This document summarizes a book written by advertising students at Boston University in three hours. It discusses how the millennial generation has grown up with constant access to information and an ability to share content quickly online. Some key points made include that this generation values concise, impactful communication over fluff. Creativity and collaboration are also necessities for millennials. The workplace constructs of the past are less important than being able to work and connect anywhere. Brands need to offer experiences rather than just advertisements to engage this audience. Social media is how this generation shares events and how future historians will understand it.
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...edward boches
Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog.
Cover image downloaded from: http://www.hdwallpapersbank.com/red-bull-stratos-hd-wallpapers/
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...edward boches
Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog.
Cover image downloaded from: http://www.hdwallpapersbank.com/red-bull-stratos-hd-wallpapers/
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Lecture I am giving to an introductory creative class. I think it's a good thing to learn some history and have a frame of reference about how we got where we are today. This frames up the Big Idea from the days of Ogilvy and Lois to how creative ideas have and need to evolve.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
Creativity in the time of big data - updated for 2014Simon Law
Talk given to Miami Ad School, Europe students on 11th August, 2014. By Simon Law, CSO at Fabric.
Admittedly, this is just an updated version of last year, but some bits were better. The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
The Dark Side of Social Media: It's Time to Take Tech Back by Brian Solis, SX...Brian Solis
"We're at a digital and human crossroads," according to Brian Solis, a digital analyst, anthropologist, and best-selling author. As an early geek apologist of Web 2.0 and social media, Solis saw digital Darwinism as a forcing function of humanity. Now he believes we have unwittingly become the problem we were trying to solve.
After studying technology's evolution, the effects on business and society are undeniable - we f'd up. But it's not all our fault.
By design, social media and personal devices were meant to suck us in. But, there were also unforeseen consequences as a result. We fell to the dark side.
In this rousing and personal anthology, Brian (an eternal optimist) will share the history of how the disrupters became the devils and the opportunities for us to resurrect our idealism.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
Creativity in the time of big data - updated for 2014Simon Law
Talk given to Miami Ad School, Europe students on 11th August, 2014. By Simon Law, CSO at Fabric.
Admittedly, this is just an updated version of last year, but some bits were better. The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
The aim of this PPT is to help students make an informed decision. Choice of specialization in MBA is a critical matter and A lot of people do not get enough time in life to go back and change them.
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
This is a personal school project on creative brief for a marketing campaign. I chose adidas as my client and the brief aimed at launching adidas' new product, Woven Tubular Runner.
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Creating effective ammunition in the battle for attentionicoEx
In an age where we can watch our favourite shows on the way to work, share images instantly and carry the worlds knowledge in our pockets, how do companies get at that most precious of commodities, our time?
The simple answer is that there's no simple answer. But there are ways of thinking that can help to unearth unexpected and engaging outcomes. We've been working in digital with museums and galleries for over 10 years to help make noticeable and memorable stories out of educational content. We've now started to bring this mix of behavioural psychology and awareness of current and cutting edge technologies to retail and agencies. We shared some of our thinking on attention, behavior and technology at a lunchtime talk for Start JudgeGill.
http://icoex.co.uk/
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
Beginner's guide to surviving with social media crazed teensAdam Kruszynski
Adam Kruszynski draws on his wealth of experience as a digital marketer, teacher, sociologist, and parent as he speaks on social media, how teenagers use these new tools to communicate, and how parents can utilize social media to its full potential. He will also explore how this new technology is shaping our future, changing the way we communicate, and reinventing the way teenagers interact with each other. Adam speaks from the heart, and knows first hand how involved teenage children are in using social media sites.
Social Media & Digital Marketing: A ReflectionNew Mediators
A Pecha Kucha (20x20) to reflect on the modern digital and social media consumer. How has it come about that we depend on technology as much as it depends on us? And what can we make of that?
This discussion was designed for a one-hour meeting of Fashion & Branding lecturers at the Amsterdam Fashion Institute in October 2015.
All you wanted to know about 20-somethings. A sneak peek into the #Millennial mind - a #GenY perspective #ebook. Get your free copy in English or German at www.steffiburkhart.de
This ebook compiles awesome outtakes from SXSW2015. Written by @Briansolis and illustrated by @gapingvoid, it captures why you should be very sorry you failed to get to Austin this year:)
This is another in our series of ebooks that can make your ideas come alive.
In the last two decades, screens have made our world hyper-connected. But do these virtual connections replace "authentic" physical interactions? Have our neighborhood communities become silent places that merely house people on screens? Explore the next wave in maker culture hacking our sense of community with emerging experiments that challenge our notion of "place". Find inspiration from interaction examples that can help prioritize fundamental human needs in your work.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
Fundmentals of Creative Development Lecture 4edward boches
Lecture on Ideas that Do and the creative criteria that help define these approaches vs message based ads. Used in teaching at BU, College of Communication.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Thesis Statement for students diagnonsed withADHD.ppt
Fast isn't fast enough. (an e-book written and created in three hours)
1. fast isn’t fast enough.(An e-book written in three hours by BU advertising students.)
2. 4
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Introduction
Born to Tweet
Unicorns Are a Dime a Dozen
Get Your Head in the Clouds
Creative Cramping Is Not an Option
Too Small to Fail
This Is Your CEO, Come Over for Coffee
Give Me a Roller Coaster, Not a Flyer
Tweets or It Didn’t Happen
Honey, You’re Wearing My Phone
Overcome With Emojion
A Wrinkle in Vine
Acknowledgements
2
3. Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter the so-called real world.
It’s a privilege to be their teacher.
Edward Boches
3
4. @Number1MOM I’m hungry #feedme
#Babysfirsttweet.Wethinkin140characters
or less. When we broadcast information and
share it in real time, we are the news. We grew
up in a generation when anyone with a twitter
account and a blog can call himself a journalist.
Or at least a content creator. With that comes
an overload of information, something we have
learned to combat by making our opinions and
insights meaningful.
5
5. We don’t waste time on fluff. Instead, we get to
the point and make it strong. We grew up sharing
information concisely and quickly. For us, it’s not
just about using the social media available to us but
using it to make an impact. Our fingers are always
on the pulse of culture, we consume it constantly,
process it quickly, and share it quicker. We aren’t
reacting to the changes; we are the ones creating
the evolution of technology and media.
8
6. We’ve been force fed a lot about the “big
idea.” Something so mind-blowing and
ubiquitous that it will capture the attention of
everyone all at once. That “Beatles” moment
whentheworldstopsandwatchesinamazement.
But does that make sense in a world of constant
content? Sure, when everything is average,
unexciting, and blase, it’s easy to swoop in and
knock the world’s socks off. But that’s not the
way things are now. Someone skydived from
space. Dogs ride skateboards pretty well. Our
9
7. phone tells us when to leave for the airport.
Everything is already pretty fucking cool. Not
to mention as the creative depth of the average
person increases, there’s dope content coming
from lots of people.
12
We can have a really great idea--yet millions
of people will never see it. The audience of
a billion has been replaced by billions of
audiences of one. That means our ideas aren’t
going to make everyone look they’d had better
make a few people smile and cry. In a world of
unicorns, we need to create someone’s favorite
horse.
8. Clouds are an inspiration. On warm, lazy
summer days we lie on the ground and watch
them flow through the air like giant animals.
Animals that fade into fire trucks. Fire trucks that
grow back into animals. Clouds are whatever we
make them out to be; they grow, they shrink,
they fade. With some creativity and imagination
we turn them into whatever we want.
13
9. Today with a laptop and a smartphone we
can create our own clouds in any shape we
want. Access to Google, Wikipedia, Facebook,
Twitter and Instagram have changed the world,
making us better equipped than any before us
to collaborate, create, imagine and and invent.
We can learn anything, anywhere with the
touch of a button. This isn’t going to change.
The clouds may come and go, change shape
and morph into new things, but they will never
disappear. We won’t let them.
16
10. Creativity used to be some far off, theoretical
idea. Something we encouraged in children
and praised in adults who “just had it.” These
days, however, creativity is much more. It’s the
only reality that the Millennial generation—our
generation—has known.
17
11. Like food, water and air, creativity in millennials
isn’t just an option, it’s a necessity. Every aspect
of our lives is guided by it, and our measure of
success depends on it.
So we aren’t going to cramp up. Or let the
imagination atrophy. Instead we’re developing
exercises all the time to keep our creative
muscles limber. Like writing a book in three
hours.
20
12. Size matters. Don’t let anyone tell you it
doesn’t. But the great secret no one’s
saying? Bigger isn’t better.
Advertisers once dreamed of big agency life,
big agency clients and big agency perks. Those
dreams are dead. The game has changed, and
the little guys call the shots. The small shops
take risks, think big and change the game.
With nothing to lose and everything to gain
they’ve got a reason to think different, and no
excuse for being bland.
21
13. As young creatives and strategists, thinkers
and doers, we need small shops. They’re the
breeding ground for ingenuity and the best
place to learn what’s actually outside-the-box.
Put in your hours, learn all the rules, and throw
them out the window. No one got very far in
this business by following the rules.
Communication isn’t controlled by the biggest
kids on the playground. It’s evolving in the
sweat of tiny shops with big ideas. The digitally
savvy interns, the overly inventive art directors,
and the up-all-night planners are the future of
the business. The bullshit façade of corporate
hierarchy is a relic, and the ability to be fearless
is the new standard of gold.
Anything big can do, small can do better. And
faster. The tools that set big shops apart (the
resources and the technology) are available in
the App store. We don’t need to worry about
specifics when the ideas drive everything.
Size definitely matters. Don’t let anyone tell
you it doesn’t.
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14. We don’t care about the trappings. We just
care about the work. We don’t care about
hierarchy. We just care about collaboration.
We don’t care about titles. We just care about
responsibility.
The workplace constructs of the past -- tiered
office sizes, cubicles, organization charts --
may have worked for our parents, but not for
us. We can work anywhere. A kitchen table,
a coffee shop. We can connect with peers and
colleagues across social channels.
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15. We can hold meetings over Google Hangouts or
if you prefer, Skype. It doesn’t matter as long as
we’re connected and collaborating.
Cubicle walls? We tore them down. Office
buildings? We’re not opposed. But if they create
barriers to our thoughts, ideas and creativity,
we’re probably better off leaving them.
We simply want a workplace that connects us. So
we can work more closely together. Learn from
each other. Contribute to the overall purpose.
And harness our collective energy to make things
that matter.
You know, the kind of office where the CEO isn’t
sitting on different floor, high above us, isolated
in a corner office. That’s too far to go for coffee.
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16. We are not a generation that can be persuaded
by basic poster advertisements and generic
messaging. With so many brands vying for our
attention across many platforms, we’re interested
in campaigns that can either enhance our lives
with utility or enrich them with experiences.
We may notice a brand that has a “big” advertising
idea, but if we’re to remember it then it will need
to do more. Educate us, entertain us, or better
yet brings us something we can actually use.
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17. As aspiring strategists and creators, we may
have learned the importance of ads that tell
stories, remnants from the days of Don Draper.
But our belief in ideas does not stop at print,
television, or radio. We want them to extend to
platforms and services.
Offer us rich experiences. And be available in
real time context. The ads we really appreciate
and strive to create ourselves are the ones that
go a step further and actually solve a problem.
Having grown up in the digital age we know
what it takes to create these new, but necessary
ideas. We have seen the creative ways that
brands have started to use technology and
we’ve lamented the times they’ve failed to
embrace it quickly enough. We’re ready to
creative beyond the page and generate ideas
that are more than memorable ads, but
worthwhile journeys. The days of advertising
made only of words and pictures are a thing of
the past. You can read about them in a flyer.
Or you can join us on the roller coaster.
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18. “Dude, did you see my tweet?... Then why
didn’t you tweet me back?”
Forget phone calls and text messages. Our
generation shares good news, ideas and events
with the world. The Internet is where we brag,
complain, flirt, fight (trolls anyone?), offend
and comment. It’s where we get our news and
learn about people we’ve never met and things
we’ve never seen.
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19. Imagine that you go somewhere, do something
or win something awesome. Well, as far as our
generation is concerned, if you don’t Facebook
It, Tweet It, Instagram It or Vine it, it didn’t
happen. We won’t know about it or care about
it unless it’s plastered all over our Facebook and
Twitter news feeds. If it doesn’t live online, it
doesn’t exist at all. Our generation believes
in sharing and spreading content through the
digital world.
Even though we sometimes embarrass ourselves or
abuse our power online, it’s the place where we’ve
grown up. We’re connected with every corner of the
planet and to people from all every imaginable place
and background. One big melting pot of connected,
digitally-savvy people.
Years from now, when archeologists want to
learn about our generation, they won’t have to
dig through dirt for bones and fossils. They’ll be
able to log on to Twitter and scroll through the
millions of Twitter feeds to read about what we
love and think and care about.
Social Media is a powerful, incredible tool that
has changed the way we see and share the world
around us. And you better believe if the Egyptians
had Twitter back in the day, they’d be tweeting
the shit out of their #Pyramids, selfies and all.
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20. “OMG! Are you engaged?”
“Oh, no, this ring can read out my emails”
Let’sbehonest:tothemillennialgeneration, digital
is the new diamond. The more dependant we
become on technology, the higher our separation
anxiety. We break a sweat just by leaving our
phone to charge in the next room. That’s because
we’re in a society where receiving a notification a
minute late puts us behind the pack.
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21. We lose out on limited deals. We anger our friends
for responding a minute after they text us. Our boss
assumes we’re slacking when we haven’t responded
to an email he hasn’t even sent yet. One day
humans will evolve into having a skin pocket for our
smart phones. But in the meantime, more and more
wearable technology will be produced that allows us
to never lose contact with the digital world.
“You’ll have to excuse me--my necklace is buzzing.”
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22. Once upon a time we were all sitting in our caves and
drawing our emotions on the walls. Simple, effective
and long lasting. Now we regard it as a primitive form of
human communication. But in reality they were the first
emojis in human history.
Those original graphics have become artifacts. Today we
use letters to form messages. But our generation has
taken this simplicity yet another big step forward – or
backwards. Just a few years ago we noticed the rightmost
keys of our keyboards and figured out that we could use
colons and parentheses to express meanings. LOL. :)
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23. Now we’re moving forward by returning to an
idea that dates to 8000 years ago: using symbols
that resemble human emotions and objects. The
Japanese called them Emojis. Essentially they are
nothing else but computerized cave drawings. Boom.
Emoji seamlessly blurs into our day-to-day
conversations.The language constantly expands into
new combinations of symbols. Meanwhile there are
more than 1200 Emojis expressing plethora different
emotions. But perhaps they say even more about the
generation that uses them. We like fast, simple and
visual. Even if we have to go back in time to find it.
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24. Today we are inundated with newly
developed applications, games, platforms,
and technology each and every day. It’s
virtually impossible to keep up. I remember
the days of MySpace, coding my page to look
as aesthetically appealing as possible to keep
up with my technologically adept peers. My
last days using Myspace became a blur as my
generation slowly transitioned to something
newer and better...Facebook.
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25. Vine, Twitter, and Facebook are among the
most prominent social media platforms used
by our generation today. But are they here
to stay? Will one of us come up with a more
engaging, user-friendly platform in his garage
tomorrow? We might.
But even if we’re not the one who does, we’ll
will stay conditioned and adaptable to the
inevitable that do come. We know all too well
that one day it’s AIM and MySpace, the next
it’s FourSquare and Tumblr. So our eyes remain
wide open to the spaces and platforms we’ll
have to master as both users and creators.
A lizard adapts to its environment by changing
color to survive its predators. In a sense, we
must act like lizards, continuously morphing
ourselves with the changes being thrown
at us at lightning speed. Yesterday is gone.
Tomorrow is too late. Change is inevitable. We
must learn to adapt or be left behind. You’ll
find no wrinkles on us.
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26. 49
Art Directors
Andrea Chiu
Laura Falotico
Victor Hanas
Benjamin Knobl
Jessie Li
Rich Peters
Penny Shiu
Cheryl Sinclair
Serena Tang
Daisy Yi Wang
Sammy Xi
Contributors
Writers
Ally Brillaud
Briana Brochu
Drew DiSabatino
Casey Donahue
Lauren Haslett
Chris Hurlbert
Lara Kessides
Michelle Lawrence
Stephanie Lin
Laura Rose
Catherine Salvaggio
27. 52
Michelle Lawrence, Design Director
Rich Peters, Associate Design Director
Lauren Haslett, Editor
Andrea Chiu, Selfie Art Direction
Jordan Pories,
Video Production
Ryan Whitten,
Video Production