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2014 Content Marketing Forecasts
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Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts.
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2014 Content Marketing Forecasts
1.
Content Marketing Forecasts
2014 63 Predictions From 24 Experts Heidi Cohen Actionable Marketing Guide http://HeidiCohen.com Source: http://HeidiCohen.com/?p=21476
2.
Background • With its
explosion in 2013, content marketing is part of almost every marketer’s 2014 plans. • For marketers, the challenge is ensuring that every piece of content is effectively presented and distributed to give to reach its maximum relevant audience encouraging them to take at least an initial step towards purchase. • Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts. Source: http://HeidiCohen.com/?p=21476 © 2014 – Heidi Cohen – Actionable Marketing Guide
3.
Content marketing will
continue to grow and, much like social media, will become a distinct and unique part of a company’s overall marketing plans. Lindsay Bell – Arment Dietrich, Inc. Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/csessums/4496149428/ © 2014 – Heidi Cohen – Actionable Marketing Guide
4.
Video will become
the be-all/end-all of eyeball reaching in 2014. Lindsay Bell – Arment Dietrich, Inc. Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/garryknight/6667784953/6/ via Garry Knight © 2014 – Heidi Cohen – Actionable Marketing Guide
5.
Large-form experiential campaigns will
become even more important. Lindsay Bell – Arment Dietrich, Inc. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/62681247@N00/6984961076/ via Queralt jqmj © 2014 – Heidi Cohen – Actionable Marketing Guide
6.
Content marketing will
continue to be a focus. Connie Benson - Dell Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/29233640@N07/5656481114/ © 2014 – Heidi Cohen – Actionable Marketing Guide
7.
More marketers will
realize that they need to move beyond publishing in order for their content marketing efforts to be effective. Connie Benson - Dell Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/gastev/360505392/ via Gustev © 2014 – Heidi Cohen – Actionable Marketing Guide
8.
Companies will need
technology that bridges silos and facilitates collaboration across content ideation, creation and publication. Connie Benson - Dell Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/strocchi/1451285663// via Strocchi © 2014 – Heidi Cohen – Actionable Marketing Guide
9.
Trojan Horses. Jonah
Berger - Wharton Professor; author of Contagious:Why Things Catch On Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/75001512@N00/391571638/ via JoelK75 © 2014 – Heidi Cohen – Actionable Marketing Guide
10.
Brands start creating
more personalized responses to consumers David Berkowitz - MRY Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/woodysworld1778/1209431859/ via Woody1778a © 2014 – Heidi Cohen – Actionable Marketing Guide
11.
Community managers either
embrace content optimization tools that predict what kinds of content will perform best and when to post it, or find themselves in less demand. David Berkowitz - MRY Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/sanspoint/168185832/ © 2014 – Heidi Cohen – Actionable Marketing Guide
12.
Increasingly, marketers stop
referring to content marketing and just refer to it as marketing… David Berkowitz - MRY Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/43927551@N03/4881619799/ © 2014 – Heidi Cohen – Actionable Marketing Guide
13.
Customer-centricity is a
key cultural theme for content marketing in 2014. Michael Brenner – SAP B2B Insider Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/philandpam/1485578432/ via Phil and Pam © 2014 – Heidi Cohen – Actionable Marketing Guide
14.
Brands will begin
to form real newsrooms Michael Brenner – SAP B2B Insider Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/maiakinfo/5640066385/ © 2014 – Heidi Cohen – Actionable Marketing Guide
15.
Visual storytelling will
become the next battleground for content marketing Michael Brenner – SAP B2B Insider Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/normalityrelief/3224721382/ © 2014 – Heidi Cohen – Actionable Marketing Guide
16.
There will be
new thresholds for content marketing quality and quantity. Lisa Buyer – Author of Social PR Secrets Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/ceaman/2612134461/ via moufle © 2014 – Heidi Cohen – Actionable Marketing Guide
17.
Company online newsrooms
will become a function of marketers versus just PR departments. Lisa Buyer – Author of Social PR Secrets Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/victoriapeckham/261126382/ via Victoria Peckham © 2014 – Heidi Cohen – Actionable Marketing Guide
18.
Content marketing will
become less of a buzzword and more of a way of life. Lisa Buyer – Author of Social PR Secrets Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/iamtreesha/7894625598// via Treesha Duncan © 2014 – Heidi Cohen – Actionable Marketing Guide
19.
Global and local
are where my mind is focused. C.C. Chapman – YSN; author of Amazing Things Will Happen co-author of Content Rules Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/40883475@N00/8920503023/ via Hanumann © 2014 – Heidi Cohen – Actionable Marketing Guide
20.
The hiring of
international community managers, storytellers and more. C.C. Chapman – YSN; author of Amazing Things Will Happen co-author of Content Rules Source: http://HeidiCohen.com/?p=21476 Photo credit www.buddhafield.com/budffest.html via http://www.flickr.com/photos/90664717@N00/2687301102/ © 2014 – Heidi Cohen – Actionable Marketing Guide
21.
Google will fully
roll out author rank. Ian Cleary – Razor Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/onesmallworld/9914964194/ © 2014 – Heidi Cohen – Actionable Marketing Guide
22.
It will become
increasingly difficult to attract an audience to your content as more people produce content so promotion of your content will be key. Ian Cleary – Razor Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/joncandy/4917648486/ via Jon Candy © 2014 – Heidi Cohen – Actionable Marketing Guide
23.
A content marketing
strategy will be seen as important as a digital marketing strategy. Ian Cleary – Razor Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/mikecogh/1039271534/ via Mike Cogh © 2014 – Heidi Cohen – Actionable Marketing Guide
24.
Think high value
content. Heidi Cohen – Actionable Marketing Guide Source: http://HeidiCohen.com/?p=21476 Image: http://HeidiCohen.com via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
25.
Content presentation and
packaging is increasingly necessary to break through and attract an audience. Heidi Cohen – Actionable Marketing Guide Source: http://HeidiCohen.com/?p=21476 Photo credit public-photo.net/household/packaging-tape-brown-parcel-tape/ via http://www.flickr.com/photos/28958738@N06/4817475710/ © 2014 – Heidi Cohen – Actionable Marketing Guide
26.
Content distribution matters.
Heidi Cohen – Actionable Marketing Guide Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/sfj/3137873/ via I Morpheus © 2014 – Heidi Cohen – Actionable Marketing Guide
27.
There will be
a march toward content quality and a step away from quantity for many marketers Andy Crestodina – Orbit Media; author of Content Chemistry Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/wwarby/7127580211/ via W Warby © 2014 – Heidi Cohen – Actionable Marketing Guide
28.
There will be
a surge of podcasts and other high production value content. Andy Crestodina – Orbit Media; author of Content Chemistry Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/hetstyle/6877702965/ © 2014 – Heidi Cohen – Actionable Marketing Guide
29.
Records will be
set in attendance of live events. Andy Crestodina – Orbit Media; author of Content Chemistry Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/joncandy/4602711226/ via Jon Candy © 2014 – Heidi Cohen – Actionable Marketing Guide
30.
Belts loosen... even
more for content marketing. Pawan Deshpande - Curata Source: http://HeidiCohen.com/?p=21476 Photo credit www.menswear-market.com © 2014 – Heidi Cohen – Actionable Marketing Guide
31.
As more marketers
jump on board with content marketing, there’ll be a greater need to differentiate from each other. Pawan Deshpande - Curata Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/mikeporterinmd/4741227132/ © 2014 – Heidi Cohen – Actionable Marketing Guide
32.
Brand properties go
mainstream Pawan Deshpande - Curata Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/epsos/5591761716// via epSos.de © 2014 – Heidi Cohen – Actionable Marketing Guide
33.
Quality content is
the clarion call. Ric Dragon – Dragon Search; author of Social Marketology. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/faceme/7566910740/ © 2014 – Heidi Cohen – Actionable Marketing Guide
34.
DEEP investment in
content is something we're going to see more of Ric Dragon – Dragon Search; author of Social Marketology. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/12453467@N00/2577562460/ via tata_aka_T © 2014 – Heidi Cohen – Actionable Marketing Guide
35.
Brands are going
to embrace the notion of passion-based marketing. Ric Dragon – Dragon Search; author of Social Marketology. Source: http://HeidiCohen.com/?p=21476 Photocredit: http://www.flickr.com/photos/ralphandjenny/7161251042/ © 2014 – Heidi Cohen – Actionable Marketing Guide
36.
You need to
produce content that sets you apart from the crowd Emeric Ernoult – Agora Pulse Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/pdbreen/3398012211/ via Copyright 2009 Patrick Breen © 2014 – Heidi Cohen – Actionable Marketing Guide
37.
The two keywords
for content marketing success in 2014 will be niche and data. Emeric Ernoult – Agora Pulse Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/qthomasbower/3563420741/ © 2014 – Heidi Cohen – Actionable Marketing Guide
38.
Transparency and being
open and personal will become more and more the norm. Emeric Ernoult – Agora Pulse Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/wwarby/11683016474/ © 2014 – Heidi Cohen – Actionable Marketing Guide
39.
Brands sweat the
small stuff, which (it turns out!) is the big stuff. Ann Handley – Marketing Profs; co-author of Content Rules Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/_lev_/489837674/ © 2014 – Heidi Cohen – Actionable Marketing Guide
40.
Businesses using content
marketing as part of their overall online strategy will have to ramp up the quality in 2014 Kristi Hines – Blog Post Promotion Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/neilt/5933093/ © 2014 – Heidi Cohen – Actionable Marketing Guide
41.
As businesses start
to invest in higher quality content, they will also see more of a need to promote it effectively. Kristi Hines – Blog Post Promotion Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/kouchi/151196377/ © 2014 – Heidi Cohen – Actionable Marketing Guide
42.
Another thing that
will be big in 2014 is Google Authorship / Author Rank Kristi Hines – Blog Post Promotion Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/joshmcmillan/1410170675/ © 2014 – Heidi Cohen – Actionable Marketing Guide
43.
Marketers will go
more visual and short. Kelly Hungerford – Paper.li Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/evilerin/3093851614/ via Evil Erin © 2014 – Heidi Cohen – Actionable Marketing Guide
44.
Higher demand for
long-reads and long-form writers. Kelly Hungerford – Paper.li Source: http://HeidiCohen.com/?p=21476 Photo credit htthttp://www.flickr.com/photos/yourdon/2708660678/ via Ed Yourdon © 2014 – Heidi Cohen – Actionable Marketing Guide
45.
Marketers will co-create
with their communities. Kelly Hungerford – Paper.li Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/nikonvscanon/3267138841/ © 2014 – Heidi Cohen – Actionable Marketing Guide
46.
More collaboration /
more amplification / more automation. . Nick Kellet – List.ly Source: http://HeidiCohen.com/?p=21476 Photo credit http://HeidiCohen.com/ via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
47.
Collaborative content is
on the rise. Nick Kellet – List.ly Source: http://HeidiCohen.com/?p=21476 Photo credit: http://HeidiCohen.com via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
48.
Better content metrics
and more content granularity. Nick Kellet – List.ly Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/aussiegall/286709039/ © 2014 – Heidi Cohen – Actionable Marketing Guide
49.
LinkedIn will become
far and away the most important platform. Dave Kerpen - Likeable Media; author of Likeable Business Likeable Social Media. Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/smi23le/4613341564/ © 2014 – Heidi Cohen – Actionable Marketing Guide
50.
There will be
a big investment in mobile websites Arnie Kuenn of Vertical Measures; author of Accelerate. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/wonderlane/4284011682/ © 2014 – Heidi Cohen – Actionable Marketing Guide
51.
We will see
more regulations around native advertising. Arnie Kuenn of Vertical Measures; author of Accelerate. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/thegreengirl/426147751/ via Green Melinda © 2014 – Heidi Cohen – Actionable Marketing Guide
52.
We will see
108 more predictions that SEO is dead. Arnie Kuenn of Vertical Measures; author of Accelerate. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/garryknight/3650151941/ via Garry Knight © 2014 – Heidi Cohen – Actionable Marketing Guide
53.
Google Hummingbird will
give digital marketers a much greater appreciation of good content marketers Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/zabdiel/3028620509/ via Ann Cam © 2014 – Heidi Cohen – Actionable Marketing Guide
54.
Shorter, quality content
will be in demand Rob Peterson – Barn Raiser; contributor to Strategic Digital Marketing Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/mandarina94/6318249059/ © 2014 – Heidi Cohen – Actionable Marketing Guide
55.
The more screens,
the better Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/dvanzuijlekom/8060015821/ © 2014 – Heidi Cohen – Actionable Marketing Guide
56.
In 2014, we
will start to see mid-sized and large brands start to purchase traditional media companies and blogging sites that target their customers. Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing Get Content Get Customers. Source: http://HeidiCohen.com/?p=21476 Photo credit http://HeidiCohen.com via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
57.
There will be
a number of content marketing is dead articles that flood the scene. Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing Get Content Get Customers. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/rhysasplundh/4768680351/ via Rhys Asplundh © 2014 – Heidi Cohen – Actionable Marketing Guide
58.
B2B companies will
move away from the static ebook and focus more on storytelling. Dayna Rothman – Marketo; author of Lead Generation for Dummies Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/justin/11733580/ © 2014 – Heidi Cohen – Actionable Marketing Guide
59.
3D printing will
move content marketing to the next level. Dayna Rothman – Marketo; author of Lead Generation for Dummies Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/creative_tools/8592837554/ via Creative Tools © 2014 – Heidi Cohen – Actionable Marketing Guide
60.
The Chief Content
Officer (CCO) will become an increasingly important marketing hire. Dayna Rothman – Marketo; author of Lead Generation for Dummies Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/teegardin/6150427712/ via www.SeniorLiving.Org © 2014 – Heidi Cohen – Actionable Marketing Guide
61.
Paid social becomes
truly mainstream. Neal Schaffer - Author of Maximize Your Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/nayukim/5704436996/ © 2014 – Heidi Cohen – Actionable Marketing Guide
62.
Companies will place
more emphasis on content creation Neal Schaffer - Author of Maximize Your Social Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/48424574@N07/5341452059/ © 2014 – Heidi Cohen – Actionable Marketing Guide
63.
The emergence of
visual social media marketing will affect social networks in 2014. Neal Schaffer - Author of Maximize Your Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/zigazou76/5535071771/ © 2014 – Heidi Cohen – Actionable Marketing Guide
64.
Podcasting will continue
to grow substantially Mike Stelzner - Social Media Examiner Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/imurphy/16591189/ via YTang3 © 2014 – Heidi Cohen – Actionable Marketing Guide
65.
Content marketing grows
up. Tommy Walker – Online Marketing Strategist Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/emeryjl/1577697374/ © 2014 – Heidi Cohen – Actionable Marketing Guide
66.
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