Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
Global Content Manager for Sage, Beatrice Whelan, gives us a useful insight as to what the future trends of social media will be. We are now in what she calls the “post-social” age and gives us some useful tips as to what businesses should do about this on a short-term and long-term basis.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
Similar to Beyond spray and pray social media marketing (20)
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
Welcome To The Future Of Work - Hybrid Work Danny Denhard
2021 is going to reshape business more than any other year in history, here are predictions of what the future of work will look like, why work from anywhere is going to the major trend for years to come and why brands need to connect physical and mental health. Be inspired by the future work co and their approach to work & find out the software of the future
The Focus 2021 Predictions - The company culture and business performance pre...Danny Denhard
Here are the 2021 focus predictions, focusing in on company culture and business performance. Including Things to tackle: 1. Improving internal communication, 2. Reducing screen time, 3. Teaching where the line between home and work is, 4. Enabling physical and mental health support within your teams. 5. Ability to offer external support and advice when those are struggling with mental health, grief or anxiety from 2020. Look to remove: 1. Zoombie’s aka zoom fatigue, 2. Personal conflict, 3. Reliance on stealing each others time with meetings. 4. Uncertainty for the future.
And 5 questions answered:
Q1. What will be the new role/job created for 2021?
Q2. What will happen in company culture in 2021?
Q3. What hires will be most important for 2021?
Q4. How will the role of the manager change?
Q5. Will businesses return to normal (working in the office)?
Including 10 Quick Fire Tips for 2021
In my second isolated talks, I introduce the concept of the hidden leaders, the leaders hiding in plain sight, the leaders who push and pull your company towards the end goal without any fuss or demand for recognition. Find out if you are a hidden leader. Full video walk through available https://www.youtube.com/watch?v=MK4mPurpuNE
This is a talk for Isolated Talks supporting Samaritans, I am on a mission to fix the broken world of work, we are now too busy, we have too much noise, wearing busy as a badge of honour, too many meetings, too many tools and distractions. Here's how we can fight against these and bad leaders who cannot manage...
Content creation, curation, collaboration opportunities, tips and recommendat...Danny Denhard
It's 2020 and we have never had so many opportunities to create, curate and distribute our amazing rich media content. Here are just a handful of ways you can create and optimise your content and brand to gain traction for the next 12 to 18 months and win 2020 and 2021 by offering amazing content
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
Digital transformation - Social Media Strategy for 2017 Danny Denhard
Ever wanted how to establish a digital strategy around social media? This presentation will help you understand where JustGiving crowdfunding gets value from social networks and how we leverage storytelling, powerful stories and most importantly compassionate UGC.
This is a presentation I made at #DIGTRA16 a conference
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
10 questions you should ask yourself & your business before starting content ...Danny Denhard
Here are the 10 questions you should ask yourself and your business before starting a content marketing campaign, the questions are straight forward but many businesses do not ask the right questions internally. This deck will help you ask the right questions before you start planning your next content marketing campaign
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusDanny Denhard
This is my presentation from the content marketing event presented by Forwardww on July 9th 2014. The presentation had a focus on SEO and impact that SEO has on the sales funnel when creating content and creating a series of content marketing assets.
I categorise content marketing into 3 buckets,
1. brand led content marketing,
2. Content Marketing to help SEO,
3. Optimised Content Marketing (SEO content marketing).
I provide some great content marketing companies and examples including the likes of TED, LinkedIn, Netflix & even paddy power, Oreo, innocent & Cadburys and beverage giants, coca cola and red bull.
I question where you think your content should be placed in the sales funnel, which large marketing discipline sits where in the sales funnel: SEO, social media, email, direct and TV, radio and generic digital.
I also touch on looking at 4x "Behavioural Economics", including Anchoring Bias (SEO), Von Restorff Effect (Stand out Content Marketing), Goal Gradient Effect (Product led or optimised content marketing) and Bandwagon Effect (beats headphones, iPhones, holidays & cars).
Content marketing 2014 - From The Digital Marketing Show Danny Denhard
My thoughts and predictions for content marketing in 2014, including the new sites to look out for and how to get the most out of your content, especially if you are in boring niches or b2b marketing.
Predictions include:
- Image based social media - Imgur, Instagram & Flickr
- Second coming of Tumblr
- Paid niche models - Reddit and StumbleUpon
- The influence of instant messengers and marketing opportunties with whatsapp, Snapchat, Wechat, BBM & Facebook messenger
- Content news readers zite, flipboard, pulse, material, slideshare,
- Home entertainment systems PS4 and Xbox One
This deck includes top content marketing companies including (usual suspects) Red Bull, Coca Cola, TED & Google and the new breed including Nike, LinkedIn & John Lewis.
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Danny Denhard
How to get the most out of your integrated content marketing projects, including integrating PR, Social Media, SEO and Content together. Deck presented at Linkdex Think Tank Great Content Matters.
Pinterest White Paper (Pinterest Specialists Question and Answer)Danny Denhard
The what, the way, the how guide for Pinterest. Tips for beginners, businesses and non profits.
Offers great insight into what makes a great pin, boards and offers real suggestions for success.
Includes question and answers from a journalist, communications director, community managers and company directors.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
3. 3
$4.5 BILLION 99.5% UGC 22 MILLION 4 MILLION SOCIAL SHARES
RAISED FOR GOOD GLOBAL
CAUSES
YES THAT’S RIGHT, WE
PRODUCE VERY LITTLE
CONTENT
STRONG COMMUNITY
WE HAVE HADWELL OVER 4
MILLION SOCIAL SHARES OF
OUR PAGES ALREADY
7. 7
74K+
TUMBLR POSTS
695K
GIPHYS SERVED
527K+
PHOTOS SHARED
ON SNAPCHAT
120+
JOIN LINKEDIN
EVERY MINUTE THE FOLLOWING HAPPENS
Look at where your customer consume andplay
Believe it or
not Tumblr
still has more
content
published per
minute than
Instagram
Giphy has
over 200m
DAU’s, it
serves over
695k gifs per
minute.
Expect Giphy
to be part of
your
marketing
campaign in
2018
Snapchat
has grown
up and has
over half a
million
photos
shared
every
minute.
The latest
business network
moving towards a
content and
engagement
network. LinkedIn
has over 120 new
people every
minute joining.
Don’t undervalue
the strength of
LinkedIn
4.1M
YOUTUBE VIDEO
WATCHED
Even YouTube is
moving towards a
more social
approach to
content, with over
4.1million videos
watched every
minute it’s a power
player IF your
content can be
engaging and
prepared to invest
time and money
into creating quality
content
8. 8
3K ADS
We are served
over 3k ads per
day, this is an
incredible
increase from
years gone by.
5 HOURS
The average
person spends on
average 5 hours
per day on their
mobile device.
90 HOURS PER
MONTH
The average 18
to 25 year old
spends over 90
hours per month
on apps alone,
over 60% of this
will be user
generated
content.
1500 STORIES
On Facebook we
served up to
1500 different
stories every time
we log on.
01 02 03 04
I N F O R M A T I O N T O C O N S I D E R
9. 9
DOPAMINE
HITS
Social media
consumption and
UGC leads to
dopaminehits, its why
we get addicted and
get that feeling using
social media sites etc.
Dopaminehits
increase greatly with
engagements on your
comments.
200 MOBILE
INTERACTION
S
The average person
receives over 120
push notifications
daily, including email
notifications, social
media likes and
engagements, calendar
pushes and game
updates.
BATTLING
FOR YOUR
TIME
Work emails,
slack notifications
and documents
control 28% of
your time, we
constantly battle
to own our own
time.
GAME &
HOOK
ENGINEERS
We compete against
teams of engineers
who develop
rewards on apps,
like slot machines in
Vegas. Facebook,
Google and large
game producers use
the same hooks to
make us addicted.
05 06 07 08
I N F O R M A T I O N T O C O N S I D E R
10. 10
THIS IS THE WORLD
WE REALLYLIVE IN
This is where we are at currently, we fight
hundreds of notifications, all fighting for
our dedicated attention.
As you can see the majority of these are
social notifications, meaning you are not
only fighting the newsfeed but
notifications.
Source - Twitter
13. IN THE LAST TEN MINUTES PEOPLE
ADMITTED TO CHECKING THEIR
PROFILES….
13
WE ARE ADDICTED
TO SOCIAL
DOPAMINEHITS
1.
34% checked
Facebook
2.
31% checked
Whatsapp
3.
26% checked
Twitter and
Snapchat
15. 15
“There's no hack to building
1000 true fans.
You must develop
relationshipof trust and
reciprocity and you need to
provide value over and
over”
- Ryan Holiday
19. 19
WELCOMETO OUR
WORLD AS IS IT
Have you walked through the
streets of London and had this
happen?
This happens daily to me….
19Source - Imgur
20. 20
WELCOMETO OUR
WORLD AS IS IT
Without the warning how
would people know?
But would they see it?
20Source – Imgur
21. 21
BRANDSARE
COMPLETELY
DISPOSABLE IN2017
Brands are only as good as their last
exchange or order satisfaction, going in
2018 brands will have to work harder than
ever to keep their customers happy.
Whether that’s offering discounts, replying
back with a funny gif or offering next day
delivery for free.
Remember your social media experience in
taken into consideration from good % of
users.
21Source - Facebook
22. 1.
We have the
savviest
customers of all
time
2.
Our customers
have inherited
“prime
expectations”
3.
Customer loyalty
is at an all time
low
THINGS WE OVERLOOK ON SOCIAL AS BUSINESSES
23. 1. Newsfeed
The most important
tweak to modern
marketing, we are
victims to newsfeeds
and affinity based
newsfeeds
2. Stories
The latest trend to
sweep social media
networks and instant
messengers.
3. Videos
The move towards
videois undeniable.
Native and original
content will be the
next battle ground
4. Dark
Social
People are now
sharing more and
more intodedicated
groups away from
newsfeeds and open
communications
THE FOUR TRUE LAYERS OF SOCIAL MEDIA
24. THE DEFAULT CAMERA FOR MANY IS
THE FRONT CAMERA
24
WE LIVE IN THE
SELFIE
GENERATION
1.
44% edit their
selfies before
posting.
2.
29% spend 1 to
2 minutes
editing selfies
before posting
3.
17% spend
longer than 2
minutes
editing
25. The Over
Sharers
Over sharers:
These are likely to
share every
moment of their
lives
The
Lurkers
Lurkers: Users
whowatch from
afar and rarely
engage or
comment
The
Engagers
Engagers: The
most recent
addition tothe
user pyramid,
they like, love,
lol and live their
lives through
newsfeeds
The
Compers
Compers: People
who live their
lives through
entering
competitions
online
The Trolls
Trolls: the users
who believe they
can comment or
abuse whenever
there is a status
box or comment
box
2017 USER DNA
10% 50% 25% 5% 10%
QUALITYOF USERS
26. 26
THE AUTHENTIC SELF ONLINE
Not everyone will be honest……
Facebook
Aspirational BestAuthentic Self
Instagram
Snapchat
Forum
Reddit
Twitter
Absolute Troll
YouTube
Comments
LinkedIn
Slack
Messenger
Work
Email
Soundcloud
Pinterest
Periscope
Blog
Medium
Tumblr
Wechat VK
Facebook
YouTube
TripAdvisor
27. 27
INSTAGRAM MISSION
STATEMENT
"Our mission is to strengthen relationships
through shared experiences,”
Those shared experiences are almost
always UGC.
Even publishers are leveraging and
purchasing user generated content and
sharing.
Source - Instagram
28. 28
Mark Zuckerberg changed the Facebook
mission statement recently, this all comes
from his belief that Facebook connects
people together.
His company relies on shares,
engagements and UGC.
Facebook’s plan is to blend “social” with
professionally curated content and soon
original content to rival Netflix and
Amazon Prime.
MISSION STATEMENT
ALIGNMENT
Source - CNN
29. 29
FACEBOOK HAVE SAID
FACEBOOK’S NEWSFEED
ON MOBILE IS SCROLLED
2.5X FASTER THAN
DESKTOP
Understand how your consumers are creating and consuming
content on their favourite networks.
If they make decisions quicker on smaller devices ensure you offer
value as quickly as possible on your product pages
30. 30
FACEBOOK HAVE SAID:
PEOPLE MISSUP TO
70% OF THEIR FEEDS
Sometimes you will have to remember
however hard you work on a social,
however funny you think it is in the office,
chances are the newsfeed algorithm will
filter you out.
Private
Source - Facebook
31. 31
CAN EMOJI USAGE HELP
YOU PICK A BETTER WAY
TO TALK TO YOUR
AUDIENCE?
Did you know?
According to scientists, when humans see an emoji, their brain reacts the
same way as when they see a human face.
The brain recognizes emojis as pictures meaning they are understood as
emotions.
Emojis can change moods, increase open rates on emails and really annoy
people.
Source - Twitter
40. 40
COMMUNITYIS
ESSENTIAL
Leading content destination The
Information leverage tagging and their
community to publically thank and engage
their audience across twitter.
This is a natural extension to their brand
and something other brands could do to
influence their audience and build
engagement.
Source - Twitter
41. 41
SOCIALNETWORKS
LOOK
COMPLETELYDIFFERENT
Social networks look very different
in 2017 and will continue to evolve
in 2018.
Because you cannot blast or
broadcast a message does not mean
it is worth saying or you should not
be part of the network
Source -Waze
42. 42
LINKEDIN’SNEW WORLD?
Have you spotted the question
status or seen the thought
leaders really leverage the
opinionated LinkedIn
community?
Source - LinkedIn
47. 47
FACEBOOKWATCHES
EVERYTHINGYOU DO
Understand Facebook is an absolute data
beast, it records, logs and tweaks itself for
you.
FACEBOOKS P OWER IS KNOWING M ORE ABOUT EVERY SINGLE USER
THAN ANY OTHER NETWORK, EVERYTIME A USER G OES ONTO FACEBOOK
THE SYSTEM IMPROVES
Source – Data Selfie
48. 48
Across Social:
• PaddyPower
• Greggs
• Net-a-Porter
• Innocent
• Producthunt
Twitter:
• NASA Sport
Instagram:
• Aldi
• End Clothing
• Gucci
• Maersk (b2b dream)
• Tanksgoodnews
CROWDSOURCED GREAT SOCIAL MEDIA COMPANIES
Go read everything about Adidas Tango Squad
50. 50
I definitely appreciate this
social media share, many
wouldn’t and is a brave share
but really like Arena Flowers
approach and highlighting “real
reviews” is bold.
Do you stand out vs
competitors?
WOULD YOU POST SOMETHING
LIKE THIS?
Source - Facebook
51. 51
HUMOUR ALWAYS
WORKS
Brands don’t always get the opportunity
to shareinsights or conversationsetc
but there are always opportunities if you
can bring in humouror hypotheticals
Source - Twitter
52. IS HONESTY THE
BEST POLICY?
#AskEddie was everywhere, amazingly
a student’s honesty really emphasised
how much social media has lost it’s
honest and humorous edge.
There are not many brands who would
be comfortable to try and pull this off
but there are a number of options
availableto you.
52
COULD YOU BE M ORE OP EN ON SOCIAL M EDIA?
Source - Twitter
53. 53
WE LOVETO REACT
Where applicable,
embrace dark social
SIM PLE REACTIONS HAS BUILT ANOTHER LAYER TO CONNECTIONS
Source - Facebook
54. 54
FACEBOOKREACTIONS
ARE SLOWLYCHANGING
Facebook users are now using
reactions more smartly.
Angry reaction was used 1.3
million times in August.
For perspective in May it was
used only 694k times
SOURCE – FACEBOOK API
55. 55
AUGUSTCRAZY
INTERACTIONS
Can you imagine posting 51k
times per month?
Bored Panda is the clear leader
with only 463 article shares but
over 26 million interactions
Rank Publisher Article Count Facebook Interactions
1 Fox News 58840 31,135,687
2 Huff Post 13530 29,000,618
3 CNN 5601 27,366,816
4 Bored Panda 463 26,701,114
5 New York Times 5416 25,859,400
6 Dailymail 51663 24,383,725
7 NBC 41730 23,192,233
8 Buzzfeed 9521 22,395,850
9 BBC 24509 17,473,782
10 Washington Post 9919 17,358,980
SOURCE – FACEBOOK API
56. 56
AUGUSTCRAZY
INTERACTIONS
It’s fascinating to see what and
how some “news” outlets share,
especially in the age of video.
Shareably is a unilad / ladsbible
type of sharing engine.
Check them out -
https://www.facebook.com/ShareablyNow
Rank Publisher Article Count Facebook Interactions
11 India Times 53255 16,459,162
14 Yahoo 200470 14,391,288
17 CBS News 54652 13,218,360
21 shareably.co 462 11,072,247
22 NPR 2392 10,624,556
24 ntd.tv 2422 10,462,743
25 goal.com 29582 9,861,680
SOURCE – FACEBOOK API
57. 57
LEARN FROM SUPER
COMPANIES:
THINK HOW SLOT
MACHINES WORK
“You pull the lever to win a prize, which is an
intermittent action linked to a variable
reward. Variable meaning you might win, or
you might not.
In the same way, you refresh your Facebook
updates to see if you’ve won. Or you swipe
right on Tinder to see if you’ve won.”
Quote from Tristan Harris, ex Googler
SOURCE - UNSPLASH
59. 59
SOMETHINGWE ALL NEED TO REMEMBER
Social Media - Newsfeeds are algorithmically driven, Facebook improves on every
like and use, many others do not…..
Search - Google and all search engines are algorithmically driven
Shopping - related content and related items are driven by algorithms. Most shops
change their algorithms based on your behaviour
Email - Inboxes are now algorithmic, Gmail and outlook both control what you see.
Think inbox vs promotion & focused vs “other”
Music // Films // OD & OTT TV - even our entertainment is (mostly)
algorithmically driven
60. 60
THE 4 REASONSWHY PEOPLESHAREON FACEBOOK
1. Vanity
Look how good I am
How much I donated
I'm helping
I'm a great person / I'm a horrible person
2. Awe
In awe
Great person look at the page owner
How much are they raising or donated
Great cause
3. Anger
How annoying
How does this page exist
How can this happen?
4. Amusement
LOL
How great
How stupid
How embarrassing
61. THE KEY TO SUCCESS ON ALGORITHMIC BASED SOCIAL NETWORKS
There are only two steps to success……
1. Velocity – getting a lot of engagement quickly will instantly get
your post boosted to the top of the algorithm
2. Sustainable – the more likes, reactions or engagements you get
the longer you will appear, the more engagement you will
receive
64. TIPS TO BOOST ENGAGEMENT
Use stories to understand how busy Instagram is, push
content out on stories over newsfeed
3. Ask questions
2. Live push like TV
4. Tell people what you want them to do
1. Instagram – stories over grid
Despite the hype TV is the most used device in the
house, use live like it’s a TV show and push in similar
ways
Simple but ask more questions, you will be surprised by
the engagement rate going up
Let’s face it, in 2017 we want to be told what to do
and when, tell your audience what you would like them
to do
5. Get out of your filter bubble, quick
Stop looking at competitors, go look outside your niche and
look at successful brands and what they do differently.
Ever seen people’s tweets appear in your timeline when
you don’t follow them, use the strategic likes to amplify
your content
6. Use strategic likes
Understand how each social network works and which
content it prefers, why it prefers that format. Use video.
7. Use more video
Be famous for using a specific type of gifs or make a
library you can continuously use
8. Theme your gif usage
Do you share blog posts without embedding your previous
social? Start embedding relevant content to boost engagement
9. Embed your content
You know that annoying WhatsApp group you are in or
the friends who send things via messenger, remember
they will want to engage on your content too
10. Dark social can be your friend
65. TV AD BREAKS
Facebook studied their usage around top
shows and usage around TV ads, are there
times you could leverage with your
marketing campaigns?
Are there challenges you can set internally
to leverage this?
65
DO NOT BUY THE HYPE THAT TV IS DEAD!
GO LEVERAGE IT!
Source - Facebook
68. 68
NETWORK EFFECT IS RELIANT ON SOCIAL MEDIA
PAGE
C R EATED
S HAR E
TO
FR IENDS
FR I EN D S
D O N ATE /
C O M M ENT
FR IENDS
S HAR E
FR IENDS O R
FR IENDS O F
FR IENDS C R EATE
A PAGE
STARTS AGAIN
PRIMARY
NETWORK
SECONDARY
NETWORK
NUMBER OF
NETWORK EFFECTS
COMMENTS HELP
TO SPREAD THE
WORD OF THE PAGE
C O M E
TO JG
Social media shares are essential for our
business, with up to 80% of page traffic
comes from social media, typically
Facebook where the majority of users have
their best and closest friends and family.
69. 69
WE HAVE TO UNDERSTAND THE VALUE OF ON SITE SOCIAL MEDIA
S H A R E S B O O S T P O S T S
I N N E W S F E E D
C O M M E NT S C A U S E E N G A G E M E N T ,
L E A D S T O M O R E P E O P L E S E E I N G
P O S T
R EAC TIO N S B O O S T
PO S TS IN NEWS FE E D
Core actions on & off site:
• Our page owners bring their and tribes to
their pages,
• Their friends donate
• Comment
• Share& engage over social media
• Start their own pages
70. 70
TAGGING IS GOING TO BE YOUR FRIEND
EDUC ATE Y O UR US ER S TO
M AK E THE M O S T O UT O F
FAC EB O O K
Facebook is our number 1 traffic driver, to
get the most out of Facebook we have had
to educateour users with numerous help
articles, build a new hints and tips section
and we send a number of CRMemails to get
the most out of Facebook.
Remember social media platforms are
destinations soeducateusers to maximize
performanceon social media.
Promptingreactions,tagging, commenting
and sharingis a must
71. Social Network Traffic Rank Transactions Rank Revenue rank Average Rank
Facebook 1 1 1 1.0
Twitter 2 2 2 2.0
Instagram 3 3 3 3.0
YouTube 4 5 4 4.3
LinkedIn 5 4 5 4.7
WordPress 7 6 6 6.3
Yammer 9 7 7 7.7
Blogger 8 8 8 8.0
reddit 6 10 12 9.3
Google+ 11 9 9 9.7
THE VALUE OF SOCIAL MEDIA AT JUSTGIVING
The most social and connectednetworks are the most important
72. YOU MUST UNDERSTAND THE PLATFORM BEFORE CREATING KPIS
Understanding each platform is essential for creating goals on social media
Social Network How long is a view Public view count
Twitter 3 seconds Yes
YouTube 30 seconds Yes
Facebook 3 seconds Yes
LinkedIn 3 seconds No
Instagram 3 seconds Yes
Twitch On-load Yes
Snapchat 1 second No
73. 73
FACEBOOKS PIONEERING
AUTO PLAY VIDEO
85% of videos on Facebook are played
without sound. Annotation and auto play is
vitally important.
Have a 6 second rule, if doesn’t grab
people in 6 seconds don’t push it live.
Don’t dismiss the 3 second view count on
Facebook
Source - Facebook
74. 74
DID YOU KNOW?
YouTube's fastest growing
audience is in the living
room
This means people are looking to
spend longer on the content on
there. This is what YouTube
wanted and reward “long form”
videos over 20 minutes long.
Facebook do the same although
long form is 90 seconds.
Source – YouTube & Facebook
77. THE VALUE OF SOCIAL MEDIA AT JUSTGIVING
The most social and connectednetworks are the most important
Title URL
Total
Shares
Total
Facebook
Shares
Twitter
Shares
LinkedIn
Shares
Crowdfunding to support families of those killed and injured in the Manchester Arena attack on
JustGiving
https://www.justgiving.com/crowdfunding/westandtogethermanch
ester 308439 210538 96271 1617
Online Donation Box for Shaukat Khanum Hospital
https://www.justgiving.com/campaigns/charity/imrankhan-
cancerappeal/donation-box 246193 245841 350 2
Crowdfunding to Help the families of Grenfell Tower, West London who have been devastated by
a fire which has destroyed their homes and taken loved ones. on JustGiving https://www.justgiving.com/crowdfunding/familiesofgrenfelltower 106903 97798 8537 565
Crowdfunding to go to the Bradley Lowery foundation x on JustGiving https://www.justgiving.com/crowdfunding/bradleylowerysfight 72903 71330 1508 65
Hadith of the Day HOTD is fundraising for Human Appeal https://www.justgiving.com/hotd9 65051 65037 13 1
Crowdfunding to help the residents of the burned down Grenfell Tower, London, W11 to get back
on their feet. on JustGiving https://www.justgiving.com/crowdfunding/grenfell 59262 54986 3981 292
Crowdfunding to Help Billy Monger beat life changing injuries, after being involved in one of the
most horrific crashes Motorsport has seen on JustGiving https://www.justgiving.com/crowdfunding/billymonger23 56652 55235 16 1401
Evening Standard Dispossessed Fund: Grenfell Tower Fire
https://www.justgiving.com/campaigns/charity/londoncommunity/
grenfell 46164 45783 211 170
Evening Standard Dispossessed Fund: Grenfell Tower Fire
https://www.justgiving.com/campaigns/charity/londoncommunity/
grenfell?platform=hootsuite 45786 45783 3 0
Crowdfunding to help a homeless man, after he helped the Children and victims of the Manchester
Arena Bombing. on JustGiving
https://www.justgiving.com/crowdfunding/HomelessHeroManches
ter 45660 30177 15349 31
Crowdfunding to give to the Family of PC Keith Palmer on JustGiving https://www.justgiving.com/crowdfunding/keith-palmer 35860 31798 3168 894
Katie Reporter is fundraising for The Trussell Trust https://www.justgiving.com/justiceforkatiehopkins 34371 33910 459 0
Hadith of the Day HOTD is fundraising for Human Appeal https://www.justgiving.com/hotd8 26541 26534 2 5
Hadith of the Day is fundraising for Human Appeal International https://www.justgiving.com/hotd6 24065 24064 1 0
Crowdfunding to help the victims of the Grenfell fire #grenfellfirefund on JustGiving https://www.justgiving.com/crowdfunding/grenfellfirefund 23213 22376 833 4
Crowdfunding to help the staff of Team Rock who have all been made redundant 6 days before
Christmas with no pay. on JustGiving https://www.justgiving.com/crowdfunding/ukrockcommunity 21309 20007 983 310
Crowdfunding to get Steve off the streets. Help this homeless man buy a house.We need more
people like him on JustGiving https://www.justgiving.com/crowdfunding/Homelesssteve 20205 19638 567 0
Crowdfunding to Save Dawson's life with just ONE dollar - send him to the USA for pioneering
cancer treatment on JustGiving https://www.justgiving.com/crowdfunding/adollarfordawson 19387 17538 1603 246
Crowdfunding to help find RAF Serviceman Corrie McKeague on JustGiving https://www.justgiving.com/crowdfunding/helpfindcorrie 18680 18538 140 2
Crowdfunding to Help Luke get the life saving treatment he needs & let him live his life xx on
JustGiving https://www.justgiving.com/crowdfunding/AllHelpLuke 18637 17182 1317 137
Crowdfunding to Help Florence receive life-saving surgery on JustGiving https://www.justgiving.com/crowdfunding/Flosfight 17760 17235 237 276
78. 78
UNDERSTANDYOUR
USERSBEHAVIOUR
An on platform product experience really
can provide you a different perspective to
how your users interact with you.
For instance I know our community
browse up to 80% of their time on our
platform on mobile but closer to 50%
create pages on mobile phone.
Can this help you to create greater social
strategy?
Source - Expedia
79. President Obama whilst
still sitting president took
part in a Reddit AMA
answering a large number
of questions from Reddit
users from talking about
college, to policy to what
the future holds.
AMA’s ARE
AMAZING
EXAMPLESOF
SOCIAL& UGC
Source - Reddit
80. Q Is your team guilty of turning social into a
broadcast channel?
81. 81
USING YOUR INTERNAL
DATA TO MAXIMISE
YOUR GOALS
We use our internal data to
understand the best time
when people are online and
most likely to take an action.
By sharing around these core
times we have the best
possible chance to help pages
receive donations.
82. 82
USING YOUR INTERNAL
DATA TO MAXIMISE
YOUR GOALS
We also use our page creation
data to understand and
compare to donation to know
when we could influence our
audience in supporting or
creating their pages for
causes.
83. 83
OUR INTERNAL DATA
We track every button click on site,
as you can see Facebook is by far
the most social network used by
our page owners and their
community.
84. 84
YOUR DATA CAN HELP
We trialled offering our
internal data to our page
owners, we saw a number of
page owners sharing their
data and we rolled out to all
page owners, at any point
page owners have access to
this information.
85. 85
BALANCINGDATA FOR
THE FANS
As a data geek and an MMA
fan this FightMetric /
Fightnomics made me geek
out to extraordinary levels,
although I imagine for most
casual MMA fans won’t find
it interesting
Source - Twitter
86. Q Are you too suffering from
Analysis paralysis?
89. 89
SHARES& DONATIONS
The racing community are incredible!
We saw so many racing fans, drivers and
teams support Billy and his page.
Many people do not look at the value of
shares to your business.
We know that the value of Lewis Hamilton
tweet was close to the amount donated to
by Jenson Button.
PLEASE REMEMBER THAT YOUR SHARE DOESN’T HAVE
TO BE THE MOST VALUABLE OR THE MOST ENGAGED,
IT CAN BE OTHERS WHO HELP AMPLIFY YOUR EFFORTS
WHETHER ITS ORGANICALLY OR A PAID PARTNERSHIP.
Source - Dailymail
92. 92
ADDINGVALUETO
SOCIALACTIVITY
We know not all friends or friends
of friends can help with money.
However people can help by
sharing& amplifyingyour page
reach, we workedout the value of a
shareon Facebook and tell people
they can help.
Can your business dothe same?
94. BEG, STEAL, BORROW
This is from Amazon, they have really
thought about their customers, their
attention to details and understanding
of their customers is mind blowing.
Think about how you can; beg, steal
or borrow from these companies to
leverage something as simple as a
cupboard box.
Challenge your customers to share
their cars, their tanks or their space
ships.
94
SOURCE - TWITTER
95. 95
SHARE-ABLE ASSETS
Lyft (Uber’s biggest US competitor)
has created a great monthly digest
email they send to you and gamify
your actions, I have seen numerous
people share this and comment on:
• How much you spend
• How often you use them
• When you use them
Source - Lyft
96. 96
BE SEEN& HEARD
Professor ScottGallowayis releasing a
book in October, for every pre order he
is donating$50 to charity water (by a set
date).
Brands too can be seen and heard when
they support a cause,make something
shareableand valuableto you and
someoneelse.
Source - Twitter
99. 99
THINK OUTSIDE
THE BOX
Don’t just use the samesocial networks
you like or you think that works,use
other platforms,create quality content
people will shareor use.
2.9billion views of NFL gifs…
They have only created 3.8k.
Source- Giphy
100. 100
THINK OUTSIDE THEBOX
If ITV didn’t create Gemmareacts Iwould
be extremely surprised. It’s absolutely
genius.
Leveraging somethingor someone and
their idiosyncrasies is incredibly smart.
Source –ITV Instagram
101. 101
BURGERKING &
LINKEDIN
Ever been fired? Want to admit it on
social media?
Burger king are offering a free Whopper
to anyonewho admits to being fired on
Linkedin.
Silly yes, bold yes, crazynot so much.
Source – Burger King / Adweek
102. 102
SASSYBRANDS
Please remember that whatever situation
we are thrown into or experience in 2017,
the first thing people reach for is their
mobile phones.
With this mindset, there is great
opportunity. Not every revolution comes
from evolution.
DISCLAIMER: REMEMBER TO KEEP YOUR CUSTOMERS SAFE
103. 103
SOCIALWINNERS
Wendy’s absolutely control social
media when it comes to engagement
and leveraging media spotlight on their
accounts, its built into their muscle
memory.
DISCLAIMER: THIS WON’T WORK FOR M OST BRANDS
Source - Twitter
106. 106
CHANGINGLANDSCAPE
Twitter changed the way their threading
works, often now you may have branches
of conversation from your share that you
do not see or activity go to find, scroll
through conversations and see what is
being discuss and really get a feel of how
well your content is being received or
engaged with.
Source - Twitter
107. 107
SOCIALMEDIA EFFECT
ON TV
The NFL (American Football) has been
losing viewers for two years, their
answer?
6 second ads, this is align with Facebook
viewing habits
On Facebook: people scroll through its
Newsfeedon their mobile devices watch
5.7 seconds of video ads on average
once they automaticallyplay
107Source – Giphy
108. 108
EASYCONTENT TO
CREATE…
OR REUSE
Google:
“how to…” searches have increased
by more than 140% since2004,
and much of that search interest is
directed towards how to “fix”
things”
Source – The Hustle
110. 110
HOW DO YOU MEASURE
SUCCESSOF SOCIAL?
Let’s be honest tracking social media
success can be impossible,
especially tracking back from
organic and dark social media.
My rule of thumb, anything you pay
for should be attributed back.
Source - Marketoonist
111. IMAGINE A WORLD WHERE
CONSUMER DEFAULTED
TO ONE SOCIAL NETWORK
This actually does happen over
time, generally when a user has
their engaged network on a
specific network, in many cases
it’s Facebook.
111Source - Twitter
114. 114
WARNING FOR VIDEO
Do not pivot to created video if you
cannot offer somethinggreat.
Not everyone can do TV or YouTube
SOURCE - Giphy
Meet Logan Paul ⬆
• Logan Paul has 11.3million subscribers – he is an ex Vine star
• He makes an estimated $580k p/m
• His latest video had 5.5m views in 24 hours
• 125.5k views per hour on that video alone
• He and Disney stopped working together after his extreme pranks, his videos gets millions
more views than the Disney show he starred in.
• Averages 12.8M average daily & views 55.4k average daily subs
115. FOUR CONTENT TYPES THAT CAN WORK
Here are the four types of content that typically work on social media
1. Inform
2. LOL
3. Educate
4. Inspire
117. WHAT’S NEXT?
ORIGINALSOCIAL VIDEO
Original content is the next battle field for
social networks, Snapchat averaged 5
million unique viewers for their “Good
Luck America” original series.
The reason why they are all fighting TV,
netflix, amazon prime etc?
No one has cracked centralising content
and building communities around it.
Facebook really is in prime position for
this.
117
SEE IF YOU CAN LEVERAGE THIS BEHAVIOUR
Source - Snapchat
118. 118
FACEBOOK WATCH
“Facebook Watch” has to be episodic
and from three to ten minutes.
Do you think you could create quality
video content that people will want to
come back to and engage with?
….Maybethink about how you can
organically talk with customers around
new watch shows.
SOURCE - Quartz
120. 120
YOUR MISSION:
MAKETHUMBINGUP
AND DOWN STOP
Your content has to be that
good in the newsfeed and in
the stories generation you
have to make people stop
thumbing / scrolling and
concentrate on your content
Source - Facebook
121. 121
Account Name Likes Comments URL
Starbucks Strawberries
326k
likes
1415
comments
https://www.instagram.com/
p/BXGV30vjqRv/?taken-
by=starbucks
Nike
80's / 90's
boy
746k
likes
5423
comments
https://www.instagram.com/
p/BU5Ehrhgqq7/?taken-
by=nike
Nat Geo Gorillas
575k
likes
5828
comments
https://www.instagram.com/
p/BYzbZ1kjzxF/?taken-
by=natgeo
THE RESULTS
AS OF 06.48 12/09/2017
122. REMEMBER THESE AGAIN
Use stories to understand how busy Instagram is, push
content out on stories over newsfeed
3. Ask questions
2. Live push like TV
4. Tell people what you want them to do
1. Instagram – stories over grid
Despite the hype TV is the most used device in the
house, use live like it’s a TV show and push in similar
ways
Simple but ask more questions, you will be surprised by
the engagement rate going up
Let’s face it, in 2017 we want to be told what to do
and when, tell your audience what you would like them
to do
5. Get out of your filter bubble, quick
Stop looking at competitors, go look outside your niche and
look at successful brands and what they do differently.
Ever seen people’s tweets appear in your timeline when
you don’t follow them, use the strategic likes to amplify
your content
6. Use strategic likes
Understand how each social network works and which
content it prefers, why it prefers that format. Use video.
7. Use more video
Be famous for using a specific type of gifs or make a
library you can continuously use
8. Theme your gif usage
Do you share blog posts without embedding your previous
social? Start embedding relevant content to boost engagement
9. Embed your content
You know that annoying WhatsApp group you are in or
the friends who send things via messenger, remember
they will want to engage on your content too
10. Dark social can be your friend