This document discusses how behavioral data science can provide predictive insights into how consumers perceive brands through digital channels. It explains that behavioral insights can help understand a brand's persona, perceptions, consumer experience, motivations and feelings. This can help businesses better align their strategies with consumer desires and grow in a changing market. The document uses a sample brand portrait of an Italian restaurant as an example to demonstrate the types of insights that can be gained, such as top brand perceptions, customer motivations, wants and goals.