The document discusses many of the challenges facing digital marketers today, including savvy customers with high expectations, lack of customer loyalty, rising customer retention costs, difficulties with attribution and data analysis, and being at the mercy of constantly changing algorithms. It also notes issues like too many content types and platforms to manage, saturated app markets, the rise of ad blockers, an inability to guarantee cross-device tracking, and a digital landscape that is always shifting.
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
SearchLeeds, Danny Denhard 'The content wars: The real power of UGC'Branded3
Danny is Head of Digital at JustGiving, leading online marketing and growth strategy. Danny has over 13 years’ experience driving business change, managing teams in multiple disciplines including SEO, Social Media, Content Marketing and app optimisation.
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
SearchLeeds, Danny Denhard 'The content wars: The real power of UGC'Branded3
Danny is Head of Digital at JustGiving, leading online marketing and growth strategy. Danny has over 13 years’ experience driving business change, managing teams in multiple disciplines including SEO, Social Media, Content Marketing and app optimisation.
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
Pinterest: il migliore social amico di tutte le aziendeCinzia Di Martino
Se pensi che Pinterest sia solo un contenitore fotografico di matrimoni e cibo, ripensaci! Pinterest è (e sarà ancora per molto) uno strumento di marketing come pochi. E ce l'ha fatta chi ha compreso bene l'approccio strategico che c'è dietro, un piano editoriale definito, pin e descrizioni ottimizzate, un sito strutturato e ricco e un'attività di analisi e misurazione costante. E proprio questi sono gli argomenti che vedremo insieme nel dettaglio.
People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand.
Key takeaways:
- Where to start with Snapchat and Instagram Stories if you are the new kid on the block
- How to tap into their marketing potential and measure success
- How to leverage social media influencers strategically
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author
in un mondo dove l'innovazione è costante e ha toccato tutti gli ambiti della nostra vita, dobbiamo essere pronti ad affrontare un cambiamento evolutivo anche in ambiti meno comuni come la medicina e la robotica.
se l'evoluzione è per sua natura positiva, non possiamo non tenere conto delle implicazioni di questa evoluzione.
da qui il titolo "pensieri piccanti", da una parte uno stimolo a guardare al futuro, dall'altra la "sana" preoccupazione delle tematiche che dovremo affrontare nel prossimo futuro.
My experiences with IPO's and and Lean Startups showed me how and why these companies need Business Application Strategy. Here you will see my reason your startup can and should have a Business Application Strategy.
This is a proposal Donald Lamonaca and I presented to the executives of Legends at One World Observatory regarding improving the operations of the company.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
Pinterest: il migliore social amico di tutte le aziendeCinzia Di Martino
Se pensi che Pinterest sia solo un contenitore fotografico di matrimoni e cibo, ripensaci! Pinterest è (e sarà ancora per molto) uno strumento di marketing come pochi. E ce l'ha fatta chi ha compreso bene l'approccio strategico che c'è dietro, un piano editoriale definito, pin e descrizioni ottimizzate, un sito strutturato e ricco e un'attività di analisi e misurazione costante. E proprio questi sono gli argomenti che vedremo insieme nel dettaglio.
People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand.
Key takeaways:
- Where to start with Snapchat and Instagram Stories if you are the new kid on the block
- How to tap into their marketing potential and measure success
- How to leverage social media influencers strategically
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author
in un mondo dove l'innovazione è costante e ha toccato tutti gli ambiti della nostra vita, dobbiamo essere pronti ad affrontare un cambiamento evolutivo anche in ambiti meno comuni come la medicina e la robotica.
se l'evoluzione è per sua natura positiva, non possiamo non tenere conto delle implicazioni di questa evoluzione.
da qui il titolo "pensieri piccanti", da una parte uno stimolo a guardare al futuro, dall'altra la "sana" preoccupazione delle tematiche che dovremo affrontare nel prossimo futuro.
My experiences with IPO's and and Lean Startups showed me how and why these companies need Business Application Strategy. Here you will see my reason your startup can and should have a Business Application Strategy.
This is a proposal Donald Lamonaca and I presented to the executives of Legends at One World Observatory regarding improving the operations of the company.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
From Recommendation to Implementation - How to GSD! White.net
In this presentation, we’ll show you how to GSD, from recommendation to implementation. It’s great to have a think tank – a team of bright minds coming up with ideas to improve a business. But sometimes blue sky thinking just isn’t enough for reaching business goals. So instead, let’s get practical. What’s the point of having ROIs if you are not implementing the actions researched to improve the business?
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
Watch my site migration talk here: https://goo.gl/jP1PIM
How to ensure a smooth website migration. Forget the old migration myth - you don't have to suffer any loss of visibility, traffic or revenue!
Intelligent Personal Assistants & New Types of SearchTom Anthony
A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
What's a trope? Technically it's a figure of speech but it's also the when a writer relies on a motif or a cliche in a film or TV show. There's tropes in online content as well, What can we learn from the successful ones and how to we avoid the negative tropes?
Dr. Lori Gore-Green names ten things a pregnant woman should do prior to motherhood, which will prepare her to have a happy and healthy life with her baby.
Lessons from the Trenches: Monitoring your OpenStack Cloud Platform9
One of the most important tasks that a cloud operator needs to focus on, after deployment, is effective monitoring. But what are the best tools to use and what metrics should be tracked to ensure a healthy OpenStack cloud? In this webinar, Platform9's engineering team talks about how Platform9 monitor our customers’ clouds and the lessons learned from being in the trenches of deploying OpenStack in production.
Focus areas covered during this webinar:
1. State of the union on OpenStack monitoring
2. Tools we use for monitoring: Server Density, Slack, VictorOps and PaperTrail
3. Lessons learned on how and what to monitor
Often teens overreact when things don’t go their way based on unrealistic academic, social and familial expectations that they are either putting on themselves or they are feeling from others. While most of these feelings are normal and subside over time, sometimes it can disrupt their daily lives, indicating a more serious emotional or mental disorder: adolescent depression. Teenage depression goes overseen and un heard, its time to pay more attention.
Surviving. That's the number one word students use to describe themselves in the middle of the semester. Time, Money, and Career are three areas of life that can combine to cause so much stress!
This workshop will give you quick, simple actions you can take RIGHT NOW to get back in control of your time, your money, and your career - so that you can stop trying to survive and start living your best life for the second half of this semester.
Let's finish Spring '22 with better grades, deeper learning, some time for fun, a little extra cash to enjoy, and real progress toward launching your post-graduation dreams!
This is a non-engineer's experience in making an automated cat feeder using an Arduino with Built-in Wifi called a WiDo. The point was to encourage participants to join a Internet of Things Maker Community called JumpSparc
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
Almost Everything I've Learned From 5 Years of Lean UXJeff Gothelf
Since first sharing our agile and ux learnings with the world and then moving the conversation forward into Lean UX, I've had the privilege of spending time with a lot of companies all over the world. This is what I've learned so far about building better digital products and businesses.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
Welcome To The Future Of Work - Hybrid Work Danny Denhard
2021 is going to reshape business more than any other year in history, here are predictions of what the future of work will look like, why work from anywhere is going to the major trend for years to come and why brands need to connect physical and mental health. Be inspired by the future work co and their approach to work & find out the software of the future
The Focus 2021 Predictions - The company culture and business performance pre...Danny Denhard
Here are the 2021 focus predictions, focusing in on company culture and business performance. Including Things to tackle: 1. Improving internal communication, 2. Reducing screen time, 3. Teaching where the line between home and work is, 4. Enabling physical and mental health support within your teams. 5. Ability to offer external support and advice when those are struggling with mental health, grief or anxiety from 2020. Look to remove: 1. Zoombie’s aka zoom fatigue, 2. Personal conflict, 3. Reliance on stealing each others time with meetings. 4. Uncertainty for the future.
And 5 questions answered:
Q1. What will be the new role/job created for 2021?
Q2. What will happen in company culture in 2021?
Q3. What hires will be most important for 2021?
Q4. How will the role of the manager change?
Q5. Will businesses return to normal (working in the office)?
Including 10 Quick Fire Tips for 2021
In my second isolated talks, I introduce the concept of the hidden leaders, the leaders hiding in plain sight, the leaders who push and pull your company towards the end goal without any fuss or demand for recognition. Find out if you are a hidden leader. Full video walk through available https://www.youtube.com/watch?v=MK4mPurpuNE
This is a talk for Isolated Talks supporting Samaritans, I am on a mission to fix the broken world of work, we are now too busy, we have too much noise, wearing busy as a badge of honour, too many meetings, too many tools and distractions. Here's how we can fight against these and bad leaders who cannot manage...
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
Content creation, curation, collaboration opportunities, tips and recommendat...Danny Denhard
It's 2020 and we have never had so many opportunities to create, curate and distribute our amazing rich media content. Here are just a handful of ways you can create and optimise your content and brand to gain traction for the next 12 to 18 months and win 2020 and 2021 by offering amazing content
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
10 questions you should ask yourself & your business before starting content ...Danny Denhard
Here are the 10 questions you should ask yourself and your business before starting a content marketing campaign, the questions are straight forward but many businesses do not ask the right questions internally. This deck will help you ask the right questions before you start planning your next content marketing campaign
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusDanny Denhard
This is my presentation from the content marketing event presented by Forwardww on July 9th 2014. The presentation had a focus on SEO and impact that SEO has on the sales funnel when creating content and creating a series of content marketing assets.
I categorise content marketing into 3 buckets,
1. brand led content marketing,
2. Content Marketing to help SEO,
3. Optimised Content Marketing (SEO content marketing).
I provide some great content marketing companies and examples including the likes of TED, LinkedIn, Netflix & even paddy power, Oreo, innocent & Cadburys and beverage giants, coca cola and red bull.
I question where you think your content should be placed in the sales funnel, which large marketing discipline sits where in the sales funnel: SEO, social media, email, direct and TV, radio and generic digital.
I also touch on looking at 4x "Behavioural Economics", including Anchoring Bias (SEO), Von Restorff Effect (Stand out Content Marketing), Goal Gradient Effect (Product led or optimised content marketing) and Bandwagon Effect (beats headphones, iPhones, holidays & cars).
Content marketing 2014 - From The Digital Marketing Show Danny Denhard
My thoughts and predictions for content marketing in 2014, including the new sites to look out for and how to get the most out of your content, especially if you are in boring niches or b2b marketing.
Predictions include:
- Image based social media - Imgur, Instagram & Flickr
- Second coming of Tumblr
- Paid niche models - Reddit and StumbleUpon
- The influence of instant messengers and marketing opportunties with whatsapp, Snapchat, Wechat, BBM & Facebook messenger
- Content news readers zite, flipboard, pulse, material, slideshare,
- Home entertainment systems PS4 and Xbox One
This deck includes top content marketing companies including (usual suspects) Red Bull, Coca Cola, TED & Google and the new breed including Nike, LinkedIn & John Lewis.
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Danny Denhard
How to get the most out of your integrated content marketing projects, including integrating PR, Social Media, SEO and Content together. Deck presented at Linkdex Think Tank Great Content Matters.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Digital transformation - Social Media Strategy for 2017
1. E S TA B L I S H I N G A S O L I D
D I G I TA L S T R AT E G Y:
C H A L L E N G E S & S U C C E S S E S
D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G .
@ D A N N Y D E N H A R D
#DIGTRA16
2. S L I D E 2 WA R N I N G 🔞
W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O
S W E A R 🤐
A N D B E WA R E T H E R E A R E A L O T O F G I F S
& E M O J I S ❤ ⚠ 😤
@dannydenhard#DIGTRA16
3. M E :
I L O O K A F T E R
D I G I TA L
M A R K E T I N G
& G R O W T H @
J U S T G I V I N G
C R O W D F U N D I N G
@dannydenhard#DIGTRA16
W E H E L P :
✅ P E O P L E I N
N E E D
✅ C O M M U N I T Y
P R O J E C T S
✅ A N D
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@ D A N N Y D E N H A R D
M E S S E N G E R . C O M /
D A N N Y D E N H A R D
@dannydenhard#DIGTRA16
5. W E A R E G O I N G T O TA L K A B O U T
" D I G I TA L "
A N D W H AT D I G I TA L I S T O D AY &
W H AT I T M I G H T B E T O M O R R O W
@dannydenhard#DIGTRA16
6. O U R C H A L L E N G E S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
7. W E H AV E T H E S AV V I E S T
C U S T O M E R S O F A L L T I M E
@dannydenhard#DIGTRA16
8. O U R C U S T O M E R S H AV E I N H E R I T E D
“ P R I M E E X P E C TAT I O N S ”
@dannydenhard#DIGTRA16
9. T H E R E I S N O C U S T O M E R L O YA LT Y
@dannydenhard#DIGTRA16
10. R E T E N T I O N I S C O S T I N G M O R E &
M O R E M O N E Y 💰
@dannydenhard#DIGTRA16
12. A N A LY S I S PA R A LY S I S 📊
@dannydenhard#DIGTRA16
13. D I S R U P T I O N & D I S R U P T O R S
@dannydenhard#DIGTRA16
14. W E A R E AT T H E C O N T I N U E D
M E R C Y O F A L G O R I T H M S
T H A N K S G O O G L E 🐼 🐧
@dannydenhard#DIGTRA16
15. S O M E T H I N G W E A L L N E E D T O R E M E M B E R
S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E
A L G O R I T H M I C A L LY D R I V E N
S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY
D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D U S E
S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E
D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R
A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R
E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C ,
G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E .
I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ”
M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R
E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N
@dannydenhard#DIGTRA16
16. S E A R C H I S F R A G M E N T I N G
S E A R C H F O R C O M M E R C E = A M A Z O N
S E A R C H F O R T H E R I G H T N O W = T W I T T E R
S E A R C H F O R F R I E N D S & E X E S =
FA C E B O O K
S E A R C H F O R J O B S = L I N K E D I N / I N D E E D
S E A R C H F O R P R O P E R T Y = R I G H T M O V E /
Z O O P L A
S E A R C H F O R L O L S = G I P H Y / Y O U T U B E
@dannydenhard#DIGTRA16
17. 📧
N O O N E I S O P E N I N G
L E T A L O N E R E A D I N G Y O U R
E M A I L S 😧
@dannydenhard#DIGTRA16
19. W E H AV E T O O M A N Y C O N T E N T
T Y P E S A N D T E C H P L AT F O R M S T O
W O R RY A B O U T
@dannydenhard#DIGTRA16
20. N O O N E I S U S I N G Y O U R A P P 📱
H O W E V E R 2 . 4 M I L L I O N L I K E S O N I N S TA G R A M W O U L D H AV E H A P P E N E D I N
T H E M A K I N G O F T H I S S L I D E
@dannydenhard#DIGTRA16
21. T H E A P P M A R K E T I S S AT U R AT E D
G O O G L E H AV E 2 6 4 D I F F E R E N T
A P P S I N T H E A P P S T O R E
FA C E B O O K H AV E 6 4 D I F F E R E N T
A P P S I N T H E A P P S T O R E
@dannydenhard#DIGTRA16 SOURCE: APPANNIE
23. T H E A P P L A N D S C A P E I S
C H A N G I N G V E RY Q U I C K LY.
A P P S C A N N O W R U N W I T H I N
O T H E R M O R E P O W E R F U L A P P S
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
W
E
C
H
A
T
SM
A
LL
PR
O
G
R
A
M
S
25. W E H AV E T O O
M A N Y
D I G I TA L
A D V E R T I S I N G
O P T I O N S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
26. W E S TA L K
P E O P L E
A R O U N D
T H E W E B
W I T H
R U B B I S H
A D V E R T S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
27. 👍 A D B L O C K E R S 👎
@dannydenhard#DIGTRA16
good for users
bad for businesses
28. W E C A N N O T G U A R A N T E E C R O S S
D E V I C E T R A C K I N G
@dannydenhard#DIGTRA16
29. O U R L A N D S C A P E N E V E R S TAY S
T H E S A M E F O R M O R E T H A N A
W E E K 🗓
@dannydenhard#DIGTRA16
30. @dannydenhard#DIGTRA16
T H E C O N S U M E R D E V I C E D R I V E N E C O S Y S T E M
ASK
VIRTUAL
ASSISTANT
Search
SEARCH
ENGINE
SOCIAL
MEDIA
FEED
Discovery Push Pull
MOBILE PUSH
NOTIFICATION
G O O G L E FA C E B O O K
W E AT H E R
A L E RT
A S K
A L E X A /
S I R I
E V E RY 6 0 S E C O N D S S I R I " A N S W E R S " 9 9 2 0 6 R E Q U E S T S
31. @dannydenhard#DIGTRA16
T H E S TAT E O F T H E D I G I TA L E C O - S Y S T E M
Google
Bing /
Duckduckg
o
Baidu /
Yandex /
Naver
Snapchat Facebook
Twitter
YouTube
Pinterest
Nextdoor Instagram
Search
Engines
Social
Networks
Social
Search
Discovery
Engines
Siri /
Google
assistant /
Viv
Bots
& IM
Support
Bots
Chat Apps
&
Messenger
Disqus
Device /
iOS
Push
Notification
s
Mobile
In app
notification
s
Dating
apps
32. K E E P I N G U P W I T H A I I S A N I G H T M A R E
M A C H I N E L E A R N I N G
- D E E P L E A R N I N G
- U N S U P E R V I S E D L E A R N I N G
- S U P E R V I S E D L E A R N I N G
N AT U R A L L A N G U A G E P R O C E S S I N G
- Q U E S T I O N A N S W E R I N G
- C O N T E X T U A L E X T R A C T I O N
- C L A S S I F I C AT I O N
- M A C H I N E T R A N S L AT I O N
S P E E C H
- S P E E C H T O T E X T
- T E X T T O S P E E C H
V I S I O N / I M A G E
- I M A G E R E C O G N I T I O N
- M A C H I N E V I S I O N
@dannydenhard#DIGTRA16
😠
33. D A R E I S AY T H E W O R D
C O N T E N T ?
@dannydenhard#DIGTRA16 SOURCE: GIPHY
34. T H E R I G H T L E V E L O F C O N T E N T
“ Q U A N T I T Y V S Q U A L I T Y ”
I T S H A R D T O E N S U R E Y O U A R E
B E I N G A S S O C I AT E D W I T H T H E
R I G H T T Y P E O F C O N T E N T
@dannydenhard#DIGTRA16
35. C O N T E N T I S K I N G 👑
B U T D I S T R I B U T I O N I S Q U E E N 👸
L E T S FA C E I T S H E W E A R S T H E T R O U S E R S
@dannydenhard#DIGTRA16
36. D I G I TA L TA L E N T. . .
H A R D T O F I N D 🔍
H A R D E R T O K E E P 🔐
@dannydenhard#DIGTRA16
37. D O M A N Y O F Y O U R E M E M B E R T H I S G U Y ?
@dannydenhard#DIGTRA16
38. O R H O W A B O U T T H E S E ?
@dannydenhard#DIGTRA16
39. T H E P R O B L E M S W E A L L FA C E
W I T H S O C I A L
@dannydenhard#DIGTRA16
41. T R A C K I N G
T. C O / O K O 7 W Z 2 U 0 3
L . FA C E B O O K . C O M / L . P H P
L . I N S TA G R A M . C O M /
@dannydenhard#DIGTRA16
42. A L G O R I T H M S & I N F L U E N C I N G
N E W S F E E D S
@dannydenhard#DIGTRA16
43. T H E S O C I A L L A N D S C A P E I S
C O N S TA N T LY C H A N G I N G
@dannydenhard#DIGTRA16
44. F I N D I N G T H E R I G H T I N F L U E N C E R &
T R A C K I N G T H E I R A C T I V I T Y
A C C U R AT E LY
@dannydenhard#DIGTRA16 SOURCE: GIPHY
45. P E O P L E A R E S H A R I N G A L O T
L E S S 👎
@dannydenhard#DIGTRA16
46. P E O P L E H AV E T U R N E D T O
“ D A R K ” S O C I A L
@dannydenhard#DIGTRA16
47. S O C I A L I S O N LY A S G O O D A S
Y O U R C O N T E N T
& Y O U R A U D I E N C E 7
@dannydenhard#DIGTRA16
48. T H E R E I S N O B A L A N C E B E T W E E N
S E L L I N G & P R O M O T I N G
@dannydenhard#DIGTRA16
49. S O C I A L W E N T PAY T O P L AY
& T H AT ' S O U R FA U LT 💩
@dannydenhard#DIGTRA16
50. W E A R E G O I N G T O P L AY A
L I T T L E G A M E . . . . .
@dannydenhard#DIGTRA16
51. P L E A S E R A I S E Y O U R H A N D S
@dannydenhard#DIGTRA16
🙌
🙌
52. P L E A S E R A I S E Y O U R H A N D S
I F Y O U H AV E A L I N K E D I N
A C C O U N T
@dannydenhard#DIGTRA16
53. K E E P Y O U R H A N D S U P I F Y O U
H AV E A FA C E B O O K A C C O U N T
@dannydenhard#DIGTRA16
54. K E E P Y O U R H A N D S U P I F Y O U
A L S O H AV E A T W I T T E R A C C O U N T
@dannydenhard#DIGTRA16
55. K E E P T H E M U P I F Y O U A R E
A C T I V E O N I N S TA G R A M O R
P I N T E R E S T
@dannydenhard#DIGTRA16
56. L A S T LY,
K E E P T H E M U P I F H AV E PA I D
W I T H A P P L E O R A N D R O I D PAY I N
T H E L A S T M O N T H
@dannydenhard#DIGTRA16
57. W H Y I S T H I S I M P O RTA N T ?
@dannydenhard#DIGTRA16
58. W E A R E L I V I N G I N T H E H Y P E R
C O N N E C T E D W O R L D
@dannydenhard#DIGTRA16
🌎
T H E M O S T P O W E R F U L N E T W O R K S ,
A R E O U R N E T W O R K S
59. A N D W E ( M O S T LY ) O W N O U R
P E R S O N A L N E T W O R K S
@dannydenhard#DIGTRA16
60. J U S T G I V I N G I S A V I R A L L O O P
C O M PA N Y
O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E
• T U P P E R WA R E
• E B AY
• FA C E B O O K
• T W I T T E R
• U B E R
• M O N Z O
• AT O M B A N K
@dannydenhard#DIGTRA16
61. W E R E LY O N O U R U S E R S T O R I E S
A N D T H E I R N E T W O R K S
@dannydenhard#DIGTRA16
O U R C O M M U N I T Y H AV E R A I S E D
W E L L O V E R $ 4 B I L L I O N F O R
G O O D C A U S E S T H R O U G H W O M &
S O C I A L M E D I A
62. T H E M O S T I M P O R TA N T “ T H I N G ”
I N M O S T B U S I N E S S E S ,
A R E T H E P E O P L E …
@dannydenhard#DIGTRA16
63. A N D S O C I A L LY C O N N E C T E D
P E O P L E A R E O F T E N T H E M O S T
I M P O R TA N T T O B U S I N E S S E S ,
S O M E D O N O T R E A L I S E I T
I T I S E S P E C I A L LY T R U E F O R O U R
A U D I E N C E A N D B U S I N E S S
@dannydenhard#DIGTRA16
64. O U R C O N T E N T I S 9 9 . 5 % U S E R
G E N E R AT E D
@dannydenhard#DIGTRA16
O U R U S E R S S T O R I E S A R E T H E
M O S T I M P O R TA N T C O N T E N T
65. S U P E R P E R S O N A L S T O R I E S A R E
E S S E N T I A L
@dannydenhard#DIGTRA16
66. T H E M O R E E N G A G E D O U R PA G E
O W N E R S N E T W O R K ,
T Y P I C A L LY T H E B E T T E R PA G E S
P E R F O R M
@dannydenhard#DIGTRA16
67. @dannydenhard#DIGTRA16
F R O M T H I S PA G E :
1 0 0 + PA G E S C R E AT E D
£ 5 0 K O F D O N AT I O N S T O T H E S E PA G E S
1.
2.
68. T H E B E T T E R T H E S T O RY I S T O L D ,
T H E M O R E C O M P E L L I N G
O R H U M O R O U S T Y P I C A L LY T H E
B E T T E R T H E P E R F O R M A N C E
@dannydenhard#DIGTRA16
69. U N L I K E A L O T O F B U S I N E S S E S W E A R E N O T
D E P E N D A N T O N S E A R C H A L G O R I T H M S …
W I T H O V E R 6 0 % O F A L L T R A F F I C C O M I N G
F R O M S O C I A L M E D I A
& O V E R 4 0 % O F D O N AT I O N S C O M E D I R E C T LY
F R O M FA C E B O O K A L O N E .
W E A R E R E L I A N T O N : -
• P E O P L E T E L L I N G & S E E D I N G T H E I R S T O R I E S
• S O C I A L M E D I A N E W S F E E D S & A L G O R I T H M S
@dannydenhard#DIGTRA16
70. L A R G E S I T E S R E LY I N G O N
S O C I A L M E D I A :
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
SIM
ILA
R
W
E
B
FO
R
C
O
M
PE
TITO
R
S
71. F O R A L O T O F P E O P L E
S O C I A L M E D I A = T R U S T
@dannydenhard#DIGTRA16
72. W H Y ?
• W E P I C K :
• O U R F R I E N D S
• T H E B U S I N E S S E S W E “ L I K E ”
• W H O W E E N G A G E W I T H
• O R S P Y O N … .
• A N D W H AT N E W S ( O R A D S ) I S
I M P O R TA N T T O U S
@dannydenhard#DIGTRA16
73. ⚠ W E L I V E I N T H E AT T E N T I O N
E R A ⚠
@dannydenhard#DIGTRA16
74. W E A R E N O W E X P O S E D T O T H E
E Q U I VA L E N T O F O V E R 1 7 0
N E W S PA P E R S W O R T H O F
C O N T E N T P E R D AY
@dannydenhard#DIGTRA16 SOURCE: BEN PARR CAPTIVOLGY
75. O N FA C E B O O K A L O N E
1 5 0 0 S T O R I E S C O U L D A P P E A R I N A
P E R S O N S N E W S F E E D E A C H T I M E T H E Y L O G
I N D I D Y O U K N O W ?
O N LY 3 % O F Y O U R FA C E B O O K N E W S F E E D
I S P R O M O T E D C O N T E N T
A N D O F T H E 3 % O N LY 1 0 % O F PA G E P O S T S
A R E P R O M O T E D P O S T S
@dannydenhard#DIGTRA16 SOURCE: FACEBOOK
76. T H E Q U E S T I O N F O R A N Y
B U S I N E S S O R P E R S O N R A I S I N G
M O N E Y I S :
H O W D O Y O U G R A B A N Y O N E S
F R I E N D S AT T E N T I O N
@dannydenhard#DIGTRA16
77. S O C I A L M E D I A C H A N G E S
C O N S TA N T LY
@dannydenhard#DIGTRA16
78. T H E E V O L U T I O N O F S O C I A L M E D I A
• F I N D I N G P E O P L E ;
• C O N N E C T I N G W I T H P E O P L E 👫
• S TAT U S U P D AT E S W I T H T E X T 📝
• P U B L I C C O M M U N I C AT I O N S 🗣
• P O S T I N G & E N G A G I N G O N L I N K S A N D S T O R I E S 🔗
• I M A G E S & E N G A G E M E N T O N Y O U R O W N I M A G E S
( F O R F R E E ) 🗽
• P R I VAT E C H AT 💬
• H O S T I N G V I D E O S 📼
• B U S I N E S S E N T E R I N G S O C I A L M E D I A 📈
• U P L O A D I N G V I D E O S W I T H E N G A G E M E N T 📹
• L I V E S T R E A M I N G V I D E O / E V E RY O N E ' S O W N T V
C H A N N E L S 📺
• 3 6 0 V I D E O F G H
@dannydenhard#DIGTRA16
79. I S T H E S O C I A L M E D I A
E V O L U T I O N O R R E V O L U T I O N
C O M I N G ?
• L I V E S T R E A M I N G V I D E O
• S O C I A L M E D I A T V
• V R
• A R
@dannydenhard#DIGTRA16
80. T O D AY ' S L A N D S C A P E
@dannydenhard#DIGTRA16
81. O U R T O P 5 S O C I A L N E T W O R K S I N
2 0 1 6
1 . FA C E B O O K
2 . T W I T T E R
3 . I N S TA G R A M
4 . L I N K E D I N
5 . Y O U T U B E
@dannydenhard#DIGTRA16
T R E N D I N G D O W N
T R E N D I N G U P
S TAT I C
82. M O S T A C T I V E " S O C I A L N E T W O R K S "
FA C E B O O K - 1 . 7 9 B I L L I O N
Y O U T U B E - 1 . 3 B I L L I O N
G M A I L - 1 B I L L I O N
W H AT S A P P - 1 B I L L I O N
M E S S E N G E R - 1 B I L L I O N
Q O - 8 9 9 M I L L I O N
W E C H AT - 8 0 6 M I L L I O N
Q Z O N E - 6 5 2 M I L L I O N
T U M B L R - 5 5 5 M I L L I O N
I N S TA G R A M - 5 0 0 M I L L I O N
T W I T T E R - 3 1 7 M I L L I O N
S K Y P E - 3 0 0 M I L L I O N
B A I D U T I E R A - 3 0 0 M I L L I O N
S N A P C H AT - 1 5 0 M I L L I O N
@dannydenhard#DIGTRA16
KEY:
SOCIAL / COMMUNITY
INSTANT MESSENGER
FA C E B O O K O W N E D
FA C E B O O K O W N E D
FA C E B O O K O W N E D
83. @dannydenhard#DIGTRA16
I F FA C E B O O K WA S A C O U N T RY I T W O U L D
B E T H E L A R G E S T C O U N T RY I N T H E W O R L D
S O U R C E : H T T P : / / B I T. LY / T O P 2 0 W O R L D
Y O U T U B E G M A I L M E S S E N G E R T U M B L R
T W I T T E R
S N A P C H AT 👻
85. A L L S O C I A L M E D I A S I T E S A R E
M O B I L E F I R S T W I T H AT L E A S T
O N E A P P.
O W N I N G Y O U R AT T E N T I O N &
M I N U T E S = 💰 💰 💰
@dannydenhard#DIGTRA16
86. A P P S C A N B E
L I K E N E E D Y K I D S
• P U S H
N O T I F I C AT I O N S
• I N A P P
N O T I F I C AT I O N S
• E M A I L S
@dannydenhard#DIGTRA16
91. S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B M L 8 U Y E J 7 2 V / @dannydenhard#DIGTRA16
P E O P L E W I L L
G O T O
E X T R E M E
L E N G T H S F O R
L I K E S ❤
92. W E N O W TA K E M O R E P I C T U R E S
P E R D AY T H A N W E E V E R D I D
A N N U A L LY
O N S M A R T P H O N E S ; T H E D E FA U LT
C A M E R A ( F O R M A N Y ) I S T H E
F R O N T C A M E R A
@dannydenhard#DIGTRA16
93. I T ' S A N AT U R A L S T E P T O G O
F R O M T H E S E L F I E C U LT U R E 💁
T O L I V E S T R E A M I N G C U LT U R E 📹
@dannydenhard#DIGTRA16
95. @dannydenhard#DIGTRA16
T H I S G AV E U S A F R E E B R O A D C A S T T O
T E L L , C O M M U N I C AT E A N D A S K
S O M E T H I N G F R O M O U R F R I E N D S
96. T H E S TAT U S / S H A R E I S S O
I M P O R TA N T I T H A S T R A N S F O R M E D
T H E WAY W E O P E R AT E
@dannydenhard#DIGTRA16
97. S O M U C H S O ,
W E A R E
C O N S TA N T LY
T E S T I N G A N D
L E T T I N G O U R
U S E R S K N O W
VA L U E S O F
T H E I R N E X T
A C T I O N S
@dannydenhard#DIGTRA16
98. W E D O N O T A N D
C A N N O T E X P E C T
P E O P L E C A N
A LWAY S D O N AT E
A F T E R A F R I E N D
A S K S
H O W E V E R W E C A N
S U G G E S T F O R
T H E M T O S H A R E /
T O H E L P T H E
S T O RY S U C C E E D
@dannydenhard#DIGTRA16
99. D ATA I S A W O N D E R F U L T H I N G
@dannydenhard#DIGTRA16
AT I T ’ S P E A K W H AT S A P P WA S A T O P 5
R E F E R R E R & D R O V E 7 % O F D O N AT I O N S
S O U R C E : W H AT S A P P
100. W E T O O K T H I S S E R I O U S LY &
T E S T E D S U P P O R T & T I P S A C R O S S
W H AT S A P P
@dannydenhard#DIGTRA16
101. E V E RY S O C I A L N E T W O R K H A S I T S
O W N VA L U E O N Y O U … .
A L M O S T A L L S O C I A L N E T W O R K S
N E E D T O R E P O R T O N T H E VA L U E
O F Y O U
@dannydenhard#DIGTRA16
103. O N PA G E S T H AT H I T T H E P R E S S
& H I T T H E M A I N S T R E A M ,
FA C E B O O K C O M M E N T S I S
I N VA L U A B L E & D R I V E S G R E AT
VA L U E F O R T H E PA G E O W N E R
@dannydenhard#DIGTRA16
104. W H E R E Y O U C A N A C T U A L LY G E T
VA L U E F R O M S O C I A L
N E T W O R K S
@dannydenhard#DIGTRA16
105. FA C E B O O K
• C O M M E N T S
• L I K E S
• S H A R E S
• L I N K S H A R E
• P I C T U R E S H A R E
• L I V E V I D E O
• F R I E N D ( S ) S H A R E
• S T R A N G E R S H A R E
• P R E S S PA G E S H A R E
@dannydenhard#DIGTRA16
T W I T T E R
• U R L S H A R E S
• R T ’ S
• D I R E C T
M E S S A G E S
• C L I C K S F R O M
B I O
106. L I N K E D I N
• U R L S H A R E S
• G R O U P
D I S C U S S I O N S
• R E - S H A R E S
@dannydenhard#DIGTRA16
Y O U T U B E
• L I N K S I N B I O S
• V I D E O C A R D S
• C O M M E N T S
107. T W I T C H
• L I N K S I N B I O
• L I V E S T R E A M I N G P L AY
• C O M M E N T S
@dannydenhard#DIGTRA16
G
O
R
E
SE
A
R
C
H
TW
ITC
H
108. W E H AV E A N U M B E R O F VA L U E S
F R O M S O C I A L I N T E R A C T I O N S
@dannydenhard#DIGTRA16
109. W E K N O W A L I K E A L O N E I S
W O R T H £ 5
@dannydenhard#DIGTRA16 S O U R C E : FA C E B O O K
110. S O M E I N S I D E R I N F O R M AT I O N ⚠
@dannydenhard#DIGTRA16
111. I F PA G E S D O N O T R E C E I V E
D O N AT I O N S I N T H E F I R S T 4 8
H O U R S
T H E Y T E N D N O T T O H I T T H E I R
TA R G E T S
@dannydenhard#DIGTRA16
112. T H E T I M I N G O F T H E F I R S T S H A R E
A N D T Y P E O F S H A R E I S V I TA L I N
T H E PA G E S U C C E E D I N G
@dannydenhard#DIGTRA16
113. P E O P L E C R E AT E T H E I R PA G E S
A F T E R L U N C H 🌯 & S H A R E " I N
W O R K T I M E "
E N G A G I N G T H E I R N E T W O R K S AT
T H I S T I M E I S E S S E N T I A L
@dannydenhard#DIGTRA16
114. PA G E S C R E AT E D O N T U E S D AY ' S
H AV E T H E H A R D E S T T I M E
P E R F O R M I N G
¯ _ ( ツ ) _ / ¯
S AT U R D AY L U N C H T I M E I S T H E
P E A K T I M E F O R S H A R I N G
@dannydenhard#DIGTRA16
115. M Y D A I LY C H A L L E N G E :
H O W D O Y O U C R E AT E A
S T R AT E G Y A R O U N D P E O P L E
S H A R I N G ?
@dannydenhard#DIGTRA16
116. I A S K E D T H E W I D E R M A R K E T I N G T E A M AT
J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L :
• @ G E T I N T H E S E A
• O L I V I A B U R T O N WAT C H E S
• J A M E S C O R D E N
• A J +
• O F F I C I A L N F L 🏈
T H E O B V I O U S
• TA S T Y ( B U Z Z F E E D )
• PA D D Y P O W E R
• I N N O C E N T
@dannydenhard#DIGTRA16
LISTE
N
TO
H
TTP://B
IT.LY
/ZE
FR
A
N
K
PO
D
C
A
ST
117. I N S I G H T S , I N S I G H T S , I N S I G H T S
@dannydenhard#DIGTRA16
118. L E T T H E I N S I G H T S D O T H E
TA L K I N G ;
T H E W H O
T H E W H AT
T H E W H Y
T H E H O W
T H E W H E N
@dannydenhard#DIGTRA16
119. C U R R E N T FA C E B O O K A L G O R I T H M P R I O R I T I E S I N O R D E R
📹 L I V E V I D E O
📼 V I D E O
⏲ T I M E O F P O S T / U P D AT E
R P U B L I C S H A R E
S A F F I N I T Y
🖼 P I C T U R E
✅ U N I Q U E S H A R E
📝 N O T E
🔄 S H A R E
🗣 C O M M E N T
👍 L I K E
⛓ L I N K
⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K
N E W S F E E D )
✍ K E Y W O R D S / S E N T E N C E S O N S TAT U S
🌀 S H A R E P O P U L A R P O S T
🏷 S P E C I F I C F R I E N D S TA G G E D
🆕 🚤 S P E E D O F T H E S I T E Y O U P U S H P E R S O N T O
@dannydenhard#DIGTRA16
120. T E L L I N G Y O U R A U D I E N C E
T H E . . . .
@dannydenhard#DIGTRA16
121. R I G H T T Y P E O F S H A R E
@dannydenhard#DIGTRA16
122. T H E R I G H T T I M E T O S H A R E ⏱
@dannydenhard#DIGTRA16
123. T H E R I G H T T I M E T O S H A R E
A G A I N
@dannydenhard#DIGTRA16
124. S E L L Y O U R PA S S I O N AT E S T O RY
I N T O L O C A L P R E S S 📰
@dannydenhard#DIGTRA16
125. T O S H A R E A C R O S S E M A I L A N D
O T H E R S O C I A L N E T W O R K S 👻
@dannydenhard#DIGTRA16
126. M Y P R E D I C AT E D F U T U R E O F
S U C C E S S
@dannydenhard#DIGTRA16
127. C O N V I N C I N G U S E R S T O S TA R T
S H A R I N G AT T H E R I G H T T I M E
& P R O V I D I N G T H E M C O N F I D E N C E
T H E Y W I L L H I T T H E I R TA R G E T
A N D B Y J U S T S H A R I N G T O T H E I R
N E T W O R K T H E Y C A N H E L P A N Y O N E
I N N E E D
@dannydenhard#DIGTRA16
128. T O U S E T H E F O R M AT T H E Y
S H A R E M O S T O F T E N O N S O C I A L
@dannydenhard#DIGTRA16
129. C R E AT I N G , E N G A G I N G
A N D D R I V I N G T R A F F I C & S A L E S
T H R O U G H D A R K S O C I A L
P L AT F O R M S
@dannydenhard#DIGTRA16
130. W H Y ?
W E A R E A L R E A D Y S E E I N G O V E R
1 0 % T R A F F I C C O M I N G F R O M
D A R K S O C I A L P R O P E R T I E S
@dannydenhard#DIGTRA16
131. M E S S E N G E R , W H AT S A P P, S L A C K ,
S N A P C H AT, V I B E R E T C I S W H E R E
M A N Y P E O P L E H A N G O U T &
“ TA L K ”
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
A
D
ID
A
S
TA
N
G
O
SQ
U
A
D
S
132. M Y T O O L S F O R S U C C E S S A R E :
M E T R I C S
• G O O G L E A N A LY T I C S
• N E AT LY. I O
• K I S S M E T R I C S
C O M M S
• S L A C K
S E A R C H I N S I G H T S
• G O O G L E S E A R C H C O N S O L E
• S E M R U S H & S I S T R I X
S O C I A L T O O L S
• FA C E B O O K I N S I G H T S / P O W E R E D I T O R
• N E W S W H I P S P I K E
• B U Z Z S U M O ( C H R O M E )
• C O N T E N T H A R M O N Y
• N U Z Z E L
I N S I G H T H A C K I N G
• O N E P U L S E
• S I M I L A R W E B
A P P I N F O
• A P P A N N I E
• S E N S O R T O W E R
@dannydenhard#DIGTRA16
G
E
T
TH
E
SE
TO
O
LS
F R E E
F R E E
F R E E
F R E E
F R E E
F R E E
F R E E
133. T H E F U T U R E F O R U S
M A R K E T E R S
@dannydenhard#DIGTRA16
135. W H Y ?
M O S T V R A N D A R W I L L B E A P P S O R
S O F T WA R E B A S E D .
I T W I L L C O N N E C T P E O P L E S E A M L E S S LY
Y O U C A N S E E D A U ' S / M A U ' S &
C O N N E C T S O C I A L P R O F I L E S .
C O N N E C T I N G & S H A R I N G E X P E R I E N C E
I S E S S E N T I A L F O R S U C C E S S O F V R
@dannydenhard#DIGTRA16
LISTE
N
TO
A
SH
TO
N
K
U
TC
H
E
R
O
N
V
R
136. AT L E A S T
P O K E M O N G O
G O T K I D S
( A N D S O M E
PA R E N T S )
O U T O F T H E
H O U S E &
H U N T I N G
W H I L E B E I N G
A C T I V E
@dannydenhard#DIGTRA16 S O U R C E : T H E O AT M E A L
137. E X P E C T T H I S T O C O N T I N U E W I T H
G A M I F I C AT I O N & R E WA R D I N G
A C T I V E P E O P L E 🏃
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
Q
A
PITA
L.C
O
M
139. W H Y ?
B O T S W I L L B E T H E F U T U R E F O R
C O M PA N I E S W H O N E E D T O
R E D U C E C O S T S
& A U T O M AT E M A N Y H U M A N
I N T E R A C T I O N S
@dannydenhard#DIGTRA16
140. B O T S W O N ' T TA K E O V E R T H E
W O R L D . . . . . .
W E L L N O T I N 2 0 1 7
@dannydenhard#DIGTRA16
R
E
A
D
TH
E
M
A
STE
R
A
LG
O
R
ITH
M
141. I W I L L L E AV E Y O U W I T H . . . .
@dannydenhard#DIGTRA16
142. W H E N C R E AT I N G Y O U R N E X T
S T R AT E G Y,
C H A L L E N G E Y O U R S E L F I N
D I F F E R E N T WAY S
@dannydenhard#DIGTRA16
143. A S K Y O U R S E L F :
• W H E R E P E O P L E S P E N D T H E I R T I M E
• H O W D O W E I N S P I R E T H E M T H E R E
• W H AT A P P S A R E P E O P L E A C T U A L LY U S I N G
( H I N T: E M A I L , C A L E N D A R , S M S , M E S S E N G E R , S O C I A L , V I D E O ,
B R O W S E R S , E M O J I K E Y B O A R D )
• W H E R E A R E T H E Y E N G A G I N G W I T H B R A N D S
& W H Y
• H O W D O Y O U G O U P T H E S TA C K A N D W I N
T H E M F R O M O T H E R S
• W H AT C A N I D O T O I N F L U E N C E P E O P L E O N
T H E R I G H T D E V I C E & AT R I G H T T I M E
• A N D I F I W E R E A C O N S U M E R H O W W O U L D I
WA N T T H E M O S T R E L E VA N T C O N T E N T
D E L I V E R E D T O M E & W H E N
@dannydenhard#DIGTRA16
144. L A S T LY - T H A N K Y O U
👏👏 👏
#DIGTRA16
A S K M E A N Y T H I N G :
E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M
T: @ D A N N Y D E N H A R D
M : M . M E / D A N N Y D E N H A R D