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E S TA B L I S H I N G A S O L I D
D I G I TA L S T R AT E G Y:
C H A L L E N G E S & S U C C E S S E S
D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G . 

@ D A N N Y D E N H A R D
#DIGTRA16
S L I D E 2 WA R N I N G 🔞

W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O
S W E A R 🤐 

A N D B E WA R E T H E R E A R E A L O T O F G I F S
& E M O J I S ❤ ⚠ 😤
@dannydenhard#DIGTRA16
M E :
I L O O K A F T E R
D I G I TA L
M A R K E T I N G 

& G R O W T H @ 



J U S T G I V I N G
C R O W D F U N D I N G
@dannydenhard#DIGTRA16
W E H E L P :
✅ P E O P L E I N
N E E D
✅ C O M M U N I T Y
P R O J E C T S
✅ A N D
C H A R I T I E S
C
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A S K M E Q U E S T I O N S
@ D A N N Y D E N H A R D
M E S S E N G E R . C O M /
D A N N Y D E N H A R D
@dannydenhard#DIGTRA16
W E A R E G O I N G T O TA L K A B O U T
" D I G I TA L "
A N D W H AT D I G I TA L I S T O D AY &
W H AT I T M I G H T B E T O M O R R O W
@dannydenhard#DIGTRA16
O U R C H A L L E N G E S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
W E H AV E T H E S AV V I E S T
C U S T O M E R S O F A L L T I M E
@dannydenhard#DIGTRA16
O U R C U S T O M E R S H AV E I N H E R I T E D
“ P R I M E E X P E C TAT I O N S ”
@dannydenhard#DIGTRA16
T H E R E I S N O C U S T O M E R L O YA LT Y
@dannydenhard#DIGTRA16
R E T E N T I O N I S C O S T I N G M O R E &
M O R E M O N E Y 💰
@dannydenhard#DIGTRA16
AT T R I B U T I O N 😲
@dannydenhard#DIGTRA16
A N A LY S I S PA R A LY S I S 📊
@dannydenhard#DIGTRA16
D I S R U P T I O N & D I S R U P T O R S
@dannydenhard#DIGTRA16
W E A R E AT T H E C O N T I N U E D
M E R C Y O F A L G O R I T H M S
T H A N K S G O O G L E 🐼 🐧
@dannydenhard#DIGTRA16
S O M E T H I N G W E A L L N E E D T O R E M E M B E R
S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E
A L G O R I T H M I C A L LY D R I V E N
S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY
D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D U S E
S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E
D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R
A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R
E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 

G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 

I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ”
M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R
E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N
@dannydenhard#DIGTRA16
S E A R C H I S F R A G M E N T I N G
S E A R C H F O R C O M M E R C E = A M A Z O N
S E A R C H F O R T H E R I G H T N O W = T W I T T E R
S E A R C H F O R F R I E N D S & E X E S =
FA C E B O O K
S E A R C H F O R J O B S = L I N K E D I N / I N D E E D
S E A R C H F O R P R O P E R T Y = R I G H T M O V E /
Z O O P L A
S E A R C H F O R L O L S = G I P H Y / Y O U T U B E
@dannydenhard#DIGTRA16
📧
N O O N E I S O P E N I N G
L E T A L O N E R E A D I N G Y O U R
E M A I L S 😧
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
H
O
W
R
E
C
E
N
T
IO
S
C
H
A
N
G
E
H
A
S
IM
PA
C
TE
D
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O
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W E H AV E T O O M A N Y C O N T E N T
T Y P E S A N D T E C H P L AT F O R M S T O
W O R RY A B O U T
@dannydenhard#DIGTRA16
N O O N E I S U S I N G Y O U R A P P 📱
H O W E V E R 2 . 4 M I L L I O N L I K E S O N I N S TA G R A M W O U L D H AV E H A P P E N E D I N
T H E M A K I N G O F T H I S S L I D E
@dannydenhard#DIGTRA16
T H E A P P M A R K E T I S S AT U R AT E D
G O O G L E H AV E 2 6 4 D I F F E R E N T
A P P S I N T H E A P P S T O R E
FA C E B O O K H AV E 6 4 D I F F E R E N T
A P P S I N T H E A P P S T O R E
@dannydenhard#DIGTRA16 SOURCE: APPANNIE
@dannydenhard#DIGTRA16 SOURCE: APPANNIE
D
O
YO
U
SPO
T
TH
E
TH
EM
E?
T H E A P P L A N D S C A P E I S
C H A N G I N G V E RY Q U I C K LY.
A P P S C A N N O W R U N W I T H I N
O T H E R M O R E P O W E R F U L A P P S
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
W
E
C
H
A
T
SM
A
LL
PR
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@dannydenhard#DIGTRA16
T H E A P P P U R G E H A S S TA RT E D
C
H
E
C
K
O
U
T
PW
A
W E H AV E T O O
M A N Y
D I G I TA L
A D V E R T I S I N G
O P T I O N S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
W E S TA L K
P E O P L E
A R O U N D
T H E W E B
W I T H
R U B B I S H
A D V E R T S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
👍 A D B L O C K E R S 👎
@dannydenhard#DIGTRA16
good for users
bad for businesses
W E C A N N O T G U A R A N T E E C R O S S
D E V I C E T R A C K I N G
@dannydenhard#DIGTRA16
O U R L A N D S C A P E N E V E R S TAY S
T H E S A M E F O R M O R E T H A N A
W E E K 🗓
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
T H E C O N S U M E R D E V I C E D R I V E N E C O S Y S T E M
ASK
VIRTUAL
ASSISTANT
Search
SEARCH
ENGINE
SOCIAL
MEDIA
FEED
Discovery Push Pull
MOBILE PUSH
NOTIFICATION
G O O G L E FA C E B O O K
W E AT H E R
A L E RT
A S K
A L E X A /
S I R I
E V E RY 6 0 S E C O N D S S I R I " A N S W E R S " 9 9 2 0 6 R E Q U E S T S
@dannydenhard#DIGTRA16
T H E S TAT E O F T H E D I G I TA L E C O - S Y S T E M
Google
Bing /
Duckduckg
o
Baidu /
Yandex /
Naver
Snapchat Facebook
Twitter
YouTube
Pinterest
Nextdoor Instagram
Search 

Engines
Social

Networks
Social 

Search
Discovery 

Engines
Siri /
Google
assistant /
Viv
Bots 

& IM
Support
Bots
Chat Apps
&
Messenger
Disqus
Device /
iOS
Push
Notification
s
Mobile
In app
notification
s
Dating
apps
K E E P I N G U P W I T H A I I S A N I G H T M A R E
M A C H I N E L E A R N I N G
- D E E P L E A R N I N G
- U N S U P E R V I S E D L E A R N I N G
- S U P E R V I S E D L E A R N I N G
N AT U R A L L A N G U A G E P R O C E S S I N G
- Q U E S T I O N A N S W E R I N G
- C O N T E X T U A L E X T R A C T I O N
- C L A S S I F I C AT I O N
- M A C H I N E T R A N S L AT I O N
S P E E C H
- S P E E C H T O T E X T
- T E X T T O S P E E C H
V I S I O N / I M A G E
- I M A G E R E C O G N I T I O N
- M A C H I N E V I S I O N
@dannydenhard#DIGTRA16
😠
D A R E I S AY T H E W O R D
C O N T E N T ?
@dannydenhard#DIGTRA16 SOURCE: GIPHY
T H E R I G H T L E V E L O F C O N T E N T
“ Q U A N T I T Y V S Q U A L I T Y ”
I T S H A R D T O E N S U R E Y O U A R E
B E I N G A S S O C I AT E D W I T H T H E
R I G H T T Y P E O F C O N T E N T
@dannydenhard#DIGTRA16
C O N T E N T I S K I N G 👑
B U T D I S T R I B U T I O N I S Q U E E N 👸
L E T S FA C E I T S H E W E A R S T H E T R O U S E R S
@dannydenhard#DIGTRA16
D I G I TA L TA L E N T. . .
H A R D T O F I N D 🔍
H A R D E R T O K E E P 🔐
@dannydenhard#DIGTRA16
D O M A N Y O F Y O U R E M E M B E R T H I S G U Y ?
@dannydenhard#DIGTRA16
O R H O W A B O U T T H E S E ?
@dannydenhard#DIGTRA16
T H E P R O B L E M S W E A L L FA C E
W I T H S O C I A L
@dannydenhard#DIGTRA16
P R O V I N G R O I
@dannydenhard#DIGTRA16
T R A C K I N G
T. C O / O K O 7 W Z 2 U 0 3
L . FA C E B O O K . C O M / L . P H P
L . I N S TA G R A M . C O M /
@dannydenhard#DIGTRA16
A L G O R I T H M S & I N F L U E N C I N G
N E W S F E E D S
@dannydenhard#DIGTRA16
T H E S O C I A L L A N D S C A P E I S
C O N S TA N T LY C H A N G I N G
@dannydenhard#DIGTRA16
F I N D I N G T H E R I G H T I N F L U E N C E R &
T R A C K I N G T H E I R A C T I V I T Y
A C C U R AT E LY
@dannydenhard#DIGTRA16 SOURCE: GIPHY
P E O P L E A R E S H A R I N G A L O T
L E S S 👎
@dannydenhard#DIGTRA16
P E O P L E H AV E T U R N E D T O
“ D A R K ” S O C I A L
@dannydenhard#DIGTRA16
S O C I A L I S O N LY A S G O O D A S
Y O U R C O N T E N T 

& Y O U R A U D I E N C E 7
@dannydenhard#DIGTRA16
T H E R E I S N O B A L A N C E B E T W E E N
S E L L I N G & P R O M O T I N G
@dannydenhard#DIGTRA16
S O C I A L W E N T PAY T O P L AY
& T H AT ' S O U R FA U LT 💩
@dannydenhard#DIGTRA16
W E A R E G O I N G T O P L AY A
L I T T L E G A M E . . . . .
@dannydenhard#DIGTRA16
P L E A S E R A I S E Y O U R H A N D S
@dannydenhard#DIGTRA16
🙌
🙌
P L E A S E R A I S E Y O U R H A N D S
I F Y O U H AV E A L I N K E D I N
A C C O U N T
@dannydenhard#DIGTRA16
K E E P Y O U R H A N D S U P I F Y O U
H AV E A FA C E B O O K A C C O U N T
@dannydenhard#DIGTRA16
K E E P Y O U R H A N D S U P I F Y O U
A L S O H AV E A T W I T T E R A C C O U N T
@dannydenhard#DIGTRA16
K E E P T H E M U P I F Y O U A R E
A C T I V E O N I N S TA G R A M O R
P I N T E R E S T
@dannydenhard#DIGTRA16
L A S T LY,
K E E P T H E M U P I F H AV E PA I D
W I T H A P P L E O R A N D R O I D PAY I N
T H E L A S T M O N T H
@dannydenhard#DIGTRA16
W H Y I S T H I S I M P O RTA N T ?
@dannydenhard#DIGTRA16
W E A R E L I V I N G I N T H E H Y P E R
C O N N E C T E D W O R L D
@dannydenhard#DIGTRA16
🌎
T H E M O S T P O W E R F U L N E T W O R K S ,
A R E O U R N E T W O R K S
A N D W E ( M O S T LY ) O W N O U R
P E R S O N A L N E T W O R K S
@dannydenhard#DIGTRA16
J U S T G I V I N G I S A V I R A L L O O P
C O M PA N Y
O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E
• T U P P E R WA R E
• E B AY
• FA C E B O O K
• T W I T T E R
• U B E R
• M O N Z O
• AT O M B A N K
@dannydenhard#DIGTRA16
W E R E LY O N O U R U S E R S T O R I E S
A N D T H E I R N E T W O R K S
@dannydenhard#DIGTRA16
O U R C O M M U N I T Y H AV E R A I S E D
W E L L O V E R $ 4 B I L L I O N F O R
G O O D C A U S E S T H R O U G H W O M &
S O C I A L M E D I A
T H E M O S T I M P O R TA N T “ T H I N G ”
I N M O S T B U S I N E S S E S ,
A R E T H E P E O P L E …
@dannydenhard#DIGTRA16
A N D S O C I A L LY C O N N E C T E D
P E O P L E A R E O F T E N T H E M O S T
I M P O R TA N T T O B U S I N E S S E S ,
S O M E D O N O T R E A L I S E I T 

I T I S E S P E C I A L LY T R U E F O R O U R
A U D I E N C E A N D B U S I N E S S
@dannydenhard#DIGTRA16
O U R C O N T E N T I S 9 9 . 5 % U S E R
G E N E R AT E D
@dannydenhard#DIGTRA16
O U R U S E R S S T O R I E S A R E T H E
M O S T I M P O R TA N T C O N T E N T
S U P E R P E R S O N A L S T O R I E S A R E
E S S E N T I A L
@dannydenhard#DIGTRA16
T H E M O R E E N G A G E D O U R PA G E
O W N E R S N E T W O R K ,
T Y P I C A L LY T H E B E T T E R PA G E S
P E R F O R M
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
F R O M T H I S PA G E :
1 0 0 + PA G E S C R E AT E D 

£ 5 0 K O F D O N AT I O N S T O T H E S E PA G E S
1.
2.
T H E B E T T E R T H E S T O RY I S T O L D ,
T H E M O R E C O M P E L L I N G
O R H U M O R O U S T Y P I C A L LY T H E
B E T T E R T H E P E R F O R M A N C E
@dannydenhard#DIGTRA16
U N L I K E A L O T O F B U S I N E S S E S W E A R E N O T
D E P E N D A N T O N S E A R C H A L G O R I T H M S …
W I T H O V E R 6 0 % O F A L L T R A F F I C C O M I N G
F R O M S O C I A L M E D I A
& O V E R 4 0 % O F D O N AT I O N S C O M E D I R E C T LY
F R O M FA C E B O O K A L O N E .
W E A R E R E L I A N T O N : -
• P E O P L E T E L L I N G & S E E D I N G T H E I R S T O R I E S
• S O C I A L M E D I A N E W S F E E D S & A L G O R I T H M S
@dannydenhard#DIGTRA16
L A R G E S I T E S R E LY I N G O N
S O C I A L M E D I A :
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
SIM
ILA
R
W
E
B
FO
R
C
O
M
PE
TITO
R
S
F O R A L O T O F P E O P L E
S O C I A L M E D I A = T R U S T
@dannydenhard#DIGTRA16
W H Y ?
• W E P I C K :
• O U R F R I E N D S
• T H E B U S I N E S S E S W E “ L I K E ”
• W H O W E E N G A G E W I T H
• O R S P Y O N … .
• A N D W H AT N E W S ( O R A D S ) I S
I M P O R TA N T T O U S
@dannydenhard#DIGTRA16
⚠ W E L I V E I N T H E AT T E N T I O N
E R A ⚠
@dannydenhard#DIGTRA16
W E A R E N O W E X P O S E D T O T H E
E Q U I VA L E N T O F O V E R 1 7 0
N E W S PA P E R S W O R T H O F
C O N T E N T P E R D AY
@dannydenhard#DIGTRA16 SOURCE: BEN PARR CAPTIVOLGY
O N FA C E B O O K A L O N E 

1 5 0 0 S T O R I E S C O U L D A P P E A R I N A
P E R S O N S N E W S F E E D E A C H T I M E T H E Y L O G
I N D I D Y O U K N O W ?
O N LY 3 % O F Y O U R FA C E B O O K N E W S F E E D
I S P R O M O T E D C O N T E N T
A N D O F T H E 3 % O N LY 1 0 % O F PA G E P O S T S
A R E P R O M O T E D P O S T S
@dannydenhard#DIGTRA16 SOURCE: FACEBOOK
T H E Q U E S T I O N F O R A N Y
B U S I N E S S O R P E R S O N R A I S I N G
M O N E Y I S :
H O W D O Y O U G R A B A N Y O N E S
F R I E N D S AT T E N T I O N
@dannydenhard#DIGTRA16
S O C I A L M E D I A C H A N G E S
C O N S TA N T LY
@dannydenhard#DIGTRA16
T H E E V O L U T I O N O F S O C I A L M E D I A
• F I N D I N G P E O P L E ;
• C O N N E C T I N G W I T H P E O P L E 👫
• S TAT U S U P D AT E S W I T H T E X T 📝
• P U B L I C C O M M U N I C AT I O N S 🗣
• P O S T I N G & E N G A G I N G O N L I N K S A N D S T O R I E S 🔗
• I M A G E S & E N G A G E M E N T O N Y O U R O W N I M A G E S
( F O R F R E E ) 🗽
• P R I VAT E C H AT 💬
• H O S T I N G V I D E O S 📼
• B U S I N E S S E N T E R I N G S O C I A L M E D I A 📈
• U P L O A D I N G V I D E O S W I T H E N G A G E M E N T 📹
• L I V E S T R E A M I N G V I D E O / E V E RY O N E ' S O W N T V
C H A N N E L S 📺
• 3 6 0 V I D E O F G H
@dannydenhard#DIGTRA16
I S T H E S O C I A L M E D I A
E V O L U T I O N O R R E V O L U T I O N
C O M I N G ?
• L I V E S T R E A M I N G V I D E O
• S O C I A L M E D I A T V
• V R
• A R
@dannydenhard#DIGTRA16
T O D AY ' S L A N D S C A P E
@dannydenhard#DIGTRA16
O U R T O P 5 S O C I A L N E T W O R K S I N
2 0 1 6
1 . FA C E B O O K
2 . T W I T T E R
3 . I N S TA G R A M
4 . L I N K E D I N
5 . Y O U T U B E
@dannydenhard#DIGTRA16
T R E N D I N G D O W N
T R E N D I N G U P
S TAT I C
M O S T A C T I V E " S O C I A L N E T W O R K S "
FA C E B O O K - 1 . 7 9 B I L L I O N
Y O U T U B E - 1 . 3 B I L L I O N
G M A I L - 1 B I L L I O N
W H AT S A P P - 1 B I L L I O N
M E S S E N G E R - 1 B I L L I O N
Q O - 8 9 9 M I L L I O N
W E C H AT - 8 0 6 M I L L I O N
Q Z O N E - 6 5 2 M I L L I O N
T U M B L R - 5 5 5 M I L L I O N
I N S TA G R A M - 5 0 0 M I L L I O N
T W I T T E R - 3 1 7 M I L L I O N
S K Y P E - 3 0 0 M I L L I O N
B A I D U T I E R A - 3 0 0 M I L L I O N
S N A P C H AT - 1 5 0 M I L L I O N
@dannydenhard#DIGTRA16
KEY:
SOCIAL / COMMUNITY
INSTANT MESSENGER
FA C E B O O K O W N E D
FA C E B O O K O W N E D
FA C E B O O K O W N E D
@dannydenhard#DIGTRA16
I F FA C E B O O K WA S A C O U N T RY I T W O U L D
B E T H E L A R G E S T C O U N T RY I N T H E W O R L D
S O U R C E : H T T P : / / B I T. LY / T O P 2 0 W O R L D
Y O U T U B E G M A I L M E S S E N G E R T U M B L R
T W I T T E R
S N A P C H AT 👻
@dannydenhard#DIGTRA16
✅
T H I S I S N O W
👍
👍
👍
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O N E A P P.
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@dannydenhard#DIGTRA16
I T ' S A N AT U R A L S T E P T O G O
F R O M T H E S E L F I E C U LT U R E 💁


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R I P
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A F T E R L U N C H 🌯 & S H A R E " I N
W O R K T I M E "
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I A S K E D T H E W I D E R M A R K E T I N G T E A M AT
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• A J +
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📝 N O T E
🔄 S H A R E
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👍 L I K E
⛓ L I N K
⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K
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T H E . . . .
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A G A I N
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S E L L Y O U R PA S S I O N AT E S T O RY
I N T O L O C A L P R E S S 📰
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O T H E R S O C I A L N E T W O R K S 👻
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S U C C E S S
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S H A R I N G AT T H E R I G H T T I M E
& P R O V I D I N G T H E M C O N F I D E N C E
T H E Y W I L L H I T T H E I R TA R G E T
A N D B Y J U S T S H A R I N G T O T H E I R
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I N N E E D
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W E A R E A L R E A D Y S E E I N G O V E R
1 0 % T R A F F I C C O M I N G F R O M
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“ TA L K ”
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M Y T O O L S F O R S U C C E S S A R E :
M E T R I C S
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• A P P A N N I E
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F R E E
F R E E
F R E E
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F R E E
T H E F U T U R E F O R U S
M A R K E T E R S
@dannydenhard#DIGTRA16
V R & A R
@dannydenhard#DIGTRA16
W H Y ?
M O S T V R A N D A R W I L L B E A P P S O R
S O F T WA R E B A S E D .
I T W I L L C O N N E C T P E O P L E S E A M L E S S LY
Y O U C A N S E E D A U ' S / M A U ' S &
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I S E S S E N T I A L F O R S U C C E S S O F V R
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LISTE
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AT L E A S T
P O K E M O N G O
G O T K I D S
( A N D S O M E
PA R E N T S )
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@dannydenhard#DIGTRA16 S O U R C E : T H E O AT M E A L
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A C T I V E P E O P L E 🏃
@dannydenhard#DIGTRA16
C
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@dannydenhard#DIGTRA16
W H Y ?
B O T S W I L L B E T H E F U T U R E F O R
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& A U T O M AT E M A N Y H U M A N
I N T E R A C T I O N S
@dannydenhard#DIGTRA16
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W O R L D . . . . . .
W E L L N O T I N 2 0 1 7
@dannydenhard#DIGTRA16
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D
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M
A
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R
A
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I W I L L L E AV E Y O U W I T H . . . .
@dannydenhard#DIGTRA16
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• H O W D O W E I N S P I R E T H E M T H E R E
• W H AT A P P S A R E P E O P L E A C T U A L LY U S I N G
( H I N T: E M A I L , C A L E N D A R , S M S , M E S S E N G E R , S O C I A L , V I D E O ,
B R O W S E R S , E M O J I K E Y B O A R D )
• W H E R E A R E T H E Y E N G A G I N G W I T H B R A N D S
& W H Y
• H O W D O Y O U G O U P T H E S TA C K A N D W I N
T H E M F R O M O T H E R S
• W H AT C A N I D O T O I N F L U E N C E P E O P L E O N
T H E R I G H T D E V I C E & AT R I G H T T I M E
• A N D I F I W E R E A C O N S U M E R H O W W O U L D I
WA N T T H E M O S T R E L E VA N T C O N T E N T
D E L I V E R E D T O M E & W H E N
@dannydenhard#DIGTRA16
L A S T LY - T H A N K Y O U
👏👏 👏
#DIGTRA16
A S K M E A N Y T H I N G :
E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M
T: @ D A N N Y D E N H A R D
M : M . M E / D A N N Y D E N H A R D

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Digital transformation - Social Media Strategy for 2017

  • 1. E S TA B L I S H I N G A S O L I D D I G I TA L S T R AT E G Y: C H A L L E N G E S & S U C C E S S E S D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G . 
 @ D A N N Y D E N H A R D #DIGTRA16
  • 2. S L I D E 2 WA R N I N G 🔞
 W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O S W E A R 🤐 
 A N D B E WA R E T H E R E A R E A L O T O F G I F S & E M O J I S ❤ ⚠ 😤 @dannydenhard#DIGTRA16
  • 3. M E : I L O O K A F T E R D I G I TA L M A R K E T I N G 
 & G R O W T H @ 
 
 J U S T G I V I N G C R O W D F U N D I N G @dannydenhard#DIGTRA16 W E H E L P : ✅ P E O P L E I N N E E D ✅ C O M M U N I T Y P R O J E C T S ✅ A N D C H A R I T I E S C H E C K O U T: H TTPS://W W W .JU STG IV IN G .C O M /LIFE C H A N G E R S
  • 4. A S K M E Q U E S T I O N S @ D A N N Y D E N H A R D M E S S E N G E R . C O M / D A N N Y D E N H A R D @dannydenhard#DIGTRA16
  • 5. W E A R E G O I N G T O TA L K A B O U T " D I G I TA L " A N D W H AT D I G I TA L I S T O D AY & W H AT I T M I G H T B E T O M O R R O W @dannydenhard#DIGTRA16
  • 6. O U R C H A L L E N G E S @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 7. W E H AV E T H E S AV V I E S T C U S T O M E R S O F A L L T I M E @dannydenhard#DIGTRA16
  • 8. O U R C U S T O M E R S H AV E I N H E R I T E D “ P R I M E E X P E C TAT I O N S ” @dannydenhard#DIGTRA16
  • 9. T H E R E I S N O C U S T O M E R L O YA LT Y @dannydenhard#DIGTRA16
  • 10. R E T E N T I O N I S C O S T I N G M O R E & M O R E M O N E Y 💰 @dannydenhard#DIGTRA16
  • 11. AT T R I B U T I O N 😲 @dannydenhard#DIGTRA16
  • 12. A N A LY S I S PA R A LY S I S 📊 @dannydenhard#DIGTRA16
  • 13. D I S R U P T I O N & D I S R U P T O R S @dannydenhard#DIGTRA16
  • 14. W E A R E AT T H E C O N T I N U E D M E R C Y O F A L G O R I T H M S T H A N K S G O O G L E 🐼 🐧 @dannydenhard#DIGTRA16
  • 15. S O M E T H I N G W E A L L N E E D T O R E M E M B E R S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E A L G O R I T H M I C A L LY D R I V E N S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D U S E S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 
 G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 
 I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ” M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N @dannydenhard#DIGTRA16
  • 16. S E A R C H I S F R A G M E N T I N G S E A R C H F O R C O M M E R C E = A M A Z O N S E A R C H F O R T H E R I G H T N O W = T W I T T E R S E A R C H F O R F R I E N D S & E X E S = FA C E B O O K S E A R C H F O R J O B S = L I N K E D I N / I N D E E D S E A R C H F O R P R O P E R T Y = R I G H T M O V E / Z O O P L A S E A R C H F O R L O L S = G I P H Y / Y O U T U B E @dannydenhard#DIGTRA16
  • 17. 📧 N O O N E I S O P E N I N G L E T A L O N E R E A D I N G Y O U R E M A I L S 😧 @dannydenhard#DIGTRA16
  • 19. W E H AV E T O O M A N Y C O N T E N T T Y P E S A N D T E C H P L AT F O R M S T O W O R RY A B O U T @dannydenhard#DIGTRA16
  • 20. N O O N E I S U S I N G Y O U R A P P 📱 H O W E V E R 2 . 4 M I L L I O N L I K E S O N I N S TA G R A M W O U L D H AV E H A P P E N E D I N T H E M A K I N G O F T H I S S L I D E @dannydenhard#DIGTRA16
  • 21. T H E A P P M A R K E T I S S AT U R AT E D G O O G L E H AV E 2 6 4 D I F F E R E N T A P P S I N T H E A P P S T O R E FA C E B O O K H AV E 6 4 D I F F E R E N T A P P S I N T H E A P P S T O R E @dannydenhard#DIGTRA16 SOURCE: APPANNIE
  • 23. T H E A P P L A N D S C A P E I S C H A N G I N G V E RY Q U I C K LY. A P P S C A N N O W R U N W I T H I N O T H E R M O R E P O W E R F U L A P P S @dannydenhard#DIGTRA16 C H E C K O U T W E C H A T SM A LL PR O G R A M S
  • 24. @dannydenhard#DIGTRA16 T H E A P P P U R G E H A S S TA RT E D C H E C K O U T PW A
  • 25. W E H AV E T O O M A N Y D I G I TA L A D V E R T I S I N G O P T I O N S @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 26. W E S TA L K P E O P L E A R O U N D T H E W E B W I T H R U B B I S H A D V E R T S @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 27. 👍 A D B L O C K E R S 👎 @dannydenhard#DIGTRA16 good for users bad for businesses
  • 28. W E C A N N O T G U A R A N T E E C R O S S D E V I C E T R A C K I N G @dannydenhard#DIGTRA16
  • 29. O U R L A N D S C A P E N E V E R S TAY S T H E S A M E F O R M O R E T H A N A W E E K 🗓 @dannydenhard#DIGTRA16
  • 30. @dannydenhard#DIGTRA16 T H E C O N S U M E R D E V I C E D R I V E N E C O S Y S T E M ASK VIRTUAL ASSISTANT Search SEARCH ENGINE SOCIAL MEDIA FEED Discovery Push Pull MOBILE PUSH NOTIFICATION G O O G L E FA C E B O O K W E AT H E R A L E RT A S K A L E X A / S I R I E V E RY 6 0 S E C O N D S S I R I " A N S W E R S " 9 9 2 0 6 R E Q U E S T S
  • 31. @dannydenhard#DIGTRA16 T H E S TAT E O F T H E D I G I TA L E C O - S Y S T E M Google Bing / Duckduckg o Baidu / Yandex / Naver Snapchat Facebook Twitter YouTube Pinterest Nextdoor Instagram Search 
 Engines Social
 Networks Social 
 Search Discovery 
 Engines Siri / Google assistant / Viv Bots 
 & IM Support Bots Chat Apps & Messenger Disqus Device / iOS Push Notification s Mobile In app notification s Dating apps
  • 32. K E E P I N G U P W I T H A I I S A N I G H T M A R E M A C H I N E L E A R N I N G - D E E P L E A R N I N G - U N S U P E R V I S E D L E A R N I N G - S U P E R V I S E D L E A R N I N G N AT U R A L L A N G U A G E P R O C E S S I N G - Q U E S T I O N A N S W E R I N G - C O N T E X T U A L E X T R A C T I O N - C L A S S I F I C AT I O N - M A C H I N E T R A N S L AT I O N S P E E C H - S P E E C H T O T E X T - T E X T T O S P E E C H V I S I O N / I M A G E - I M A G E R E C O G N I T I O N - M A C H I N E V I S I O N @dannydenhard#DIGTRA16 😠
  • 33. D A R E I S AY T H E W O R D C O N T E N T ? @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 34. T H E R I G H T L E V E L O F C O N T E N T “ Q U A N T I T Y V S Q U A L I T Y ” I T S H A R D T O E N S U R E Y O U A R E B E I N G A S S O C I AT E D W I T H T H E R I G H T T Y P E O F C O N T E N T @dannydenhard#DIGTRA16
  • 35. C O N T E N T I S K I N G 👑 B U T D I S T R I B U T I O N I S Q U E E N 👸 L E T S FA C E I T S H E W E A R S T H E T R O U S E R S @dannydenhard#DIGTRA16
  • 36. D I G I TA L TA L E N T. . . H A R D T O F I N D 🔍 H A R D E R T O K E E P 🔐 @dannydenhard#DIGTRA16
  • 37. D O M A N Y O F Y O U R E M E M B E R T H I S G U Y ? @dannydenhard#DIGTRA16
  • 38. O R H O W A B O U T T H E S E ? @dannydenhard#DIGTRA16
  • 39. T H E P R O B L E M S W E A L L FA C E W I T H S O C I A L @dannydenhard#DIGTRA16
  • 40. P R O V I N G R O I @dannydenhard#DIGTRA16
  • 41. T R A C K I N G T. C O / O K O 7 W Z 2 U 0 3 L . FA C E B O O K . C O M / L . P H P L . I N S TA G R A M . C O M / @dannydenhard#DIGTRA16
  • 42. A L G O R I T H M S & I N F L U E N C I N G N E W S F E E D S @dannydenhard#DIGTRA16
  • 43. T H E S O C I A L L A N D S C A P E I S C O N S TA N T LY C H A N G I N G @dannydenhard#DIGTRA16
  • 44. F I N D I N G T H E R I G H T I N F L U E N C E R & T R A C K I N G T H E I R A C T I V I T Y A C C U R AT E LY @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 45. P E O P L E A R E S H A R I N G A L O T L E S S 👎 @dannydenhard#DIGTRA16
  • 46. P E O P L E H AV E T U R N E D T O “ D A R K ” S O C I A L @dannydenhard#DIGTRA16
  • 47. S O C I A L I S O N LY A S G O O D A S Y O U R C O N T E N T 
 & Y O U R A U D I E N C E 7 @dannydenhard#DIGTRA16
  • 48. T H E R E I S N O B A L A N C E B E T W E E N S E L L I N G & P R O M O T I N G @dannydenhard#DIGTRA16
  • 49. S O C I A L W E N T PAY T O P L AY & T H AT ' S O U R FA U LT 💩 @dannydenhard#DIGTRA16
  • 50. W E A R E G O I N G T O P L AY A L I T T L E G A M E . . . . . @dannydenhard#DIGTRA16
  • 51. P L E A S E R A I S E Y O U R H A N D S @dannydenhard#DIGTRA16 🙌 🙌
  • 52. P L E A S E R A I S E Y O U R H A N D S I F Y O U H AV E A L I N K E D I N A C C O U N T @dannydenhard#DIGTRA16
  • 53. K E E P Y O U R H A N D S U P I F Y O U H AV E A FA C E B O O K A C C O U N T @dannydenhard#DIGTRA16
  • 54. K E E P Y O U R H A N D S U P I F Y O U A L S O H AV E A T W I T T E R A C C O U N T @dannydenhard#DIGTRA16
  • 55. K E E P T H E M U P I F Y O U A R E A C T I V E O N I N S TA G R A M O R P I N T E R E S T @dannydenhard#DIGTRA16
  • 56. L A S T LY, K E E P T H E M U P I F H AV E PA I D W I T H A P P L E O R A N D R O I D PAY I N T H E L A S T M O N T H @dannydenhard#DIGTRA16
  • 57. W H Y I S T H I S I M P O RTA N T ? @dannydenhard#DIGTRA16
  • 58. W E A R E L I V I N G I N T H E H Y P E R C O N N E C T E D W O R L D @dannydenhard#DIGTRA16 🌎 T H E M O S T P O W E R F U L N E T W O R K S , A R E O U R N E T W O R K S
  • 59. A N D W E ( M O S T LY ) O W N O U R P E R S O N A L N E T W O R K S @dannydenhard#DIGTRA16
  • 60. J U S T G I V I N G I S A V I R A L L O O P C O M PA N Y O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E • T U P P E R WA R E • E B AY • FA C E B O O K • T W I T T E R • U B E R • M O N Z O • AT O M B A N K @dannydenhard#DIGTRA16
  • 61. W E R E LY O N O U R U S E R S T O R I E S A N D T H E I R N E T W O R K S @dannydenhard#DIGTRA16 O U R C O M M U N I T Y H AV E R A I S E D W E L L O V E R $ 4 B I L L I O N F O R G O O D C A U S E S T H R O U G H W O M & S O C I A L M E D I A
  • 62. T H E M O S T I M P O R TA N T “ T H I N G ” I N M O S T B U S I N E S S E S , A R E T H E P E O P L E … @dannydenhard#DIGTRA16
  • 63. A N D S O C I A L LY C O N N E C T E D P E O P L E A R E O F T E N T H E M O S T I M P O R TA N T T O B U S I N E S S E S , S O M E D O N O T R E A L I S E I T 
 I T I S E S P E C I A L LY T R U E F O R O U R A U D I E N C E A N D B U S I N E S S @dannydenhard#DIGTRA16
  • 64. O U R C O N T E N T I S 9 9 . 5 % U S E R G E N E R AT E D @dannydenhard#DIGTRA16 O U R U S E R S S T O R I E S A R E T H E M O S T I M P O R TA N T C O N T E N T
  • 65. S U P E R P E R S O N A L S T O R I E S A R E E S S E N T I A L @dannydenhard#DIGTRA16
  • 66. T H E M O R E E N G A G E D O U R PA G E O W N E R S N E T W O R K , T Y P I C A L LY T H E B E T T E R PA G E S P E R F O R M @dannydenhard#DIGTRA16
  • 67. @dannydenhard#DIGTRA16 F R O M T H I S PA G E : 1 0 0 + PA G E S C R E AT E D 
 £ 5 0 K O F D O N AT I O N S T O T H E S E PA G E S 1. 2.
  • 68. T H E B E T T E R T H E S T O RY I S T O L D , T H E M O R E C O M P E L L I N G O R H U M O R O U S T Y P I C A L LY T H E B E T T E R T H E P E R F O R M A N C E @dannydenhard#DIGTRA16
  • 69. U N L I K E A L O T O F B U S I N E S S E S W E A R E N O T D E P E N D A N T O N S E A R C H A L G O R I T H M S … W I T H O V E R 6 0 % O F A L L T R A F F I C C O M I N G F R O M S O C I A L M E D I A & O V E R 4 0 % O F D O N AT I O N S C O M E D I R E C T LY F R O M FA C E B O O K A L O N E . W E A R E R E L I A N T O N : - • P E O P L E T E L L I N G & S E E D I N G T H E I R S T O R I E S • S O C I A L M E D I A N E W S F E E D S & A L G O R I T H M S @dannydenhard#DIGTRA16
  • 70. L A R G E S I T E S R E LY I N G O N S O C I A L M E D I A : @dannydenhard#DIGTRA16 C H E C K O U T SIM ILA R W E B FO R C O M PE TITO R S
  • 71. F O R A L O T O F P E O P L E S O C I A L M E D I A = T R U S T @dannydenhard#DIGTRA16
  • 72. W H Y ? • W E P I C K : • O U R F R I E N D S • T H E B U S I N E S S E S W E “ L I K E ” • W H O W E E N G A G E W I T H • O R S P Y O N … . • A N D W H AT N E W S ( O R A D S ) I S I M P O R TA N T T O U S @dannydenhard#DIGTRA16
  • 73. ⚠ W E L I V E I N T H E AT T E N T I O N E R A ⚠ @dannydenhard#DIGTRA16
  • 74. W E A R E N O W E X P O S E D T O T H E E Q U I VA L E N T O F O V E R 1 7 0 N E W S PA P E R S W O R T H O F C O N T E N T P E R D AY @dannydenhard#DIGTRA16 SOURCE: BEN PARR CAPTIVOLGY
  • 75. O N FA C E B O O K A L O N E 
 1 5 0 0 S T O R I E S C O U L D A P P E A R I N A P E R S O N S N E W S F E E D E A C H T I M E T H E Y L O G I N D I D Y O U K N O W ? O N LY 3 % O F Y O U R FA C E B O O K N E W S F E E D I S P R O M O T E D C O N T E N T A N D O F T H E 3 % O N LY 1 0 % O F PA G E P O S T S A R E P R O M O T E D P O S T S @dannydenhard#DIGTRA16 SOURCE: FACEBOOK
  • 76. T H E Q U E S T I O N F O R A N Y B U S I N E S S O R P E R S O N R A I S I N G M O N E Y I S : H O W D O Y O U G R A B A N Y O N E S F R I E N D S AT T E N T I O N @dannydenhard#DIGTRA16
  • 77. S O C I A L M E D I A C H A N G E S C O N S TA N T LY @dannydenhard#DIGTRA16
  • 78. T H E E V O L U T I O N O F S O C I A L M E D I A • F I N D I N G P E O P L E ; • C O N N E C T I N G W I T H P E O P L E 👫 • S TAT U S U P D AT E S W I T H T E X T 📝 • P U B L I C C O M M U N I C AT I O N S 🗣 • P O S T I N G & E N G A G I N G O N L I N K S A N D S T O R I E S 🔗 • I M A G E S & E N G A G E M E N T O N Y O U R O W N I M A G E S ( F O R F R E E ) 🗽 • P R I VAT E C H AT 💬 • H O S T I N G V I D E O S 📼 • B U S I N E S S E N T E R I N G S O C I A L M E D I A 📈 • U P L O A D I N G V I D E O S W I T H E N G A G E M E N T 📹 • L I V E S T R E A M I N G V I D E O / E V E RY O N E ' S O W N T V C H A N N E L S 📺 • 3 6 0 V I D E O F G H @dannydenhard#DIGTRA16
  • 79. I S T H E S O C I A L M E D I A E V O L U T I O N O R R E V O L U T I O N C O M I N G ? • L I V E S T R E A M I N G V I D E O • S O C I A L M E D I A T V • V R • A R @dannydenhard#DIGTRA16
  • 80. T O D AY ' S L A N D S C A P E @dannydenhard#DIGTRA16
  • 81. O U R T O P 5 S O C I A L N E T W O R K S I N 2 0 1 6 1 . FA C E B O O K 2 . T W I T T E R 3 . I N S TA G R A M 4 . L I N K E D I N 5 . Y O U T U B E @dannydenhard#DIGTRA16 T R E N D I N G D O W N T R E N D I N G U P S TAT I C
  • 82. M O S T A C T I V E " S O C I A L N E T W O R K S " FA C E B O O K - 1 . 7 9 B I L L I O N Y O U T U B E - 1 . 3 B I L L I O N G M A I L - 1 B I L L I O N W H AT S A P P - 1 B I L L I O N M E S S E N G E R - 1 B I L L I O N Q O - 8 9 9 M I L L I O N W E C H AT - 8 0 6 M I L L I O N Q Z O N E - 6 5 2 M I L L I O N T U M B L R - 5 5 5 M I L L I O N I N S TA G R A M - 5 0 0 M I L L I O N T W I T T E R - 3 1 7 M I L L I O N S K Y P E - 3 0 0 M I L L I O N B A I D U T I E R A - 3 0 0 M I L L I O N S N A P C H AT - 1 5 0 M I L L I O N @dannydenhard#DIGTRA16 KEY: SOCIAL / COMMUNITY INSTANT MESSENGER FA C E B O O K O W N E D FA C E B O O K O W N E D FA C E B O O K O W N E D
  • 83. @dannydenhard#DIGTRA16 I F FA C E B O O K WA S A C O U N T RY I T W O U L D B E T H E L A R G E S T C O U N T RY I N T H E W O R L D S O U R C E : H T T P : / / B I T. LY / T O P 2 0 W O R L D Y O U T U B E G M A I L M E S S E N G E R T U M B L R T W I T T E R S N A P C H AT 👻
  • 84. @dannydenhard#DIGTRA16 ✅ T H I S I S N O W 👍 👍 👍
  • 85. A L L S O C I A L M E D I A S I T E S A R E M O B I L E F I R S T W I T H AT L E A S T O N E A P P. O W N I N G Y O U R AT T E N T I O N & M I N U T E S = 💰 💰 💰 @dannydenhard#DIGTRA16
  • 86. A P P S C A N B E L I K E N E E D Y K I D S • P U S H N O T I F I C AT I O N S • I N A P P N O T I F I C AT I O N S • E M A I L S @dannydenhard#DIGTRA16
  • 87. @dannydenhard#DIGTRA16 S O U R C E : C O M S C O R E
  • 88. T H E 📱 H A S A L M O S T R E P L A C E D E V E RY T H I N G @dannydenhard#DIGTRA16 📹📅 🗒 ⌚ B U T M O S T LY T H E 📸
  • 89. @dannydenhard#DIGTRA16 D I D Y O U K N O W T H I S WA S A S A M S U N G S T U N T ? S O U R C E : W S J
  • 90. @dannydenhard#DIGTRA16 B E S T S E L F I E E V E R ! S O U R C E : W I K I P E D I A
  • 91. S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B M L 8 U Y E J 7 2 V / @dannydenhard#DIGTRA16 P E O P L E W I L L G O T O E X T R E M E L E N G T H S F O R L I K E S ❤
  • 92. W E N O W TA K E M O R E P I C T U R E S P E R D AY T H A N W E E V E R D I D A N N U A L LY O N S M A R T P H O N E S ; T H E D E FA U LT C A M E R A ( F O R M A N Y ) I S T H E F R O N T C A M E R A @dannydenhard#DIGTRA16
  • 93. I T ' S A N AT U R A L S T E P T O G O F R O M T H E S E L F I E C U LT U R E 💁 
 T O L I V E S T R E A M I N G C U LT U R E 📹 @dannydenhard#DIGTRA16
  • 94. @dannydenhard#DIGTRA16 WAT E R L O O S TAT I O N TA K E O V E R
  • 95. @dannydenhard#DIGTRA16 T H I S G AV E U S A F R E E B R O A D C A S T T O T E L L , C O M M U N I C AT E A N D A S K S O M E T H I N G F R O M O U R F R I E N D S
  • 96. T H E S TAT U S / S H A R E I S S O I M P O R TA N T I T H A S T R A N S F O R M E D T H E WAY W E O P E R AT E @dannydenhard#DIGTRA16
  • 97. S O M U C H S O , W E A R E C O N S TA N T LY T E S T I N G A N D L E T T I N G O U R U S E R S K N O W VA L U E S O F T H E I R N E X T A C T I O N S @dannydenhard#DIGTRA16
  • 98. W E D O N O T A N D C A N N O T E X P E C T P E O P L E C A N A LWAY S D O N AT E A F T E R A F R I E N D A S K S H O W E V E R W E C A N S U G G E S T F O R T H E M T O S H A R E / T O H E L P T H E S T O RY S U C C E E D @dannydenhard#DIGTRA16
  • 99. D ATA I S A W O N D E R F U L T H I N G @dannydenhard#DIGTRA16 AT I T ’ S P E A K W H AT S A P P WA S A T O P 5 R E F E R R E R & D R O V E 7 % O F D O N AT I O N S S O U R C E : W H AT S A P P
  • 100. W E T O O K T H I S S E R I O U S LY & T E S T E D S U P P O R T & T I P S A C R O S S W H AT S A P P @dannydenhard#DIGTRA16
  • 101. E V E RY S O C I A L N E T W O R K H A S I T S O W N VA L U E O N Y O U … . A L M O S T A L L S O C I A L N E T W O R K S N E E D T O R E P O R T O N T H E VA L U E O F Y O U @dannydenhard#DIGTRA16
  • 102. @dannydenhard#DIGTRA16 T H I S WA S W O RT H £ 7 0 R I P
  • 103. O N PA G E S T H AT H I T T H E P R E S S & H I T T H E M A I N S T R E A M , FA C E B O O K C O M M E N T S I S I N VA L U A B L E & D R I V E S G R E AT VA L U E F O R T H E PA G E O W N E R @dannydenhard#DIGTRA16
  • 104. W H E R E Y O U C A N A C T U A L LY G E T VA L U E F R O M S O C I A L N E T W O R K S @dannydenhard#DIGTRA16
  • 105. FA C E B O O K • C O M M E N T S • L I K E S • S H A R E S • L I N K S H A R E • P I C T U R E S H A R E • L I V E V I D E O • F R I E N D ( S ) S H A R E • S T R A N G E R S H A R E • P R E S S PA G E S H A R E @dannydenhard#DIGTRA16 T W I T T E R • U R L S H A R E S • R T ’ S • D I R E C T M E S S A G E S • C L I C K S F R O M B I O
  • 106. L I N K E D I N • U R L S H A R E S • G R O U P D I S C U S S I O N S • R E - S H A R E S @dannydenhard#DIGTRA16 Y O U T U B E • L I N K S I N B I O S • V I D E O C A R D S • C O M M E N T S
  • 107. T W I T C H • L I N K S I N B I O • L I V E S T R E A M I N G P L AY • C O M M E N T S @dannydenhard#DIGTRA16 G O R E SE A R C H TW ITC H
  • 108. W E H AV E A N U M B E R O F VA L U E S F R O M S O C I A L I N T E R A C T I O N S @dannydenhard#DIGTRA16
  • 109. W E K N O W A L I K E A L O N E I S W O R T H £ 5 @dannydenhard#DIGTRA16 S O U R C E : FA C E B O O K
  • 110. S O M E I N S I D E R I N F O R M AT I O N ⚠ @dannydenhard#DIGTRA16
  • 111. I F PA G E S D O N O T R E C E I V E D O N AT I O N S I N T H E F I R S T 4 8 H O U R S T H E Y T E N D N O T T O H I T T H E I R TA R G E T S @dannydenhard#DIGTRA16
  • 112. T H E T I M I N G O F T H E F I R S T S H A R E A N D T Y P E O F S H A R E I S V I TA L I N T H E PA G E S U C C E E D I N G @dannydenhard#DIGTRA16
  • 113. P E O P L E C R E AT E T H E I R PA G E S A F T E R L U N C H 🌯 & S H A R E " I N W O R K T I M E " E N G A G I N G T H E I R N E T W O R K S AT T H I S T I M E I S E S S E N T I A L @dannydenhard#DIGTRA16
  • 114. PA G E S C R E AT E D O N T U E S D AY ' S H AV E T H E H A R D E S T T I M E P E R F O R M I N G ¯ _ ( ツ ) _ / ¯ S AT U R D AY L U N C H T I M E I S T H E P E A K T I M E F O R S H A R I N G @dannydenhard#DIGTRA16
  • 115. M Y D A I LY C H A L L E N G E : H O W D O Y O U C R E AT E A S T R AT E G Y A R O U N D P E O P L E S H A R I N G ? @dannydenhard#DIGTRA16
  • 116. I A S K E D T H E W I D E R M A R K E T I N G T E A M AT J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L : • @ G E T I N T H E S E A • O L I V I A B U R T O N WAT C H E S • J A M E S C O R D E N • A J + • O F F I C I A L N F L 🏈 T H E O B V I O U S • TA S T Y ( B U Z Z F E E D ) • PA D D Y P O W E R • I N N O C E N T @dannydenhard#DIGTRA16 LISTE N TO H TTP://B IT.LY /ZE FR A N K PO D C A ST
  • 117. I N S I G H T S , I N S I G H T S , I N S I G H T S @dannydenhard#DIGTRA16
  • 118. L E T T H E I N S I G H T S D O T H E TA L K I N G ; T H E W H O T H E W H AT T H E W H Y T H E H O W T H E W H E N @dannydenhard#DIGTRA16
  • 119. C U R R E N T FA C E B O O K A L G O R I T H M P R I O R I T I E S I N O R D E R 📹 L I V E V I D E O 📼 V I D E O ⏲ T I M E O F P O S T / U P D AT E R P U B L I C S H A R E S A F F I N I T Y 🖼 P I C T U R E ✅ U N I Q U E S H A R E 📝 N O T E 🔄 S H A R E 🗣 C O M M E N T 👍 L I K E ⛓ L I N K ⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K N E W S F E E D ) ✍ K E Y W O R D S / S E N T E N C E S O N S TAT U S 🌀 S H A R E P O P U L A R P O S T 🏷 S P E C I F I C F R I E N D S TA G G E D 🆕 🚤 S P E E D O F T H E S I T E Y O U P U S H P E R S O N T O @dannydenhard#DIGTRA16
  • 120. T E L L I N G Y O U R A U D I E N C E T H E . . . . @dannydenhard#DIGTRA16
  • 121. R I G H T T Y P E O F S H A R E @dannydenhard#DIGTRA16
  • 122. T H E R I G H T T I M E T O S H A R E ⏱ @dannydenhard#DIGTRA16
  • 123. T H E R I G H T T I M E T O S H A R E A G A I N @dannydenhard#DIGTRA16
  • 124. S E L L Y O U R PA S S I O N AT E S T O RY I N T O L O C A L P R E S S 📰 @dannydenhard#DIGTRA16
  • 125. T O S H A R E A C R O S S E M A I L A N D O T H E R S O C I A L N E T W O R K S 👻 @dannydenhard#DIGTRA16
  • 126. M Y P R E D I C AT E D F U T U R E O F S U C C E S S @dannydenhard#DIGTRA16
  • 127. C O N V I N C I N G U S E R S T O S TA R T S H A R I N G AT T H E R I G H T T I M E & P R O V I D I N G T H E M C O N F I D E N C E T H E Y W I L L H I T T H E I R TA R G E T A N D B Y J U S T S H A R I N G T O T H E I R N E T W O R K T H E Y C A N H E L P A N Y O N E I N N E E D @dannydenhard#DIGTRA16
  • 128. T O U S E T H E F O R M AT T H E Y S H A R E M O S T O F T E N O N S O C I A L @dannydenhard#DIGTRA16
  • 129. C R E AT I N G , E N G A G I N G A N D D R I V I N G T R A F F I C & S A L E S T H R O U G H D A R K S O C I A L P L AT F O R M S @dannydenhard#DIGTRA16
  • 130. W H Y ? W E A R E A L R E A D Y S E E I N G O V E R 1 0 % T R A F F I C C O M I N G F R O M D A R K S O C I A L P R O P E R T I E S @dannydenhard#DIGTRA16
  • 131. M E S S E N G E R , W H AT S A P P, S L A C K , S N A P C H AT, V I B E R E T C I S W H E R E M A N Y P E O P L E H A N G O U T & “ TA L K ” @dannydenhard#DIGTRA16 C H E C K O U T A D ID A S TA N G O SQ U A D S
  • 132. M Y T O O L S F O R S U C C E S S A R E : M E T R I C S • G O O G L E A N A LY T I C S • N E AT LY. I O • K I S S M E T R I C S C O M M S • S L A C K S E A R C H I N S I G H T S • G O O G L E S E A R C H C O N S O L E • S E M R U S H & S I S T R I X S O C I A L T O O L S • FA C E B O O K I N S I G H T S / P O W E R E D I T O R • N E W S W H I P S P I K E • B U Z Z S U M O ( C H R O M E ) • C O N T E N T H A R M O N Y • N U Z Z E L I N S I G H T H A C K I N G • O N E P U L S E • S I M I L A R W E B A P P I N F O • A P P A N N I E • S E N S O R T O W E R @dannydenhard#DIGTRA16 G E T TH E SE TO O LS F R E E F R E E F R E E F R E E F R E E F R E E F R E E
  • 133. T H E F U T U R E F O R U S M A R K E T E R S @dannydenhard#DIGTRA16
  • 134. V R & A R @dannydenhard#DIGTRA16
  • 135. W H Y ? M O S T V R A N D A R W I L L B E A P P S O R S O F T WA R E B A S E D . I T W I L L C O N N E C T P E O P L E S E A M L E S S LY Y O U C A N S E E D A U ' S / M A U ' S & C O N N E C T S O C I A L P R O F I L E S . C O N N E C T I N G & S H A R I N G E X P E R I E N C E I S E S S E N T I A L F O R S U C C E S S O F V R @dannydenhard#DIGTRA16 LISTE N TO A SH TO N K U TC H E R O N V R
  • 136. AT L E A S T P O K E M O N G O G O T K I D S ( A N D S O M E PA R E N T S ) O U T O F T H E H O U S E & H U N T I N G W H I L E B E I N G A C T I V E @dannydenhard#DIGTRA16 S O U R C E : T H E O AT M E A L
  • 137. E X P E C T T H I S T O C O N T I N U E W I T H G A M I F I C AT I O N & R E WA R D I N G A C T I V E P E O P L E 🏃 @dannydenhard#DIGTRA16 C H E C K O U T Q A PITA L.C O M
  • 138. B O T S & A I @dannydenhard#DIGTRA16
  • 139. W H Y ? B O T S W I L L B E T H E F U T U R E F O R C O M PA N I E S W H O N E E D T O R E D U C E C O S T S & A U T O M AT E M A N Y H U M A N I N T E R A C T I O N S @dannydenhard#DIGTRA16
  • 140. B O T S W O N ' T TA K E O V E R T H E W O R L D . . . . . . W E L L N O T I N 2 0 1 7 @dannydenhard#DIGTRA16 R E A D TH E M A STE R A LG O R ITH M
  • 141. I W I L L L E AV E Y O U W I T H . . . . @dannydenhard#DIGTRA16
  • 142. W H E N C R E AT I N G Y O U R N E X T S T R AT E G Y, C H A L L E N G E Y O U R S E L F I N D I F F E R E N T WAY S @dannydenhard#DIGTRA16
  • 143. A S K Y O U R S E L F : • W H E R E P E O P L E S P E N D T H E I R T I M E • H O W D O W E I N S P I R E T H E M T H E R E • W H AT A P P S A R E P E O P L E A C T U A L LY U S I N G ( H I N T: E M A I L , C A L E N D A R , S M S , M E S S E N G E R , S O C I A L , V I D E O , B R O W S E R S , E M O J I K E Y B O A R D ) • W H E R E A R E T H E Y E N G A G I N G W I T H B R A N D S & W H Y • H O W D O Y O U G O U P T H E S TA C K A N D W I N T H E M F R O M O T H E R S • W H AT C A N I D O T O I N F L U E N C E P E O P L E O N T H E R I G H T D E V I C E & AT R I G H T T I M E • A N D I F I W E R E A C O N S U M E R H O W W O U L D I WA N T T H E M O S T R E L E VA N T C O N T E N T D E L I V E R E D T O M E & W H E N @dannydenhard#DIGTRA16
  • 144. L A S T LY - T H A N K Y O U 👏👏 👏 #DIGTRA16 A S K M E A N Y T H I N G : E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M T: @ D A N N Y D E N H A R D M : M . M E / D A N N Y D E N H A R D