GameStop is the world's largest video game retailer that wants to enhance the customer experience beyond normal retail standards. They propose creating a personalized online profile and mobile app to provide users with game news, updates, and purchase recommendations tailored to their interests to foster customer loyalty. The proposed budget is $87,500 to develop these new digital tools and tactics over six phases throughout 350 hours of work.
Really Want Someone's Attention? Buy It From ThemMediaPost
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Why Influencer Marketing Is Better Than Paid AdsSpreadd
A comparison resource to evaluate the difference between influencer marketing and paid ads to run your campaign.
Discover why Influencer Marketing is better!
Really Want Someone's Attention? Buy It From ThemMediaPost
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Why Influencer Marketing Is Better Than Paid AdsSpreadd
A comparison resource to evaluate the difference between influencer marketing and paid ads to run your campaign.
Discover why Influencer Marketing is better!
Mistakes Brands Make While Selecting the InfluencersSpreadd
Here is the list of mistakes that brands make while selecting their influencers for the marketing campaigns.
From Goal settings to targeting follower count, here are some of the mistakes and why brands should not make them again and again.
Trpz will immerse its audience in the joy of travel through the virtual play of compelling casual games. Game players can enter sweepstakes for dream trips and exchange their game points for real-world travel rewards. Players will flow from the games to the Trpz.com travel site to explore trips, track, access and redeem their rewards earned through the game play. As a full-service online travel agency, Trpz.com will offer vacation packages showcased in the games at exceptional pricing.
Famous user-generated content marketing campaign - JustKapture InnovationsManish Agarwal
Apple, GoPro, Coca-cola, etc. All are using UGC Marketing and getting great results.
Benefits of UGC Marketing-
1) It's the most effective marketing. It's like word-of-mouth publicity.
2) It's Cheap
3) It's Organic
Real People, Real Content and Real Conversion!
Visit Us : http://www.justkapture.com/
Master the Art of Visual Marketing with Customer PhotosYotpo
Crafting a smart visual marketing strategy is key for earning the trust and sales of online shoppers. And today, it's more important than ever to build an authentic, relatable on-site experience. In fact, 77% of online shoppers prefer customer photos over professional product images. Check out the slides from Yotpo's latest webinar on "How to Master the Art of Visual Marketing” to discover how to convert more browsers into buyers with customer photos.
Data driven automated actions AI and machine learningGameCamp
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
Thanks to all the data now at marketers' disposal, it is possible to create several thousand variations of ad units via versioning and sequencing, but at the end of the day all we're really seeing is an improved banner ad. As an industry, we need to change our mentality and stop separating creative from data, leveraging programmatic to do so.
In this presentation from the 2015 IAB Ad Technology marketplace, learn how Beeby Clark+Meyler and ERA Real Estate worked with publishers to create a unique media-buying model based on consumer behavior.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
Strategies and Platforms: Google Monetization Opportunities -- Greg Ivanov, Strategic Partner Manager at Google (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
Online Advertising: Using Data to Drive Conversions for National Art Marketin...Erik Gensler
Google, Facebook, and other companies have incredible amounts of consumer behavioral and purchase intent data that art organizations can leverage to create more conversions online. Through case studies and examples, this session will show you how nonprofit arts organizations are using this data to reach their best prospects online
Erik Gensler, President of Capacity Interactive
Ceci Dadisman Director of Marketing & PR Palm Beach Opera .
Mistakes Brands Make While Selecting the InfluencersSpreadd
Here is the list of mistakes that brands make while selecting their influencers for the marketing campaigns.
From Goal settings to targeting follower count, here are some of the mistakes and why brands should not make them again and again.
Trpz will immerse its audience in the joy of travel through the virtual play of compelling casual games. Game players can enter sweepstakes for dream trips and exchange their game points for real-world travel rewards. Players will flow from the games to the Trpz.com travel site to explore trips, track, access and redeem their rewards earned through the game play. As a full-service online travel agency, Trpz.com will offer vacation packages showcased in the games at exceptional pricing.
Famous user-generated content marketing campaign - JustKapture InnovationsManish Agarwal
Apple, GoPro, Coca-cola, etc. All are using UGC Marketing and getting great results.
Benefits of UGC Marketing-
1) It's the most effective marketing. It's like word-of-mouth publicity.
2) It's Cheap
3) It's Organic
Real People, Real Content and Real Conversion!
Visit Us : http://www.justkapture.com/
Master the Art of Visual Marketing with Customer PhotosYotpo
Crafting a smart visual marketing strategy is key for earning the trust and sales of online shoppers. And today, it's more important than ever to build an authentic, relatable on-site experience. In fact, 77% of online shoppers prefer customer photos over professional product images. Check out the slides from Yotpo's latest webinar on "How to Master the Art of Visual Marketing” to discover how to convert more browsers into buyers with customer photos.
Data driven automated actions AI and machine learningGameCamp
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
Thanks to all the data now at marketers' disposal, it is possible to create several thousand variations of ad units via versioning and sequencing, but at the end of the day all we're really seeing is an improved banner ad. As an industry, we need to change our mentality and stop separating creative from data, leveraging programmatic to do so.
In this presentation from the 2015 IAB Ad Technology marketplace, learn how Beeby Clark+Meyler and ERA Real Estate worked with publishers to create a unique media-buying model based on consumer behavior.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
Strategies and Platforms: Google Monetization Opportunities -- Greg Ivanov, Strategic Partner Manager at Google (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
Online Advertising: Using Data to Drive Conversions for National Art Marketin...Erik Gensler
Google, Facebook, and other companies have incredible amounts of consumer behavioral and purchase intent data that art organizations can leverage to create more conversions online. Through case studies and examples, this session will show you how nonprofit arts organizations are using this data to reach their best prospects online
Erik Gensler, President of Capacity Interactive
Ceci Dadisman Director of Marketing & PR Palm Beach Opera .
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven JuergensSven Jürgens
Vorstellung des App Marketings für Indie Entwickler sowie für Klein- und Mittelständische Mobile Publisher. Über welche Kanäle finden User eine App in den App Stores? Wie kann die Conversion Rate maximiert werden? Wie erhöht man die Kundenbindung im Zusammenhang mit einer Spiele App? Es werden zudem Strategien zur Monetaresierung vorgestellt, um den Kundenwert einer App zu erhöhen.
Game marketing has changed over the years and this presentation from OrlandoiX15 should give independent game studios and indie game devs a roadmap for launching titles into the current market. Always happy to give advice to studios - sean@ide-agency.com
We'll give a better approach about game industry and its evolution. We'll see the different departments of a videogames studio, a publisher, a developer... We'll review lots of KPIs and metrics to introduce ourself betters to the industry terms
Check out my iOS development course on Udemy and get 97% discount with this link:
https://www.udemy.com/curso-de-desarrollo-de-apps-para-ios-9/?couponCode=SLIDE_SHARE
Overview of the features and solutions available on the GameZBoost white label mobile and desktop gaming platform. Snapshot of the available HTML5 instant mobile games.
Looking for a responsive white label gaming platform?GameZBoost
Looking for a fully responsive white label gaming platform that is fully optimized to run on desktop and mobile browsers? We have a solution that can be tailored to meet your specific needs and objectives.
2. Company Overview
• World’s largest multichannel video game retailer
• GameStop’s retail network and family of brands
include 6,650 company-operated stores
• Ranked #273 on Fortune 500
• Currently in 15 countries worldwide and online
• Other brands include:
– www.kongregate.com, a leading browser-based game site
– Game Informer Magazine, a leading multi-platform video
game publication
– Spawn Labs, a streaming technology company
– www.gamestop.com/PC, a digital PC game distributer
3. Target Audience
• Average age of gamers today is 13 years old
• 25% of Americans over the age of 50 play on a
daily basis
• Traditionally a male dominated market
• Young children are spending less time with
traditional toys and games
• In 2009 40% of video game users were female
– Mainly arcade games on mobile devices
4. Key Performance Indicators
• KPIs are important for continually optimizing
results
• Three Important factors; behavior, engagement
and income
• Measureable web traffic indicators:
– Traffic sources
– Clicks
– Page views/unique page views
– Time on site
– Goals
– Completion/conversion
5. Key Performance Indicators cont.
• Social media:
– Facebook
• Likes, active users, comments, and shares
– Twitter
• Followers, following, re-tweets, mentions, and reach
– Other sites such as YouTube and Flickr
• All of the above methods can be utilized to
measure how much exposure GameStop is
gaining through digital media.
6. BIG IDEA
• Instant informative updates, industry news and
up-coming title release news will keep the
consumer synced with their favorite products
• Members will create an online user profile where
they can build there library of currently owned or
future games
• Profiles will be used as a “genius” tool to send
users related material on their games or newly
released information on games or hardware of
interest
7. BIG IDEA cont.
• Competitors do not provide a relationship
based system:
– IGN, Game Trailers, Gamespot and Gamenews HQ
• GameStop’s system learns your gaming habits
based on your library, pre-orders and content
searches to optimize your gaming experience
with relevant information, updates and
suggestions
8. Tools & Tactics
• Mobile application will sync online user profile
to any device providing:
– News/articles
– Trailers
– Photos
– Release countdowns
• Email blasts with offers/specials on related
content
9. Budget
• Six phases:
– Project Overview 10 hours
– Strategy 40 hours
– Planning 50 hours
– Implementation 90 hours
– Execution 70 hours
– Reporting 90 hours
Total 350 hours x Current rate $250/hr = $87,500
10. Summary
• For GameStop it is important to enhance the
experience of purchasing a game beyond normal
standards with loyal customers who will
appreciate a service that gives back to them. By
expanding their reach and awareness GameStop
will be able to attract potential customers
through loyalty programs and informative
publications. With the price of games rising it is
crucial for consumers to make the right decision
when making a purchase. GameStop promises to
help every gamer make the right choice every
time.