get the most from your rewards. Find out how to get the biggest benefits below!
Number Eight: Use the Off–Peak Season
One great feature offered by American Airlines is the ability to take advantage of their off–peak
seasons. When travel is slow, the airline will let you travel at a discount. For example, a flight to
Hawaii that might cost 17,500 miles would only cost 12,500 miles if you choose the right date.
Number Seven: Citi Cardholder Discount
If you are a frequent flier on American Airlines, it might be to your benefit to look into getting a Citi
brand credit card. Since the ... Show more content on Helpwriting.net ...
You don't even have to use the card– it just has to be linked up to your account. This discount can be
redeemed up to 10,000 miles per year.
Number Five: Fly Cathay First Class
Flying Cathay first class to Asia is by far one of the greatest deals on the market. The first class
cabins, service, and convenience surpass any other route, and you receive the most for your miles.
Number Four: Fly Qantas Business Class
Another great bang–for–your–buck seat that serves as a great loyalty reward is the Qantas business
class route. With this option, you can get an international stop added to your domestic flight for only
an additional 37,500 miles. Deals with Qantas are hard to find sometimes, but they usually appear
right at the last minute.
Number Three: Oneworld Explorer Awards
Oneworld is a bit stricter that the American Airlines system you are used to, but it really does help to
add on the benefits. Basically, you get awards based on distance travelled. These awards help mainly
for international trips, but it's great if you're a world traveler!

Number Two: Fly to Asia or the South

Southwest Airlines : History Of Northwest Airlines
I. Introduction
A. History
Two Texas businessmen, Herb Kelleher and Rollin King, created southwest Airlines in the summer
of 1971 ("History Of Southwest Airlines."). The company initially started off by only providing
services to passengers travelling within the state of Texas to the cities of Dallas, Houston, and San
Antonio ("History Of Southwest Airlines."). Southwest quickly expanded after experiencing rapid
success in those three cities and they now service 96 different destinations in 41 different states as
well as Washington D.C. and Puerto Rico (Southwest Corporate Fact Sheet – Corporate Fact Sheet –
Southwest Airlines Newsroom."). One of the reasons that they became so popular so quickly was
their creation of the frequent flier ... Show more content on Helpwriting.net ...
Tickets are only available for purchase through their company website. A search on any of the large
travel websites such as Orbitz, Travelocity, or Kayak would return no results for Southwest flights.
By controlling every facet of operations and ticket selling, it has enabled the company to offer lower
prices than their competitors. This strategy of low fares paired with a focus on outstanding customer
services, has made Southwest into the largest airline company in America. The company also boasts
the largest fleet of Boeing jets in the entire world.
B. Present Conditions
Southwest just recently made an effort to become more of an international company. In 2011, they
bought out AirTran Airways, and have been working the past few years to fully integrate AirTran
and Southwest into a company that is one and the same. Beginning on July 1, 2014, Southwest
began offering international service to Cancun, Mexico City, Cabo, Aruba, Montego Bay, Nassau,
and Punta Cana (Southwest Corporate Fact Sheet – Corporate Fact Sheet – Southwest Airlines
Newsroom."). These international flights are the first by the company but likely won't be the last. In
addition to adding international flights to their flight schedule, Southwest has also been trying to
shift away from the low fare reputation that customers and competitors associate with the

Southwest Airlines Culture
Southwest Airlines
Southwest Airlines has earned many impressive attributes over the years. The first would be the rise
from a small market airline in Texas to becoming a top airline in the United States. During the
1970s, Southwest overcame legal troubles when Braniff and Texas International attempted to put the
company out of business by way of harassment. In 2016 Southwest Airlines is larger than both
previously mentioned companies. Another impressive aspect of Southwest is the personality and
positive attitude former CEO Herb Kelleher brought in the 1980s. He was unlike most upper
management professionals, being known for wearing Hawaiian shirts, pranking his workers, and
once arm wrestling an executive for the use of a slogan. Also, Kelleher ... Show more content on
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First, the company needed to increase their prices. Although the airline wanted to strive for the
cheapest prices, if they would have implemented a bagging fee, they could have generated more
revenue. Instead of charging a large fee like the other airlines, they could have charged a $10 fee and
advertised for the cheapest baggage fees. Also, they could have increased their fee for internet
connectivity. People would probably be willing to pay more than eight dollars a device, especially if
their flight was longer. A small increase in prices would help the company with profits, but they
would also still be competing with their low prices. Another element to consider is that the airline
had many ideas and plans that were supposed to happen during 2014 and the future. Making sure
that the fleets and systems are continuing to be modernized and updated throughout the years is very
important in both staying competitive and operating at a low cost. Lastly, Southwest needs to better
utilize making projections. For example, the Rapid Rewards program exceeded management's
expectation and if there were better projections, then the company could have better prepared for the
large number of redemptions. If they were prepared for a larger number, then they could have made
some rewards cost more to lower the number of free ticket

Aircraft Photography Research Paper
The Benefits of Aircraft Photography Aircraft photography is increasing in popularity, and it's no
surprise why– the photos that aircraft photographers can capture are breathtaking. If you're
considering an airline photographer for your big event, consider the benefits and what you need to
consider when hiring a company for the best aircraft photography. It's all about ensuring that your
aircraft portraits are as perfect as can be. Your event will only happen once, so it's important that you
capture your memories in a respectful and attractive way. Aircraft photography will take your once
in a lifetime photos to the next level. The Venue Aircraft photography is an excellent way to capture
images that are dynamic, and engaging. The perfect ... Show more content on Helpwriting.net ...
The Outdoors Alaska is stunning, everywhere you look you are met with beautiful scenery. It would
be a shame to miss out on such surroundings, when you could be taking advantage of them through
highly skilled photographers. The Need for Planning It's important that any company that you
choose to work with has insurance, the necessary knowledge of how to operate safely, as well as
insurance. There are a variety of price plans that will fit your big day, environmental photos, or
party. With over 40 years' experience, Alaska Foto provides a wealth of knowledge and stunning
skills. Safety First It's the part that no one wants to consider, but if you fail to hire a trained
professional then accidents could happen. With Alaska Foto you can rest assured that you're working
with highly trained, professional Alaska photographers. No matter what type of day you're
celebrating, or perhaps you're in real estate, or in need of environmental shots. No matter what type
of photographs you need, AlaskaFoto has a price plan to meet your needs. From an hourly option, to
a half day, or full

Southwest Airlines and Its Business Strategy
Corporate Strategy
Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the
industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things
differently. Their mission was to provide affordable air travel to those who would not normally fly.
Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its
fares low. Southwest was unique to the industry in two ways. They focused on the short haul traveler
and used a point–to–point method of flight connections.
The short haul traveler is the backbone in which Southwest was built upon. The market for short
distance airline flights was large enough to allow Southwest to maintain a ... Show more content on
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The subject of employee has three elements that are most important for Southwest Airline to pay
attention to in developing strategies to measure the objectives of learning and growth perspective:
human factor, Information factors, and organizational factors.
Competitive corporate environment it is important that companies pay attention to their employees'
abilities to perform their duties. What is actually important is for companies to continuously study
not only how they can perform well for the customers but they also have to address the issue on how
they can maintain a highly effective staff. To achieve this they should have strategies in place to
measure their employees' skills, knowledge, and attitude. This will assist in better planning
strategies needed to have an effective retention program in place to measure the learning and growth
perspective.
In this age where technology plays an important role in how corporations are run, it is important for
leadership and management of a company to provide the tools needed to help implement the
company's strategy to measure Learning and Growth. They should measure the effectiveness of their
systems, database, and networks.
Organizational capital, which represents the heart and mind of people working for an organization
and tracks organizations' employee training and corporate cultural attitudes related to both the
individual and corporate level. This gives

Continuing Case Study: Should Southwest Airlines Enter Canada
Should Southwest Airlines enter Canada? When it comes to this question, Southwest Airlines will
have to do some strategic planning on what will take to be successful in Canada. Should they partner
up with a local Canadian airline in an equity joint venture or should Southwest Airlines try their luck
and brach off into Canada on their own. Southwest Airlines will have to be ready for the National
responsiveness they will receive from the Canadian people if they enter Canada. Environmental
scanning will also be a huge obligation for Southwest Airlines as well, if they are to enter Canada.
Air Southwest was incorporated on March 15th, 1967 but changed its name to Southwest Airlines on
March 29th, 1971. The services of this airline commenced on ... Show more content on
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This joint venture will be an international equity joint venture. This is where a joint venture is
"composed of two or more firms from different countries" and "a financial investment by the MNC
parties are involved" (Luthans & Doh, International Management, 2018). With this joint venture
brings many issues, and Southwest Airlines must accommodate them all. If Southwest Airlines and
the partner airline do not have the appropriate financial means, then Southwest Airlines cannot enter
Canada as a

Southwest Airlines Corp. Culture
Introduction
In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3–4)
page paper in which I will, determine how Southwest Airlines' corporate culture differs from other
airlines. I will then analyze three (3) ways that Southwest's unique culture has benefited the airline
and its employees and eventually I will speculate how Southwest Airlines would continue to thrive
as a company if its current corporate culture would need to change in the near future. The specific
course learning outcomes associated with this assignment paper are as follows. Examine the private
enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and
the requirements ... Show more content on Helpwriting.net ...
If an employee has a bad day and if he or she makes a mistake then he/ she is punished for her/his
mistake. She/he is not given promotion. Southwest Airlines treats its employee's right, and the
employees reward the company with loyalty. The profit sharing plan was the first in the airline
industry in 1973.According to Southwest Airlines; their current employee retention rate is 92.3%.
During the times of September 11, 2001, more than 32,000 employees gave back some of their pay.
They did this to help the company through a temporary difficult time. The competitive advantage
that Southwest has over competitors is the benefits, which include free flights. During a time when
the economy is in a recession, many people cannot afford travel by airplane. The employees can
reap this benefit from day one of their employment (" southwest airlines," )
Analyze three (3) ways that Southwest's unique culture has benefited the airline and its employees
Leadership, culture, strategy and coordination are the factors of success in Southwest Airline not
only that but also there are three following ways that Southwest Airline culture has benefited the
airline and its employees. 1– Self–actualizing culture, which not only values creativity, task
accomplishment but also individual growth and satisfaction. These types of culture let the
employees to improve, enjoy the environment of

Southwest Airlines: Customer-Centered Culture
Since its creation in 1967, Southwest Airlines has established itself as a serious contender in the
airline industry. The company grew from a small Texan company to a multimillion dollar airline
giant over the past 50 years. Over the years, Southwest has seen continued growth and profit, and
continues to outperform other airlines. "Sustained rapid growth has seen Southwest overtake rivals
such as American and United to become the USA's top carrier of domestic passengers" stated
Southwest Chief Executive Officer Gary Kelly.(Mutzabaugh, 2017). The company's success,
however, can be attributed to many things, especially its organizational culture. Southwest has
developed a customer–centered culture that has proven to be a strategic and

Business Analysis : Southwest Airlines Essay
Business 498–002 Team White Lightning
Viet Ho
Erika Ortiz
Eunji Oh
Lisa Marsh
Mohamed Nazer Introduction
Southwest Airlines is a feisty, determined, and zany low–fare airline. Started in 1967, Southwest has
always earned a profit. Southwest Airlines preserves its sustained competitive advantage by flying
only Boeing aircraft, training its pilots on Boeing aircraft and maintaining their Boeing aircraft in–
house. The airline earns additional revenue by promoting Chase Bank Visa card, receiving
commissions from financial institutions to the tune of $172 million in 2005. Southwest has a cost–
awareness culture. Southwest's core competency aims to offer the lowest fare for flights among its
competition.
Southwest Integration strategy
Southwest uses a strategy that keeps their costs low, while maintaining similar value. Southwest's
strategy greatly helped them gain a competitive advantage in the U.S. domestic flights market
because at the time, most other airlines offered flights at higher prices and with three different
classes of airfare. This allowed Southwest to be the first movers into the idea of cost friendly flights.
And because no one else could compete with Southwest's low cost, their innovative idea allowed
them to be cost leaders in this market. Southwest's main policy is providing the cheapest flights with
only one class of flight. They kept costs low through their use of cost drivers. And by keeping the
costs low, Southwest created a competitive disadvantage

How Does Southwest Airlines Affect Customer Satisfaction?
Southwest Airlines, the nation's largest carrier, employs more than 53,000 people and service over
100 million customers a year (Southwest Airlines Honored, 2016). They differentiate themselves
from other airlines with the level of customer service that they offer those who chose to do business
with them. Southwest entices customers with its policy of not charging for the first two checked
bags. They also do not charge change fees for flights that a customer may need to change, however,
the fare may be a different price based on timing of the flight. The company has shown a profit
every year since its inception (Ross, 2015). After 9/11, when no other carrier was profitable,
Southwest was able to make a profit (Southwest Airlines Honored, 2016). According to their
website, "the airline's performance and productivity is directly affected by its triple bottom line
approach and its focus on the people and communities they serve, as well as their overall
commitment to efficiency and the planet" (American Airlines, n.d.).
Many ... Show more content on Helpwriting.net ...
Ross (2015) reports that Southwest was only one of two airlines to make the 2015 top 20 in Forbes
list of "America's Best Employers". The United States Department of Transportation has ranked
Southwest as one of the top companies in terms of customer satisfaction but the company has openly
stated that they care more about employee happiness than customer service (Ross, 2015). Flight
attendants are happy and accommodating, often appearing comical. Employees were given the
opportunity to design their own uniforms (Southwest Airlines Honored, 2016). The organization is
known to pay its employees well. However, in the last month, Southwest Airlines pilots have
finalized a new four–year contract that includes a 15% higher pay rate and bonuses and flight
attendants are still working on finalizing their deal (Southwest Airlines pilots,

Why Is Southwest Airlines Unique
Southwest Airlines is a unique airline that has a history dating back over 45 years. To say that
Southwest Airlines is unique, one must only look at how the airline came to life. In 1967 Herb
Kelleher was hired by Rollin King to close down a defunct charter flying company in Texas. After
the work was complete the two men supposedly met for drinks at a bar in San Antonio. At the bar,
King drew a triangle on a cocktail napkin with Dallas, San Antonio and Houston at the three points
and said "I have an idea for another airline; one that connects just the main metro areas of Texas."
(Roam, 2008) The early years for Southwest Airlines, then known as Air Southwest, were fraught
with legal struggles to get off the ground. In 1968 Southwest was

Diocletian Research Paper
The beating heart of Split, Croatia holds the UNESCO Palace of Diocletian. The ancient Roman
behemoth was built in between the 3rd and 4th century by retired Emperor Diocletian. Fortunately
for us, he didn't use his full name – Gaius Aurelius Valerius Diocletianus. The Diocletian Palace is
special because it reflects transitional architecture from Greek occupation to Byzantine rule. The
seven–acre fortress looks over the sparkling Adriatic Sea and is sheltered by Mount Mosor. My best
suggestion lose yourself in the narrow, granite alley ways. The palace reminds me of walking in an
Arizona slot canyon. Steep, claustrophobic walls that work like a maze. Enter for free through one
of four gates – Golden, Silver, Iron, and Bronze. I knew nothing

Case Study : South West Airlines
Introduction
This case study on South West Airlines portrays how the company operates differently compared to
the other companies within the U.S.A aviation industry. Southwest airline has indulged in activities
that can only be. The strategies or tactics used by Southwest airline have challenged the big
companies and enveloped on their market share. It is evident that Southwest airline has decided to
try a different approach and models that have worked to their advantage (Gittell (2003), p.17). For
instance, the company has deliberately foregone the commonly used 'hub and spoke' model and
instead adopted the 'point to point' model. More importantly, the company deliberately aims in
attracting commuters from other forms of transport such as road and railway, seeing them major
competitors as well.
Analyzing service delivery process in Southwest Airline Southwest airline from their inception itself
under the leadership of Herb Kelleher has employed a scheme of survival tactics to thrive within the
industry. Since 1967, the company has employed different strategies in order to compete with other
companies. The service delivery of Southwest airline is much different from other companies
(Ziegenfuss (2002), p. 46).
For instance, the company has been keen on attracting commuters using other transport means such
as trains and buses. As a result, the company offers bulk of its services to passengers commuting
over short distances. The company monopolizes itself on short flights of

Ayn Rand's The Speed Of Trust
In an era that has seen numerous business scandals and a need for accountability, The Speed of Trust
is a nurturing guide to build and grow trust in both our professional and personal lives. Recalling on
anecdotes and several business experiences, the author constantly reinforces the fact that there is
plenty of room for improving trust. The book provides many practical examples of how higher trust
can lead to greater speed and lower cost and vice versa. The book talks about low trust taxes and
high trust dividends. One of the example the author gives is about security issues at the airport after
the 9/11 attack. He says before security had been tightened he would arrive at the airport 20 minutes
before departure and still made it on the plane.

Southwest Airlines. Thesis Statement: Southwest Airlines
Southwest Airlines
Thesis Statement: Southwest Airlines have never made promises it could not keep and considering
its history makes it obvious. One of the strengths, which in my opinion emphasizes the company 's
characteristics best, is the explanation of the organization by its employees, as a whole.
Introduction
A half a century ago, Rollin King and Herb Kelleher decided to join together and to start a different
sort of airline. So, in 1967 South West Airlines was started. However, the company's name at the
time was Air Southwest and then subsequently changed to South West Airlines as it progressed. In
1971 it started operating as an interstate airline within Texas. Moreover, the expansion of the flight
began in 1975, to cities all ... Show more content on Helpwriting.net ...
How the Company Uses Effective Change Management Tools.
How They Develop High–Performing Teams.
How The Company Manages Conflict.
Southwest airline views their meaning as connecting people with what's really important to them.
They don't just look at themselves as carriers or transporters of people, but as ones who help people
get to people or places they care about in distant places. However, this may be perceived as a small
distinction, still it may make a huge difference in how important an employee realizes and
understands his/her job. Furthermore, the company has a strong, understandable intention linked
emotionally with employees, it engages with.
Southwest Airlines hire the right talent. The important thing that the company thinks is that they hire
people who are a perfect fit in their surroundings/environment, as they wanted the each and every
employee to take part in all discussions and their 100% contribution in the growth of the company,
as well as, its improvement. The key steps the company focused on were more than just skills, so
they hired the people who had the attitude to improve on. Furthermore, there was always a strict
hiring process, in order to, choose the best candidates for the job who and meet the company's
criteria and requirements, and on that grounds peer hiring process was shaped and formed for hiring
the ideal person, who possess intelligence,

Southwest Airlines ' And Lincoln Electric Company
About Southwest Airlines ' and Lincoln Electric Company: (Questions 1.a and 1.b):
a. What are the objectives of each company 's approach to benefits and services? I believe that the
first step here is to go through the actual approach of Southwest Airlines ' and Lincoln Electric
Company in respect to the workers benefits and services. Nevertheless, both these particular
companies do in fact have complete dissimilar approaches to motivate and encourage their workers.
Here is a few examples that Lincoln Electric Company believes in:
They believe in making consumers feel accountable to the actual success of the company, which can
be done by connecting the compensation of the workers to the achievement of the company as a
whole.
The ... Show more content on Helpwriting.net ...
Lincoln Electric Company also believed in a lean labor force to lessen workers hours as the demand
dropped and then compensated for that with overtime hours in periods of busy demand, where the
workers could make more wages.
Here are examples of Southwest Airlines ' approach to motivating and encouraging the workers that
was in fact more than just financial benefits.
For instance, Southwest Airlines ' believe that the payment in salary would bring the workers to
work on time, make them work for their allotted time. However, the problem was what how to make
their workers enjoy the work they do each day and be satisfied about it. So, Southwest felt as if the
only means to do so was to stimulate motivation and accordance with the company as a whole. Also,
Southwest made their company a better place in which to work in that would draw attention to the
workers and keep them content/satisfied as well.
Southwest Airlines ' felt as if the workers who actually went out of their way to aid customers, did in
fact, deserve a public praise or hand shake. So each and every month Southwest 's magazine Spirit
would printout a story or article of one special worker who went out of their way to deliver the
best/exceptional customer satisfaction.
It also has the greater number of Couples working in any company, which made the company more
like a complete family.
b. how well do the benefits

Southwest Airlines and Microeconomics Essay
Southwest Airlines and Microeconomics
John Divler
Rasmussen College
Author Note
This research is being submitted on June 14, 2010, for Mr. Bergeen's Microeconomics course at
Rasmen College by John Divler.
Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is
headquartered in Dallas, TX. Southwest offers flights to their passengers to get them to their
destinations when they want to get there, on time, at the lowest possible fare. The advantage that
Southwest has in the marketplace is their commitment to their customers. The mission of Southwest
Airlines is dedication to the highest quality of customer service delivered with a sense of warmth,
friendliness, individual pride, and company spirit ... Show more content on Helpwriting.net ...
Southwest is reducing flights to try and be more efficient on their fuel consumption. Another issue is
the increase in ticket prices. Southwest Airlines has announced that they will be raising their ticket
prices to offset the high cost of jet fuel. In March of 2012 Southwest raised fares by between $4 and
$10 per round trip, depending on the distance (The Associated Press, 2012). In today's economy, this
may decrease the demand for flying and people may look for more affordable ways to travel or not
travel at all. When looking at the elasticity of demand Southwest is extremely impacted by the
elasticity of demand. Items such as externalities, unemployment, inflation, and monetary, fiscal, and
federal policies affect the elasticity of demand. The elasticity of demand is based solely on current
market conditions, the customer's purpose for travel, and available substitutes. The airline industry is
viewed has being unstable because it is based on current market conditions, and the market is
always changing. If Southwest decided that they needed to increase their revenue they would have
to start by raising the prices of their tickets. The need for increased revenue would need to be passed
on to the consumers'. When a ticket price is higher with one airline than the other, the customer

Differences Between Cesna And Embraer
Cessna and Embraer offer aircraft for commuter, business and private use. Currently, Cessna offers 9
business jets in their fleet. A 10th aircraft is in production, with an unknown maximum passenger
capacity and the longest distance capability of 4,500 nautical miles. The Citation Mustang, the
smallest of the Cessna aircraft, carries a maximum of 5 passengers at a maximum distance of 1,200
nautical miles. The largest aircraft in the Cessna fleet, the Citation Longitude has a capacity of 12
passengers and a range of 3,400 nautical miles. (Cessna 2016). Embraer offers 7 executive jets for
purchase, ranging from 4 to 19 passengers. The largest of the fleet, the Lineage 1000E is able to fly
a maximum of 4,600 nautical miles, with 13 to 19 passengers on board; the smaller aircraft, the
Phenom 100 is able to fly 4–7 passengers, based on configuration, a maximum of 1,178 nautical
miles (Embraer 2016). Each manufacturer provides the highest quality of furnishings and avionics in
each aircraft. Both offer living quarters in the larger aircraft, as well as a food preparation area.
Cabin entertainment and communication networks are supplied in ... Show more content on
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However, both Cessna and Embraer are very competitive with the other high–end luxury brands of
Gulfstream and Dassault Aviation. While the Gulfstream G650 and the Dassault Falcon 2000LXS
are larger aircraft with a heftier price tags ($65 million and $33 million, respectively), the operating
costs are higher compared to Cessna and Embraer. (Cessna 2016, Embraer 2016). The Cessna and
Embraer aircraft are capable of flying at the same cruising altitudes as their competitors, as well as
flying at relatively same operating speeds of 0.8 Mach (Cessna 2016, Embraer 2016); Dassault
(Dassault 2016) and Gulfstream (Gulfstream 2016) are capable of 0.9 and 0.8 Mach,

College Admissions Essay: A Career As A Career
Throughout my childhood and up into my middle school years, I had a solid plan for my life: to be
an air traffic controller. It seemed like the perfect career for me. I am a highly organized and alert
person. I like structure and to have control over the situations that surround me. And, most
importantly, I find great satisfaction in helping others to meet their objectives and safely land at their
desired destination. Air traffic control was the only career for me. I had my whole life planned out,
including the exact airport where I would work. No one or nothing could sway me from the goals
that I had set for myself.
High school, however, changed everything for me. I started having experiences and opportunities
that helped me realize that I had more possibilities and potential than my younger self could have
ever realized. I threw myself into everything that came my way so that I could learn what I ... Show
more content on Helpwriting.net ...
I still had the desire to use my talents with organization, structure, service, and leadership, but I
found that I could put these talents to greater use in my community. I was blessed to be mentored by
one of my teachers, Mr. Briggs. He taught me the in's and out's of engineering. Together we solved
problems around school and put engineering principles to use. He helped me to see the value of
engineering and how proper principles, design, technique, and construction can ease the burdens of
others and overcome basic challenges in life. I am excited and energized by the prospect of taking
the knowledge of pure science and turning it to practical application in order to help my community.
This gives me a far greater purpose than air traffic control could have ever offered me. I am so
grateful that my experiences have led me to this point. I am looking forward to this next phase of my
life, where I can continue to pursue my educational goals and push myself to achieve

The Merger of Airtran by Southwest Airlines: Will the...
1. Discuss the layers of culture that are evident in this case
Information systems development: AirTran uses Navitaire as reservations system vendor while
Southwest uses Sabre to better accommodates international flights. Also, AirTran uses online travel
agencies for ticket distribution while Southwest sells its tickets via telephone and its website.
Management and strategy: Southwest airlines have a different approach in managing and training its
employees. Also Southwest culture focuses on employees and customers having a good time while
flying. AirTran believes in lower– fare to attract customers and sells its tickets on various
distribution agencies.
2.What are the similarities and dissimilarities between the cultures, values ... Show more content on
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Decreased online reservation can be a problem: customers like me prefer to purchase ticket via
travel agencies to have different options and better deals compare to going directly to an airline
website to purchase ticket. Another problem will be how will a loyal customer that earned
points/rewards on Expedia or Priceline use the points on Southwest website after the merger? This
can be an issue because travel agencies websites offers rewards programs that let you earned points
as a frequent flyer and the points can be used for future purchases. In addition, Southwest offers
only one option of seating while tickets bought on third party websites have the options of choosing
seat like first– class, business class and economy class. That can be an issue for major business
travelers who prefer spacious seating, luxury and privacy. After the merging, managers should
continue to use travel agency websites in order to boost sales and keep up with competition. Also,
managers should to encourage customers to sign up for rewards offer by signing up for a credit card,
as it's a good marketing strategy. Managers should cut down cost by not having to customize
AirTran flights and the options of first–class and economy seating should still be offered.
4. What would you recommend managers to do insure a smooth integration of the information
systems, given the

Southwest Airlines Culture
Southwest Airlines has multiple key traits that have enabled Southwest's success over the years.
Southwest Airlines is known around the world for their culture. Herb Kelleher, the airline's former
CEO stated in an article Something Special About Southwest Airlines, "You put your employees
first and if you take care of them, then they will take good care of you, then your customers will
come back, and your shareholders will like that, so it's really a unity." Southwest Airlines puts their
employees' happiness first above customer satisfaction, in which often translates to going the extra
mile for their customers. Creating a workforce environment where employees enjoy where they
work, who they work with and whom they work for motivates employees ... Show more content on
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Gary Kelly, the new CEO of Southwest Airlines stated in an article Southwest Airlines' Nonstop
Culture: Flying High with Transparency and Empowerment, "Our people [were] our single greatest
strength and most enduring long–term competitive advantage." Kelly like Kelleher put a strong
emphasis on the importance of caring for its people upholding the value of Southwest Airlines and
using those values as a foundation to better the company through other means. Since then,
Southwest Airlines has grown to become the nation's largest airline and was listed on Fortune
magazine's list of most admirable companies in the world. Southwest Airlines customers and role in
society helped Southwest Airlines earn recognition as an organically excellent company. Baker
(2015) stated, "The airline believed that by focusing on its employees' happiness, fulfillment, and
development that workers would return the treatment to Southwest customers; and, as Southwest's
high customer satisfaction rate indicates, this philosophy has worked" (p. 8). Happy employees
make happier customers who are willing to pay for the company's

Southwest Airline Has Changed The Company Or Foreseeable...
It seems if current CEO Gary Kelly continues the same path that Herb Kelleher put in motion that
there should be no major setbacks to the company or foreseeable problems. Southwest's Strategies
Goals Met On October, 2016 Southwest Airline has scheduled flights to 98 destinations in 41 states,
Puerto Rico, Mexico, Central American and the Caribbean. Southwest has done an "A" rated job of
implementing and following the initial company strategy, and a phenomenal job of growing and
sustaining through highly competitive market demands. Southwest's key strategies are to be low–
cost, no frills strategy to provide low–cost transportation that is affordable especially for families.
The low fares and free baggage caters to families to be able to travel with baggage without hidden
fees. However, one area of the business that may have faltered is Southwest's original frequent fliers
– their business clients. CEO Kelly may need to consider business class flights to regain lost
customers and strengthen this area of their market. Southwest was first to initiate special fare
promotions when reservations were weak through their online reservations, therefore Southwest
runs promotions to fill up available seats on the plane. This has become a more common practice
industry wide. Most Crucial It is this writer's belief and evidence shows that two of the most crucial
areas of the strategy is the employee/employer relationship and the point to point model of
operation. Southwest does not

Personal Statement : Southwest Airline Lost My Daughter 's...
Leadership is everywhere. During vacation, Southwest Airline lost my daughter 's luggage. I made a
conscious decision not to react negatively. Everyone at Southwest was very apologetic and made
every effort to rectify the problem. My husband became angry and walked away. They filled out the
claim form for us, offered to buy toiletries and one–day clothing for my daughter and reassure us the
majority of luggage was found within 24 hours. We drove four hours to Myrtle Beach and received a
call stating they have found her luggage that day. The airline overnight the luggage to the hotel we
were staying and wrote a note apologized again for any inconvenience they may have caused. Their
human resource fame came to life and demonstrated Model II (Bolman & Deal, 2013). The airline
was effective at understanding and responding to our needs. The Southwest representative listens to
our concerns, communicated and managed conflict efficiently. We express that our daughter will not
have anything to wear the next day, and all of our toiletries were in her bag. The airline understood
and the representative had the authority to give us a credit card for us to buy those items. We
received her luggage the next day at any cost to us along with a note apologizing for any
inconvenience this has caused. The only inconvenience we suffered was a lost bag. Southwest
Airline gave us a credit card to buy toiletries, one outfit, and undergarments for our daughter.
By making a

Southwest Airlines
Southwest Airlines – Effective employee relations program/ Career development Southwest Airlines
Southwest is a major player in the airline industry, which employs nearly 35,000 individuals.
According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building
interactively relationships with the company, with employees, and with its customers to ensure the
success of the business. As a result, Southwest has sustained an enhanced growth and profitability
when most airlines struggle to avoid bankruptcy. Fritz Petree, Senior Manager Career Development
Services, states, "Southwest philosophy is to hire for attitude and train for skill" (Hollis, 2003, p. 2).
Southwest has successfully launched Virtual ... Show more content on Helpwriting.net ...
What was his rationale for doing so? As stated by Steve Thomas, CEO of Pathlore Software Corp,
"They've got a very happy employee staff, and there's a great ability to move around and grow
within the company, and they do this deliberately. They're still profitable, and a lot of it has to do
with their culture, and a lot of culture is driven not only by making sure that the employees are
happy, but by making sure that they have the skills to do their jobs the best they can" (Hollis, 2003,
p2.). Direct Energy – Compensation as it relates to the organizational strategy Direct Energy is a
multi–national company with "$6 billion in annual revenue and 5,200 employees" (Hansen, 2007, p.
2). Riordan Manufacturing is also a multi–national company with 550 employees and generates
revenues in excess of $1 billion (Apollo Group, 2007). Direct Energy is located in the United States
and in Canada. Riordan is located in the United States and China. Both of these companies were
faced with the challenge of developing compensation plans that relate to their organizational
strategy. Direct Energy developed their philosophy of rewarding employees for high performance
and to achieve corporate goals through the compensation program. The board of directors who
designed a pay program where approval and adjustment are managed through their global
compensation system accomplishes this. Direct Energy's parent company is

Southwest Airlines Aphorism
Introduction
Many organizations implement a strategic plan to grow their company or take a step towards
success. The result of that plan is either efficacious or a failure. Southwest Airlines Corporation is
no exception to the rule. Their success is based on a few key components that have kept them as a
profitable company, with happy employees and customers.
History and mission of the organization
Southwest Airlines Corporation, which was essentially established in 1971, has become one of the
most well–known airlines to date. The cofounder, Herb Kelleher, had a simple motto to follow when
he began the company: "If you get your passengers to their destinations when they want to get there,
on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will
fly your airline" (About Southwest, n.d., p. 1). This is a pretty simple concept, in that as a
corporation you take care of your customers and employees and in turn you will have a higher
morale within the organization. In addition, a higher customer gratification will be a result of Mr.
Kelleher's astute aphorism. The ... Show more content on Helpwriting.net ...
It is the low fares they provide for their flights. Kelleher emphasizes about this in his interview with
Chuck Lucier, a senior vice president emeritus of Booz Allen Hamilton. Kelleher speaks about the
profitability of Southwest, about the reliability of its employers, and the dependability of customers
to be able to fly at the lowest rate possible and to be able to travel within the timeframe that they
demand (Lucier, 2004, paras. 1–7). In my personal experiences, in flying on a number of flights with
several different airlines, I have found the mission statement to be true. I use Southwest Airlines as a
starting point to look for flights simple because of their low fares are usually the best bargain, in
addition to their flexible flight

Hedging Strategies And Effects On Mncs ' Valuation
Hedging Strategies and Effects on MNCs' Valuation Introduction In the corporate world, the
economic environments that business organizations operate in have over time grown more complex.
The global economic environment has grown to a point where market turbulence and volatility have
increasingly created challenges for firms to be able to forecast their business and earnings against
the backdrop of uncertainties. A direct result of these challenges lies in the methods that
organizations utilize financial vehicles in an effort to offset any unforeseen financial risks that may
arise. MNCs utilize various hedging or arbitrage strategies to stabilize financial earnings or firm
value especially when there are obvious inconsistencies in global exchange movements. This paper
contributes to the literature by providing a new set of data to test the hedging increase–firm–value
hypothesis. Background For a firm, hedging provides a useful insurance against adverse commodity
price movements, and lowers expenses such as inventory costs. At a broader level, as experiences in
several countries have demonstrated, hedging is a convenient tool to manage the impact of
unhealthy commodity price movements as a result of macroeconomic stability. Finally, there are also
a number of convincing reasons for adopting hedging as a strategic policy instrument – many of
which go beyond the immediate need to manage commodity price volatility. It has been theoretically
proven and empirically

Pros And Cons Of Phoenix Mesa Gateway Airport
Cheap Flights from Phoenix Mesa Gateway to Vancouver International Airlines that Fy from
Phoenix Mesa Gateway to Vancouver International Unfortunately, there are no direct flights
available from Phoenix's Mesa Gateway Airport (AZA) to Vancouver International Airport (YVR).
However, you can fly with Allegiant Air, Westjet, or Air Canada with only one stop in Las Vegas
(LAS). If you can't find a flight that works for you, try hitting the "nearby airports" button in the
search tool above. Still deciding when to go to Vancouver? Our cheapest month search tool will tell
you exactly when the best deals come up! Departing from Phoenix Mesa Gateway Airport Phoenix's
Mesa Gateway Airport (AZA) is a small airport located about 30km southeast of Phoenix. Due to its
small size, there are only a few options for ... Show more content on Helpwriting.net ...
Economy Lot: Located on Ray Road east of Sossamon Road, this parking lot costs $8.75 per day
and offers shuttle services directly to the airport starting about 2 hours before flight departures. Plan
on taking at least 15 minutes to reach the airport after parking. Arriving at Vancouver International
Airport Vancouver International Airport (YVR) is a very busy airport, so be sure to have your
declaration card filled out correctly to avoid delays. To get to your hotel, you'll want to pick up a
taxi just outside the terminal ($35 to downtown Vancouver) or follow the signs to the Canada Line
for a train that can take you to the city center in about 30 minutes. From there, you can transfer to
any of Vancouver's train lines to reach your hotel. You can also pick up a rental car through Avis,
National, Alamo, Hertz, zipcar, Dollar Thrify, or Budget car rentals. Each of those companies has a
desk at the airport, but you can book a car ahead of time using Skyscanner's car rental search tools!
Practical

Southwest Airlines 2010 Case Study
What strategies did Southwest Airlines developed earlier to gain market visibility?
Southwest Airlines employed many strategies over the years with their fist strategy being ads run in
the media. Southwest airlines utilized a number of campaigns including skimpily clad flight
hostesses, free in–flight alcoholic beverages and a "Love" campaign using the tag line "Now There's
Somebody Else Up There Who Loves You" in an effort to attract passengers. (Leavenworth)
Southwest Airlines developed a ground crew turnaround plan that allowed them to add additional
flights without the high expense of new plane purchases, even today their turnaround time is nearly
half that of other commercial airlines. The idea of CEO Lamar Muse for system wide ... Show more
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Kelly instituted strategic objectives to ensure Southwest continued to hire great people, care for their
customers as if they were guests in their home, keep fares and operating costs low, and remain
prepared for bad times through strong financial positioning.
Discuss the airlines strategies that make her competitive in the national market.
Competition requires companies to make choices as to what to do and what not to do to attain
growth and maintain survival. Airlines primarily compete on price and service; however, to a lesser
extent they do compete on frequency of flights, frequent–flyer programs, reliability of flights, and
other amenities. Southwest has a strategy – the creation of a tailored set of best–fit activities.
Southwest began as a low–cost, no frills airline 30 years ago. (Thompson, Peteraf, Gamble, &
Strickland, 2010) It has grown to be a national airline, but still has its basic cost structure. Southwest
has never served meals or reserved seats in advance. It still has what is basically a linear route
structure. It only flies one type of airplane and it wants to stay in high–density markets. Its operation
is highly efficient. The end result of this strategy is a sustainable, competitive advantage and
superior profitability. Southwest was the first airline to introduce ticketless travel. Customers

Swot Analysis Of Southwest Airlines
The airline company, Southwest Airlines, has confronted a major problem of tough competition that
has caused a raised threat to the sustainability of the organization, which requires developing
innovative strategies and capabilities to overcome it.
2. Analysis
2.1 SWOT Analysis
Strengths
 There is an increase in the amount of net cash boost up to finance the business activities, from
$346 million in 2016 to $453 million in 2017 (Southwest Airlines,2016).
 As of 2017, the company's current fleet size consists of around 700 aircraft Boeing 737.
 The total operating revenue of the company gets an increase from $5,139 million in 2016 to
$5,271 million in 2017.
Weaknesses
 The management has its weak internal control, while faced lack of productivity through the
workers, and needs effective change management strategies in the case of acquisition, like with
AirTran.
 The company has a deficiency in its expansion policy while expanding up to just only 16
destinations of the world (Southwest Airlines,2016).
 As of September 30, 2017, the company faced unrealized loss, due to the fuel hedging policy,
recorded around $118 million.
 The amount of current liabilities of Southwest airlines gets boost up from $6,844 million in 2016
to 6,965 in 2017.
Opportunities
 There is a consistent change develop in the form of implementing new and efficient technologies,
across the reservation system of the airline companies.
 All the companies within the airline industry continuously

Airline Industry : Southwest Airlines
The Airline industry has been around for decades, but in the long run it is still a pretty new type of
industry. Therefore, there are still growing pains that need to be worked out. There are many small
companies, but the major Southwest competitors are Delta/Northwest, Continental/United, JetBlue,
and Allegiant.
Southwest continues to have to fight for consumers against these airlines. There are a few strategies
being implemented by competitors that Southwest Airlines needs to be concerned about. One major
recent strategy is that large companies are merging to create even large conglomerates. These
mergers have given those companies some extra advantage when it comes to certain regional
markets. They don't have a monopoly but their hold on consumers in an area rises tremendously.
Also, it allows them to control the fare prices in regions where they are the majority. Southwest
Airlines could lose consumers to some of these mega companies because they may offer more flight
times on certain routes. Consumers may be willing to pay more if times work better for them.
However, these mergers could be detrimental because consumers like to have options and the prices
they offer may be too high.
The strategies being offered by smaller companies are much different than the merger companies.
The small companies are implementing low fare price strategies. These companies are directly
competing with Southwest Airlines' low price strategy. Southwest could lose consumers to other
similar

A Tale Of Two Airlines Summary
'A Tale of Two Airlines' written by Christopher Elliot explores the realm of no–frill discount airline
carries which are both highly successful while using completely separate tactics. While Elliot does a
decent job of providing backing evidence for each point made in his "argument" he never really
takes a defiant stance against one airline carrier or the other. In the following paragraphs I will
analyze both his arguments against Southwest airlines and Spirit Airlines and try to give my
interpretation on how his arguments could have been improved as a whole. Christopher seems to
respect the foundations of Southwest airlines a good bit during his entire argument, so far as to call
Southwest Airlines the "hero" of the financially conservative airline carrier service providers. A
great single example of this is provided in the essay by explain how routinely Southwest Airlines
will disregard concrete customer service agreements to better provide a pleasant experience for the
purchaser. The specific illustration of this is painted by the author as he explains what happened to a
retired engineer named Mr. Robert Siegel and his wife Ruth. Apparently, the Dallas based airline
fully refunded the couple for their flights within a week after Mrs. Siegel's doctor highly advised her
to cancel her trip to Philadelphia after diagnosing her with sever lung cancer. This example pulled
by the author Elliot is a solid representation of how customer service oriented the airline carrier truly
is. He expands upon this argument by providing a much needed second example of Southwest going
the extra mile for is customers by briefly explaining an instance where a pilot help the plan for a
passenger so the customer could make his grandson's funeral and not miss his flight. Elaborating
upon no hidden fees, ticket change fees, or extra baggage Christopher goes the distance in his
seemingly "pro" Southwest airlines argument. However, he balances the praise well including the
information that prices can sometimes be significantly higher than the competitions at times and
skimming over the fact that the airline only has a single class for passengers could potentially turn
away many higher class travelers. Overall, his argument towards

Labor Relations: Southwest's Current Issues
Current Issues
Despite Southwest's long standing reputation as an employer who makes their employees and
customers happy, there have been storms brewing in the company's labor relations and customer
relations sector. As was mentioned before, Southwest recently acquired AirTran Airways and
revealed plans to take its already successful domestic business international with flights to Mexico
and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwest to have
what Time Magazine's Brad Tuttle calls an "identity crisis" for the airline whose new advertisements
have removed the humor they are famous for and the messages of "bags fly free" from commercials.
Bob Jordan, a Southwest executive, explained the change as a ... Show more content on
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Another reason the airlines' employees disagree about adding seasonal workers is because
Southwest is also in another contract negotiation that may mean freezing pay scales to prevent
company lay–offs. It seems unfair to add more employees who will also be looking for a piece of the
monetary pie. These labor relations issues are new to Southwest, and for the first time the company's
problems, and not their great customer service, are putting them in the spotlight. To overcome this,
the company will need to tread gently and find ways to successfully negotiate with their unions
(Maher, 2014).
Potential ways to manage and influence relationships to benefit all
The success of Southwest Airline and their substantial growth are unquestionable, despite some of
their recent setbacks, and they are even used as an example in American business colleges as one of
the best organizations to work for. They have been often praised for their culture of going the extra
mile for their employees and customers; and consequently they have a series of unions which
historically they have had good relations with. As previously discussed in actuality southwest is
having some internal disputes over the new union contracts and this is causing turmoil within the
company (Maxon, 2014).
These current issues they are facing

Southwest Airlines Essay
Eunice Kelly
MBA 522
Marketing
Southwest Airlines case analysis
1. In what ways might airline customers be segmented? Airline customers might be segmented when
groups with varying needs and wants are recognized. They can be segmented on a number of
different types of things; such as age, gender, location, buying behavior, and demographics.
a. Which segments or niches would you consider Southwest's prime targets? Southwest's prime
targets would be that of business and leisure travelers. Business travelers are less price sensitive than
leisure travelers. They often travel on much shorter notice than leisure travelers. With the price of
fuel rising companies have been urging their employees to reduce air fares and this factor ... Show
more content on Helpwriting.net ...
It also appears that with the stock incentives and the shares rising, that Southwest continue's to be a
rapidly growing firm, (Hartley, 2006).
4. On August 18, 1993, a fare war erupted. To initiate its new service between Cleveland and
Baltimore, Southwest announced a $49 fare (a sizeable reduction from the then–standard rate of
$300). Its rivals, Continental and US Air, retaliated. Before long, the price was $19, not much more
than the tank of gas it would take to drive between the two cities–and the airlines also supplied a
free soft drink. Evaluate he implications of such a price war for three airlines. Due to the fact that
Southwest was smart in their operation they were able to outwit their rivals. They were able to take
the business of their opponents and offering them fares at a valued price. The big airlines could not
afford to keep up with the legal battles as they were already losing money from not enough
passenger capacity.
5. A price cut is the most easily matched marketing strategy and usually provides no lasting
advantage to any competitor. Identify the circumstances when you see it desirable to initiate a price
cut and potential price war. I think that I would initiate a price war when I see that competition
needs to be phased out. There are always new competitors offering some new amenity, but the war
on fares will always come about. It may be a certain season or a certain venue, but there will always
be a need for the

PPT
Differentiation Strategy Southwest Other Airlines Focused on shorter routes within 1 hours of travel
Considered competitor as the car travel and not airlines Customer experience is considered the best
way to win loyalty by "Fun–LUVing" attitude for in–flight entertainment Culture committee made
to guide Southwest in creating the fun loving Aura Cashless cabin (credit card only for onboard
purchase ) Minimum turnaround time (10 minutes), 1/5th of competitors Point to point service with
no first class, no assigned seats no interlining of bags or passengers and no code sharing Flights
from Airports not served by other airlines , less congested and more easily accessible to business
travelers Prices set according to private ... Show more content on Helpwriting.net ...
sharing capabilities Options feasibility Changing Boarding Process Changing legacy system based
on first come first serve basis with no assigned seats, low load factor Change to reserve seats in
advance More concerns on who sit next to customers Slowed the boarding process Decision on
maintaining the open seating Allowed customers to reserve seats in waiting line to get preferred
boarding treatment Priority boarding product called "business select" for a slight premium fare New
fares, Products & Services Early bird fares to those booking early and altered the Rapid Reward
program to make it quicker to earn free flights Onboard internet and cashless cabin for onboard
purchases No fee for changing tickets and "bags fly free" policy allowing customers to check up to 2
bags at no cost to continue Southwest's low fare, high service image Acquiring slots and gates at
LaGuardia Used for low cost carrier for domestic , international and transcontinental flights $7.5
million to get the slots and it could generate this revenue from 8 flights operating daily But this
would be a departure from initial strategy of operating out of non congested airport Also this could
cause delay in flights as 50% of the delays happens at congested airports in US Landing costs at
LaGuardia would be significantly higher than those Southwest incurred at other airports Shuttling
planes between 1–2 cities served by LaGuardia to ensure that the problem does not flow in

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