Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
Welcome To The Future Of Work - Hybrid Work Danny Denhard
2021 is going to reshape business more than any other year in history, here are predictions of what the future of work will look like, why work from anywhere is going to the major trend for years to come and why brands need to connect physical and mental health. Be inspired by the future work co and their approach to work & find out the software of the future
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
Welcome To The Future Of Work - Hybrid Work Danny Denhard
2021 is going to reshape business more than any other year in history, here are predictions of what the future of work will look like, why work from anywhere is going to the major trend for years to come and why brands need to connect physical and mental health. Be inspired by the future work co and their approach to work & find out the software of the future
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Sales and Marketing Summit (Tech Connect Live) - RDS Dublin 2016 - Mainstage Presentation:
In this presentation we examine the pitfalls of digital
marketing and how it’s easy to forget that essentially
marketing communication is about how people interact
with products emotionally. In the race to tick a list of
required channels and create ‘sharable content’, many
brands are still forgetting that the principles of branding
still apply
Creative Brief - Kit Kat Valentine Campaign 2017William Do
November 2016
Valentine is a marketing and sales opportunity for every brand. Valentine is actually the biggest campaign for Kit Kat Vietnam. Thus, the brand focus will be on raising awareness and driving engagement among the youth. Valentine is the perfect opportunity to create a deeper emotional bond with the targeted audience
The Creative Brief aims to directions for an off/online IMC campaign for the Vietnamese youth.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
How Content Promotion Changed Digital MarketingSemrush
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketing has to focus on creating a brand reputation with consumers, and equally creating an organizational culture that reflects the brand’s soul. Instead of shouting your message at every consumers, the best brands confidently whisper to those most motivated by what they do, who then scream with influence to their friends. In the new world, the best brands now fight for a place in the minds and hearts of consumers.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Sales and Marketing Summit (Tech Connect Live) - RDS Dublin 2016 - Mainstage Presentation:
In this presentation we examine the pitfalls of digital
marketing and how it’s easy to forget that essentially
marketing communication is about how people interact
with products emotionally. In the race to tick a list of
required channels and create ‘sharable content’, many
brands are still forgetting that the principles of branding
still apply
Creative Brief - Kit Kat Valentine Campaign 2017William Do
November 2016
Valentine is a marketing and sales opportunity for every brand. Valentine is actually the biggest campaign for Kit Kat Vietnam. Thus, the brand focus will be on raising awareness and driving engagement among the youth. Valentine is the perfect opportunity to create a deeper emotional bond with the targeted audience
The Creative Brief aims to directions for an off/online IMC campaign for the Vietnamese youth.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
How Content Promotion Changed Digital MarketingSemrush
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketing has to focus on creating a brand reputation with consumers, and equally creating an organizational culture that reflects the brand’s soul. Instead of shouting your message at every consumers, the best brands confidently whisper to those most motivated by what they do, who then scream with influence to their friends. In the new world, the best brands now fight for a place in the minds and hearts of consumers.
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty
It includes managing the tangible and intangible characteristics of brand
In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience
The intangibles include emotional connections with the product / service
When you think of a brand the first thing that probably comes to
mind is a brand on livestock. Branding of a product should be
viewed as the same thing. When you have a successful brand, it
sets your product apart from your competition. You want your
brand to be able to expand your customer base and increase
your market share. The larger your customer base and market
share the more powerful your brand will become.
There are many factors that go into making a brand successful and
there are even more that go into keeping you brand successful. By
learning the basic steps, you will be able to put your brand on the
best possible path to success. You will find that marketing and
branding go hand in hand. A good brand will help your marketing
and strong marketing will help build a strong brand. It is up to you to
do your homework to ensure that you make the right decisions to
help your company build a strong brand.
Your goal is to build a brand that is the recognized leader in a given
category. This makes the consumer want to be aligned with your
brand and will seek it out at the store. It will give them the satisfac-
vi Introduction
tion that they have made the correct decision for themselves and
their family when they purchase your brand.
With the explosion of the Internet, now more than ever, companies
have the chance to go global and increase their sales and profits. By
following the steps that are outlined here, you will have the informa-tion
that you need to make your brand successful and have the ability to go
global both on the Internet and with a brick and mortar store.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
* Team 2:
Đinh Ngọc Gia Bảo
Võ Đình Đình
Bùi Ngọc Thanh Ngân
Bùi Thị Kim Oanh
Đặng Trang Đan Phương
------------------------------------
What is brand?
What is marketing?
What are the roles of marketing and brand in business? (At least 2 examples of specific brands)
What are the roles of marketing and brand in personal life? (Each student gives example)
---------------------------------------
> Homework for Week 1 <
Thought of sharing an interesting presentation on effectiveness of Promotional Products vis-à-vis other Marketing & Advertizing activities in an Organization. Do leave your comments to enrich the insights shared herein.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...Aassia Haq
A 2.5 hour workshop given in Spring 2014 to the social enterprise startups & their leader entrepreneurs funded by the United Way Ground Floor program in Dallas.
The workshop helped them to demystify marketing science and measurably impact their brand messaging.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Similar to Brand is the fight back 2020 to 2021 (20)
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
The Focus 2021 Predictions - The company culture and business performance pre...Danny Denhard
Here are the 2021 focus predictions, focusing in on company culture and business performance. Including Things to tackle: 1. Improving internal communication, 2. Reducing screen time, 3. Teaching where the line between home and work is, 4. Enabling physical and mental health support within your teams. 5. Ability to offer external support and advice when those are struggling with mental health, grief or anxiety from 2020. Look to remove: 1. Zoombie’s aka zoom fatigue, 2. Personal conflict, 3. Reliance on stealing each others time with meetings. 4. Uncertainty for the future.
And 5 questions answered:
Q1. What will be the new role/job created for 2021?
Q2. What will happen in company culture in 2021?
Q3. What hires will be most important for 2021?
Q4. How will the role of the manager change?
Q5. Will businesses return to normal (working in the office)?
Including 10 Quick Fire Tips for 2021
In my second isolated talks, I introduce the concept of the hidden leaders, the leaders hiding in plain sight, the leaders who push and pull your company towards the end goal without any fuss or demand for recognition. Find out if you are a hidden leader. Full video walk through available https://www.youtube.com/watch?v=MK4mPurpuNE
This is a talk for Isolated Talks supporting Samaritans, I am on a mission to fix the broken world of work, we are now too busy, we have too much noise, wearing busy as a badge of honour, too many meetings, too many tools and distractions. Here's how we can fight against these and bad leaders who cannot manage...
Content creation, curation, collaboration opportunities, tips and recommendat...Danny Denhard
It's 2020 and we have never had so many opportunities to create, curate and distribute our amazing rich media content. Here are just a handful of ways you can create and optimise your content and brand to gain traction for the next 12 to 18 months and win 2020 and 2021 by offering amazing content
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
Digital transformation - Social Media Strategy for 2017 Danny Denhard
Ever wanted how to establish a digital strategy around social media? This presentation will help you understand where JustGiving crowdfunding gets value from social networks and how we leverage storytelling, powerful stories and most importantly compassionate UGC.
This is a presentation I made at #DIGTRA16 a conference
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
10 questions you should ask yourself & your business before starting content ...Danny Denhard
Here are the 10 questions you should ask yourself and your business before starting a content marketing campaign, the questions are straight forward but many businesses do not ask the right questions internally. This deck will help you ask the right questions before you start planning your next content marketing campaign
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusDanny Denhard
This is my presentation from the content marketing event presented by Forwardww on July 9th 2014. The presentation had a focus on SEO and impact that SEO has on the sales funnel when creating content and creating a series of content marketing assets.
I categorise content marketing into 3 buckets,
1. brand led content marketing,
2. Content Marketing to help SEO,
3. Optimised Content Marketing (SEO content marketing).
I provide some great content marketing companies and examples including the likes of TED, LinkedIn, Netflix & even paddy power, Oreo, innocent & Cadburys and beverage giants, coca cola and red bull.
I question where you think your content should be placed in the sales funnel, which large marketing discipline sits where in the sales funnel: SEO, social media, email, direct and TV, radio and generic digital.
I also touch on looking at 4x "Behavioural Economics", including Anchoring Bias (SEO), Von Restorff Effect (Stand out Content Marketing), Goal Gradient Effect (Product led or optimised content marketing) and Bandwagon Effect (beats headphones, iPhones, holidays & cars).
Content marketing 2014 - From The Digital Marketing Show Danny Denhard
My thoughts and predictions for content marketing in 2014, including the new sites to look out for and how to get the most out of your content, especially if you are in boring niches or b2b marketing.
Predictions include:
- Image based social media - Imgur, Instagram & Flickr
- Second coming of Tumblr
- Paid niche models - Reddit and StumbleUpon
- The influence of instant messengers and marketing opportunties with whatsapp, Snapchat, Wechat, BBM & Facebook messenger
- Content news readers zite, flipboard, pulse, material, slideshare,
- Home entertainment systems PS4 and Xbox One
This deck includes top content marketing companies including (usual suspects) Red Bull, Coca Cola, TED & Google and the new breed including Nike, LinkedIn & John Lewis.
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Danny Denhard
How to get the most out of your integrated content marketing projects, including integrating PR, Social Media, SEO and Content together. Deck presented at Linkdex Think Tank Great Content Matters.
Pinterest White Paper (Pinterest Specialists Question and Answer)Danny Denhard
The what, the way, the how guide for Pinterest. Tips for beginners, businesses and non profits.
Offers great insight into what makes a great pin, boards and offers real suggestions for success.
Includes question and answers from a journalist, communications director, community managers and company directors.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
6. Real Brand flows throughout everything you do:
Brand starts from:
The moment they
hear about you
Finds or
discovers you
See on social
Customers interact with
you and your product
The order The packaging
The email confirmation The customer service
The returns
process
7. 7
History Of The Modern Brand
2000 - 2005
Brand and product is
king, queen and
everything between
PRE 2000
Just large brands
2010 - 2013
Search was the core part
of the evolving world, it
became product +
keyword specific
2005 - 2010
Digitalising world,
product and keyword
specific (brand is still
important)
2019 - 2020
Review sites are
noisy and
inconvenient
2015 - 2018
Social World, spray
and pray (do we need
brand)
2020+
WHAT THE HECK IS
GOING ON?
8. Are you a brand that people need?
Or
People want?
(Desire is important too)
9. Understanding if you are a:
(1) One and done brand
(2) A brand that is going to be an utility
Or
(3) Something that will be generational and passed
down
14. Understand where you live in:
Know 🧠
Like 👍
Love 💕
If you aren’t known you will struggle
If they like you, why? + How are you
going to push to love?
If they love you, say thanks quickly.
What can you do to optimise this
15. Understand where you live in:
Know 🧠
Like 👍
Love 💕
If you are unsure you live
here
16. Consider This:
For the first time, there are many very
experienced leaders who just don't know the
answer. This is an opportunity for brand and
product leaders to step up, collaborate and
offer solutions and insights.
Be proactive!
18. The ultimate Brand power move would a be
Coca Cola (or equivalent) launching a new
limited edition flavour or a retro release of New
Coke
19. Right now a brand has to be more than just:
- A product or set of products
- Clear positioning
- Consistent messaging
- A well defined identity
20. A brand from neuroscience is emotional
connections:
Thoughts - feelings - memories
= Experience with product or brand
21. The only way you can earn people’s trust is by:
- Always keeping your word
- Great quality of product
- Delivering on what you’ve promised
- Or going above all of these
24. Question: How many reserves do your company
have?
Why? So many companies just do not have the
reserves.
You will have to scrap, you will have to pivot,
you will have to test and learn, this isn't
typically what the everyday company do and
brand leads struggle to operate in this mindset.
26. It can be considered a levelled playing ground -
in a famous survey, it was found in life changing
events, humans will try new brands.
For new, challenger and startups you have the
opportunity to play on.
Big brands can also leverage however changing
your messaging and targeting might be harder
27. Brands need to stop talking before they do the
walking.
There has been too much noise on social, if this
does not translate, expect your brand to take a
real hit in coming quarters
37. 1. Noisy aka partner play - seen and heard
everywhere - being there with you (partner play)
2. Taker aka save us - support us, we need you
3. Silent aka working through the chaos - we
are just working and getting stuff done in the
background
38. You will have been
categorised.
Be sure you can recover or
leverage this connection,
especially if you are a brand
that can be felt, worn, eaten
or drunk, others will struggle
to be drive an additional
emotional connection.
1. Noisy aka partner
play
2. Taker aka save us
3. Silent aka working
through the chaos
39. FMCG Example: Shopping Behaviour Shift
• Basket spend has increased vs visit several times per
week
• Online shopping ramped up
• Is there an expectation of this to increase? Yes it’s an
accelerated this online shopping trend
• Ocado went for rewarding loyalty ~ the 1%-ers
• Brand wins for known emotional brands
• Down for brands we take a chance on in store
44. 1. Baking at home
2. Self rising flour
3. Toilet rolls
4. Food boxes
FYI Supermarkets
stockpiled for Brexit
45. Word of Warning:
Brands just might find out they don't have
brand market fit
(Think “my brand does not fit in this market and for
customers”)
Understand this quickly as this is far more important than
saying more.
46. Products that can be connected to the home or
appearance of the home and higher value…you
have an opportunity.
Be creative, target this feeling of my
environment has to look nice and feel better.
48. Generational Brands are going to be OK
Lego is a generational brand but doesn’t always
get the attention other generational brands do.
This is an organic cycle from grandparent
parent to child.
This will continue.
49. Retention and repeat purchasers will prove how
important you are as a brand
And good place to understand and track your
metrics
50. We (humans) are craving to be part of
something bigger.
As people we want to stand out and fit in, this is
where brands can bring people together and
make them standout
51. Short Term
We are living through the authentic phase
(Zoom calls with celebrities, oddly being on
brand webinars as b2c customers not b2b)
This might be tolerated for the rest of 2020,
where you feel conformable get around the
same campfire.
52. Short Term to Long Term:
Understand where people find out about you and
how they share your brand.
1am new parent groups (On WhatsApp, Facebook
Groups) are incredibly powerful and relied upon far
more than you know
53. Do you understand if you are an Invisible Brands or
Visible Brands?
It’s the additional connection…
Brands you Wear, Carry, Feel. The trust we show by
wearing a logo, especially luxury is status driving
and being visible is going to be even more
important. Billboard Time.
55. Budget Management 101
• Repurpose your marketing budget
• Ask to pull forward spend
• Or hold off for a bigger campaign
56. Flip the Funnel
Brand can be connected to any part of the
funnel, concentrate on mid to bottom of the
funnel while running cheaper more creative (in-
house) top of funnel activities
❌ ✅
57. If you are a challenger brand or a startup:
This is time to take advantage of cheap
advertising and having a real emotional
element to advertising and market around your
category and the problem you are answering or
solving.
58. Nostalgia is massively underused in marketing.
Is love of the brand, the aspirational part of the
brand?
Coca Cola 🥤 (Pepsi for me), Apple 📲, Disney /
Pixar, Tesla 🚙, etc
59. Create a SWOT analysis, a SWOT will help
kickstart your focus on brand.
Share with senior leadership and show how you
are going to be address the weaknesses
and take on the opportunities
and mitigate the threats.
Ruthless Prioritisation
60. Rites Of Passage:
Be connected to rights of passages that might have been taken
away or will be opportunities that others might miss:
18th birthdays // leaving school // graduating // passing driving
test.
Going to uni
People finally getting married // People getting lockdown
divorce // Baby boom?
61. Touch-less Opportunity To Leverage:
There are many ways to leverage & turn you
into a touch free or contactless brand, think
devices or destinations to become billboards.
62. 1- Advertising: Test out advertising channels,
pricing is lower and plenty of big screen ad
costs are slashed.
2- Marketing: Concentrate on marketing
channels you already have connections with
customers on alongside timely messages.
63. 3- Give Endorphin Rushes:
Add a delightful moment to customers, personalised thank
you's, if you are relevant create a real saving (if your brand
can be associated with discounting) - if you can make people
feel like they have received a bargain you will give an
endorphin rush that will last.
If you are a brand that is luxury or seen in the luxury
category, know that there will be some "revenge spend" and
you will give that real emotion endorphin rush.
65. Retention is likely going to be a bigger battle
ground, get ahead.
Book a session in with the right teams and see
how you can update Email, Push and SMS
66. The world of work has lost its focus.
Take back your culture & strategy.
Inspire your company again.
67. 67
+Thank You From Focus
DANNY DENHARD
Leaders, Stop Reactive Behaviour
Be Proactive Today To Improve Your Company.
Get
FOUNDER
E: DANNY@FOCUS.BUSINESS
W: WWW.FOCUS.BUSINESS/MANIFESTO