Here is the presentation that how mass media is important in the present global era. I have included the views of some critics also about the negative sides of mass media. See the presentation for detail.

1. Functions of Mass Media
Presented by Riddhi Jani
Roll no: 23
Semester 4rth
Year: 2014-’15
Paper: 15, Mass Communication and Media Studies
Submitted To: Smt. S. B. Gardi Department of
English
Maharaja Krishnakumarsinhji Bhavnagar
University

2. Definition of Mass Media
’).
Mass media include all forms of information communicated
to large groups of people, from a handmade sign to an
international news network.

3. Mass media, sociology of A
medium is a means
of communication such as print,
radio, or television. The mass
media are defined as large-scale
organizations which use one or
more of these technologies to
communicate with large numbers
of people (‘mass communications

4. Functions of Mass Media
To inform To educate
To
entertain
Transmission
of heritage
Saturation of
industrial
world
Political
function

5. Criticism
Henrik Ibsen
Whenever I take up a newspaper, I seem to see
ghosts gliding between the lines.

6. Friedrich Nietzsche
“The rabble vomit their bile and call it
a newspaper”

7. • “We have newspapers for all
hours of the day. A clever head
could still add a few more. This
way everything, what everybody
does, wants, writes, even what he
plans, is publicly exposed. One
can only enjoy oneself, or suffer,
for the entertainment of others,
and in the greatest rush, this is
communicated from house to
house, from town to town, from
empire to empire, and at last
from continent to continent.”
Goethe

8. Work Citations
• http://www.beyondintractability.org/essay/mas
s-communication
• http://www.encyclopedia.com/doc/1O88-
massmediasociologyof.html
• http://www.pinkmonkey.com/studyguides/subje
cts/am_gov/chap8/a0808301.asp
• http://people.bath.ac.uk/hssbpn/theories%20of
%20media.htm
• http://www.uta.edu/huma/illuminations/kell22.
htm