SlideShare a Scribd company logo

Beyond Media, Beyond Delivery and Beyond Borders 7-31-08

•
•
Michael Pranikoff
Michael Pranikoff

The document discusses how communications have evolved rapidly with new technologies and outlines strategies for organizations to go "beyond media, delivery, and borders" when communicating. It recommends directly engaging target audiences through social networks and user-generated content to build influence across boundaries of age, language, and geography. Case studies show blending traditional and emerging tactics can help extend the reach and impact of messages.

1 of 33
Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders
Evolution of Communications – A Rapidly Changing World 2000s 1990s 1980s 1970s 1960s 1950s Apple Mac Cell phone network launched First fax machine TV = Mainstream JFK, Vietnam, Moon Precursor to internet developed Satellites transmit programming Drudge Breaks Lewinsky Email becomes standard Web free to all IM-ing goes global Major dailies go online First transatlantic phone call via cable First press release over newswire  Email, internet go mobile. Rise of social networks Google becomes verb Rise of Citizen Journalism User-generated content explodes Podcasts Text messaging
Communications Arsenal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ A weapon unused is a useless weapon,” Spies Like Us (1985) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weighing Emerging Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weighing Emerging Media ,[object Object]
Make the Most of Your Messages BEYOND BORDERS BEYOND DELIVERY BEYOND MEDIA
BEYOND MEDIA
Beyond Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],'Citizen Journalists' Evade Blackout On Myanmar News Blogs and Shaky Videos Find Way Into Mainstream; Photo of Bloody Sandals   By GEOFFREY A. FOWLER September 28, 2007 As Myanmar's regime cracks down on a growing protest movement, "citizen journalists" are breaking the news to the world.   At 1:30 yesterday afternoon, a cellphone buzzed with news for Soe Myint, the editor in chief of Mizzima News, a publication about Myanmar run by exiles in New Delhi....
Beyond Media - Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Media - Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Media – Real Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEYOND DELIVERY
Beyond Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – Amplifying Messages with Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – Know Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – Links in a Chain ,[object Object],[object Object],[object Object],[object Object]
Beyond Delivery – It Works! ,[object Object],[object Object],[object Object],[object Object],[object Object]
BEYOND BORDERS
Beyond Borders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Borders – Harnessing the Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Borders – Harnessing the Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Media, Beyond Delivery, Beyond Borders
Beyond Media, Beyond Delivery, Beyond Borders search.twitter.com
+ = A Case Study of Online Success
 
Multiple Elements Included
 
 
SALES PRODUCT The Long Tail
The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
Beyond Media, Beyond Delivery, Beyond Borders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders

Recommended

Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
University College Falmouth
 
Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online Journalism
Justin Gianninoto
 
Future of journalism online & mobile media
Future of journalism online & mobile mediaFuture of journalism online & mobile media
Future of journalism online & mobile media
stereodan
 
10 trends in journalism for 2017
10 trends in journalism for 201710 trends in journalism for 2017
10 trends in journalism for 2017
Amy Weiss
 
Journalism In The Digital Age
Journalism In The Digital AgeJournalism In The Digital Age
Journalism In The Digital Age
petermoore
 
Journalism 2.0
Journalism 2.0Journalism 2.0
Journalism 2.0
Vadim Isakov
 
Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online Journalism
Brett Atwood
 
Online Journalism
Online JournalismOnline Journalism
Online JournalismBrett Atwood
 

Recommended

Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
University College Falmouth
 
Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online Journalism
Justin Gianninoto
 
Future of journalism online & mobile media
Future of journalism online & mobile mediaFuture of journalism online & mobile media
Future of journalism online & mobile media
stereodan
 
10 trends in journalism for 2017
10 trends in journalism for 201710 trends in journalism for 2017
10 trends in journalism for 2017
Amy Weiss
 
Journalism In The Digital Age
Journalism In The Digital AgeJournalism In The Digital Age
Journalism In The Digital Age
petermoore
 
Journalism 2.0
Journalism 2.0Journalism 2.0
Journalism 2.0
Vadim Isakov
 
Trends in Online Journalism
Trends in Online JournalismTrends in Online Journalism
Trends in Online Journalism
Brett Atwood
 
Online Journalism
Online JournalismOnline Journalism
Online JournalismBrett Atwood
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
Socialize Group
 
Online journalism
Online journalismOnline journalism
Online journalism
Ujjwal Acharya
 
Module 01.Online journalism and social media
Module 01.Online journalism and social mediaModule 01.Online journalism and social media
Module 01.Online journalism and social media
Julian Matthews
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
Robin Hamman
 
40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.
Ezra Eeman
 
Orientation to Online Journalism
Orientation to Online JournalismOrientation to Online Journalism
Orientation to Online Journalism
Vidyaratha Kissoon
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Damian Radcliffe
 
LUTHER WCC COMM 106 finding multimedia journalism examples
LUTHER WCC COMM 106 finding multimedia journalism examplesLUTHER WCC COMM 106 finding multimedia journalism examples
LUTHER WCC COMM 106 finding multimedia journalism examples
profluther
 
Journalism 2.0: The future of news
Journalism 2.0: The future of newsJournalism 2.0: The future of news
Journalism 2.0: The future of newsrmackinnon
 
online technologies used in cyber journalism
online technologies used in cyber journalismonline technologies used in cyber journalism
online technologies used in cyber journalism
Smriti Singh
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
JD Lasica
 
Social media and Journalism
Social media and JournalismSocial media and Journalism
Social media and Journalism
Boom! Social
 
CYBER JOURNALISM
CYBER JOURNALISMCYBER JOURNALISM
CYBER JOURNALISM
gayathri ajith
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
Arooj mughal
 
New Media Technology -Cyber Journalism
New Media Technology -Cyber Journalism New Media Technology -Cyber Journalism
New Media Technology -Cyber Journalism
Faindra Jabbar
 
Online journalism redefines news
Online journalism redefines newsOnline journalism redefines news
Online journalism redefines news
Cheldy S, Elumba-Pableo
 
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWSMobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Jennifer Strickland
 
Social Media for Journalists
Social Media for JournalistsSocial Media for Journalists
Social Media for Journalists
Ujjwal Acharya
 
What is Digital Journalism?
What is Digital Journalism?What is Digital Journalism?
What is Digital Journalism?
Syed Mohsin Raja
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social Media
Flid Media
 
Diversity Symposium. Books Beyond Borders. Marshall University.
Diversity Symposium. Books Beyond Borders. Marshall University.Diversity Symposium. Books Beyond Borders. Marshall University.
Diversity Symposium. Books Beyond Borders. Marshall University.
hildebka
 
Session 3-Canada
Session 3-CanadaSession 3-Canada
Session 3-Canada
NSU FINANCE CLUB
 

More Related Content

What's hot

Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
Socialize Group
 
Online journalism
Online journalismOnline journalism
Online journalism
Ujjwal Acharya
 
Module 01.Online journalism and social media
Module 01.Online journalism and social mediaModule 01.Online journalism and social media
Module 01.Online journalism and social media
Julian Matthews
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
Robin Hamman
 
40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.
Ezra Eeman
 
Orientation to Online Journalism
Orientation to Online JournalismOrientation to Online Journalism
Orientation to Online Journalism
Vidyaratha Kissoon
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Damian Radcliffe
 
LUTHER WCC COMM 106 finding multimedia journalism examples
LUTHER WCC COMM 106 finding multimedia journalism examplesLUTHER WCC COMM 106 finding multimedia journalism examples
LUTHER WCC COMM 106 finding multimedia journalism examples
profluther
 
Journalism 2.0: The future of news
Journalism 2.0: The future of newsJournalism 2.0: The future of news
Journalism 2.0: The future of newsrmackinnon
 
online technologies used in cyber journalism
online technologies used in cyber journalismonline technologies used in cyber journalism
online technologies used in cyber journalism
Smriti Singh
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
JD Lasica
 
Social media and Journalism
Social media and JournalismSocial media and Journalism
Social media and Journalism
Boom! Social
 
CYBER JOURNALISM
CYBER JOURNALISMCYBER JOURNALISM
CYBER JOURNALISM
gayathri ajith
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
Arooj mughal
 
New Media Technology -Cyber Journalism
New Media Technology -Cyber Journalism New Media Technology -Cyber Journalism
New Media Technology -Cyber Journalism
Faindra Jabbar
 
Online journalism redefines news
Online journalism redefines newsOnline journalism redefines news
Online journalism redefines news
Cheldy S, Elumba-Pableo
 
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWSMobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Jennifer Strickland
 
Social Media for Journalists
Social Media for JournalistsSocial Media for Journalists
Social Media for Journalists
Ujjwal Acharya
 
What is Digital Journalism?
What is Digital Journalism?What is Digital Journalism?
What is Digital Journalism?
Syed Mohsin Raja
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social Media
Flid Media
 

What's hot (20)

Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
 
Online journalism
Online journalismOnline journalism
Online journalism
 
Module 01.Online journalism and social media
Module 01.Online journalism and social mediaModule 01.Online journalism and social media
Module 01.Online journalism and social media
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
 
40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.40 Questions & 12 Trends for the Future of News.
40 Questions & 12 Trends for the Future of News.
 
Orientation to Online Journalism
Orientation to Online JournalismOrientation to Online Journalism
Orientation to Online Journalism
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered Questions
 
LUTHER WCC COMM 106 finding multimedia journalism examples
LUTHER WCC COMM 106 finding multimedia journalism examplesLUTHER WCC COMM 106 finding multimedia journalism examples
LUTHER WCC COMM 106 finding multimedia journalism examples
 
Journalism 2.0: The future of news
Journalism 2.0: The future of newsJournalism 2.0: The future of news
Journalism 2.0: The future of news
 
online technologies used in cyber journalism
online technologies used in cyber journalismonline technologies used in cyber journalism
online technologies used in cyber journalism
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
 
Social media and Journalism
Social media and JournalismSocial media and Journalism
Social media and Journalism
 
CYBER JOURNALISM
CYBER JOURNALISMCYBER JOURNALISM
CYBER JOURNALISM
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
 
New Media Technology -Cyber Journalism
New Media Technology -Cyber Journalism New Media Technology -Cyber Journalism
New Media Technology -Cyber Journalism
 
Online journalism redefines news
Online journalism redefines newsOnline journalism redefines news
Online journalism redefines news
 
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWSMobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
 
Social Media for Journalists
Social Media for JournalistsSocial Media for Journalists
Social Media for Journalists
 
What is Digital Journalism?
What is Digital Journalism?What is Digital Journalism?
What is Digital Journalism?
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social Media
 

Viewers also liked

Diversity Symposium. Books Beyond Borders. Marshall University.
Diversity Symposium. Books Beyond Borders. Marshall University.Diversity Symposium. Books Beyond Borders. Marshall University.
Diversity Symposium. Books Beyond Borders. Marshall University.
hildebka
 
Session 3-Canada
Session 3-CanadaSession 3-Canada
Session 3-Canada
NSU FINANCE CLUB
 
Kajang City Redevelopment (SIMCITY simulation)
Kajang City Redevelopment (SIMCITY simulation)Kajang City Redevelopment (SIMCITY simulation)
Kajang City Redevelopment (SIMCITY simulation)Chempaka Seri
 
Snapshots of Learning Beyond Borders
Snapshots of Learning Beyond BordersSnapshots of Learning Beyond Borders
Snapshots of Learning Beyond Borders
radiant3
 
Everyone Gains When You Go Beyond Borders
Everyone Gains When You Go Beyond BordersEveryone Gains When You Go Beyond Borders
Everyone Gains When You Go Beyond Borders
Rotary International
 
Branding in the Digital Age - IESE - Abel Linares
Branding in the Digital Age - IESE - Abel LinaresBranding in the Digital Age - IESE - Abel Linares
Branding in the Digital Age - IESE - Abel Linares
Abel Linares Palacios
 
Distance education: ALS
Distance education: ALSDistance education: ALS
Distance education: ALS
tech wuo
 
Moving beyond borders
Moving beyond bordersMoving beyond borders
Moving beyond borders
Julia Gross
 
Branding Beyond Borders: A Quick Guide for International Employer Branding
Branding Beyond Borders: A Quick Guide for International Employer BrandingBranding Beyond Borders: A Quick Guide for International Employer Branding
Branding Beyond Borders: A Quick Guide for International Employer Branding
Nexxt
 
Distance Education (Alternative Learning System Beyond Borders) --prepared by...
Distance Education (Alternative Learning System Beyond Borders) --prepared by...Distance Education (Alternative Learning System Beyond Borders) --prepared by...
Distance Education (Alternative Learning System Beyond Borders) --prepared by...
bsemathematics2014
 
Distance Education: Alternative Learning System Beyond Borders
Distance Education: Alternative Learning System Beyond BordersDistance Education: Alternative Learning System Beyond Borders
Distance Education: Alternative Learning System Beyond Borders
physcibio14
 
50 Ways to Become More Professionally Excellent
50 Ways to Become More Professionally Excellent50 Ways to Become More Professionally Excellent
50 Ways to Become More Professionally Excellent
Leslie Bradshaw
 

Viewers also liked (12)

Diversity Symposium. Books Beyond Borders. Marshall University.
Diversity Symposium. Books Beyond Borders. Marshall University.Diversity Symposium. Books Beyond Borders. Marshall University.
Diversity Symposium. Books Beyond Borders. Marshall University.
 
Session 3-Canada
Session 3-CanadaSession 3-Canada
Session 3-Canada
 
Kajang City Redevelopment (SIMCITY simulation)
Kajang City Redevelopment (SIMCITY simulation)Kajang City Redevelopment (SIMCITY simulation)
Kajang City Redevelopment (SIMCITY simulation)
 
Snapshots of Learning Beyond Borders
Snapshots of Learning Beyond BordersSnapshots of Learning Beyond Borders
Snapshots of Learning Beyond Borders
 
Everyone Gains When You Go Beyond Borders
Everyone Gains When You Go Beyond BordersEveryone Gains When You Go Beyond Borders
Everyone Gains When You Go Beyond Borders
 
Branding in the Digital Age - IESE - Abel Linares
Branding in the Digital Age - IESE - Abel LinaresBranding in the Digital Age - IESE - Abel Linares
Branding in the Digital Age - IESE - Abel Linares
 
Distance education: ALS
Distance education: ALSDistance education: ALS
Distance education: ALS
 
Moving beyond borders
Moving beyond bordersMoving beyond borders
Moving beyond borders
 
Branding Beyond Borders: A Quick Guide for International Employer Branding
Branding Beyond Borders: A Quick Guide for International Employer BrandingBranding Beyond Borders: A Quick Guide for International Employer Branding
Branding Beyond Borders: A Quick Guide for International Employer Branding
 
Distance Education (Alternative Learning System Beyond Borders) --prepared by...
Distance Education (Alternative Learning System Beyond Borders) --prepared by...Distance Education (Alternative Learning System Beyond Borders) --prepared by...
Distance Education (Alternative Learning System Beyond Borders) --prepared by...
 
Distance Education: Alternative Learning System Beyond Borders
Distance Education: Alternative Learning System Beyond BordersDistance Education: Alternative Learning System Beyond Borders
Distance Education: Alternative Learning System Beyond Borders
 
50 Ways to Become More Professionally Excellent
50 Ways to Become More Professionally Excellent50 Ways to Become More Professionally Excellent
50 Ways to Become More Professionally Excellent
 

Similar to Beyond Media, Beyond Delivery and Beyond Borders 7-31-08

Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...
Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...
Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...
Michael Pranikoff
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overviewmuypescado
 
Rider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One LecturesRider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One LecturesSuzanne Carbonaro
 
Social Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and RecruitmentSocial Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and Recruitment
Leslie Bradshaw
 
101013 pr and social media
101013 pr and social media101013 pr and social media
101013 pr and social media
Slearmouth
 
Marketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraMarketing and Communication in the Social Media Era
Marketing and Communication in the Social Media Era
Antonio Ragusa
 
Introduction To Twitter
Introduction To TwitterIntroduction To Twitter
Introduction To Twitter
Caroline Hallett (nee Chambers)
 
Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008
Prescient Digital Media
 
Me Media and the changing role of Communications Strategy
Me Media and the changing role of Communications StrategyMe Media and the changing role of Communications Strategy
Me Media and the changing role of Communications Strategy
Australasia
 
Social Media Evolution For Veterinary Practice
Social Media Evolution For Veterinary PracticeSocial Media Evolution For Veterinary Practice
Social Media Evolution For Veterinary Practice
Dr. Jim Humphries
 
Accelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces
Accelerating Social Innovation: NGOs, Open Networks & Developing MarketplacesAccelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces
Accelerating Social Innovation: NGOs, Open Networks & Developing MarketplacesAyelet Baron
 
Social Media Optimization - Tracking Your Results
Social Media Optimization - Tracking Your ResultsSocial Media Optimization - Tracking Your Results
Social Media Optimization - Tracking Your Results
Disabled/Retired
 
Using New Media
Using New Media Using New Media
Using New Media
HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Digital Marketing presentation for Boston University 11.17.11
Digital Marketing presentation for Boston University 11.17.11Digital Marketing presentation for Boston University 11.17.11
Digital Marketing presentation for Boston University 11.17.11
Charles McEnerney
 
Social Media Local Gov2
Social Media Local Gov2Social Media Local Gov2
Social Media Local Gov2
O'Keeffe PR
 
Local Governments, Who's Telling Your Story?
Local Governments, Who's Telling Your Story?Local Governments, Who's Telling Your Story?
Local Governments, Who's Telling Your Story?
electronicart
 
Social media
Social mediaSocial media
Social mediabhoard1
 
Social Media Setonhill
Social Media SetonhillSocial Media Setonhill
Social Media Setonhill
Christopher Whitlatch
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
PCM creative
 

Similar to Beyond Media, Beyond Delivery and Beyond Borders 7-31-08 (20)

Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...
Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...
Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues - MTO ...
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Rider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One LecturesRider Mass Media Summer 2008 Week One Lectures
Rider Mass Media Summer 2008 Week One Lectures
 
Social Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and RecruitmentSocial Media for Family Physician Advocacy and Recruitment
Social Media for Family Physician Advocacy and Recruitment
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing Basics
 
101013 pr and social media
101013 pr and social media101013 pr and social media
101013 pr and social media
 
Marketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraMarketing and Communication in the Social Media Era
Marketing and Communication in the Social Media Era
 
Introduction To Twitter
Introduction To TwitterIntroduction To Twitter
Introduction To Twitter
 
Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008Harnessing The Power Of Social Media May 2008
Harnessing The Power Of Social Media May 2008
 
Me Media and the changing role of Communications Strategy
Me Media and the changing role of Communications StrategyMe Media and the changing role of Communications Strategy
Me Media and the changing role of Communications Strategy
 
Social Media Evolution For Veterinary Practice
Social Media Evolution For Veterinary PracticeSocial Media Evolution For Veterinary Practice
Social Media Evolution For Veterinary Practice
 
Accelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces
Accelerating Social Innovation: NGOs, Open Networks & Developing MarketplacesAccelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces
Accelerating Social Innovation: NGOs, Open Networks & Developing Marketplaces
 
Social Media Optimization - Tracking Your Results
Social Media Optimization - Tracking Your ResultsSocial Media Optimization - Tracking Your Results
Social Media Optimization - Tracking Your Results
 
Using New Media
Using New Media Using New Media
Using New Media
 
Digital Marketing presentation for Boston University 11.17.11
Digital Marketing presentation for Boston University 11.17.11Digital Marketing presentation for Boston University 11.17.11
Digital Marketing presentation for Boston University 11.17.11
 
Social Media Local Gov2
Social Media Local Gov2Social Media Local Gov2
Social Media Local Gov2
 
Local Governments, Who's Telling Your Story?
Local Governments, Who's Telling Your Story?Local Governments, Who's Telling Your Story?
Local Governments, Who's Telling Your Story?
 
Social media
Social mediaSocial media
Social media
 
Social Media Setonhill
Social Media SetonhillSocial Media Setonhill
Social Media Setonhill
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
 

More from Michael Pranikoff

What Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content & Why It MattersWhat Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content & Why It Matters
Michael Pranikoff
 
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
Michael Pranikoff
 
How To Elevate Your Content Today?
How To Elevate Your Content Today? How To Elevate Your Content Today?
How To Elevate Your Content Today?
Michael Pranikoff
 
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Michael Pranikoff
 
Demand Attention Now! Create Your Visual Moment of Truth
Demand Attention Now! Create Your Visual Moment of TruthDemand Attention Now! Create Your Visual Moment of Truth
Demand Attention Now! Create Your Visual Moment of Truth
Michael Pranikoff
 
How to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the SelfieHow to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the Selfie
Michael Pranikoff
 
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Complex to Simplicity: Marketing Complex Topics Needs Simplicity Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Michael Pranikoff
 
Loveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian SheehanLoveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian Sheehan
Michael Pranikoff
 
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Michael Pranikoff
 
The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...
Michael Pranikoff
 
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Michael Pranikoff
 
The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013
Michael Pranikoff
 
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
Michael Pranikoff
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
Michael Pranikoff
 
Converged Content: #Trending in PR
Converged Content: #Trending in PRConverged Content: #Trending in PR
Converged Content: #Trending in PR
Michael Pranikoff
 
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Michael Pranikoff
 
Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...
Michael Pranikoff
 
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
Michael Pranikoff
 
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...
Michael Pranikoff
 
Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...
Michael Pranikoff
 

More from Michael Pranikoff (20)

What Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content & Why It MattersWhat Is The Atomic Weight of Your Content & Why It Matters
What Is The Atomic Weight of Your Content & Why It Matters
 
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016
 
How To Elevate Your Content Today?
How To Elevate Your Content Today? How To Elevate Your Content Today?
How To Elevate Your Content Today?
 
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...
 
Demand Attention Now! Create Your Visual Moment of Truth
Demand Attention Now! Create Your Visual Moment of TruthDemand Attention Now! Create Your Visual Moment of Truth
Demand Attention Now! Create Your Visual Moment of Truth
 
How to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the SelfieHow to Keep Your Content Relevant in the Age of the Selfie
How to Keep Your Content Relevant in the Age of the Selfie
 
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Complex to Simplicity: Marketing Complex Topics Needs Simplicity Complex to Simplicity: Marketing Complex Topics Needs Simplicity
Complex to Simplicity: Marketing Complex Topics Needs Simplicity
 
Loveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian SheehanLoveworks - Google Hangout Presentation with Brian Sheehan
Loveworks - Google Hangout Presentation with Brian Sheehan
 
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
 
The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...The Evolution of Digital Marketing Communications & What It Means For You in ...
The Evolution of Digital Marketing Communications & What It Means For You in ...
 
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...
 
The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013The Value Exchange – BOLO Conference 2013
The Value Exchange – BOLO Conference 2013
 
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
 
Converged Content: #Trending in PR
Converged Content: #Trending in PRConverged Content: #Trending in PR
Converged Content: #Trending in PR
 
Mobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMobile First. Mobile Now. A Look at Mobile Media Consumption
Mobile First. Mobile Now. A Look at Mobile Media Consumption
 
Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...Content to Conversion: Setting the Stage for Success - Portland Communicators...
Content to Conversion: Setting the Stage for Success - Portland Communicators...
 
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...
 
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...
 
Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...Social won’t work without search….and today search will be improved by social...
Social won’t work without search….and today search will be improved by social...
 

Recently uploaded

Operation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela TaraOperation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
timhan337
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 

Recently uploaded (20)

Operation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela TaraOperation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 

Beyond Media, Beyond Delivery and Beyond Borders 7-31-08

  • 1. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders
  • 2. Evolution of Communications – A Rapidly Changing World 2000s 1990s 1980s 1970s 1960s 1950s Apple Mac Cell phone network launched First fax machine TV = Mainstream JFK, Vietnam, Moon Precursor to internet developed Satellites transmit programming Drudge Breaks Lewinsky Email becomes standard Web free to all IM-ing goes global Major dailies go online First transatlantic phone call via cable First press release over newswire  Email, internet go mobile. Rise of social networks Google becomes verb Rise of Citizen Journalism User-generated content explodes Podcasts Text messaging
  • 3.
  • 4.
  • 5.
  • 6. Make the Most of Your Messages BEYOND BORDERS BEYOND DELIVERY BEYOND MEDIA
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.
  • 21.
  • 22. Beyond Media, Beyond Delivery, Beyond Borders
  • 23. Beyond Media, Beyond Delivery, Beyond Borders search.twitter.com
  • 24. + = A Case Study of Online Success
  • 25.  
  • 27.  
  • 28.  
  • 29. SALES PRODUCT The Long Tail
  • 30. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
  • 31.
  • 32.
  • 33. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff Beyond Media Beyond Delivery Beyond Borders

Editor's Notes

  1. Hello, this is Michael Pranikoff, the Director of Emerging Media from PR Newswire