This document discusses how technology and globalization have changed how people learn, share information, communicate, entertain themselves, and more. It notes that adoption of new technologies, like Facebook and YouTube, has occurred very rapidly. Specifically, it took Facebook just 9 months to reach 100 million users. The document also discusses the evolution of the World Wide Web from Web 1.0 to 2.0 and how Americans' online time is spent, with over 23% on social networking and blogs. It argues that virtual interactions are not inferior to face-to-face but just different, and encourages balancing real and virtual relationships. The concept of social capital and maintaining approximately 150 relationships is also covered.

1. Facebook, and Twitter,
and Blogs,
oh my!!
Presented for PARSA
by
Valerie Martin
Immaculata University

2. Technology & globalization
have changed how we:
- learn
- create, store & share information
- define info: text, still & video images, audio
- compete for & consume resources
- communicate & collaborate
- make a living
- entertain ourselves

3. Rapid Rate of technology
adoption in the US
• To get an audience of 50 million people:
– It took Radio 40 years
– It took TV 13 years
– It took the World Wide Web 4 years
– It took the Ipod 3 yrs
– FACEBOOK… 100 million users…. in 9 months
– YouTube over 100 million videos viewed per day
– Fast growing group on Facebook is aged 55-64

4. Worldwide Web
• Web 1.0
–1991 web site owners could publish
linked, web-formatted documents
–1995, web browsing launched rapid
adoption of the web
• Web 2.0
2004+ a new generation of web applications
that allow all web users to be content
creators, consumers & collaborators

5. In 1996….
Americans spent an average of 30 minutes
a month surfing the World Wide Web
2010 - Americans average 2 hrs A DAY online

6. 2010 Nielsen data:
Email is the Top Mobile
Internet Activity
42 % email
12% web site portals
10% social nets & blogs
1% searches
35% other

7. • 40 percent of U.S. online
computer time is spent on just
three activities:
– Social networking & Blogs 23%
– Playing games 10%
– and then emailing 7%
2010 Nielsen data:

8. 23%
10%
7%

9. Virtual Handshake
How people build relationships has not fundamentally
changed.
What has changed is the medium; more and more of
our conversations are virtual.
A Virtual Handshake

10. Character is like a tree and
reputation is like its shadow.
The shadow is whatever we think
it is – the tree is the real thing.
Abe Lincoln

11. Is your virtual shadow what you
want it to be?
• The web maintains an image of you.
• The image is a virtual version of you.
• It may know more about you than you do.
Do a vanity search – find out what others see

12. The new idea
Virtual is not inferior…
it’s just different

13. Virtual is not inferior – it’s just different
Traditional face-to-face methods of meeting people can
be inefficient:
• your choices of who you speak to can be limited to
where you live or visit or those you know or proximity in
an event
• superficial factors (e.g. appearance) may
disproportionately influence who you speak to
• face-to-face, non-verbal clues can help, or be misleading
Meeting Virtually:
• provides a chance to choose who to speak to by interest
or purpose or background
• allows one to learn about interests & background first

14. Virtual is not inferior – it’s just different
• Face-to-face allows you to absorb rich
data (body language, tone, style, clothes)
• Online provides a provide a different type
of rich data
– we read much faster than we can hear, we
can quickly read the work that someone has
produced over a long period
– posted photos, links, interests allow
commonality to be identified quickly and
convey character & priorities

15. Balance Real & Virtual
• The idea is not to spend all your time at a
computer and avoid face-to-face.
• Social software may:
– opens new doors for building both virtual and
in-person relationships;
– make the traditional process of meeting
people face to face dramatically more
efficient. e.g. MeetUp & Eventful

16. Social capital
• Social capital - the collective value of all social
networks (who people know) and the inclinations that
arise from these networks to do things for each other
(“norms of reciprocity”).
• Robert Putnam, a Harvard University political scientist,
famously argued in his 2000 book Bowling Alone that
the average American’s social capital had declined
steadily since the 1960s.
• One way we, as a society, may be able to rebuild
our social capital is by effectively using online
software.

17. Social Capital-Personal Benefits
Social capital may improve your quality of life:
• Happiness: A stronger social network may
lead to greater happiness and a greater
sense of meaning.
• Health: Robert Putnam writes, “People who
are socially disconnected are between two
and five times more likely to die from all
causes, compared with matched individuals
who have [strong] ties.”

18. Invest time in right relationships
According to anthropologist Robin Dunbar,
the human brain is hard wired to handle a
maximum of approximately 150 active
social connections.
• Choose wisely
• Don’t try – do
• invest time in people
that matter to you

19. Advantages of Using Social
Software for Your Network
1. maintain contacts
2. make your true qualities more visible
3. build relationships with the right people
4. strengthen all your ties by being
accessible & communicating more
frequently

20. Advantages of Using Social
Software for Your Network
5. gain more information about people in
your network.
6. increase the number of valuable
relationships
7. lastly, you can build a more diverse
network

21. Social Networks
www.LinkedIn.com
professional
www.facebook.com
personal
1. Youtube provides
video tutorials on
how to start.
2. Start with a personal
Facebook & a
professional
LinkedIn profile.
3. Initially share
minimal info & set
privacy high.
4. Look at other profiles
make connections.

22. Note: Real examples of LinkedIn and
Facebook were shown here

23. Conferencing
www.skype.com
Phone/video calls
www.webex.com
Webinars
In-person events
1. Visit the Skype site &
do the tutorial.
2. Get a voice recognition
microphone headset.
3. Practice Skype w/
friends & family.
4. Check out WEBEX site
& do a free webinar.
5. Check Eventful or
MeetUp for in- person
events.

24. Journaling
www.wordpress.com
Blog
www.twitter.com
Micro blog 140
characters or
less entries
1. Read tips on
starting a blog.
2. Start with a
wordpress blog.
3. Set privacy high &
shares with
friends.
4. Read up on
Twitter – it is not
for everyone, but
it does have its
uses .

25. Enjoy Social Media
www.youtube.com
Videos
www.technorati.com
Audio recordings
www.slideshare.com
Slide shows & videos
www.flickr.com
Photos

26. Follow-up video viewing:
Social Networking in Plain English
http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=fvw
Social Networking Tools Simplified
http://www.youtube.com/watch?v=DZTg6L0PlQ4&feature=related
Social Media Revolution 2 (Refresh)
http://www.youtube.com/watch?v=lFZ0z5Fm-
Ng&feature=player_embedded#!

27. •Thank you and I’ll see you on the web

28. References
What Americans Do Online: Social Media And Games Dominate Activity 08/02/10
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-
and-games-dominate-activity/
College Sued Over "Drunken Pirate" Sanctions
http://www.thesmokinggun.com/documents/crime/college-sued-over-drunken-pirate-
sanctions
Rosen, Lester, “Stacy the ‘Drunken Pirate’: A Federal Court Case in the MySpace Age,”
http://www.collegerecruiter.com/employersblog/2009/05/stacy_the_drunken_pirate_a_fed.
php
Bowling Alone: America's Declining Social Capital (Journal of Democracy, January 1995,
Volume 6, Number 1)