The document outlines Campbell's digital strategy to increase market share and brand loyalty. It will create a multi-faceted digital experience through internet marketing, social media, and a mobile strategy. The $200 million digital budget will be split 50% for Google AdWords, 30% for internet marketing, and 20% for social media. The strategy targets families and professionals through condensed soup and soup on-the-go products with relevant content on websites, apps, social platforms like Facebook and Pinterest, and mobile offers. The goal is to have an interactive dialogue at a personal level to boost brand awareness.