This document discusses customer communication management. It notes that 37% of organizations struggle to keep up with changing communication needs. Customers prefer communicating through multiple channels like web, print, calls, apps, SMS, and social media. Effective communication requires understanding customer profiles which include demographic and lifestyle details, as well as communicating through the right channels at the right time with relevant personalized content. Data analytics and precision marketing are important for optimal customer communication and lifecycles. Organizations must manage communication across channels in a controlled, insightful, and relevant manner.