Untapped Organic Acquisition For 2016 - Talk at Seedcamp deck

U N TA P P E D O R G A N I C
A C Q U I S I T I O N I N 2 0 1 6
💻 🔍 📱 $
D A N N Y D E N H A R D - T R A I N E R , M E N T O R , A D V I S O R .  
@ D A N N Y D E N H A R D
FLASH TALK

S L I D E 2 WA R N I N G 🔞 
T H E S E S L I D E S A R E T O G I V E Y O U
S O M E T H I N G T O T H I N K 😏  
B U T B E WA R E ⚠ E M O J I S D O F E A T U R E
@dannydenhard

A L I T T L E I N T R O  
1 3 Y E A R S I N O N L I N E M A R K E T I N G
🔎 G A M E D S E A R C H E N G I N E S F R O M B G  
( B E F O R E G O O G L E )
$ G A M E D S O C I A L M E D I A B E F O R E FA C E B O O K
💯 WA S T H A T G U Y W H O S O L D T O O M A N Y
I N F O G R A P H I C S ( S O R RY C O N T E N T M A R K E T I N G ) 😰
R E C E N T LY W O R K E D O U T I T S A C T U A L LY W H A T
C O O L V C ’ S C A L L G R O W T H 😉
@dannydenhard

S O …
I H E L P D E V E L O P B U S I N E S S E S W I T H
A N Y T H I N G D I G I TA L & G R O W T H ,
I N C L U D I N G :
• M A R K E T I N G C O N S U LTA N C Y
• S E O
• S O C I A L M E D I A
• C O N T E N T M A R K E T I N G
• M O B I L E E X P E R I E N C E E N H A N C E M E N T S
• A P P D E V E L O P M E N T & O P T I M I S AT I O N
• A N A LY T I C S
@dannydenhard

I R E C E N T LY J O I N E D
@dannydenhard
A S H E A D O F D I G I TA L
G O C H E C K O U T
C R O W D F U N D I N G . J U S T G I V I N G . C O M

E V E RY O N E K N O W S T H E U S U A L
C H A N N E L S
 
• G O O G L E S E A R C H 🔎
• FA C E B O O K & FA C E B O O K
G R O U P S , -
• T W I T T E R ⭐
• E M A I L S 📧
• A P P S
@dannydenhard

A N D I F A L L E L S E FA I L S Y O U
A LWAY S H AV E
PA I D A D S 💸
@dannydenhard

M Y 5 “ C O M M A N D M E N T S ” F O R O R G A N I C
A C Q U I S I T I O N
 
1. G R E AT P R O D U C T U S U A L LY M E A N S E A S I E R
O R G A N I C A C Q U I S I T I O N
2. C O N T E N T I S Q U E E N , D I S T R I B U T I O N I S K I N G
3. C O M M U N I T I E S A R E ( M A J O R 🔑 ) K E Y
4. S T O R I E S O F T E N T R U M P P R O D U C T -
P E R S O N A L S T O R I E S A R E V I TA L !
5. T Y P I C A L C H A N N E L S A R E S AT U R AT E D , F I N D
Y O U R N I C H E T O I N T E G R AT E I N T O Y O U R
L O N G T E R M S T R AT E G Y
@dannydenhard

M O V I N G PA S T T H E T Y P I C A L
A C Q U I S I T I O N C H A N N E L S
@dannydenhard

@dannydenhardTwitch.tv
In 2015 Twitch drove 3% of all traffic to JustGiving, it also
drove 4% of all donations.
When a project is shared on Twitch, real time GA goes
crazy and the page(s) trend for hours.
It’s about comments and chat.
Check out: http://twitchstats.net/

@dannydenhardlinkedin.com/today/

LinkedIn Today/Pulse sent 35% of all traffic and sign ups
from a start up I advised.
Pro Tip: Leverage your personal audience with your
personal story and connect to your brand. DO NOT just
repost there.
Community is key when you operate in a small niche.

@dannydenhardmedium.com
medium.com/@dannydenhard

@dannydenhardReddit.com
Reddit is the 27th biggest site in the world and has over
1.1billion total views per month.
Sites typically crash if featured on the Reddit homepage.
Find your niche (sub reddit) and get involved or find your
influencer.
Pro Tip: Reddit is a scary place if you do not have a
redditor, find one 👌
Pro Tip: http://bit.ly/redditstats

@dannydenhardli.st
The list app is one of the most talked about apps. 📱
Easy, fun and engaging.
An ex client has driven large numbers of qualified traffic
by creating niche (almost BuzzFeed like) lists with
examples.
Check out Wall Street Journal, Washington Post & Slate
strategies.
Pro Tip: Do not post the top 5 biscuits in the UK 😶

@dannydenhardproducthunt.com
Probably the best solution* for breaking products, books
and podcasts 😍.
Great to drive free user feedbacks and downloads.
Expect very quick and honest feedback. Some brutal!  
PH is awesome for exposure and organic awareness.
Pro Tip: If your product is too niche or geo specific
please do yourself a favour and don’t seed on PH.

@dannydenhardInstant Messengers

@dannydenhard
Read: http://bit.ly/jgwhatsapp
Instant Messengers

@dannydenhardInstant Messengers
IM’s are not just for chatting on.
Think about:
👻 Website integration
👻 Customer service
👻 Community building
Check out KLM’s integration with Telegram

@dannydenhardslideshare.net
Huge potential for B2B
SS is LinkedIn owned - autoplays on LinkedIn &
embeddable on sites. Think of how you can leverage this
😉
Can upload and share: presentations, documents and
videos 📹.
Pro Tip: Upload to embed.ly & embed across your
channels

@dannydenhardPinterest.com
Winner if you offer niche products that are super visual.
👓 Create bespoke (Pinterest specific) content
👓 Develop 70/20/10 strategy
👓 Visual search enhancements
Pro Tip: Create and manage an open board wheres
others can pin

@dannydenhard
It’s a universal search engine and it’s ever improving.
Pro Tips:
• Optimise your emails to have keywords appear at the
front of your email subject line
• Add your location onto Apple Maps - https://
mapsconnect.apple.com
• Enhance user experience by suggesting they sync their
contacts and calendars on their iOS devices
• Deep links your app
• Submit your RSS feed to apple news - https://
developer.apple.com/news-publisher/

L A S T LY - T H A N K Y O U
👏👏 👏

C O N TA C T I N F O
• Email: contact@dannydenhard.com
• JG: crowdfunding.justgiving.com
• Work email: danny.denhard@justgiving.com
• Twitter: @dannydenhard dannydenhard.com/twitter - I
have open DM’s so happy for you to AMA (ask me
anything)
• LinkedIn: dannydenhard.com/linkedin

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