The document discusses how brands can solve the challenge of having insufficient quality content to feed their marketing distribution channels. It proposes that brands leverage "earned content", specifically visual user-generated content (UGC), from their brand advocates. It provides examples of how innovative brands are seeing success by incorporating visual UGC into their email marketing, social media ads, and offline campaigns. The document also offers tips on how brands can effectively collect visual UGC by creating hashtags, promoting them, engaging ambassadors, and obtaining rights to use the collected photos in marketing.