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Commerce Cloud 101
Gaurav Kheterpal
@gauravkheterpal
Gaurav.kheterpal@gmail.com
Before We
Start
Bangalore DUG Leaders!
Bangalore DUG Leaders - Abhilash!
Bangalore DUG Leaders - Kishor!
Bangalore DUG Leaders - Madan!
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement
Agenda
• Introduction
• Overview
• Commerce Cloud
• MVC
• Mobile First
• Examples
• Deep Dive
• Hands-On
• Use Cases
• Certification
• Demos
• Recap
• Q&A
Who’s in the audience?
Introduction
Developers! Designers! End Users!
Introduction - Salesforce
Commerce Cloud
B2B vs B2C
Salesforce Commerce Cloud
Salesforce Commerce Cloud
Salesforce Commerce Cloud Architecture
Why Mobile First?
Why Mobile First?
Why Mobile First?
*Image credits – isfluent.com
Why Mobile First?
*Image credits – isfluent.com
SiteGenesis – Legacy Architecture Model
• Bulky Templates
• Models do not represent the data
• No Separation of Concerns!
SiteGenesis – Legacy Architecture
Deep Dive - SFRA
• Mobile-First User Experience
• Built-in best practices from over 2,000
customer stores
• Rapid customizations, seamless updates
Storefront Reference Architecture (SFRA)
Storefront Reference Architecture (SFRA)
Commerce Cloud – Case Studies
Demo
Let’s Talk Certifications!
Commerce Cloud – Certifications
Recap/ References
• Mobile-First
• Salesforce Commerce Cloud
• SiteGenesis
• SFRA
• Use Cases
• Xchange
• Introduction to Commerce Cloud
Q & A

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Commerce Cloud 101

  • 1. Commerce Cloud 101 Gaurav Kheterpal @gauravkheterpal Gaurav.kheterpal@gmail.com
  • 3.
  • 5. Bangalore DUG Leaders - Abhilash!
  • 8. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  • 9. Agenda • Introduction • Overview • Commerce Cloud • MVC • Mobile First • Examples • Deep Dive • Hands-On • Use Cases • Certification • Demos • Recap • Q&A
  • 10. Who’s in the audience?
  • 19. Why Mobile First? *Image credits – isfluent.com
  • 20. Why Mobile First? *Image credits – isfluent.com
  • 21. SiteGenesis – Legacy Architecture Model • Bulky Templates • Models do not represent the data • No Separation of Concerns!
  • 22. SiteGenesis – Legacy Architecture
  • 23. Deep Dive - SFRA • Mobile-First User Experience • Built-in best practices from over 2,000 customer stores • Rapid customizations, seamless updates
  • 26. Commerce Cloud – Case Studies
  • 27. Demo
  • 29. Commerce Cloud – Certifications
  • 30. Recap/ References • Mobile-First • Salesforce Commerce Cloud • SiteGenesis • SFRA • Use Cases • Xchange • Introduction to Commerce Cloud
  • 31. Q & A

Editor's Notes

  1. Key Message Salesforce is a publicly traded company. Customers should make buying decisions only on the products commercially available. Talk Track Before I begin, just a quick note that you should base your purchasing decisions on products and services that are currently available.