Ephlux Insights is a media firm that interviews UX game changers and works with the top brands in the MENA region on projects revolving around CX augmentation. For this edition of the latter, we conducted a communication audit on Rice Creamery, identified the gaps and offer simple & effective ideas for enhancing engagement based experiences.

1. Rice Creamery
Communication Audit & CX based solutions by

2. Intended Brand Image
Homely
Natural
Variety
Sweetness

3. But here is how the customers perceive it!

4. Thanks to such imagery
Grandmother Style interior
High in carbs/sugar
Baby-food

5. Then why is there no social engagement!?

6. Did we miss something in our communication plan?

7. What WE THINK our customers are doing
Enjoying time-out with ‘friends’
Enjoying calorie ridden pudding
Choosing flavors
* In store

8. What our customers are ACTUALLY doing
Tweeting (Twe-eating)
Instagramming
Taking pictures & selfies
Snapchatting
Facebooking
And they discuss every waking moment with their Friends
* In store

9. And HERE is how Rice Creamery can capitalize on their behavior

10. Create Campaigns around local demographics and events
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11. Target different products to different segments
Fresh Campaigns
•Expats who are traveling back home and wish to take back a can full of sweetness
•Working mothers who need an instant fix for their infant’s appetite
•As a post-dinner dessert treat
•As a house warming or a ‘thanks you’ gift
•For a picnic or a sweet get-away
Who are the most likely customers for these particular products?

12. Push campaigns around events such as Valentines or Mother’s Day
Fresh Campaigns
CX cloud backing will help
determine which campaign
generated the most user interest
and revenues

13. Encourage Organic User- Generated Content
2

14. A number of customers claimed to have discovered Rice Creamery through Social media OR Word of Mouth
User-Generated Content
CX cloud will help identify
every media where the brand
is being discussed, and gauge
its virility score

15. Personalize your Cup
3

16. Utilize the tab on the website to let customers personalize their cups (flavors, sizes and toppings) for delivery
Personalized Home Delivery
The CX cloud will save the user’s preferences and show relevant ‘recommendations’. At the same time, it will fetch and list Best Sellers

17. Use QR Code Creatively
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18. Prepare QR Codes out of
Or Print them on top of free-
Sample rice bars
QR Code
Raisins
Chocolate bars
Oreo cookies

19. Place QR Codes on Table Talkers
This feature is specially helpful for first-time visitors
On the other side of the table- talker, the QR code leads to “All time best sellers” section of the website – with customer ratings and reviews about those flavors
On one side of the table-talker, the QR code leads to “Today’s Special” section of the website – with organic customer reviews about that flavor
QR Code
Today’s Special
Best Sellers

20. Mobile Catering Service

21. At Social Events , Exhibitions , Parties, Schools & Corporate Events
Mobile Catering
Generates Trial
Greater Penetration

22. Place QR Codes on the promotional material for customers to ‘receive discounts’ and lead them to the website where they can engage with the brand
Mobile Catering
The CX cloud will determine
which events generated the most
leads in terms of user interest
AND sales conversion

23. Create a Pinterest Account

24. Pinterest Account

25. Pinterest Account
As a result:
The CX cloud has the ability
to fetch user preferences on
Pinterest and show them
relevant Pins associated with
the brand

26. All of these ideas combined will lead to
oMore targeted and impactful campaigns
oWhich are easier AND more accurate to monitor
oWith greater social media engagement
oAnd more uniform brand perception
oAnd ultimately, greater customer loyalty

27. www.ephluxinsights.com
Babar Khan
Chief Marketing Officer
Babar.Khan@Ephlux.com
Get in Touch
For more ideas on how Ephlux CX Cloud can
Help in your brand building process