Text Message Marketing for Fitness centers


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  • Quite like this! Think of adding messaging apps into the mix, we did a quick survey on this and people love it! Have a look at our recent slideshow to know more.
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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Fitness centers

    1. 1. Text Message Marketing TipsFor Your Fitness CenterPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onFitness TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Inside the Gym Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to GETFIT andGet $10 Off Your NextSession
    11. 11. Text Message Marketing IdeasFor Your Fitness CenterIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3UseAppointmentReminders toCut Down on “No-Shows”Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease Traffic
    12. 12. Text Message Marketing IdeasFor Your Fitness CenterIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpfulFitness Tipsfrom Time toTimeAlert ClientsAbout NewMachines andEquipmentImplement theUse of QRCodes to DirectPeople to YourWebsite, etc.
    13. 13. Text Message Marketing IdeasFor Your Fitness CenterIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Send“Thank You”Messages toYour ClientsConduct ClientSatisfactionSurveys andPollsSendMotivationalMessages toYour Clients
    14. 14. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
    15. 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    16. 16. Let’s Take a Closer Look at These…
    17. 17. EXAMPLEMr. Smith, youhave anappointmentwith FitnessSpot on January6that 3pm.Please call 555-555-5555 if youcan not make it.ConfirmationConfirmation
    18. 18. EXAMPLEMr. Jones, it’stime for yourMonthlyWeightTrainingSession. Pleasecontact FitnessSpot at 555-555-5555 toschedule.ReminderReminder
    19. 19. EXAMPLEMs. Brown, I amsorry, but I haveto cancel yourappointment withFitness Spot onJan 9th. Please callme to rescheduleat 555-555-5555.CancellationCancellation
    20. 20. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off one session atthe Fitness SpotEXP 5/15
    21. 21. EXAMPLEPurchase theFitness Spot’sMegaMembershipand receive 20%OFF when youshow this text.EXP 5/15SpendSpendMoreMore
    22. 22. EXAMPLEPurchase a One-Year Fitness SpotMembership andreceive 50% OFFthe next yearwhen you showthis text. EXP5/15PurchasePurchaseMoreMore
    23. 23. EXAMPLEPurchase threePersonalTraining Sessionsat the FitnessSpot and get thefourth session forFREE when youshow this text.EXP 5/15Get aGet aFreebieFreebie
    24. 24.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    25. 25. How to Use QR Codes Send Users to a MobilePreview of Your FitnessCenter Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    26. 26. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    27. 27.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your FitnessCenter’s Name in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    28. 28.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes To Avoid
    29. 29. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com