Utilising social media analytics to drive more targeted marketing.
This presentation provides 8 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at ad:tech London 2014 Conference on the 22 October 2014 by Jim Haysom, formally Business Development Director of Auto Trader and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
Customer Experience and Social. #SocialCX: Turning customers into Raving Fans. Success with social media starts with the right content, to the right audience at the right time. This presentation provides considerations, tips and examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
These slides were presented at Marketing Magazine's #CXEdge conference in London on 26 March 2015 by Jim Haysom, a digital professional with over 16 years' experience.
Follow Jim Haysom on Twitter @jimhaysom
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
SAScon Beta - Utilising social media analytics to drive more targeted marketingJim HAYSOM
Utilising social media analytics to drive more targeted marketing. This presentation provides 6 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at SAScon Beta Conference on the 2 December 2014 by Jim Haysom, Consultant and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
SAScon 2014 10 steps for putting social media strategy into action - Auto ...DontPanicEvents
The document outlines 10 steps for developing a social media strategy. It discusses performing business/marketing audits, setting objectives, planning campaigns and engagement, monitoring and measuring performance, and maintaining/optimizing the strategy. The focus is on a case study of Perrys Motors, a UK car dealership, and how they can build customer loyalty and sales through social platforms like Facebook, Twitter, YouTube and more.
Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.
It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.
Join the webinar to learn:
-How to use personalization to speak to the consumers' needs
-How to elicit emotion and drive action in just 35 characters
-How PPC marketers can benefit from content marketing hacks
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
Customer Experience and Social. #SocialCX: Turning customers into Raving Fans. Success with social media starts with the right content, to the right audience at the right time. This presentation provides considerations, tips and examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
These slides were presented at Marketing Magazine's #CXEdge conference in London on 26 March 2015 by Jim Haysom, a digital professional with over 16 years' experience.
Follow Jim Haysom on Twitter @jimhaysom
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
SAScon Beta - Utilising social media analytics to drive more targeted marketingJim HAYSOM
Utilising social media analytics to drive more targeted marketing. This presentation provides 6 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at SAScon Beta Conference on the 2 December 2014 by Jim Haysom, Consultant and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
SAScon 2014 10 steps for putting social media strategy into action - Auto ...DontPanicEvents
The document outlines 10 steps for developing a social media strategy. It discusses performing business/marketing audits, setting objectives, planning campaigns and engagement, monitoring and measuring performance, and maintaining/optimizing the strategy. The focus is on a case study of Perrys Motors, a UK car dealership, and how they can build customer loyalty and sales through social platforms like Facebook, Twitter, YouTube and more.
Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.
It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.
Join the webinar to learn:
-How to use personalization to speak to the consumers' needs
-How to elicit emotion and drive action in just 35 characters
-How PPC marketers can benefit from content marketing hacks
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
Social media services is a $1.5 billion a year business for agencies in the US.How to get a share of that budget? By asking better questions. Social media strategy consultant jay Baer shows the 8 wrong questions agencies are asking about social media.
Crowdfunding: Financial instrument or marketing tool?InSites on Stage
Crowdfunding: Financial instrument or marketing tool? by Hakim Zemni, Managing Director InSites Consulting Belgium, presented at STIMA on Thursday September 25, 2014.
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
These slides are from a presentation by Laurence Vincent, UTA Brand Studio Chief Branding Officer, at the 2014 South by Southwest Interactive festival. It includes data from a Brand Dependence study on leading social media brands. It is not a complete record of the presentation.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Social Brilliance IMPACT! is an online 12-week course to help make social media easy so you can turn your fans, followers, and connections into paying clients.
This particular webinar focuses on understanding the demographics of the different social media platforms.
Struggling with pitching and convincing clients to adopt new digital tactics into their marketing strategy?
You’re not alone.
That’s why we are bringing paid search expert Erin Sagin and video marketing mastermind Kristen Craft together to help you tell a strong story. These two will walk you through who to target and how to start the conversation.
And after winning new business, it’s essential to prove positive results; they will show you how to speak to the data you've collected and prove a compelling outcome.
At this event, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a search and video marketing perspective
-How to grow client retainers with new kinds of work
-How to manage and grow reporting efforts in a scalable way
Seek & Destroy - 10 Common Social Media Marketing Mistakes
The Social Media Audit half of the DIY Power Audit session at Zenith 2017 as presented by Michelle Stinson Rosss
5 Creative Ways to Leverage Travel Data to Make More SalesErin Sagin
This document contains tips from Erin Sagin on how smaller travel advertisers can compete against larger competitors. Some of the key points discussed include leveraging search trends like increasing mobile searches and declining attention spans by using formats like call extensions. It also recommends using remarketing to nurture existing leads and optimizing for mobile by improving landing pages and bidding on high-intent terms. The document emphasizes the importance of understanding consumer behavior shifts and adapting paid search strategies accordingly.
Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.
This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Utilising social media analytics to drive more targeted marketingBirdSong Analytics
This presentation looks at the social media analytics that can be harnessed to improve you marketing. With a focus on the UK automotive industry, we look at what social media analytics tools are available, what they can tell us and what considerations any brands need to have with social media.
Why you should stop trying to "hack" growthAmir Jirbandey
The document discusses why companies should stop "hacking" growth and instead focus on building scalable foundations. It recommends segmenting the market, positioning the product for each segment, crafting tailored messaging, and using different communication channels. While growth hacking tactics can be effective, they are not a long-term strategy and companies should focus on the foundations of segmentation, positioning, messaging and communication mix. The document provides examples of how to apply these concepts.
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
The document discusses common questions agencies ask about social media that miss the mark, and provides better alternative questions. It suggests agencies should focus less on the latest trends or how to get likes/followers, and more on how social media can deliver value to clients, be good for business, and earn promotions organically. The document advocates optimizing existing efforts like email and video before pulling funds to pay for social, and highlights how results come from engaging audiences, not influencers or gurus.
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
Social media services is a $1.5 billion a year business for agencies in the US.How to get a share of that budget? By asking better questions. Social media strategy consultant jay Baer shows the 8 wrong questions agencies are asking about social media.
Crowdfunding: Financial instrument or marketing tool?InSites on Stage
Crowdfunding: Financial instrument or marketing tool? by Hakim Zemni, Managing Director InSites Consulting Belgium, presented at STIMA on Thursday September 25, 2014.
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
These slides are from a presentation by Laurence Vincent, UTA Brand Studio Chief Branding Officer, at the 2014 South by Southwest Interactive festival. It includes data from a Brand Dependence study on leading social media brands. It is not a complete record of the presentation.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Social Brilliance IMPACT! is an online 12-week course to help make social media easy so you can turn your fans, followers, and connections into paying clients.
This particular webinar focuses on understanding the demographics of the different social media platforms.
Struggling with pitching and convincing clients to adopt new digital tactics into their marketing strategy?
You’re not alone.
That’s why we are bringing paid search expert Erin Sagin and video marketing mastermind Kristen Craft together to help you tell a strong story. These two will walk you through who to target and how to start the conversation.
And after winning new business, it’s essential to prove positive results; they will show you how to speak to the data you've collected and prove a compelling outcome.
At this event, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a search and video marketing perspective
-How to grow client retainers with new kinds of work
-How to manage and grow reporting efforts in a scalable way
Seek & Destroy - 10 Common Social Media Marketing Mistakes
The Social Media Audit half of the DIY Power Audit session at Zenith 2017 as presented by Michelle Stinson Rosss
5 Creative Ways to Leverage Travel Data to Make More SalesErin Sagin
This document contains tips from Erin Sagin on how smaller travel advertisers can compete against larger competitors. Some of the key points discussed include leveraging search trends like increasing mobile searches and declining attention spans by using formats like call extensions. It also recommends using remarketing to nurture existing leads and optimizing for mobile by improving landing pages and bidding on high-intent terms. The document emphasizes the importance of understanding consumer behavior shifts and adapting paid search strategies accordingly.
Joe Pulizzi delivered a phenomenal session at Demand Success 2013: 10 Steps to Content Marketing Success. Customers buy only after they thoroughly research their options, and social media revolves around topics often published on websites. The two forces combined have created a content marketing revolution. Get Joe's top ten tips on developing quality content, leveraging emerging trends and connecting with social media.
This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Utilising social media analytics to drive more targeted marketingBirdSong Analytics
This presentation looks at the social media analytics that can be harnessed to improve you marketing. With a focus on the UK automotive industry, we look at what social media analytics tools are available, what they can tell us and what considerations any brands need to have with social media.
Why you should stop trying to "hack" growthAmir Jirbandey
The document discusses why companies should stop "hacking" growth and instead focus on building scalable foundations. It recommends segmenting the market, positioning the product for each segment, crafting tailored messaging, and using different communication channels. While growth hacking tactics can be effective, they are not a long-term strategy and companies should focus on the foundations of segmentation, positioning, messaging and communication mix. The document provides examples of how to apply these concepts.
Lead Nurturing in the Mobile & Social Age Sendible
Join Sendible and Quote Roller n this recorded webinar as we discuss how to use mobile and social media technologies to develop and nurture leads into long-term customers.
Topics covered:
* Why the client matters even more in the digital space.
* How to build client loyalty through social media
* How to spot social buying signals
* How to use social media + open-ended questions to learn more about client needs
* How to convert information gathered on social media & client conversations into a persuasive client proposal.
* How to add social media and sales tracking into your work routine while actually saving a significant amount of time.
Go to http://www.quoteroller.com to start saving time & money creating persuasive business proposals today!
Head over to http://www.sendible.com to nurture more leads through social media today!
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Keynote- Amit Anand, Jungle Ventures at IBM StartupXchange SingaporeJungle Ventures
There is a growing gap between companies that get seed funding and those that are able to secure Series A funding. How do startups increase their chances of crossing this chasm?
Here are top 5 learnings from our portfolio as shared at IBM StartupXchange in Singapore.
How to Unify Sales and Marketing as Revenue RockstarsDemandbase
https://www.demandbase.com/webinar/topo-virtual-summit-ondemand/
Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline.
During this session, attendees will get actionable insights on how to:
Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
Communicate more effectively with both formal working groups and informal cross-team banter.
Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
The document discusses how digital technologies and social media have changed customer expectations and business models. It argues that businesses must shift from outbound push marketing to inbound marketing that attracts customers just-in-time through shared experiences on every touchpoint. Specifically, it recommends that companies focus on collaborating with customers and partners to co-create value, engage through relevant content marketing, and measure success based on customer delight rather than transactions alone.
The 5 Secrets of Mobilizing an Advocate ArmyMarketo
The 5 Secrets of Mobilizing an Advocate Army
Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from other customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real, reciprocal relationships with your advocates.
Listen in as an all-star lineup discusses strategies for mobilizing your own advocate army. You will learn:
-What customer advocacy is
-How to identify customer advocates
-How to build reciprocal relationships with advocates
-How Influitive's advocacy marketing expertise and --Marketo's marketing platform work together to effectively mobilize an advocate army
Fashion e-commerce, branding vs conversion? Decoded Fashion London 2015Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem.
In this roundtable at Decoded Fashion London 2015, Strategy director and Partner at Fabrique, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. Afterwards, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centered approach to market entry and illustrate the barriers to scaling and selling your product.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
Your Brand, The Next Media Company: Edelman- Michael Brito, SVP Digital Strategy, @britopian
How organizations can evolve into a fully collaborative social business. A step by step playbook to achieve organizational change, process efficiencies and technology acumen.
The document discusses strategies for building a media company in the digital age. It addresses the need to develop workflows for content creation and distribution, build real-time listening capabilities, and integrate paid, owned and earned media channels. Specific recommendations include assigning roles for content production and social media, defining a brand narrative, optimizing the content supply chain, determining when to publish real-time content, and developing models for converging different media types to amplify content. The overarching message is that media companies must be agile content machines that facilitate collaboration and tell stories across multiple platforms and channels.
The document provides information on the automobile industry in India and Hero MotoCorp Ltd. It discusses that the automobile industry in India is the third largest in the world and comprises commercial vehicles, passenger cars, two-wheelers and three-wheelers. It then analyzes the industry using Porter's Five Forces model and provides details on Hero MotoCorp such as its vision, mission, products, and financial performance over the last few years. Finally, it discusses the marketing mix, segmentation, targeting and positioning of Hero MotoCorp's Passion model.
The document summarizes a presentation about measuring the ROI of content marketing for complex B2B organizations. It discusses building the business case for content marketing, finding the budget, and measuring ROI. Specifically, it provides tips on how to show executives the potential reach, engagement, leads and conversions that content marketing can generate. It also presents frameworks for calculating the ROI of content marketing based on objectives like reach, engagement, conversions and retaining customers. Overall, the presentation makes the case that content marketing can deliver measurable business results and a positive ROI for B2B companies.
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UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Utilising social media analytics to drive more targeted marketing
1. Utilising social media analytics to drive more targeted marketingJamie Riddell & Jim HaysomBirdSong & Auto Trader
ad:tech London22 Oct 2014
2. Join the conversation @jamieriddell @jimhaysom #adtech_london
About Us
Auto Trader is the largest motoring marketplace in
the UK. Over 12,000 automotive retailers use our
tools and services to buy, sell, manage and market
their businesses.
BirdSong is the world’s leading pay as you go social
analytics tool. We support thousands of users with on
demand insights for Twitter, Facebook & Instagram.
3. Join the conversation @jamieriddell @jimhaysom #adtech_london
Our View
We believe that success on Twitter starts with the
right content, to the right audience at the right
time.
These foundations can help improve Twitter’s
potential for customer engagement and marketing.
4. Join the conversation @jamieriddell @jimhaysom #adtech_london
8 key points for consideration
1. Audience
2. Signposting
3.Branding
4. Presence
5.Timing
6.Content
7. Customer Care
8.Engagement
6. Join the conversation @jamieriddell @jimhaysom #adtech_london
Audiences
The number of followers is not a strong enough
metric to define potential success or otherwise.
Understanding more about our audience will help
shape expectations, communications and more.
7. Join the conversation @jamieriddell @jimhaysom #adtech_london
How your audience define themselves
First name analysis Biography analysis helps us understand their interests
helps us identify gender
8. Join the conversation @jamieriddell @jimhaysom #adtech_london
How your audience define themselves
First name analysis Biography analysis helps us understand their interests
helps us identify gender
9. Join the conversation @jamieriddell @jimhaysom #adtech_london
Location - Are they in your target catchment?
1 in 5 car
buyers are
willing to
travel
anywhere in
the UK to
view a car.
Average is
60 miles.
Yes No
@EasternBMW (Edinburgh)
10. Join the conversation @jamieriddell @jimhaysom #adtech_london
Can we define loyalty from follower patterns?
By understanding the
relationship of followers
and brands, we can start
to identify elements of
loyalty or interest.
Follower overlap for @LancasterJaguar @RybrookJaguar @hafoxjaguar
@RidgewayJaguar @WatfordJaguar
11. Join the conversation @jamieriddell @jimhaysom #adtech_london
Should we worry about ‘roving’ Followers?
Are the followers for
Lancaster Jaguar more
receptive for rival
competitor messages?
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Audience vs Customers
Not every follower will be a customer.
Take time to analyse your customer and prospect
database to identify social profiles.
Ask your customers for their social profiles.
Segment your customer database with the new
insights.
14. Join the conversation @jamieriddell @jimhaysom #adtech_london
Social profile links on your website
Have you included all social profiles?
Are social logos up-to-date and linked correctly?
Is tracking set up in analytics?
15. Join the conversation @jamieriddell @jimhaysom #adtech_london
Tracking inbound traffic & user behaviour
Is social referral traffic set up in your analytics?
What’s the behaviour of a social media visitor?
Is social retargeting tracking set up for remarketing?
@VinesBMW Twitter profile Website homepage
16. Join the conversation @jamieriddell @jimhaysom #adtech_london
Signposting social media in physical location
Leverage insights from offline behaviour, consumer
demographics and social engagement.
On the forecourt Outdoor signage Inside showroom
17. Join the conversation @jamieriddell @jimhaysom #adtech_london
Signposting social media in physical location
Encourage social
sharing and
participation
within the retail
environment.
• Customer areas
• POS
• Decals
• Windows
• Business cards
• Invoices
18. Join the conversation @jamieriddell @jimhaysom #adtech_london
Why should I follow you?
Signposting alone is not sufficient.
Like email, you need to provide
reasons for someone to follow you.
20. Join the conversation @jamieriddell @jimhaysom #adtech_london
Branding - Quiz
Which Twitter account is Stratstone Mercedes,
Mercedes F1 and Mercedes official Twitter account?
21. Join the conversation @jamieriddell @jimhaysom #adtech_london
Branding
How is your brand presented?
Are you maximising the potential for recognition?
22. Join the conversation @jamieriddell @jimhaysom #adtech_london
Is header image the recommended 1500×500px and
does profile image compliment your brand and CI?
Use all pixels to showcase brand
23. Join the conversation @jamieriddell @jimhaysom #adtech_london
Don’t cut and paste existing creative
Consistency of marketing creative builds familiarity,
but optimise your creative for each social platform.
24. Join the conversation @jamieriddell @jimhaysom #adtech_london
Don’t do a half job
Your audience has made the effort to seek you out
on social media. Make first impressions count.
25. Join the conversation @jamieriddell @jimhaysom #adtech_london
Don’t confuse your audience
What do you want your audience to do?
Read tweets, follow you, watch video, visit website?
26. Join the conversation @jamieriddell @jimhaysom #adtech_london
Keeping your naming aligned & easy
564 Franchise Group accounts categorised:
• 81% include
Dealer Group
• 49% include
Franchise
• 30% include
Location or
abbreviation
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Keeping your naming aligned & easy
And the not so good…
• @mmgealavwr
• @perthaudi759
• @HurstNissan1
• @Vertuhonda2
• @STRATYYY
The good…
29. Join the conversation @jamieriddell @jimhaysom #adtech_london
Presence
To succeed on Twitter a brand needs to maintain a
solid presence.
This includes frequent and regular activity, a mix of
tweet styles and consideration of followers.
30. Join the conversation @jamieriddell @jimhaysom #adtech_london
Dealing with lapsed accounts
Current profile Lapsed profile
31. Join the conversation @jamieriddell @jimhaysom #adtech_london
Audience overlap for Ridgeway Group
199 85 857
@ridgewayskoda
284 followers
Current profile
@JewsonSkoda
942 followers
Lapsed profile
Are customers still
engaging with this
account, e.g.
complaints?
What’s the social
referral traffic
impact to website?
What’s the equity
of your follower
base?
What’s my closure
and comms plan?
Understand who
the most
valuable and
influential profiles
are that you want
to migrate across
to current profile.
Create and
execute a
migration plan of
followers to
current profile.
32. Join the conversation @jamieriddell @jimhaysom #adtech_london
Auto Trader & BirdSong Research
Auto Trader identified 647 UK based Twitter profiles;
• 564 Automotive Franchise Retail Groups
• 43 Independent Automotive Retailers
• 40 Automotive Manufacturers
During October 2014, BirdSong analysed each
account for their BOS, benchmarking the industry
presence and activity.
33. Join the conversation @jamieriddell @jimhaysom #adtech_london
BOS - BirdSong Optimisation Score
The BOS aims to condense any brand’s presence,
engagement and activity into one score, out of 100.
BOS measures over 20 key data points for any
account to measure for presence, consistency,
activity, engagement.
The score does not include follower size as a
definition of success but does analyse the follower
to following ratio of any account.
34. Join the conversation @jamieriddell @jimhaysom #adtech_london
Leading Automotive vs. Retail BOS
Information completed on 17 Oct 2014. E&OE.
Download the full automotive BOS leaderboard at www.birdsongdtt.com
36. Join the conversation @jamieriddell @jimhaysom #adtech_london
Timing
When is the best time to tweet?
Is it when you’ve had the most success so far?
Is it when your audience is active on Twitter or
visiting your website?
Or should it match your dealership footfall?
37. Join the conversation @jamieriddell @jimhaysom #adtech_london
When are Perrys Motors active?
@perrysmotors
Source: BirdSong
38. Join the conversation @jamieriddell @jimhaysom #adtech_london
When are Perrys Motors active?
@perrysmotors
Source: BirdSong
39. Join the conversation @jamieriddell @jimhaysom #adtech_london
How does this compare to daily web activity?
Daily Twitter activity
Source: BirdSong Source: Perrys Motors
Daily website activity
@perrysmotors
40. Join the conversation @jamieriddell @jimhaysom #adtech_london
How does this compare to hourly web activity?
Hourly Twitter activity Hourly website activity
@perrysmotors
Source: BirdSong Source: Perrys Motors
41. Join the conversation @jamieriddell @jimhaysom #adtech_london
Dealership footfall to Eastern BMW
@EasternBMW
Daily Twitter activity Daily showroom footfall
Source: BirdSong Source: Eastern Western Motor Group
42. Join the conversation @jamieriddell @jimhaysom #adtech_london
Dealership footfall to Eastern BMW
Hourly Twitter activity Hourly showroom footfall
@EasternBMW
Source: BirdSong Source: Eastern Western Motor Group
44. Join the conversation @jamieriddell @jimhaysom #adtech_london
Content
Your best content is useless if you share it at the
wrong time, in the wrong format or to the wrong
audience.
Understanding what has worked and failed in the
past, will empower you to make better decisions in
the moment and for the future.
It’s good to understand your competitors’ activity to
identify new opportunities and gaps you can fill.
45. Join the conversation @jamieriddell @jimhaysom #adtech_london
Twitter Analytics
With Twitter Analytics
you can look deeper
into the performance
of any of your recent
tweets.
46. Join the conversation @jamieriddell @jimhaysom #adtech_london
Understanding your tweet performance
View your tweet
timeline and the key
metrics:
• Impressions
• Engagements
• Engagement rate
47. Join the conversation @jamieriddell @jimhaysom #adtech_london
The first few hours are critical for reach
Understand your
tweet engagement
in the first 24 hours
across key metrics:
• Embed media clicks
• Detail expands
• RTs & Favourites
• User profile clicks
• Hashtag & link
clicks
• Replies
48. Join the conversation @jamieriddell @jimhaysom #adtech_london
Export tweet data to analyse in detail
Download your tweet activity to interrogate the data,
discover trends and performance activity.
Example @jimhaysom tweet activity
49. Join the conversation @jamieriddell @jimhaysom #adtech_london
Identify what works and replicate?
Identifying what works
may be a useful ‘first
base’ for reviewing or
improving tweet content.
Here is an example of
@landrover_UK’s most
popular tweets.
51. Join the conversation @jamieriddell @jimhaysom #adtech_london
Customer Care on Twitter
How should customers raise their issues? Main
account or search for a dedicated CS account?
Understand how your customers want to engage?
Tweet, DM, live chat, telephone, email, letter, and
what’s their expectations around your response.
Who are these complainers? Do you have a single
view of this customer, and what’s their social
influence, size of social network, frequency of activity?
52. Join the conversation @jamieriddell @jimhaysom #adtech_london
Are customer service accounts easy to find?
Mobile search Composing a tweet Mobile search Composing a tweet
“Evans Halshaw” “Arnold Clark”
53. Join the conversation @jamieriddell @jimhaysom #adtech_london
How do people use Customer Service accounts?
58. Join the conversation @jamieriddell @jimhaysom #adtech_london
Wider Engagement
Listening for social signals
and dealing with customer
engagement requires a
plan and a process.
Social analytics plays an
important part in this so
that you can test, learn
and improve user
engagement.
Important,
but not
urgent
DECIDE
Urgent and
important
DO IT NOW
Not
important,
not urgent
DO IT LATER
Urgent, but
not
important
DELEGATE
A response matrix
59. Join the conversation @jamieriddell @jimhaysom #adtech_london
Listening & Joining the Conversation
60. Join the conversation @jamieriddell @jimhaysom #adtech_london
Consumer Advocacy is Priceless
61. Join the conversation @jamieriddell @jimhaysom #adtech_london
8 key points to finish
1. Audience
2. Signposting
3.Branding
4. Presence
5.Timing
6.Content
7. Customer Care
8.Engagement
62. Join the conversation @jamieriddell @jimhaysom #adtech_london
Thank You
Get this presentation at
www.birdsongdtt.com
Analyse any Twitter brand
or Facebook account, on
demand.
Simply pay as you go.
63. Join the conversation @jamieriddell @jimhaysom #adtech_london
Connect with us!
@jamieriddell @jimhaysom