Southwest Airlines And United Airlines

Southwest Airlines And United Airlines
Mission Statement Analysis
Southwest Airlines and United Airlines have been direct competitors in the airline business for a
number of years. As time has passed, we have seen Southwest take a more Servant Leadership
minded approach, while United decided upon a more traditional style of Leadership. From their
mission statements, along with reviews from flyers and profitability, to the overall culture of the
companies, we look to see how these two airlines compete, and which one comes out on top.
Mission Statements
The mission statement is often publically stated and used by almost every organization today. It
helps provide basic guidelines, essentially the core values of a company, and what they aim for. A
mission statement gives customers ... Show more content on Helpwriting.net ...
Not only was the mission statement or core values difficult to find, but the page had a vague title
called "It's how we fly". The page seemed to assume that the reader should just know what United
was about and what they believed. The core values seem placed there simply because it is required,
not because they are values followed by the actual organization. Both Airlines include words about
customer service and treating them well, but Southwest put it simply and concisely. United seemed
more focused on impressing readers with their core values. I believe that the Southwest mission
statement impacts the culture of the organization by being a definition of what it should look like.
Comparatively, I believe that United's core values impact the culture very little if not at all.
Principles
Southwest Airlines is dedicated to incorporating all servant leadership principles throughout their
organization. Accordingly, their mission statement is clear and concise it evidently exemplifies all
principles and acknowledges a servant–led organization. Their mission statement embraces their
commitment to serve the highest quality of customer service through a sense of warmth,
friendliness, individual pride, and company spirit (Southwest, 2014). Therefore, through
Southwest's' mission statement it makes it explicitly apparent that they seek to listen and commit to
the growth of their people. Southwest empathizes with their employees because they are dedicated
to providing
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Essay on Marketing Plan for United Airlines
Marketing Plan for United Airlines
Jayne Diaz
BUS 620: Managerial Marketing
Professor David Kalicharan
February 20, 2012
Marketing Plan for United Airlines
Airline companies are becoming more and more competitive as the low budget discount airlines are
becoming popular. It is key for airlines to differentiate themselves among the various airlines to
choose from, and United Airlines wanted to ensure that it offered products and services for all
marketing segments. "United realized that it needed to develop a customer–centric future strategy
and galvanize its organization to improve the customer experience for its most valued customers"
(Prophet, 2012, para. 1). This paper discusses the marketing plan for the newly merged ... Show
more content on Helpwriting.net ...
Like many organizations, United Airlines uses market segmentation to help define the target market
and become a leading choice for airline travelers. United Airline's marketing firm uses
psychographic segmentation, which divides customers according to their lifestyle, as a way to
successfully target specific customers. United Airlines used questionnaires to classify their potential
customers by their motivations and identified nine motivational segment profiles which are: global
executives, schedule optimizers, corporate troopers, mile accumulators, reluctant travelers, tour
takers, quality vacationers, travel seekers, and frugal flyers (The Times 100, 2003, p. 2). The reasons
why travelers choose to fly United varies. For example, some may choose this airline because of
price, while others choose it because of their frequent flyer program, schedules, or other services. As
a legacy airline, it would not be productive for United to try and gain business from those that are
more concerned with lower ticket fares. Instead, the airline chose to focus on the frequent business
travelers as their core market. By segmenting the customers, United chose to focus on the global
executives as their target market. "These folks made up only 9 percent of United's travelers, but they
represented 46 percent of United's revenue" (Di Frisco, 2011, para. 2). By using psychographic
segmentation,

A Report On Management Information System
Management Information system is an online database of financial informational organized and
programmed that works to produces regular reports on operations for different level of management
in a company. It can also be used and developed special reports for daily operations. Another
purpose of MIS is to give feedback to the managers about their performance; and give the top
manger oversight to monitor the whole company. Information shown by MIS shows the actual data
over and against planned results from a year ago to manage the progress and goals. MIS use routine
reports that are programmed and ran in intervals or on demand while others are obtained using
built–in demand languages; displayed functions built into the system used for the ... Show more
content on Helpwriting.net ...
Other airlines followed suit, creating their own systems. For example, Delta Air Lines launched the
Delta Automated Travel Account System (DATAS) in 1968. United Airlines and Trans World
Airlines followed them after in 1971, with the Apollo Reservation System and Programmed Airline
Reservation System (PARS).
The problem following these systems being developed is that travel agents begun to push for a
system that would automate their side of the process. Fearing this would place too much power in
the agent's hand. American Airlines executive Robert Crandall proposed creating and industry–wide
computer reservation system to be a central clearing house for U.S Travel. In 1976, United began to
offer their system APOLLO to travel agents so it wouldn't let them book tickets to United's
competitors. After this, other companies started following suit and release their systems to travel
agents. If we fast–forward to today, the systems that were developed by the airline companies have
been crashing. One story recently showed in November of 2016, "Airlines report problems as
booking system goes down", the computer booking system used by major American Airlines had a
malfunctioned back in November. The system, known as Sabre said the outage happened in the
middle of the day. It wasn't immediately clear how widespread the outage was. It seemed that only
passengers at John F. Kennedy International Airport in New

Comarison Between Delta and Southwest Airlines
INTRODUCTION In this assignment I was assigned the task of comparing 2 different airlines, one
being a full service carrier and the other being a lost cost carrier, from United States of America,
namely the Delta Airlines and South West Airlines. The points of comparison were market
strategies, financial benefits, load factors, contrasting yield, revenues and passenger/cargo loads.
The analysis was done on the business model and a long term strategy. Through this it would be
known that which airline is performing better than the other. The disruption of air travel through
various incidents like the terrorist attacks and global downturn, which can be considered as
economic, political and social conditions, effect airlines adversely. ... Show more content on
Helpwriting.net ...
By the use of different larger aircrafts for the same routes could provide for a greater profit margin.
If there is a critical flaw in any of the aircrafts, this could be devastating as the whole fleet would be
grounded. Southwest serves only to roughly 60% of the states and therefore cannot compete with
bigger airlines that operate in every state and even internationally. Also, as it does not utilize a hub
system, it cannot service those markets targeted by its competitors. The open seat policy provides
for confusion and dissatisfaction during boarding process. It does not offer in–flight meals, first–
class nor roomy seats. The policy of forcing passengers over a certain weight to purchase two seats,
which is degrading and insulting to most customers. OPPORTUNITIES Southwest Airlines
possesses a very flexible and dynamic organizational structure that allows it to react rapidly, adapt
swiftly and view environmental changes as opportunities rather than threats. After September 11,
many companies went bankrupt due to this there was an unmet demand of flights. Southwest has
taken the need of people to fly faster from one place to another and used it to their advantage by
offering safest, fastest and cheapest way. The improved website can help attract more customers. As,
it uses only one kind of aircraft its engineers can model an alternative fuel to lower fuel cost and
conserve the environment. As proven

Diagnosing The Change : Managing Organizational Change Essay
Part 3: Diagnosing the Change
Managing Organizational Change
The Burke–Litwin Model highlights the main elements or source of major transformational change
and also the changes that are incremental in nature. The four transformational factors are external
environment, mission and strategy, leadership, and organizational culture. The main cause that
makes a company to make changes is the external environment. It can force any organization to
make changes to its mission, culture, leadership, and operating strategies. Changes in the 12 drivers
in The Burke–Litwin Model bring a series of change to the overall structure. Various internal and
external organizational factors that influence the changes in the organization are:
Four transformational factors
 External environment
 Mission and Strategy
 Leadership
 Organizational Culture
Internal organizational factors
 Structure
 Systems (Policies and Procedures)
 Management Practices
 Work Unit Climate
 Tasks and skills
 Individual Values and Needs
 Motivation Level
 Individual and Overall Performance
Sources: (Palmer et. al., 2009).
The fundamental premise of the model is that planned change should flow from environment to the
organizational performance. For my research project, both airlines "Delta" and "United Airlines"
have environmental factors that have affected their performance. Jet Fuel prices have driven up the
operational cost of both companies. Internal factor such as unions and employee issues

The History of Southwest Airlines Essay
The History of Southwest Airlines
Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul
between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the
company. The end of 1971 SWA immediately began to expand.
In 1972 all Houston service is transferred to Houston's Hobby Airport form Houston
Intercontinental, that is make more convenient for people to fly. During the first year of operations
the customers were the Southwest's first priority. Five years after the first operated a twin–engine the
SWA places its sixth Boeing 737 into service while flying over one and a half million satisfied
customers to their destinations. Also at the same year SWA gets ... Show more content on
Helpwriting.net ...
This is somewhat slower than the projected 3.5% gain for real gross domestic product (GDP) in
1998. In 1999, RPMs would advance 2.5% to 605 billion, while real GDP is seen growing 1.7%.
The recently sluggish pace for air travel represents a break from the normal pattern: since 1987, air
travel has grown 1.8 times faster than real GDP.
Two elements are working against air travel at present. First, the industry is experiencing a cyclical
slowdown that has its origins in the Asian financial crisis. Second, with the days of deeply
discounted fares over, fewer first–time travelers are entering the market.
The big swing factor for air travel in 1998 and 1999 will be the international market. International
travel accounts for some 27% of total Revenues per mile (RPM) and 22% of revenues for the largest
U.S. carriers. For the first eight months of 1998, international RPMs climbed 3.7% over the year–
earlier period. However, as capacity grew 5.8%, the load factor deteriorated to 73.7% from 75.2%.
Most of the international weakness is confined to Asia, where traffic is off about 8%.
While the economic slowdown that's underway may not deteriorate into a recession, it is expected to
take its toll on corporate profits. Historically, business travel reflects changes in corporate profits,
though sometimes with a lag. In 1997, the Travel Industry Association of America reported that
business travel

Southwest Essay Question
Southwest airlines: essay questions
Southwest airlines: essay questions
QUESTION 1
HOW WOULD YOU CHARACTERIZE THE U.S. AIRLINE INDUSTRY IN THE EARLY
1990'S? I would characterize the U.S. airline industry in the early 1990's as a steak being trimmed of
all its fat, the economic climate created a financial calamity of bankruptcies and collapse by major
airlines, which in turn created opportunity for smaller more efficient carriers with cost advantages to
enter a near oligopoly industry. The economic distress the airlines industry encountered was
spawned from recession and a doubling of fuel prices during the Gulf War in 1991. Fuel, the second
largest cost to the industry, an uncontrollable cost that raised havoc on this industry, ... Show more
United attempted to solidify the strategy even further "shuttle by united" coded U2 of replicating
many operational features of Southwest Airlines. " lowering operating costs as a higher priority
since United's cost for shorter domestic routes ,under 750, miles was 10.5¢ per available seat mile.
United's targeted cause her seat that was 7.5 cents for its shuttle operations." (4). Shuttle by united
even implemented Boeing 737 jets with a 20 minute air prep turnarounds, while personnel attended
enculturalization and motivational classes that emphasized teamwork and customer service. Shuttle
by United went as far to match Southwest's flight prices and frequent flier miles. United had a clear
intiative that show intial success but when you compete on price things usually backfire at the end,
as it did with Shuttle by United with low profit margins causing them to ditch their plans.
QUESTION 7
BASED ON YOUR ASSESSMENTS, HOW WOULD YOU INTERPRET UNITED'S DECISION
TO (A) DISCONTINUE "SHUTTLE BY UNITED" SERVICE FOR THE OAKLAND–ONTARIO
MARKET AND (B) RAISE THE ONE–WAY WALK–UP FIRST CLASS AND COACH FARE ON
ALL 14 "SHUTTLE BY UNITED" ROUTES BY $10.00?
My assessments on United's decision to discontinue "Shuttle By United" for Oakland –Ontario is
that United realized they couldn't compete on price with Southwest and ditched their efforts,

Aviation Industry Essay
Introduction As an industry, aviation is not immune to changing economics, low demands, and
threats. Throughout the history, there have been hundreds of airlines formed, but some have already
disappeared and some are still going strong. Aviation industry is constantly being challenged by
economic status, organizations, and individuals which affect the revenue, growth and profitability of
each airline. Tragic events that took place on September 11, 2001 put a huge dent in the industry but
currently in the process of recovering slowly and steadily. Demands for air transportation is
constantly on the rise even with occasional sets backs encountered by the industry such as;
terrorism, changing economics, skyrocketing fuel prices, demand changes, and increasing
competition.
Current Status of the Company In the early days, the airline was struggling to perform financially. It
took about five years to post its first profits. Today, the airline operates 10 hubs and 9 maintenance
bases which are located mostly on the west coast. Current hubs are also served by the partner
airlines.
Hub Location Departures
Denver International Airport (DEN) 157
Houston International Airport (IAH) 47
Los Angeles International Airport (LAX) 163
Minneapolis St. Paul International Airport (MSP) 66
Chicago International Airport (ORD) 134
Portland International Airport (PDX) 26
Phoenix International Airport (PHX) 67
Seattle Tacoma International Airport (SEA) 25
San Francisco International

Internal Analysis And Internal Analysis Of Southwest Airlines
By utilizing their strategic capabilities obtained through the competences and resources, Southwest
Airlines increases the competitive advantage over other airlines. To gain competitive advantage
companies use competences and the tangible and intangible assets of the entity are considered
resources (Thompson and Gamble, 2012). A company can react to the external environment and be
successful through their capabilities and resources. This internal analysis will look at Southwest
Airlines competencies and resources over the last three years through their financials. When looking
a company's financial statements and ratios, the numbers explain different financial standpoints
within the company. Some companies would like to see certain areas in their finances increase and
decrease. Looking at Southwest Airlines' ratio we will consider the current ratio, debt to equity ratio,
fixed assets turnover and gross profit margin. In looking at these ratios one can view areas the
company is doing well in as well as areas of improvement.
Southwest Airlines current year, 2016, ratio compared to 2015 and 2014 was up and down. In the
current ratio one wants to see an upward trend (Luv Income Statement, 2017). In Appendix A from
2014 to 2015 downward trend is observed, then in 2016 the trend is upward but not higher than
2014. Also in debt to equity a company wants to see a downward trend. In 2015 the trend went
down from 2014, but from 2015 to 2016 the trend went up. Southwest Airlines did meet the trend
and can be viewed as doing well in the gross profit margin. The gross profit margin indicates the
total margin available to cover operating expenses and yield profit (Rothaermel, 2012). However, in
fixed assets turnover an upward trend is what is generally wanted and Southwest Airlines has a
downward trend.
In looking at the financial statements for Delta Air Lines ( DAL) and American Air Lines ( AAL) in
comparison to Southwest the trends in current ratio is an upward trend. Current ratios often show
whether a company is meeting short–term obligations. Based on the financial statements mentioned
above it shows that Delta Airlines had a upward trend ( DAL Income Statement, 2017); whereas
American Airlines trend was up

A Report On Southwest Airlines
operated. During this time, travel agent fees were going through the roof and reserving an airline
ticket was a complicated, drawn–out process. To counter this, Southwest implemented its own
reservation system tailored to their own needs, which also included the industry's first paperless
ticketing system; but this wasn't the end of IT innovation from Southwest Airlines. In 1995,
Southwest.com was launched, and the online ticketing and reservation system was launched in 1996.
Soon thereafter, Southwest Airlines ticket sales were primarily coming from their online reservation
system (70%). By the late 90's, Southwest.com was the most visited airline website [4]. By the start
of the millennium, Southwest airlines had already mastered another IT milestone which is still in use
to this very day: allowing the passenger to print their own boarding vouchers and allowing
passengers to self–check in on their own computer even before arriving at the airport [4]! By
implementing these two features on the Southwest website, the airline was able to reduce the
number of customer service agents at check in counters and allowed customers to spend minimal
time waiting at an airport [2]. This increases both passenger and staff efficiency, making the
mundane task of waiting around at an airport virtually a thing of the past.
Industry Analysis: Applying the Porter model to Southwest Airlines, we can see airline that is
surrounded by fierce competition and costs [4]. For intra–industry

Oligopoly : Concept Of Oligopoly
4
Running head: OLIGOPOLY
Concept of Oligopoly Domestic aviation market in the United States is the best example of
demonstrating oligopoly. From a recent incident the United Airlines dragged one of its passengers
out of the plane due to overbooking. The incident rightly represented the treatment being given to
the economy class passengers. The main reason for such incident is the market power. According to
the statistics in the year 2016, it was noted that combined shares of the 4 leading airlines in the US
were 68% however the current market shows that the shares rose to 80%. (Prijs, 2017)
Oligopoly could be defined as a type of market structure that involves few producers. In this market
structure all these small firms compete ... Show more content on Helpwriting.net ...
For instance the US airlines have hundreds of sub–airlines that flies between a common
destinations. So, when we see these airlines there is no competition seen however there are only 2–3
main airlines like American and United that are competing with each other. So, to understand
oligopoly it is necessary to look ahead with its understanding rather than just jumping on the
conclusion when a subsidiary of the firm is seen. The simplest case of understanding oligopoly is
duopoly where an industry has only two small firms and they get higher profit if they limit their
production and increases their prices. The increased return is the main reason for the prevalence of
oligopoly among the big firms. (Prijs, 2017)
It is quite challenging to know about oligopoly by looking at the market structure of an industry.
Sometimes the industry may have some of its subtypes but it may not use it for the profit. For
instance, US may have hundreds of airlines but its not necessary that the entire airline in US for the
same destination are competing with each other. There could only be one or two major airlines that
may compete with each other like American and United.
Herfindahl–Hirschman Index It is one of the criteria used by economists to have a better idea about
the market structure of a company. It is usually defined as the sum of the squares of market shares of
the sub–industries of a firm. Like if a company has 3 sub industries with

Case Study : Alaska Air Company
SUBJECT: Deal Review
Introduction
On April 4th, 2016, Alaska Air Group, Inc. announced that it had agreed to a merger agreement with
Virgin America Inc. Alaska Air agreed to pay $57 per share in cash, for a total of around $2.6
billion. After taking into account Virgin's operating leases, Alaska Air will pay $4 billion dollars to
acquire Virgin. Upon completion of the acquisition, Alaska Air became the 5th largest U.S. airline,
surpassing JetBlue in terms of ASM (available seat miles). Given that both airlines focus on the
West Coast, this deal strengthens Alaska Air's West Coast presence, positioning the company well to
dominate this geography. However, while there are certainly strategic benefits of the transaction, an
analysis from both buyer and seller perspectives reveals significant downsides as well.
Virgin America
From the perspective of Virgin America, the deal offers many benefits. Having gone public less than
two years prior to the deal, Virgin America's stock has only been traded for a short time. During this
period, the price peaked at $43 in January 2015, fluctuating around the IPO price of $30 until
acquisition talks began. In the end, Virgin was acquired for nearly twice the price it has been trading
at prior to the deal. For Virgin, the benefits are obvious. First, it was acquired at a healthy premium
to its market value, earning significant returns for its shareholders. Much of this can be attributed to
the bidding war that occurred between Alaska Air

Southwest Airlines Competitive Position : The Domestic...
Southwest Airlines Competitive Position
The domestic airline industry transports 711 million souls a year. That translates into a staggering
$709 billion a year revenue flow (statista.com). One firm, named Southwest Airlines, accounts for
18.3 percent of that market. That 18.3 percent market share places Southwest at the number two
spot, behind American Airlines. How does Southwest Airlines successfully compete and thrive in
this environment? How do they differentiate themselves from the hoards of legacy carriers?
Southwest Airlines encapsulates its strategy in a simple statement: "Meet customers' short–haul
travel needs at fares competitive with the cost of automobile travel (Grant, p.23). As a pioneer in
low cost air travel, Southwest has successfully brought down airfares through its short route point–
to–point business model, "no–frills" service, single flight strategy, and highly productive employees
(Cederholm, 2014). In the following analysis we will investigate Southwest Airlines standing within
the industry as a whole and their differentiation models driving success. We will also identify the
firm's competitive advantages as they relate to similar firms in the industry.
Current Condition and Future Outlook Southwest Airlines has humble roots, which began in 1971
when the entire operation consisted of three Boeing 737 aircraft that traveled between three Texas
cities. Today, the firm serves 96 destinations in 21 states and boasts a fleet of 550 aircraft
(Cederholm,

Memphis International Airport ( Mem )
The following paper explores how Memphis International Airport (MEM), the world's second
busiest
cargo shipping airport, handles its day to day operations involving passenger airlines in conjunction
with
FedEx commercial shipping. By comparing DOT and FAA reports, along with the airlines and
FedEx's
shipping statistics, an airport capacity and congestion problem is disproved. Since Delta closed
down
their MEM hub, passenger air travel has dramatically decreased while cargo shipping has continued
to
steadily climb. Other airlines have started offering services in and out of MEM but were only able to
increase passenger travel by 1%, in 2014. The different operating schedules of passenger and cargo
shipping, allow for each of them to conduct their flights without hindering the operations of the
other.
MEMPHIS INTERNATIONAL AIRPORT
3
Memphis International Airport and Airspace Case Study
Memphis airport was created in 1927 by then Mayor, Watkins Overton. The airport
continued to grow, and in 1956 an airport planning committee designed and built a passenger
terminal to keep pace with the emerging "Jet Age". The new terminal, completed in 1963,
featured 22 gates and could handle up to seven airliners.In 1969 the airport became known as

the Memphis International Airport (MEM).
Memphis International Airport received another huge boost in 1973, when what is now
known as FedEx was founded in Memphis, and the company built a sorting facility and

Delta Airlines: Strategic Outsourcing Or Compensatory Cost?
Strategic Alliances
"Strategic alliances thus combine the advantages of flexible, long–term collaboration at a reasonable
and foreseeable risk level while promising long–term benefits for both partners" (Albers, Koch, &
Ruff, 2005). Agreements made between airline companies and airports have multiple names;
strategic alliances, agreements, airport collaboration contracts. Airports and airlines in other
countries outside the United States have different agreements on financial responsibilities for the
airport terminals. In the United States, airports are considered landlords and help with the
coordination of services (Albers, Koch, & Ruff, 2005). The United States has the "airlines build
their own terminals and facilities" (Albers, Koch, & Ruff, ... Show more content on Helpwriting.net
...
Delta Airlines could have moved to help meet customer needs and requests. Referencing Table 3, the
second reason customers choose a specific airline is "punctuality of flights" (Albers, Koch, & Ruff,
2005). Los Angeles International Airport ranks in the top 10 most delayed airports (Morris, 2015). In
2014, delays averaged around 53 minutes with a delay rate of almost 21% of flights (Morris, 2015).
The good news of the delays is only about 1% of flights were actually canceled (Morris, 2015). In
2016, Los Angeles International Airport had an average of 75% of on time arrival and departures
(U.S. Department of Transportation, 2017). The FAA displays an average taxi time from the gate to
take off, 19 minutes and 36 seconds in 2016 (Bureau of Transportation Statistics, 2017). The Delta
Airlines shift should reduce this taxi time and will save money for the

Delta Airlines : A Small Crop Dusting Operation
Delta Airlines initially started out as a very small crop dusting operation named Huff Daland Dusters
in 1942 (Delta, 2016). Today, Delta has become one of the largest global airlines with serving more
than 160 million travelers each year (Delta, 2016). Delta airlines provide both domestic and
international flights to customers to 318 destinations over a span of six continents. They also have
nine domestic hubs and three international hubs (Delta, 2016). What makes Delta airlines unique is
their participation within charitable groups. The employees at Delta Airlines list as one of the top
donors of blood to the American Red Cross (Delta, 2016). The employees of Delta also partnered up
with a Humanitarian group to help build homes for families as well as volunteered their time
through community sponsored events that Delta has had. United way has also been funded by Delta
(Delta, 2016). These are just some of the charitable things that Delta has contributed to. Their client
base it simple; meaning there client based is for anyone who chooses to use their services. They
have a variety of options for their customers when purchasing tickets such as flying economy class,
business class and or first class. Each class comes with a certain advantage such as flying first class,
you have more seat space and along with accelerated check in and baggage handling. Delta Airlines
like others have many competitors. One of their main competitors who is trying to thrive within the
industry is

National Airspace and Airport Congestion Case Study
The future of the airline industry has been calculated to increase in the next 12 years at a growth rate
of 2.2 percent per year of enplaned travelers to destinations within the United States. The passenger
projections has been estimated to reach 800 billion by 2016 and to continue growth to one billion by
2027, and reaching 1.2 billion by 2033. This will certainly give Facebook a run for it's money with
the social interaction of the travelers. Albeit, the FAA , several other government agencies,
communities responsible for large hub airports and the airline industry are planning ahead to
transform the infrastructure of our domestic airports. This joint effort will push to reach solutions of
the basic core of our air transportation issues that will limit our capacity to physically maintain the
ability to support these increases. Any loss, delays, or inability to transport passengers will mean a
loss of revenue, not only for the airlines, but the communities and industries this mode of
transportation and facilities support. With an industry that affects approximately 4.9 to 5.2 percent of
the United States Gross Domestic Product (GDP), it is imperative that they resolve the issues of our
National Airspace System and our airline and airport infrastructure. I will use my assigned carrier,
American Airlines, and the primary hubs that support the company and define what the airline hubs
capacity is today and the requirements that will meet the needs of the future in the

The Importance Of Mass Media
Mass media has an influential role in broadcasting vital information to it audience. The media has
some control in the development of the general public opinion, their convictions and attitudes in
addition to the relationship for social change. Crimes receive a large of scope in mass media, no
matter the difference what outlet is detailing it. Broad communications choose the occasions in
which they report, there are a few reports that impact the groups of onlookers' considerations in the
wrong way.
Recently, local police departments in the U.S have been under scrutiny. Media reports increase
identifying with police brutality, discrimination, and self–protection. There has been systematic
coverage of attacks and other violations. In these reports about the police and wrongdoings in the
media, it is not hard to conclude that crime is on the rise all around. The United States feels like it is
no longer a protected place where youngsters can play in the front yard without hazards. The media
provides an awesome source of information. In any case, it is basic to perceive that it has some level
of control over our recognitions and we should search for actualities before making a speedy
judgment. All things considered, educated natives are basic to a solid government. As Mass Media
reports on the current events, its audience is subjected to the opinions and theories of the reports.
Most people are not going to investigate for themselves what is really happening, they rely on the

Best article
os t rP
CASE: HR–1A
DATE: 1995 (REV'D. 04/05/06)
SOUTHWEST AIRLINES (A)
yo
"The workforce is dedicated to the company. They're Moonies basically. That's the way they
1
operate."
–Edward J. Starkman, Airline Analyst, PaineWebber
op
Ann Rhoades, vice president of people for Southwest Airlines, was packing her briefcase at the end
of a 17–hour day. Tomorrow was an off–site meeting with the top nine executives of
Southwest Airlines. The agenda for the meeting was to review Southwest's competitive position in
light of recent actions by United and Continental, both of whom had entered Southwest's low fare
market. That day's New York Times (September 16, 1994) had an article that characterized the
situation as a ... Show more content on Helpwriting.net ...
However, she wanted to reflect one last time on these issues to be sure she was not missing
anything. Her major concerns were whether Southwest was getting the most in competitive
advantage from its own people, and whether the competition could imitate Southwest's successful
human resource practices.
BACKGROUND
No tC op
On June 18, 1971, Southwest Airlines, headquartered at Love Field in Dallas, began flying with
three Boeing 737 aircraft serving the Texas cities of Dallas, Houston, and San Antonio.
Southwest's competition was Texas International and Braniff, and, to a lesser extent,
Continental. Continental used every political and regulatory means to ensure that Southwest would
not get off the ground, including keeping Southwest out of the recently built Dallas–Fort

Worth airport and waging a four–year legal battle that left Southwest almost bankrupt at the time of
its first flight. One outcome of the legal battle was the so–called Wright Amendment, named after
James Wright, then Speaker of the U.S. House of Representatives. The Wright Amendment
prohibited any air carrier from offering direct service into Love Field from any place beyond
Texas and the four contiguous states of Oklahoma, Louisiana, Arkansas, and New Mexico. This law
meant that passengers flying into Southwest's central location at Love Field from

Social Responsibilities Of Delta And Spirit Airlines
Social Responsibilities of Delta and Spirit Airlines
Albert Asubonteng
Business 115–112 Introduction to Business
October 28th 2015
Community College of Aurora
Abstract
There are conflicting expectations of the nature of a company's responsibilities to society. However,
those companies that undertake what may be termed 'Corporate Social Responsibility' must decide;
what are the actual social responsibilities of these companies? I will present a possible paradigm.
Also, I will look at the benefit to the business that employs proper management as compared the
business with poor management. This research paper describes my view of corporate social
responsibility and compares the social responsibilities of Delta Air Lines and Spirit ... Show more
Delta Air Lines and its employees recognize that they have a civic obligation to give back to the
communities where they live and work. As part of their Force for Global Good, Delta Air Lines, the
Delta Air Lines Foundation and Delta Air Lines employees contribute time, energy and millions of
dollars to a host of philanthropic causes.
Delta has a partnership agreement with the American Red cross existed over 70 years, which make
them one of the top donors of blood. The agreement also allows them to provide complimentary
cargo and passenger capacity to help move relief supplies and workers to and from disaster areas
around the world. In addition, Delta customers can donate SkyMiles to the American Red Cross
through Delta's SkyWish program.
Delta is dedicated to minimize its impact on the environment and conduct its operations in an
environmentally responsible manner. The company's ongoing sustainability efforts include
increasing transparency by tracking its greenhouse gas emissions and ensuring that the company's
emissions reduction target aligns with those set out by IATA (International Air Transport
Association). In addition, the company is encouraging its employees and customers to reduce waste
through initiatives such as in–flight recycling, employee recycling centers, employee alternative
commute options, e–ticketing and aircraft carpet recycling.
Internationally, Delta worked with the Ghana Red Cross

Delta Airlines And Los Angeles International Airport
Delta information for moving day, May 2017. The weekend over Mother's Day of 2017 is going to a
big mess for passengers and crew members unaware of the big move (Delta Airlines, 2017). The
large–scale switch is going to create delays and possibly make passengers miss flights. Delta
Airlines has instructed flights crews to make a specific announcement after each landing in LAX to
help passengers and provide a little public relations customer service (Delta Airlines, 2017). We
apologize for today's delay and are working diligently to correct these operational issues. Starting
Mother's Day weekend, Delta begins a transition to Terminals 2 and 3 on the north side of the
airport. While this doesn't help with today's delay, our goal is to ... Show more content on
Helpwriting.net ...
Southwest Airlines tries to produce the most amount of revenue while reducing downtime and
reducing extravagant items. Extravagant items extend to the terminal public waiting area. These
public areas around the Southwest Airlines gates are not always appealing or up–to–date.
Southwest Airlines has a majority traffic share in and out of San Diego International Airport. In
terminal one, Southwest Airlines has over half of the facility for their gates and spaces. Terminal one
is an older design and will need to be updated within the next decade. Terminal two at San Diego
International Airport was recently updated and houses international airlines, American Airlines,
Delta Airlines, United Airlines, and a few other miscellaneous airlines (San Diego County Regional
Airport Authority, 2017). This terminal has recently completed a major renovation, and has
expanded the capabilities and accommodations for airlines, retailers, and food concessionaires. This
new facility houses the upgraded customs facility, which is getting another advanced improvement
to be the most state of the art customs facilities in the country (San Diego County Regional Airport
Authority, 2017).
San Diego International Airport is trying to promote Southwest Airlines into helping supplement the
terminal one revamp costs, required to renovate and build a new larger terminal facility. Southwest
Airlines has repeatedly refused to help fund any expansion opportunities located at the San Diego

Swot Analysis Of Delta Air Lines
In 2012, Delta Air Lines had emerged like the phoenix, from the ashes of a 2008, Chapter 11
bankruptcy to become the second largest airline worldwide. Through its network of operations,
Delta provides air transport both domestically and internationally for cargo, mail, and passengers. In
the past, Delta successfully utilized mergers and acquisitions to increase its market share and grow
its existing service base. Since 2012, Delta has been aggressively seeking out new opportunities for
further growth in a volatile market with high price elasticity and low brand loyalty. The 2008 merger
with Northwest Airlines left Delta with higher long–term debt, making Delta vulnerable limited debt
assumption required for future growth.
Two rather simple ... Show more content on Helpwriting.net ...
Delta can utilize these current benefits to emerge as a lower–cost option through its increased
buying power and lower overhead costs, allowing Delta to gain higher margins while maintaining
competitive pricing with its main two competitors, American Airlines and United Airlines.
Additionally, the efficiency of the reduced fuel and operations cost structure enables Delta to set its
pricing lower than that of its competitors, which, in the end, will capture much of its competitor's
market share including that of its mid–line competitor US Airways. The increased buying power for
fuel contracts will give Delta a competitive advantage should we see another spike in crude oil due
to conflicts in the Middle East. Delta must also compete with the value pricing of its lower–end,
economy competitors Southwest and Jet Blue. Southwest Airlines stands out in the pack and boasts,
according to a customer satisfaction index, the highest customer satisfaction rating in the industry at
81% in 2011.
Finding of Fact 2
Delta is forced to compete with low–cost carriers.
As the old adage goes, "if you can't beat them, join them". Delta's current business model makes it
incredibly difficult to compete with low–cost airline carriers. The acquisition of Southwest would
not center on product differentiation but rather as "the product" or commodity when compared to
Delta's competitors. Delta has long proved that it is incapable of merging with or sustaining a low–
cost airline. The

What Are The Advantages And Disadvantages Of Alliances In...
Alliances and Partnership in Civil Aviation "First Europe, and then the globe, will be linked by
flight, and nations so knit together that they will grow to be next–door neighbors. . . . What railways
have done for nations, airways will do for the world." – Claude Grahame–White, 1914. The subject
that I am taking up in this context, to further research in, as per the allotted curriculum is called
International Air Law. The topic that I shall be taking up in brief in this First Draft Synopsis is called
"Alliances and Partnerships in Civil Aviation". I shall be targeting this topic largely from the Indian
Perspective, although glimpses of global principles and their ideological interplay may be gleaned
from the text from time to time. ... Show more content on Helpwriting.net ...
What are the various kind of alliances that can be formed between two entities of the Civil Aviation
sector, particularly with respect to airlines? 2. What kinds of alliances exist in the Aviation Sector in
the Indian market? 3. What are the distinct advantages and disadvantages of Partnerships in the Civil
Aviation Sector? 4. Whether Alliances in the Aviation Industry have a tendency to promote unfair
trade practices and adversely affect the market scenario? Hypothesis It is assumed that the alliances
and partnerships in civil aviation are doing more good than harm and strategic initiatives between
different entities in this sector are largely beneficial to the end user in providing for a better overall
experience with regards to service. Research Methodology The Research Methodology adopted in
this Research Project is primarily doctrinal in nature. The Doctrinal research on this research on this
issue covers reports of the Competition Commission of India, The Chicago Convention among
others, Articles published in research journals, speeches given by prominent jurists, articles in the
newspaper, Statutes, Books and most importantly the Constitution of India. Tentative Chapterization
The research project shall consist of the following

Delta Airlines Essay
EXECUTIVE SUMMARY
This report provides an examinaion of the current structure, performance, stragergy and
management of Delta Airlines, along with an industry analysis of the airline industry. The report
uses current and past financial and statistical data for the company along with other up to date
material to determine Delta's current market position and future potential.
The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report
successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta
became the world's largest airline, further improving its position in the airline industry. Despite this
current positive position report also finds potential adversities ... Show more content on
Helpwriting.net ...
The Northwest brand is gradually being phased out and being replaced by Delta's name and brand.
During the integration period, Delta and Northwest will continue to operate their own branded
aircraft until the integration process is complete. This has given delta a combined market share of
approximately 18% (Gayle, 2008)
Effects of Market Structure
In the United States there are generally two types of airlines: "legacy carriers," which are defined as
airlines that specifically operated interstate routes prior to the Airline Deregulation Act of 1978, and
"low cost" airlines that compete solely on the basis of offering the lowest price per ticket within the
market in which they are operating
Market conduct
Market structure can be defined as patterns of behaviour by enterprises in an effort to adjust to the
markets in which they operate (buy or sell). Pricing strategies and collusive behaviour mergers are a
few dimensions of market conduct. It is the industry norm for a legacy carrier to offer service to
most popular destinations; Delta reducing routes to a similar schedule as the low–cost airlines is not
an option in the multi–billion dollar industry. In order to gain market share from low–cost airlines,
Delta must create a value proposition that differentiates itself from its competitors. Many customers
will pay a premium if the level of service provided is higher than the low–cost, no–frills

Where Worlds Collide By Pico Iyer
"Where Worlds Collide" is an essay by Pico Iyer who talks about the expectations and reality of Los
Angeles through the perspectives of travelers from different backgrounds. In "Where Worlds
Collide," Pico Iyer argues that even though Los Angeles is depicted as a vicinity to receive wealth,
happiness, and many opportunities– it is actually the antithesis, and instead, many harsh prejudice
and unending craziness will occur instead; Iyer argues this by using allusions, anaphoras, and
juxtapositions to help convey what he is saying.
In the beginning of this passage, Iyer starts off with a lively and narrative tone to introduce a biblical
allusion in the first paragraph; Iyer explains how many travelers come out from the airplane to reach
their final destination, the "Promised Land." This allusion sparks an interest to the readers because
Iyer is referring to the Los Angeles International Airport as the "Promised Land." Throughout the
essay, Iyer refers to the LAX as the "Land of Opportunity" Iyer is using these two allusions to help
paint a picture of what the LAX means to these naive travelers, a place filled with hopes and
dreams. These allusions help correspond to the jubilance of the author's tone and helps keep the
writing capture the author's passion about his story.
Later in Iyer's passage, he uses anaphoras to help solidify the hectic attributes of the LAX, which
contradicts the supposed "Promised Land." Iyer describes how the second thing that the travelers see
is that "[i]n front of them is a Van Stop, a Bus Stop, a Courtesy Tram Stop, and a Shuttle Bus
Stop..." (101). The repetition of "stop" is utilized to show that all of these "stops" are bombarding
their way through towards the travelers– just as if everything is going out of control. The scenery
that Iyer is depicting is about a hectic airport, not about a "Promised Land." Iyer includes more
anaphoras as he talks about how "[t]hey have already braved the ranks of Asian officials, the
criminal–looking security men in jackets... They already, perhaps, visited the restroom where
someone has written, 'Yes on Proposition 187. Mexicans go home...'" (101). The anaphoras being
used in this example shows the repetition of "they have" and the emphasis of this

Southwest Airlines Case Study
Southwest Airlines have become an international carrier with gradual development coupled with
strong leadership. The company has faced difficulties through stiff competition from the other
leading carriers, which struggle to gain a larger market share for the travel product. The company
desire to expand is what makes it more successful in the market. The expansionary measures also
require significant management practices, which become harder. Southwest Airline faces
competition from Delta Airlines, which is a major carrier on the international travel. The companies
go neck to neck on revenues and number of passengers in the recent financial years. For Southwest
Airlines to overcome the stiff competition, different strategies like more ... Show more content on
Helpwriting.net ...
According to Dresner et al (2016), the financial strength of Southwest Airlines has continued to
improve over the years despite the stiff competition in the industry. The company enjoyed an after–
tax profit of 2.2 billion dollars in 2015 from a total revenue of 19.8 billion dollars, which was an
increased value from the previous financial year of 2014, which had 18.6–billion–dollar revenue
with an after–tax profit of 1.2 billion dollars. The commercial might of the company is also
indicated by the repurchase program of 2 billion dollars introduced by the board of directors to the
public with an increased quarterly dividend earning from 0.075 dollars per share in 2015, to 0.10
dollars per share in 2016. Weathering the industry downturns, increased jet fuel prices, airline traffic
falloffs, fare wars, recessions and unhealthy competition by the rival airlines, the company has stood
firm in the market but more remains to be done in a gaining a wide and greater competitive edge. In
2015, Southwest Airlines had 704 Boeing 737 carriers, which were serving 40 states in America
with 97 destinations. With the adoption of international flights recently, Southwest looks at
expanding measures, which bring competition to another level rather than the local competition. The
board of management will have to come up with ways of weathering down the stiff competition that
exists in

An Approach Into Los Angeles International Airport
On February 1st, 1991 USAir Flight 1493 (USA 1493), a Boeing 737–300 (B–737), was on an
approach into Los Angeles International Airport (LAX), as part of a scheduled stop prior to
completing its journey to San Francisco. USA 1493 was piloted by Captain Colin Shaw who had
over 16,000 flight hours and First Officer David Kelly with over 4,000 total flight hours. Meanwhile
on the ground at LAX, SkyWest Airlines Flight 5569 (Skywest 5569), a Fairchild Metroliner, had
just executed its clearance to taxi to Runway 24L from Gate 32 given by the local controller (LC2)
in the LAX tower, and was holding short (NTSB, 1991, p. 5). It was now 6:03PM, about 40 minutes
after Sunset, with a cloud deck at 30,000 feet and 15 miles of visibility (NTSB, ... Show more
Once the nose began to lower the two pilots of USA 1493 immediately saw Skywest 5569 sitting on
the runway and applied the brakes, but there was no time. At 6:07PM USA 1493 slammed into
Skywest 5569, crippling the nose gear of the B–737 and igniting an explosion that resulted in the
two aircraft skidding off the left side of the runway and slamming into an unoccupied fire station. 64
passengers, 3 cabin crewmembers, and the First Officer successfully evacuated the burning B–737
(NTSB, 1991, p. 8).
Investigation
During the investigation, NTSB investigators processed and analyzed voice recordings, toxicology
results, conducted meteorological, site surveys and reviewed shift logs as well as airline and airport
operating procedures. The voice recordings and operating procedures were the most vital in
understanding the diminished situational awareness that took place that day. USA 1493's FDR and
the ATC radio recordings were successfully recovered and would help investigators determine
exactly what went wrong on February 1st, 1991 as well as the workload experienced by both pilots
and controllers. The captain and crew of USA 1493 were fully qualified and fully staffed for the
flight. Witnesses who saw the crew beforehand stated that they appeared to be well rested. The exact
same was true for Skywest 5569. The controller for 1493 and 5569 had a total

Diversity, Gender Diversity And Human Rights
Delta has shown great support for human rights and has supported the rights of their employees;
their vision and decisions have had positive implications for their business and managerial practices.
The founder of Delta, C.E. Woolman states, "Happy Employees Make Happy Customers Make
Happy Shareholders" (Kaufman, 2013, p.28). It is implicit that Delta cares about their employees
and understands the importance of carrying out and using diversity practices within their business.
Cultural diversity, gender diversity, and human rights have been at the forefront of this company
since the beginning; this company has succeeded and overcome many challenges mainly because of
their strong commitment to not only their employees but to the rights of the human condition.
Delta Air lines, the Non–Unionized
Delta Airlines is the only airline outside of the Middle East that is mostly non–unionized. The only
union the airline has ever been a part of is the Pilot's Association, which is the largest pilot union in
the world representing over 50,000 pilots in 31 American and Canadian airlines (Yamanouchi,
2015). Unions are usually seen as being very beneficial to an employee. There are many
repercussions that come along with unionizing for both an employee and an employer. Unions are
losing their longstanding appeal for basic security needs to companies like Delta who show more
desirable leadership to their employees Companies are also are offering more competitive benefits
that deter the

Immigration At Los Angeles International Airport
I came to America in October of 1993 with a tourist visa. I was twenty years old. When I entered
through the Customs and Immigration at Los Angeles International Airport, the officer gave me a
permit to stay in the U.S. That permit was called I–94 "Proof of Legal Entry into the U.S." Said
permit was for six months only. My father asked me to stay in the United States forever. I was not
sure if I wanted to do that. His request for me meant not seeing my mother, sisters, and brothers any
time soon. Besides, if I stay longer than the period marked in my permit, I would become what is
called "Out of Status". In other words "an illegal alien." I did not want to become an illegal alien. I
was new to this country, however, I knew that it was not a good idea to stay longer than allowed. I
had heard so many stories about "illegal aliens." I did not want to be one of them. I conveyed my
plans to my father. I told him I would go back to Nicaragua with my family, and maybe we could
start a business. My idea was to purchase goods in America and sell them in Nicaragua. My father
rejected my idea and clearly stated that I was staying regardless. My heart sunk when he said it did
not matter if I wanted to stay or not because he had hidden my passport and my flight tickets. I
started crying, and felt deceived. Out of respect to my very strict father, I did not question or fight
him. Originally, he had asked me to come visit him in America. He said he would give me a tour of
Los Angeles,

Descriptive Essay Airport
Imagine a place of excitement, sadness, and adventure all in one. This is a place where opportunities
are endless. The airports have a different meaning to each person. It can be a place of goodbye or a
happy welcome home. The airport is a place of adventures and gives people the opportunity to get
away from their problems at home while they travel somewhere new. The airport is one of the
sincerest places where more kisses take place then wedding halls. Whenever people walk into the
doors of the Will Roger's airport they sense a breath of fresh air, and feel like they can do anything
in the world. There are different airline booths to check in, places to sit and wait, and of course a
USA today with all the current news. The entrance of the ... Show more content on Helpwriting.net
...
With all the technology today, it is important for airports to adapt and stay on top of improvements
that make things go by faster and easier for the flyers. People are able to type in their conformation
numbers, that they received in an email, and can print their own boarding passes while checking in
for their flight. Everything is well organized, and set up in a way that is easy to navigate to the right
place. Confusion is one of the main reasons people get frustrated, so with these new efficient ways it
creates more business so the airlines can make more of a profit. The airline counters are set up in a
specific order that separates them from other popular airlines to make a place less crowded. The
order from right to left goes: United Airlines, Alaska Airlines, Allegiant Air, American Airlines,
Southwest Airlines, and Delta Airlines. The purpose of this space is to make traveling a fast
experience with shorter lines. Many people often miss their flights because of crowds of people
waiting in long lines. The bigger airlines like United, Southwest, American Airlines, and Delta are
separated by the smaller airlines like Allegiant Air and Alaska. The entrance that all the check–in
counters are located is in this long building that stretches far and creates space for everything that
goes on in the airport. The majority of people fly the bigger airlines at Will

Southwest Airline Case Study
| SOUTHWEST AIRLINES, INC | CASE STUDY ANALYSIS | COMPARING PAST WITH
PRESENT | | 12/14/2010 |
STRATEGIC MANAGEMENT (Section F)
Course Instructor: Mr. AbdulQadir Molvi
Submitted by
(Alph. Order): NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)
LETTER OF ACKNOWLEDGEMENT
Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT
on SOUTHWEST AIRLINES. We have tried to prepare this report in such a way that fulfils the
essence of this course.
We wish to extend deepest gratitude to Allah the most Gracious and the most Merciful, Who made
this study possible and ... Show more content on Helpwriting.net ...
He proposed this idea to Kelleher. King convinced that local air travel needs in Texas were not too
complicated and the time required to drive to airports, parks, and take off was too lengthy.
Business concept
Rollin's BUSINESS CONCEPT for the airline was:
ATTRACT passengers by flying convenient schedules, getting passengers to their destination on
time at the lowest possible fares, making sure they had a good experience.
Strategic intent
King's intent was: * Meet the needs of travelers going between Dallas, San Antonio and Houston *
Make fares competitive with travel by automobile
He further concluded that a new airline was feasible. As a result, Kelleher agreed to handle the
necessary legal work and also to invest $10,000 of his own funds.
Mission Statement
The mission of Southwest Airlines is:

"Dedication to the highest quality of Customer Service delivered with a sense of warmth,
friendliness, individual pride, and Company Spirit."
To their Employees
"Committed to provide the Employees a stable work environment with equal opportunity for
learning and personal growth. Creativity and innovation are encouraged for improving the
effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern,
respect, and caring attitude within the organization

Skywest Inc
Case 6 : Sky West Inc. and the Regional Airline Industry
1. ประวัติความเป็นมาของบริษัทและสินค้าหรือบริการ
อุตสาหกรรมการบินในสหรัฐอเมริกา
การให้บริการสายการบินในประเทศสหรัฐอเมริกามีด้วยกัน 3 ลักษณะ ให้บริการภายใต้Business Model
ที่ต่างกัน คือ 1. สายการบินแบบ Network Carriers หมายถึงสายการบินหลัก หรือ legacy carriersให้
บริการเป็นแบบ Hub–and–Spoke โดยในต้นปี 2007 สายการบิน United, Northwest, American,
Continental และ Delta ถือเป็นสายการบินที่ใหญ่ที่สุดในกลุ่มนี้ ในปี 2005 รายได้รวมของสายการบิน
ทั้ง 5 สายการบินนี้รวมกันคิดเป็น 82 % ของรายได้ทั้งหมดของ 10 สายการบินใหญ่ในกลุ่มนี้รวมกันโดย
รายได้รวมของสายการบินทั้ง 10 สายการบินคิดเป็นเงิน 25.3 พันล้านเหรียญสหรัฐ 2. สายการบินแบบ
Low Cost Carriers ... Show more content on Helpwriting.net ...
SkyWest ได้กลายเป็น Commuter Airline (ชื่อเดิมก่อนเปลี่ยนมาเป็น Regional Airline) รายที่ 3 ใน
ประวัติศาสตร์ของอเมริกาที่ได้รับใบรับรองที่เรียกว่า Certified Air Carrier ตาม Federal Government
Regulations เช่นเดียวกับ Major Airlines 2. Civil Aeronautics Board (CAB) ได้ให้ความช่วยเหลือต่อ
SkyWest ในรูปเบบของเงินอุดหนุนภายใต้ข้อตกลง 3 ปีเป็นจำนวนเงิน $160,000 ต่อปีเพื่อให้ทำการบิน
ไปยัง Page และ Arizona นอกจากนี้ยังให้สิทธิ์ในเส้นทางบินไปยัง Yuma, Kingman, Prescott, Grand
Canyon, Tucson, Winslow และ Phoenix, Arizona, เหมือนกับเส้นทาง Blythe, Los Angeles, and El
Centro, California. 3. SkyWest ได้ซื้อฝูงเครื่องบิน Fairchild Metroliner II ด้วยวงเงิน $1.4 ล้าน (มูลค่า
ลำละ $150,000) เป็นครั้งแรกและได้กลายเป็นเครื่องบินหลักของบริษัทในการเข้าสู
่ยุคการผ่อนปรนกฏระเบียบทางการบิน
Growth from Deregulation, Acquisition, and Affiliations in the 1980s หลังจากรัฐบาลสหรัฐได้ผ่อน
ปรนกฏระเบียบด้านการบินในปี 1978 ทำให้Major Airlines เช่น United, Western และ American
Airlines ไม่ต้องการให้บริการในตลาดเล็กๆอีก จึงเป็นการเปิดโอกาสให้กับสายการบินแบบ Regional
Airlines เช่น SkyWest ปี 1983 บริษัทได้ซื้อเครื่องบินแบบ Metros อีก 7 ลำและยังคงมีเครื่องเล็กๆแบบ
Navajo Chieftans อีก 5 ลำรวมทั้งเครื่องบินแบบ Cessna 207s สำหรับการบินแบบ Charters แสดงให้
เห็นถึงการเติบโตของ SkyWest ในยุคการบริหารประเทศของประธานาธิบดี Reagan

What Are The Strengths And Weaknesses Of America Airlines
Q3 – OE_Strengths
What do you see as Delta's particular strengths?
"Atlanta Hub and non–union work force. And quality of service."
Q4 – OE_Weaknesses
What do you see as Delta's particular weaknesses?
"On the West Coast the international connectivity is not great. It's great out of Atlanta and New
York, but not on the West Coast."
Q6 – OE_StrategyElements
Based on communications from Delta, what are the main elements of management's business
strategy?
"Focus on high quality service, increase their share of corporate travel. Get a premium product.
Segment the cabin in order to participate in all segments of the market without giving up yield.
Increased presence in New York. And re–configuring their Pacific network to do more direct flights
... Show more content on Helpwriting.net ...
"5 [6–pt scale]. Just low–single digit PRASM growth plus 1–2% captivity growth, plus stable
margins, and stock buy backs."
Q15dd
On the six–point scale where 6=extremely important and 1=not too important, how important do
you believe "Invest in partnerships/acquisitions" is for Delta to pursue as a capital deployment
initiative?
"4 [6–pt scale]. The partnership deals make sense, given how they've been structured so far."
Q19a – OE_MostImportantThingsNeedToKnowMoreAbout
What are the two or three most important things you need to know more about in order for you to
have greater confidence in Delta as an investment?
"I'd like to know whether or not they are going to buy Alaska Airlines, but they won't tell me that.
But to get excited about the airlines right now I want to see another round of consolidation to bring
it down to five companies, preferably four. Delta plus Alaska Air would be phenomenal. It would
save Delta billions of dollars in capital expenditures, which would otherwise be made in an attempt
to build out the Pacific

Continental Airlines, Inc
Continental Airlines Inc. Analysis Strategic Management Vision Statement Continental Airlines Inc.
seeks to lead its industry in superior customer service, innovative technology, employee satisfaction,
and environmental advances, at home and abroad. Mission Statement At Continental Airlines Inc.,
we strive to obtain excellent customer service and satisfaction through technological advances in
on–line bookings and e–ticket purchases. We have strict security measures to ensure our customer's
safety. Our international flights cater to our customer's cultures, with language, food choices, and
movies. We have committed to making the lives of our customers, employees, vendors and as
efficient as possible, through environmental ... Show more content on Helpwriting.net ...
Consumers can decide whether and when they will use the services B. Threat 1. Having the choice
of where they want to buy IX. Bargaining Power of Suppliers A. Opportunity 1. The consumer is in
need of the service 2. Use backward integration to purchase or merge smaller airlines. 3. Cost
effective move. B. Threat 1. Other rivals competing for same customers 2. Consumers have other
choices Internal Analysis I. Human Resources A. Strengths 1. Board of Directors Mr. Lawrence
Kellner, Chairman and CEO, since December 2004, have been with Continental for over 14 years.
Mr. Jeffrey Smisek, President and Board Member, since December 2004, have also been with the
company for over 14 years. He oversees sales and marketing, human resources and labor relations,
technology, corporate communications, global real estate, security and environmental affairs, federal
affairs, and international and civic affairs. 2. Top Management Other Executive Officers are Mr. Jim
Compton, Executive Vice–President of Marketing, responsible for International Sales. Mr. Jeffrey
Miser, Chief Financial Officer, and Mr. Mark Moran , Executive Vice–President of Operations. 3.
Middle Management, Supervisors, Employees Continental has 44,494 employees; 11,310 are
Airport Agents, 8,864 Flight Attendants, 4,671 Management and Clerical, and 4,609 Pilots a. From
The Go Forward Plan, the Working Together serves as Our People Plan i. Help well–trained
employees

Sample Elevator Maintenance Contract For The Los Angeles...
Contract Management 1. There is a sample elevator maintenance contract for the Los Angeles
International Airport (LAX) from the City of Los Angeles included in this assignment's folder in
WebCampus. The document is quite long (now you see why it takes so long to compare multiple
bids...). Please refer to the elevator maintenance contract to answer the following questions. The
City of Los Angeles will be referred to as "LAX" for brevity's sake. For each response, please refer
to the section of the contract that informs your answer (e.g., "...according to Section 25.06,...). Note:
this is going to take some time, so don't leave this for the very last minute. (Each question is worth 2
points). 1.1. Does LAX require the elevator maintenance contractor to carry worker's compensation
insurance? Yes, according to section GC–4. INSURANCE 4.01 on the contract, LAX requires/asks
the contractor (the service company) to procure and keep (at its own expense) different types of
insurance which include worker's compensation. 1.2. If LAX has to buy an insurance policy (such as
a general liability policy) on behalf of the contractor, what percentage mark–up will LAX charge the
contractor to cover administrative overhead costs? On section GC–4. INSURANCE 4.09, LAX
establishes that if the contractor fails to buy insurance and the city/LAX have to pay for said
insurance, the contractor will reimburse the City the cost of the insurance plus they will be charged
an additional 15%. 1.3. A

Taking a Look at the Turitea Aviation Company
SWOT analysis of Turitea Aviation
Strengths
Johnny Johnson
– From the beginning, the company has had a strong reputation for being an excellent Maintenance,
Repair and Overhaul organisation. Johnny Johnson who is credited to being an extremely efficient
worker, and has the ability to thoroughly plan his next move is still an employee at Turitea Aviation.
He has twice served on the board and is a valuable employee to the company. Johnson can be
considered a strength to the company for the following reasons;
– He can be directly linked to the early success of the company. This indicates that he is a competent
employee who may have the ability in aiding the new CEO to bringing Turitea Aviation back to its
former glory.
– He has been noted to have a 'consultative management style'. In a company that has just been
through the stress associated with a resignation of an undesirable leader, Johnsons' management will
be extremely beneficial for repairing and adopting a new company culture. Employees will be
looking for someone to lead/someone to follow. Johnson, a senior employee, encourages staff to
approach him for information and advice. This will make staff fell as though he is one of the team
not an individual that is above everyone else as Edgar may have been perceived.
Multiple maintenance bases
– Under the control of Edgar Kain, many maintenance bases where created in both New Zealand
and Australian cities. Aircraft are always going to need servicing and with bases

Delta Air Lines and Salary Cost Function
Group Project 1: Delta's New Sonj
NOTE: Data in Exhibits 2, 4, 5, and 6 are available in Microsoft Excel format on our course
website. This will make it MUCH easier to do regressions.
Required:
1. Identify several possible drivers of salary costs for use in estimating a salary cost function. Using
one of these cost drivers, apply the high–low technique to estimate the salary cost function for Delta
Airlines. What driver did you select and why? How would Delta use this function to forecast costs?
What are the advantages of this technique? The disadvantages? 2. Use simple regression to estimate
the salary cost function for Delta Airlines. Comment on the statistical validity and significance of
your results. What are the ... Show more content on Helpwriting.net ...
AIRLINE LABOR COSTS
Industry Challenges
Airlines must operate within a low–margin, high–fixed–cost environment, making profitability
particularly sensitive to decreases in volume, either from environmental factors (e.g., the September
11,2001 attacks) or from competition. Moreover, the airline business is labor–intensive. Labor costs
as a percentage of revenues ranges from a low of about 25 percent for the low–fare airlines to almost
50

Delta Air Lines, Inc.
) Geni Management Prof whateve 04/28/2017 Introduction Delta Air Lines, Inc. is a provider of
scheduled air transportation for passengers and cargo throughout the globe while based primarily in
the United States. Despite extreme competition, Delta maintains its strong market position on the
global scale. The airlines began operations in 1928 as a small local US based air Transportation
Company aimed at providing reliable travel. This paper will discuss the management functions
utilized that have helped Delta pursue in a future time period and how those objectives can be
achieved efficiently. First is planning. This involves setting goals and objectives to be achieved by
an organization in a specified duration. During the ... Show more content on Helpwriting.net ...
To achieve this function Delta creates an environment that motivates staff efficiency by management
implementing methods to better understand subordinates' principles attitudes, values, personalities,
emotions, and attitudes. These traits help the Delta management navigate the resources to properly
identify what changes can be made for bettering the company in meeting their goals. The last stage
of function of management, controlling. This includes setting and establishing values to be
maintained within the company. It also involves evaluation of results in comparison with the set
standards and incase of any variations, it helps management to come up with the appropriate
measures. Controlling, commonly thought of in terms of financial standards, managers also control
production and operations processes, as well as procedures for delivery of services all within
compliance of company policies, and other activities in the organization. Delta management apply
several strategies for controlling and they are implemented in three steps: 1. Established
performance standards. 2. Reflecting on actual performance to the standards. 3. Developed methods
of corrective action based on the deviation from the standard. These measures are put into place for
and by the management to better structure the company for them to be in compliance with the
consumer needs. Planning Management enters the planning stage by deciding what objectives to
pursue during a set time frame and along

Swot Analysis Of Delta Air Lines
Qualitative Descriptors – Billy Yoo
Delta Air Lines is a provider of scheduled air transportation for passengers and cargo, whose route
network is centered around a system of hub, international gateway and key airports that gather and
distribute traffic, and supported by a fleet of aircraft that is varied in size and capabilities. The
company's network includes international joint ventures, marketing alliances with foreign airlines,
loyalty memberships and agreements with regional carriers.
Delta was started as a crop–dusting business in 1924 by a man named Collett Everman Woolman,
and eventually became Delta Air Service in 1928 and inaugurated its passenger service in 1929.
Delta merged with Delaware Airlines in 1967 and became Delta Air ... Show more content on
Helpwriting.net ...
(CITE).The United States airlines industry shrank by 3% in 2016 to reach a value of $162,531.7
million. However, In 2021, the United States airlines industry is forecasted to have a value of
$208,729.5 million, an increase of 28.4% since 2016. (CITE). Among its biggest domestic
competitors (Southwest, United Continental Holdings Inc., and American Airlines), Delta has the
second largest domestic market share of 21.2%. American Airlines is the only industry which
surpasses Delta with a market share of 23.1%. In addition, Southwest and United Continental hold
14.6% and 16.6% of the market respectively. (CITE). Comparing Airline Revenues
From 2012–2015, Delta's revenue growth has steadily increased from $36,670,000.0 to
$40,704,000.0. However, "The company recorded revenues of $39,639 million in the fiscal year
ending December 2016, a decrease of 2.6% compared to fiscal 2015." (CITE). In comparison,
revenues in American Airlines have increased during the period of 2012–2014 from $24,855,000.0
to $42,650,000.0 and then decreased by 3.9% and 2.0% in 2015 and 2016 with an ending revenue
balance of $40,180,000.0 for the end of December 2016.United Continental Holding Inc. also only
increased revenues during the period of 2012–2014. Ultimately, they decreased their revenues by
2.7% and 3.5% in 2014 and 2015 respectively, recording total revenues of 36,556,000 for the ending
year of 2016. Lastly, during the period of 2012–2016, Southwest

Southwest Airlines And United Airlines

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