My thoughts and predictions for content marketing in 2014, including the new sites to look out for and how to get the most out of your content, especially if you are in boring niches or b2b marketing.
Predictions include:
- Image based social media - Imgur, Instagram & Flickr
- Second coming of Tumblr
- Paid niche models - Reddit and StumbleUpon
- The influence of instant messengers and marketing opportunties with whatsapp, Snapchat, Wechat, BBM & Facebook messenger
- Content news readers zite, flipboard, pulse, material, slideshare,
- Home entertainment systems PS4 and Xbox One
This deck includes top content marketing companies including (usual suspects) Red Bull, Coca Cola, TED & Google and the new breed including Nike, LinkedIn & John Lewis.
Considerations for a global healthcare patient engagement programmeKai Gait
Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.
Emotional maturity- How mature are you emotionallly?Babu Appat
We must be emotionally balanced. Life will have its own ups and downs. How clear yourself through these is what matters. We must be able to analyse and find reasons for failures and manage them successfully. You may weep or cry over incidents which you may not like to happen in life. Your ability to manage these kind of events in life and bounce back into active life depends on your emotional health.
Integrating digital, communications and marketingKai Gait
My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.
Lessons From Building a Multi-Million Dollar CompanyYaseen Dadabhay
Some of the strategies and processes that we used to grow our family business into a 8 Figure company, competing against one of the world's largest brands.
Solving the customer / user problem and building an integrated strategy to su...Kai Gait
A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction.
The Entrepreneurs Guide to Hiring The Best EmployeesYaseen Dadabhay
The entrepreneurs guide to hiring the best employees - based on my experience interviewing and recruiting over 12 000 employees from sales associates to VP's over the last twenty years
Considerations for a global healthcare patient engagement programmeKai Gait
Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.
Emotional maturity- How mature are you emotionallly?Babu Appat
We must be emotionally balanced. Life will have its own ups and downs. How clear yourself through these is what matters. We must be able to analyse and find reasons for failures and manage them successfully. You may weep or cry over incidents which you may not like to happen in life. Your ability to manage these kind of events in life and bounce back into active life depends on your emotional health.
Integrating digital, communications and marketingKai Gait
My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.
Lessons From Building a Multi-Million Dollar CompanyYaseen Dadabhay
Some of the strategies and processes that we used to grow our family business into a 8 Figure company, competing against one of the world's largest brands.
Solving the customer / user problem and building an integrated strategy to su...Kai Gait
A presenation from Digital Pharma Advances (London 2015) where I presented on understanding the the problem you are trying to solve, then building your strategy from there. Too often we start with the solution and seek to fix a problem with it, which causes friction.
The Entrepreneurs Guide to Hiring The Best EmployeesYaseen Dadabhay
The entrepreneurs guide to hiring the best employees - based on my experience interviewing and recruiting over 12 000 employees from sales associates to VP's over the last twenty years
How to Win More Sales with Less Effort - unless you have more business than you can handle,always follow up with the people you meet, whether you think they can help you or not. You’ll be remembered, build relationships, and expand your network, which will ultimately lead to more referrals, leads, and new business.
Strengthening Our Strategic Thinking To Become Better LeadersJeff Hurt
Becoming a strategic thinker is not as difficult as it sounds. Although if we’re not careful, it may mean running in place twice as hard. It just means practicing different behaviors than what you probably already do.
When you focus on remembering minutia and details, it adversely affects your ability to engage in strategic thinking. We have to be careful as leaders and logistic meeting professionals of falling into the trap of losing sight of the bigger picture. Neuroscience has proven that when we focus and engage in strategic, abstract thinking, we improve our ability to remember the details. Becoming more strategic actually improves our logistics.
Being more strategic doesn’t mean making decisions that affect your whole company. Nor does it mean allocating scarce budget dollars. And it clearly doesn’t mean scouring the internet for the right response to the problem you face.
It means forcing your brain to slow down and work smarter.
Learning Outcomes:
Define a strategic brain and how it affects our leadership.
Identify three steps we need to practice to become strategic thinkers.
Discover how to improve the brain’s gatekeeper and increase our ROI!
Beyond being a software product, the CRM spans to people, processes and systems, it's a long journey that could lead to incredible results but has to have a strategy first
To be an effective governing Board, there must be a clear definition of strategy, defined expectations of their leadership role, resources, and finances. But sometimes boards find themselves doing 'work' rather than offering strategic direction. Explore how to guide your Board's focus from operations to oversight of finance and administration or from doing program work to overseeing the program of work. Walk away with techniques to shift your Board's contributions from working to governing.
Mejorar el conocimiento de clientes con Big Data & AnalyticsGabriel Jiménez
Material de la catedrá que impartí en el Tecnológico de Monterrey Campus Santa Fe.
Mostrando cómo, al poner al cosnumidor en el centro, mejoramos la comunicación que tenemos con ellos y la efectividad de nuestras campañas.
What's Your Story? Creating Memorable General SessionsJeff Hurt
Conference attendees are collectors of experiences. You have the opportunity to design a conference narrative that uses narraphors: metaphors to tell a story. Your opening and closing general sessions need to help frame that narraphor with input and output frames. Then you can transform your conference attendees from story listeners to story tellers to story sharers and story people. So what's your conference story and narraphor?
10 observations / experiences from a self learnt meditatorViet Hung Nguyen
This is my 10 observations, experiences in the last 5 years from learning meditation and starting doing it. I hope it can inspire you do what I'm doing now by sharing this.
I hope that by sharing my story about reading, it can inspire you to start reading, or to read more. As I believe it is one of the most effective way for you to live a better life.
Beyond being a software solution, CRM must be a mid to long-term strategy to transform the company.
And support it to build trust and ultimately add value to customers.
You need innovation as an engine for you conference participants’ success!
This requires that you must break free of Infectious conference learning myths.
Despite our intentions to ensure that all our conference participants learn and network successfully, we seem to be working harder than ever at accomplishing less. And our attendees seem to be more disengaged than ever and longing for more. At any given time 50% or more of our conference attendees are not attending our programming.
In an effort to improve our conferences and help our attendees, we have pushed the existing conference model into hyperdrive, offering more and asking attendees to work at super speeds to consume as much as possible. Our richly-scheduled events—code for overly-scheduled—negatively affect attendees’ learning and quality networking in the long run.
We need to break free of infections myths about conference experiences, learning and networking to find ways to hardwire conferences to organically develop the natural intelligence of our attendees. It requires courage, tenacity and certitude that our conferences can become true learning events that redefine our participants’ 21st century success.
You carry a fully loaded audiovisual production studio in your pocket with you every day — it's called a mobile device. So what can you do with the pictures, images and videos you capture?
In this presentation, we'll examine the different kinds of platforms that exist as well as the type of content that works with each one, free and low-cost tools to curate and create content and what you need to know to craft an effective editorial calendar and digital storytelling distribution strategy.
For more marketing advice, visit http://planyourmeetings.com.
Every conference experiences change.
Well, at least is should experience some change. Especially if it’s a healthy and growing conference.
Yet some conference organizers—those that keep their finger on the intersection of society, their profession and their customers’ industry—sense that they are in the midst of radical change. It’s the kind that only happens every few decades.
TRabalho do vereador Catanese Panorama Tropicla de 2009 a 2012.rcatanese
Aos moradores do bairro Panorama Tropical e adjacências, tomo a liberdade de trazer ao conhecimento de todos, o meu trabalho do ano de 2009 até 2012, relativo a indicações, requerimentos, ofícios no tocante a segurança, a GCM, POLICIA MILTAR, POLICIA CIVIL e diversos. Também mostram o trabalho sério junto aos munícipes que sempre nos procuraram para tentar solucionar os problemas do dia a dia, como saúde, transporte, etc.
Por fim, deixo claro o pedido feito em 2009 ao Deputado Carlos Sampaio o qual me respondeu em 2010.
Portanto, como vereador fiz o que pude para a melhorias do bairro.
Atenciosamente.
How to Win More Sales with Less Effort - unless you have more business than you can handle,always follow up with the people you meet, whether you think they can help you or not. You’ll be remembered, build relationships, and expand your network, which will ultimately lead to more referrals, leads, and new business.
Strengthening Our Strategic Thinking To Become Better LeadersJeff Hurt
Becoming a strategic thinker is not as difficult as it sounds. Although if we’re not careful, it may mean running in place twice as hard. It just means practicing different behaviors than what you probably already do.
When you focus on remembering minutia and details, it adversely affects your ability to engage in strategic thinking. We have to be careful as leaders and logistic meeting professionals of falling into the trap of losing sight of the bigger picture. Neuroscience has proven that when we focus and engage in strategic, abstract thinking, we improve our ability to remember the details. Becoming more strategic actually improves our logistics.
Being more strategic doesn’t mean making decisions that affect your whole company. Nor does it mean allocating scarce budget dollars. And it clearly doesn’t mean scouring the internet for the right response to the problem you face.
It means forcing your brain to slow down and work smarter.
Learning Outcomes:
Define a strategic brain and how it affects our leadership.
Identify three steps we need to practice to become strategic thinkers.
Discover how to improve the brain’s gatekeeper and increase our ROI!
Beyond being a software product, the CRM spans to people, processes and systems, it's a long journey that could lead to incredible results but has to have a strategy first
To be an effective governing Board, there must be a clear definition of strategy, defined expectations of their leadership role, resources, and finances. But sometimes boards find themselves doing 'work' rather than offering strategic direction. Explore how to guide your Board's focus from operations to oversight of finance and administration or from doing program work to overseeing the program of work. Walk away with techniques to shift your Board's contributions from working to governing.
Mejorar el conocimiento de clientes con Big Data & AnalyticsGabriel Jiménez
Material de la catedrá que impartí en el Tecnológico de Monterrey Campus Santa Fe.
Mostrando cómo, al poner al cosnumidor en el centro, mejoramos la comunicación que tenemos con ellos y la efectividad de nuestras campañas.
What's Your Story? Creating Memorable General SessionsJeff Hurt
Conference attendees are collectors of experiences. You have the opportunity to design a conference narrative that uses narraphors: metaphors to tell a story. Your opening and closing general sessions need to help frame that narraphor with input and output frames. Then you can transform your conference attendees from story listeners to story tellers to story sharers and story people. So what's your conference story and narraphor?
10 observations / experiences from a self learnt meditatorViet Hung Nguyen
This is my 10 observations, experiences in the last 5 years from learning meditation and starting doing it. I hope it can inspire you do what I'm doing now by sharing this.
I hope that by sharing my story about reading, it can inspire you to start reading, or to read more. As I believe it is one of the most effective way for you to live a better life.
Beyond being a software solution, CRM must be a mid to long-term strategy to transform the company.
And support it to build trust and ultimately add value to customers.
You need innovation as an engine for you conference participants’ success!
This requires that you must break free of Infectious conference learning myths.
Despite our intentions to ensure that all our conference participants learn and network successfully, we seem to be working harder than ever at accomplishing less. And our attendees seem to be more disengaged than ever and longing for more. At any given time 50% or more of our conference attendees are not attending our programming.
In an effort to improve our conferences and help our attendees, we have pushed the existing conference model into hyperdrive, offering more and asking attendees to work at super speeds to consume as much as possible. Our richly-scheduled events—code for overly-scheduled—negatively affect attendees’ learning and quality networking in the long run.
We need to break free of infections myths about conference experiences, learning and networking to find ways to hardwire conferences to organically develop the natural intelligence of our attendees. It requires courage, tenacity and certitude that our conferences can become true learning events that redefine our participants’ 21st century success.
You carry a fully loaded audiovisual production studio in your pocket with you every day — it's called a mobile device. So what can you do with the pictures, images and videos you capture?
In this presentation, we'll examine the different kinds of platforms that exist as well as the type of content that works with each one, free and low-cost tools to curate and create content and what you need to know to craft an effective editorial calendar and digital storytelling distribution strategy.
For more marketing advice, visit http://planyourmeetings.com.
Every conference experiences change.
Well, at least is should experience some change. Especially if it’s a healthy and growing conference.
Yet some conference organizers—those that keep their finger on the intersection of society, their profession and their customers’ industry—sense that they are in the midst of radical change. It’s the kind that only happens every few decades.
TRabalho do vereador Catanese Panorama Tropicla de 2009 a 2012.rcatanese
Aos moradores do bairro Panorama Tropical e adjacências, tomo a liberdade de trazer ao conhecimento de todos, o meu trabalho do ano de 2009 até 2012, relativo a indicações, requerimentos, ofícios no tocante a segurança, a GCM, POLICIA MILTAR, POLICIA CIVIL e diversos. Também mostram o trabalho sério junto aos munícipes que sempre nos procuraram para tentar solucionar os problemas do dia a dia, como saúde, transporte, etc.
Por fim, deixo claro o pedido feito em 2009 ao Deputado Carlos Sampaio o qual me respondeu em 2010.
Portanto, como vereador fiz o que pude para a melhorias do bairro.
Atenciosamente.
Beamonte Investments Inc. es líder de inversión en el mundo y las empresas de asesoramiento. Forma la cadena de valor a largo plazo para sus inversionistas, proporciona diversos servicios de asesoramiento financiero, incluyendo asesoramiento, servicios financieros y estratégicos, asesoramiento y fondo de inversión en colocación en la banca de inversión. Beamonte Investments Inc. tiene negocios alternativos como la administración de los fondos de capital privado, fondos inmobiliarios y estrategias de crédito orientadas
How to pick a lock? This is a question most have had run through their mind at one point or another. The reasons why one would actually want to learn how to pick a lock may seem limitless. It could be for ill intent, curiosity of how a lock works, or maybe even to acquire a rare skill that to most seems incomprehensible. Whatever the reason, this guide will aid you in not only learning how to pick a lock, but also how these devices work.
http://art-of-lockpicking.com/how-to-pick-a-lock-guide/
Your speech is amazing. As you look out at the audience, they are on the edge of their seats; they’re nodding, and engrossed in every word that you say.
You’re about out of time and you need to wrap it up, so you say:
• “Who has questions for me?”
• “Well, that's all I have for you."
• "Thanks for your time."
• Rambling until time runs out and sprinting off stage.
• “Buy my stuff.”
If you ever ended your presentation with one of these statements, then you’ve done it. You’ve blown your close.
The conclusion is the most valuable real estate in any speech. Why? Your audience remembers MOST what they hear LAST. Social psychologists call this "The Recency Effect." And because of this psychological gem, you need to write a conclusion that leaves a lasting impression.
How do you do that? Read on. There are three parts to a conclusion that gets remembered and helps your message spread.
Saver Space Organizing Personality Style TypeCena Block
Saver Space Organizing Personalities struggle with clutter because they most often find usefulness in every item they have. To stay organized, Savers must focus on key, essential items in home and life that bring joy and are truly valuable. Staying organized is part skill, and supported by behaviors, lifestyle choices and a personality preference. Focus on key, essential items in your home and life that bring you joy. Savers can make choices to keep what matters most and maintain integrity with their personality preference. To discover your organizing personality preferences, go to http://bit.ly/flowformula
API 101 workshop slides from APIStrat Chicgo in 9/2014. Note tat the second section, on excellent API design, is better covered in the workshop and deck pointed to on my blog, www.princesspolymat.con
Organizations are good at talking about and choosing change but equally important are the plans we develop bring others along with the change. Wise leaders are turning to neuroscience and cognitive psychology to break through our natural "guardians of change." One helpful tool could be what's called the ACE plan, a three-step approach to make transition management stick. In addition, you'll learn why our brains resist change and how to design strategies that make our thinking caps more receptive. Take back a fresh strategy that invites and empowers other to be positively part of the change process.
All I Really Need to Know About Teaching Online I Learned as a StudentMichelle Moore
There's nothing like being a student in an online course to help you become a more effective online instructor! In this presentation, I highlight a variety of online course design and facilitation tips and strategies based on the experiences of online students.
5 Reasons Your Webinar Presentation Is the Ugliest of Them AllPGi
Wondering why webinar attendees aren't staying until the end? Slide fatigue: your presentation is boring, overwhelming and downright ugly.
Learn how to take your webinar presentation from ugly duckling to swan with these tips, and find even more beautiful presentation ideas at http://www.pgi.com/learn/presentation-ideas.
We should all take notes from others and learn from their mistakes.
Here's what I learned during my week with strep. I hope you NEVER feel as sick as I did, and take action towards your health.
Your business, family, and life will be better for it.
10 Tips For Engaging Congress. Want to go see congress? That's where the money is. It's also where the policies and laws are made. Want to change them or get some money then you've got to engage. Access is half the battle. What do you do when you get there? Follow these 10 tips and you'll be successful. Voters matter so it works better if you can engage with that in mind. Treat staffers with respect, no matter how young they may look. Trust me they have the member’s ear and trust. Finally, don't be afraid, engage early and be prepared. You’ve got to have a two-minute elevator speech ready and it’s always a good idea to have a one-page “leave behind” handy as well. Practice you’re two-minute drill as well because you never know whom you’ll run into.
Often you find yourself wishing you could simply reach out to your developer or product manager and say "These are not the droids you're looking for." This presentation goes through some tips and tricks on how to get your message across to non-UX people by using UX methods.
Similar to Content marketing 2014 - From The Digital Marketing Show (20)
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
Welcome To The Future Of Work - Hybrid Work Danny Denhard
2021 is going to reshape business more than any other year in history, here are predictions of what the future of work will look like, why work from anywhere is going to the major trend for years to come and why brands need to connect physical and mental health. Be inspired by the future work co and their approach to work & find out the software of the future
The Focus 2021 Predictions - The company culture and business performance pre...Danny Denhard
Here are the 2021 focus predictions, focusing in on company culture and business performance. Including Things to tackle: 1. Improving internal communication, 2. Reducing screen time, 3. Teaching where the line between home and work is, 4. Enabling physical and mental health support within your teams. 5. Ability to offer external support and advice when those are struggling with mental health, grief or anxiety from 2020. Look to remove: 1. Zoombie’s aka zoom fatigue, 2. Personal conflict, 3. Reliance on stealing each others time with meetings. 4. Uncertainty for the future.
And 5 questions answered:
Q1. What will be the new role/job created for 2021?
Q2. What will happen in company culture in 2021?
Q3. What hires will be most important for 2021?
Q4. How will the role of the manager change?
Q5. Will businesses return to normal (working in the office)?
Including 10 Quick Fire Tips for 2021
In my second isolated talks, I introduce the concept of the hidden leaders, the leaders hiding in plain sight, the leaders who push and pull your company towards the end goal without any fuss or demand for recognition. Find out if you are a hidden leader. Full video walk through available https://www.youtube.com/watch?v=MK4mPurpuNE
This is a talk for Isolated Talks supporting Samaritans, I am on a mission to fix the broken world of work, we are now too busy, we have too much noise, wearing busy as a badge of honour, too many meetings, too many tools and distractions. Here's how we can fight against these and bad leaders who cannot manage...
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
Content creation, curation, collaboration opportunities, tips and recommendat...Danny Denhard
It's 2020 and we have never had so many opportunities to create, curate and distribute our amazing rich media content. Here are just a handful of ways you can create and optimise your content and brand to gain traction for the next 12 to 18 months and win 2020 and 2021 by offering amazing content
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
Digital transformation - Social Media Strategy for 2017 Danny Denhard
Ever wanted how to establish a digital strategy around social media? This presentation will help you understand where JustGiving crowdfunding gets value from social networks and how we leverage storytelling, powerful stories and most importantly compassionate UGC.
This is a presentation I made at #DIGTRA16 a conference
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Content marketing 2014 - From The Digital Marketing Show
1. Photo by Lynn Kelley Author - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/75279243@N02
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2. Photo by Pilottage - Creative Commons Attribution License http://www.flickr.com/photos/37717290@N00
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4. Photo by Jinho.Jung - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/81559972@N00
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6. Photo by Will Montague - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/36607441@N05
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12. Photo by TAKA@P.P.R.S - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/26414679@N05
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15. Photo by linh.m.do - Creative Commons Attribution License http://www.flickr.com/photos/56414187@N04
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16. Photo by Twareg - Creative Commons Attribution License http://www.flickr.com/photos/21061049@N04
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17. Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/49968232@N00
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18. Photo by Number 34 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/24667252@N02
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19. Photo by ShironekoEuro - Creative Commons Attribution License http://www.flickr.com/photos/41893519@N07
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21. Photo by Aspex Design: Photos by Dean Thorpe - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/60812857@N05 with Haiku Deck
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22. Photo by urban_data - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/67003323@N00
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23. Photo by nan palmero - Creative Commons Attribution License http://www.flickr.com/photos/97402086@N00
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24. Photo by brian hefele - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/21464569@N00
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26. Photo by ToddABishop - Creative Commons Attribution License http://www.flickr.com/photos/36182550@N08
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27. Photo by Joi - Creative Commons Attribution License http://www.flickr.com/photos/35034362831@N01
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28. Photo by efilpera - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/13457985@N05
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29. Photo by moonux - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/78885319@N00
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30. Photo by Nathan O'Nions - Creative Commons Attribution License http://www.flickr.com/photos/50523792@N03
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31. Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/49968232@N00
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32. Photo by Intersection Consulting - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/32119772@N03
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33. Photo by kevin dooley - Creative Commons Attribution License http://www.flickr.com/photos/12836528@N00
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34. Photo by AccaUnoEnneIno Photo Dept. - Marco P. - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/60763384@N03
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35. Photo by Curtis Gregory Perry - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/33124677@N00
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36. Photo by ecstaticist - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/41864721@N00
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37. Photo by Enthuan - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/50484557@N04
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38. Photo by Spitzgogo_CHEN (Nokia 6230i) - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/75607732@N00
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39. Photo by hankenstein - Creative Commons Attribution License http://www.flickr.com/photos/96445946@N00
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40. Photo by Robert S. Donovan - Creative Commons Attribution License http://www.flickr.com/photos/10687935@N04
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42. Photo by Thomas Leuthard - Creative Commons Attribution License http://www.flickr.com/photos/41346951@N05
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43. Photo by Pink Sherbet Photography - Creative Commons Attribution License http://www.flickr.com/photos/40645538@N00
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44. Photo by magerleagues - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/73981568@N00
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46. Photo by dolphinsdock - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/66568868@N00
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47. Photo by Jeff Hester - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/49503179907@N01
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48. Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/24614969@N04
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49. Photo by ryan.nagelmann - Creative Commons Attribution License http://www.flickr.com/photos/87186894@N07
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50. Photo by liewcf - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/34353636@N00
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54. Photo by armadillo444 - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/8062328@N02
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57. Photo by garryknight - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/8176740@N05
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58. Photo by kevin dooley - Creative Commons Attribution License http://www.flickr.com/photos/12836528@N00
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59. Photo by thisisbossi - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/25622716@N02
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60. Photo by Sklathill - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/70857039@N00
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61. Photo by Yoko ❥ (Paulina) - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/11549885@N03
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64. Photo by Amir Kuckovic - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/12389767@N04
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65. Photo by marfis75 - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/45409431@N00
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66. Photo by Issakainen - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/10893600@N02
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67. Photo by VTK Productions - Creative Commons Attribution License http://www.flickr.com/photos/49614499@N06
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70. Photo by ell brown - Creative Commons Attribution License http://www.flickr.com/photos/39415781@N06
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71. Photo by harry harris - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/38471170@N00
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72. Photo by Robert S. Donovan - Creative Commons Attribution License http://www.flickr.com/photos/10687935@N04
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73. Photo by digitalnoise - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8294958@N03
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74. Photo by avlxyz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/10559879@N00
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75. Photo by Tojosan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/28069288@N00
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Editor's Notes
Content marketing budget spend rose to $43.9 BILLION - CMO.com27 million pieces of content are shared socially per day - AOL & Nielson7 in 10 prefer to learn about a company through bespoke content not ads - CMI9 in 10 organisations market with content - CMI73% of digital marketers believe brands are becoming publishers - CMO.com
In house computer storeIn house financeAgency side - pharma Agency side - head of product In house - vouchercodes.co.uk
www.trafficoptimiser.com
Types of content It's not just the two we always think of infographics and landing pages ArticlesNewsletters Infographics Videos Apps- could be mobile web or Facebook apps
My theories on content Great content worksCreate content for peopleUnderstand local tv to understand contentPass the mum test?Can you explain your content in one tweet?
Kings of contentQueens of data Chiefs of engagement Leaders of common sense Presidents of user signals
Red Bull are now a content marketing company which happens to make energy drinks
Coca Cola "The challenge is to ensure that all this real time content is relevant, entertaining and shareable. The creative message will remain king."
Increase visibility and content by introducing today now named pulse content, brought pulse app and slideshareLinkedIn updates with content gets 6x more engagement - worth looking at your updates. LinkedIn shares are powerful
Compelling video content - think the impact of vine and Instagram Targeted social content Image first social think Oreo Super Bowl and xbox one releaseShort and to the point graphics - aka ainpleinfographicsInstant review and previews - the year of smart phones at concerts and uptake of micro blogging and video reviews. Blogger notes might be more powerful in 2014Personalised content - how advertisers can market to you in more smart ways not just visiting adidas and getting abused with adidas images and links
Think about how emails are now opened on mobile first Over 80% of twitter users are mobile first Over 25% of Facebook users are mobile only and don't use pcs
Googles recent SERPS changesSocial networks want you to stay on their sites and networks and this will be more true in 2014. Changes to Facebook algorithms saw a huge surge in traffic for Buzzfeeds networks and I've seen across 5 European and global sites I had access to.
Will it be go where the people are. Will it be target your demographics as aggressively as possible? Twitter ads open to All
Instagram - Facebooks darling and major purchase. Facebook will aggressively try to convince its 1.2 billion users to Instagram. Flickr - yahoos visual baby might have more impact and integration on twitter IMHO Imgur - bets traffic numbers for top online publications. It's become more than just the place geeks and Reddits users using the service ?
350 million pieces of content shared daily Buzzfeed mobile integration Did you know 90% + Spanish users have Whatsapp
The network being fought over Facebook wants shared content data so was it worth $3 billion plus. 400 million shares daily. 70% of users are female
Wechat - Chinese largest Im clientBbm - 21 million downloads in 3 days Facebook messenger - main conversation engine for many people
Zite - personalised content chosen by you fed by zite Flipboard - 300+ million users Pulse - linkedins content appMaterial - daily content push. Not real time enough
http://usvsth3m.com/
Pay for an influencer to share. Lucy towie power from a link shared on twitter Be careful. Can push huge traffic but uncoverting. Expensive and Oprah says no to Obama.
http://thephodiaries.com/ - Aka the holistic marketers. Partner and reward the right partners
Mobile optimisedViewableShareable Actionable Remember-able
You compete against your friends babies, news and food. Make your content stand out Whatever your content there's an audience Seeding budget - if no sharing budget is your content not good enough to pay for Attention spans are short - 3 seconds to grab attentionWrite for your audience not your boss
Ensure all teams and involved. And they can use and reuse info Data will help turn marketing into a revenue stream Think of content as stock - don't just invest in one If your content is not mobile friendly and available in one scroll probably won't work An influencer or celebrity might draw eyeballs but won't turn them into customers