Social Light is a social media marketing company that specializes in creating targeted campaigns across platforms like Instagram, YouTube, Twitter, Facebook and LinkedIn to increase brand recognition and loyalty. Their mission is to provide globally competitive marketing services at affordable prices and spearhead new age marketing in Africa. They help businesses increase their market share and brand recognition by streamlining content, focusing on quality over quantity, and engaging customers in conversations to provide a richer experience and improve brand loyalty. Social Light also provides analyzed feedback to help clients better understand what customers think of their brand.
Social Media is a platform where you can create a life-long relationship with your audience by simply gaining their trust and loyalty. But how is Social Media related to Return on Relationship? The key to measuring social is understanding your Return on Relationship, which I believe is measured through Organic Engagement, Community Management, Sentiment Monitoring and much more.
Influencer Marketing in Adventure Sports SectorDroom Media
Adventure Sports is one of the activities which never craves for attention, as the name itself fascinates people. This elicit word derives intrigue-ness of adding that adventuresome experience into their lives.
This is how Influencers work, they share their overwhelming experiences, creating curiosity among their followers.
CONTACT US:
www.DroomMedia.com
dm@droommedia.com
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
The ultimate purpose of any social media marketing campaign is to connect with your target audience. Whether you are profit or non-profit business, utilizing the power of social media to launch a fundraising campaign can be dually beneficial in any capacity. On average, social media users typically view everything from news and feedback to gossip and reviews as they scroll through their social media timelines. While they are mainly presented with posts from their friends, family members and followers - they are also presented with suggested content based on popularity, individual search history and other factors.
Incorporating a fundraising campaign into the social media marketing for your business can generate many positive impacts.
Michael Cowen - Here is What I Think and Do Michael Cowen
Hi There.
My name is Michael Cowen. Here is what I think:
The foundation of all great brands is trust.
Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.
This is where all great digital and traditional marketing has to start.
So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.
Here’s how I go about it:
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
Social Media is a platform where you can create a life-long relationship with your audience by simply gaining their trust and loyalty. But how is Social Media related to Return on Relationship? The key to measuring social is understanding your Return on Relationship, which I believe is measured through Organic Engagement, Community Management, Sentiment Monitoring and much more.
Influencer Marketing in Adventure Sports SectorDroom Media
Adventure Sports is one of the activities which never craves for attention, as the name itself fascinates people. This elicit word derives intrigue-ness of adding that adventuresome experience into their lives.
This is how Influencers work, they share their overwhelming experiences, creating curiosity among their followers.
CONTACT US:
www.DroomMedia.com
dm@droommedia.com
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
The ultimate purpose of any social media marketing campaign is to connect with your target audience. Whether you are profit or non-profit business, utilizing the power of social media to launch a fundraising campaign can be dually beneficial in any capacity. On average, social media users typically view everything from news and feedback to gossip and reviews as they scroll through their social media timelines. While they are mainly presented with posts from their friends, family members and followers - they are also presented with suggested content based on popularity, individual search history and other factors.
Incorporating a fundraising campaign into the social media marketing for your business can generate many positive impacts.
Michael Cowen - Here is What I Think and Do Michael Cowen
Hi There.
My name is Michael Cowen. Here is what I think:
The foundation of all great brands is trust.
Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.
This is where all great digital and traditional marketing has to start.
So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.
Here’s how I go about it:
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Digital marketing in a pandemic alex oliveira @prediqAlex F. Oliveira
Digital Marketing is harder than ever. During this pandemic you have to get rid of your previous playbook and spend time creating a new strategy that adapts to the new normal.
1. Focus on your customer. Get to know your Customer Journey map. It's very likely that it's changed since the coronavirus
2. Update and manage your best Digital Marketing channel. Your Website! Get an audit, optimize your pages for speed, do keyword research, create new and fresh content, etc.
3. Elevate your customer's experience for the touchpoints throughout their journey
4. Analyze your current lead generation strategies. Create and test new tactics. Make sure your landing pages and forms are providing your visitors with an amazing user experience.
5. Expect less from Social Media Marketing. Stop thinking about Social Media as a way to generate more leads and sales. Use those channels for engagement and customer service. If you're not going to run ads you'll be wasting your time. Groups and Influencer still works, but it truly depends on your product or service.
Let's review.
-Make sure you know your customer
-where they spend their time
-what content they want to consume
-how you'll reach them
-what tools you'll use to analyze the insights
Influencer Marketing: How To Discover The Girl Next Door!Brian Fanzo
Keynote from Social Media Day San Diego.
Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.
Founded in 2009 in Vancouver, Canada, Herschel Supply Co.
manufactures the finest quality backpacks, bags, travel goods and accessories. As an innovative, design-driven retail business dedicated to producing modern classics, Herschel Supply attracts a fashion inspired, tech savvy following around the globe. Using social media, Herschel Supply was able to achieve a 20% lift in customer service satisfaction rate and 60% increase in overall positive brand sentiment.
5 digital strategies for a successful #givingtuesday campaign.givecentral
As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns.So here are some digital strategies for your #GivingTuesday campaigns.
How Can Facebook Benefit Your Business?Jimena Cortes
In this slide presentation find out how Facebook marketing can benefit your business and the key components to a successful Facebook Marketing Campaign.
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
In this session, Joanna will cover the future of brand marketing and what it means for marketers today. She will walk through the most loved brands and talk through what makes them great. Tactically she will run through ways you can set your brand up to be loved by your community and your customers. Most marketers today find themselves at the intersection of community, content, product, and design which is exactly where brilliant brands are built or fail.
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Digital marketing in a pandemic alex oliveira @prediqAlex F. Oliveira
Digital Marketing is harder than ever. During this pandemic you have to get rid of your previous playbook and spend time creating a new strategy that adapts to the new normal.
1. Focus on your customer. Get to know your Customer Journey map. It's very likely that it's changed since the coronavirus
2. Update and manage your best Digital Marketing channel. Your Website! Get an audit, optimize your pages for speed, do keyword research, create new and fresh content, etc.
3. Elevate your customer's experience for the touchpoints throughout their journey
4. Analyze your current lead generation strategies. Create and test new tactics. Make sure your landing pages and forms are providing your visitors with an amazing user experience.
5. Expect less from Social Media Marketing. Stop thinking about Social Media as a way to generate more leads and sales. Use those channels for engagement and customer service. If you're not going to run ads you'll be wasting your time. Groups and Influencer still works, but it truly depends on your product or service.
Let's review.
-Make sure you know your customer
-where they spend their time
-what content they want to consume
-how you'll reach them
-what tools you'll use to analyze the insights
Influencer Marketing: How To Discover The Girl Next Door!Brian Fanzo
Keynote from Social Media Day San Diego.
Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.
Founded in 2009 in Vancouver, Canada, Herschel Supply Co.
manufactures the finest quality backpacks, bags, travel goods and accessories. As an innovative, design-driven retail business dedicated to producing modern classics, Herschel Supply attracts a fashion inspired, tech savvy following around the globe. Using social media, Herschel Supply was able to achieve a 20% lift in customer service satisfaction rate and 60% increase in overall positive brand sentiment.
5 digital strategies for a successful #givingtuesday campaign.givecentral
As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns.So here are some digital strategies for your #GivingTuesday campaigns.
How Can Facebook Benefit Your Business?Jimena Cortes
In this slide presentation find out how Facebook marketing can benefit your business and the key components to a successful Facebook Marketing Campaign.
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
In this session, Joanna will cover the future of brand marketing and what it means for marketers today. She will walk through the most loved brands and talk through what makes them great. Tactically she will run through ways you can set your brand up to be loved by your community and your customers. Most marketers today find themselves at the intersection of community, content, product, and design which is exactly where brilliant brands are built or fail.
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
7 Crucial aspects to maintaining authenticity in modern marketing: dispelling...Reversed Out Creative
Unlock the secrets to modern marketing success with 7 powerful strategies at ReversedOut.com. Stay ahead in the digital landscape with expert advice and proven techniques to elevate your marketing efforts. Maximize your brand's reach, engagement, and conversions. Click now to optimize your marketing game and achieve remarkable results!
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
ENGAGE YOUR CUSTOMERS WITH SUCCESS DIGITAL BRANDING STORYTELLING.pdfasiyahanif9977
https://nexusbeez.com/
In today’s fast-paced digital branding in UAE era, establishing a strong online presence and connecting with customers on a deeper level has become crucial for brands.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
Niagara Business Social Media Application Report 2014 - SMCN Presentation -...Neil Thornton HBA, MA
We recently interviewed 9 local Niagara companies who are successfully using social media to produce measured results. Here is the presentation for those interested.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Social media marketing is a strategic digital marketing approach that leverages social networking platforms to promote products, services, or brands. It involves creating and sharing engaging content, such as text, images, and videos, to reach and connect with a target audience. Marketers utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness, engage followers, and drive website traffic. Social media advertising and analytics tools are often employed to track performance and refine campaigns. Effective social media marketing can enhance customer relationships, boost conversions, and foster brand loyalty in the ever-evolving landscape of online communication.
PR ( public relation ) fundamentals ( all you need to know in 1st step )
SOCIALLIGHT_PROFILE
1.
2. Social Light specializes in creating targeted social media
marketing,increasingbrandrecognition;improvingbrandloyalty,
conversion, richer customer experiences, humanization of brands
and analyzed feedback. We work across different social media
platforms be it intsagram, Youtube, Twitter, Facebook and LinkedIn.
WHO WE ARE
MISSION
To provide globally competitive services at affordable prices.
To spearhead new age marketing in Africa.
We wow the customer
Operate with due dilligence
Work as a team
Zealous in character
Appreciate feedback
VISION
VALUES
3. WHAT WE DO
We all know that it is wonderful selling to customers who have had
prior experience with your brand. We streamline content and create
Social Media Presence. Increase digital exposure by focusing on
quality over quantity. Consumers are 71% more likely to make a
purchase based on social media referrals. We are able to fullfill this
objective by continuous immersion in research as well as observing,
documenting and analyzing trends.
403,803 Internet users in Botswana as of Dec 31, 2014, 18.5% of
the population. Our objective is to deliver tailor made marketing to
these users specifically designed for your brand, events, products
and services. Through our wealth of experience, we can help you
get your business to the right audiences anywhere in the world.
INCREASE MARKET SHARE
INCREASE BRAND RECOGNITION
There is nothing better than having customers becoming the VOICE
of your brand. Make your brand appeal to the human side of your
customers. Engage in Conversation so they feel valued, giving
them a richer customer experience. Let us help you get a couple
of more people that will STAY with your business in weakness and in
health.
IMPROVE BRAND LOYALTY
4. CONVERSION
We are CLIENT CENTRIC and RESULT ORIENTED. We connect your
brand directly to the consumer; ensuring more value per marketing
spends and an increase in effective consumer engagement. Let us
turn your ‘like’ into a walk in…
We provide analyzed, formative and summative monthly feedback.
We will help you SAVE a lot of MONEY by getting to know what
Customers think of your brand.
ANALYZED FEEDBACK
CLIENT PORTFOLIO
5. Social Light
(+267) 71 885 080
@sociallightbw
tony@sociallightbw.com
(+267) 399 6000
CONTACT US
