Pinpoint Systems Corporation

crm roi marketing time to market customer value marketing roi customer behavior customer relationship marketing customer engagement campaign management e-commerce ibm customer loyalty real-time data real-time marketing customer experience customer data customer relationship management financial services customer segmentation customer interaction campaign management system direct mail organizational scalability offer targeting customer-centric marketing marketing system of record customer profitability marketing performance customer customer tenure real-time communications customer engagement cycle inbound marketing unica real-time reporting real-time offers data marketing operations management technology marketing automation system marketing operations automation automation marketing operations marketing operations management retail marketing communications target marketing marketing history online browse behavior commerce activity customer profile marketing database product catalog page views customer retention cross-sell up-sell electronic sales associate campaign management strategy ecommerce customer communication channel loyalty program market segmentation segmentation analytics marketing marketing measurement marketing system infrastructure bottom line results customer centricity multichannel single view of the customer personalized training pain points bottlenecks marketing operations workflow marketing workflow mo marketing operations software solution software solution marketing operations solutions marketing team creating visibility marketing expenditures greater visibility implementation sears retail marketing customer channel customer acquisition leading marketer customer profiles email telephone right offer personalized communications chief customer experience officer 360° view of customer chief customer officer cultural shift chief relationship officer campaign effectiveness sales channel sales ibm enterprise marketing offer management purchase frequency dialogue management system contact strategy tools offer management system relationship strength profitable customers loyal customers relationship marketing strategy email marketing direct marketing programs print ads television radio billboards measuring marketing roi product marketing direct marketing multi-product multi-channel marketing program baby boomer financial measurement cmo multi-channel marketing price sensitivity model customer value model price sensitivity marketing data mart profitability metrics player reinvestment level marketing metrics gaming industry marketing campaign metrics profitability market share direct marketing roi metrics casino high turnover turnover business strategy marketing strategy technical execution standardization performance affinium training campaign implementation marketing capabilities workflow automation utilization staff utilization workflow template project manager information flow streamlined processes scalability fortune 100 financial services marketing programs aprimo work prioritization resource accountability management visibility process standardization campaign history data campaign attributes automated measurement campaign performance reporting campaign performance database revenue data structure data communications personalizing communication fortune 500 financial services customer-centric increased revenue enterprise customer model cross-brand integration data organization relationship marketing communications revenue profit average order size commerce cross-channel communications repeat customers customer marketing online retail marketing analysis marketing analytics online shopping online retailers best offer at point of sale ibm/unica interact software cross-shopmarketing challenges operational data basket expansion pos system point of sale system upsell pos point of sale reporting dashboard standard work unit resource management workflow optimization marketing operations process optimization marketing operations process retailers lead generation businessbrand standardization cost savings sales force automation central marketing campaign marketing campaign marketing efforts strategic marketing distributed marketing finance